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GENDERED VERBAL Language reflects cultural values and is a

COMMUNICATION powerful influence on our perceptions.


Verbal Communication Expresses Cultural Trivializing language is sometimes applied to
Views of Gender women to define them as immature or juvenile
(honey, girl, darling).
Our language both reflects and reinforces
cultural views and values, including those Girls/Women:
about gender.
sugar, sweet thing, cupcake
Gendered language excludes
chick, pig, dog, cow, bitch
• Gender-exclusive language – or the
use of pronouns that refer to one
gender while neglecting the other,
even when talking about both men and Feminine terms used to dregrade boys or
women – is commonplace in everyday men:
language.
• Generic language purports to include sissy
everyone, literally refers only to one momma’s boy
man.
• Gendered language is apparent in bitch
traditional pronouns, which erase
people who do not fit into conventional girly-man
categories
Language Defines Gender as Binary
Hebrew, as well as French, Spanish, Italian, Male Female
Arabic and other languages, uses binary
pronouns, which means that gender identities
outside of he/she and male/female don’t exist Actor Actress
in any formal capacity.
In Hebrew, even the word “they” is gendered. Waiter Waitress
In French, “ils” refers to a group of men or a
mixed-gender group, and “elles” refers to a
group of all females. All nouns in gendered Prince Princess
languages — including people — are
categorized as either masculine or feminine,
and any adjectives associated with these
words must reflect that gender.

Language Allows Self-Reflection


Language Shapes Awareness of Gendered We also use language, inflected with social
Issues values, to reflect on and evaluate ourselves.
Naming is important. We name things
that matter to us and don’t name what doesn’t We live in a celebrity culture (Lamb & Brown,
matter (Spender, 1984a, 1984b). The power of 2006; Newsom, 2011), which makes it
naming is clear with sexual harassment and tempting to define ourselves in comparison to
date rape (Harris, 2011a; Wood, 2008, celebrities—or airbrushed, digitally
2009a). For most of history, sexual manipulated images of them.
harassment occurred frequently but was
unnamed. Because it wasn’t named, sexual According to Michael Rich (2008), director of
harassment was difficult to recognize or stop. the Center on Media and Child Health,
“Exposure to body ideals of impossibly thin
Similarly, for years women who were women and unrealistically muscular men can
raped by their dates had no recognized way to contribute to negative self-images and
name what had happened. Until we coined the viewers’ attempts to alter their bodies through
term date rape, women had to deal with their restrictive eating, exercise, drugs, or surgery”
experiences without the language to define (p. 90).
grievous violations that often had lifelong
repercussions.
Gendered Styles of Verbal Communication
Language Organizes Perceptions of
Gender In addition to expressing cultural views of
gender, language is a primary means by which
Two ways in which language organizes we express our gendered identities.
perceptions of gender are through
stereotyping and encouraging polarized Gendered Speech Communities
perceptions of sex and gender. Philosopher Suzanne Langer (1953, 1979)
asserted that culture, or collective life, is
possible only to the extent that a group of
people share a symbol system and the
• A stereotype is a widely held, simplified, and meanings encapsulated in it.
essentialist belief about a specific group.
Groups are often stereotyped on the basis of A speech community is a group of people who
sex, gender identity, race and ethnicity, share norms about communication (Labov,
nationality, age, socioeconomic status, 1972).
language, and so forth. Stereotypes are
deeply embedded within social institutions Children are typically socialized into gendered
and wider culture. speech communities.
• Sometimes called “all-or-nothing” or “black-
and-white thinking,” this distortion occurs The Lessons of Children’s Play
when people habitually think in extremes
without considering all the possible facts in A classic study by Daniel Maltz and Ruth
a given situation Borker (1982) gave initial insight into the
importance
of children’s play in shaping patterns of
Language Evaluates Gender communication. Watching young children
playing, researchers observed two • Language allows hypothetical thought
phenomena: Young children usually played in by giving us a much broader
sex-segregated groups, and girls and boys perspective of self-reflection and
tended to play different kinds of games. thought.
Boy’s typical games and girl’s typical games • Language lets us think hypothetically
cultivates distinct communication styles ( because we use symbols. The way
Maltz & Borker,1982) we use symbols is by naming the
ideas that we develop; in order for
those ideas to stay in our minds and
Boys’ typical Girls’ typical for us to reflect on them.
games games • We live in a celebrity culture (Lamb &
Brown, 2006; Newsom, 2011), which
makes it tempting to define ourselves
Football School in comparison to celebrities—or
Baseball House airbrushed, digitally manipulated
War Tea party images of them.
• According to Michael Rich (2008),
director of the Center on Media and
Boys’ Games Child Health, “Exposure to body
ideals of impossibly thin women and
Specifically, boys’ games cultivate four unrealistically muscular men can
communication rules: contribute to negative self-images and
viewers’ attempts to alter their bodies
1. Use communication to assert your ideas, through restrictive eating, exercise,
opinions, and identity. drugs, or surgery” (p. 90).
2. Use talk to achieve something, such as
solving problems or developing strategies. In addition to expressing cultural views of
3. Use communication to attract and maintain gender, language is a primary means by
others’ attention. which we express our gendered identities.
4. Use communication to compete for the “talk
stage.” Make yourself stand out, take attention Gendered Speech Communities
away from others, and get others to pay
attention to you. • Philosopher Suzanne Langer (1953,
1979) asserted that culture, or
Girls’ Games collective life, is possible only to the
extent that a group of people share a
The games generally played by girls teach symbol system and the meanings
four basic rules for communication: encapsulated in it.
1. Use communication to create and maintain • Speech community is a group of
relationships. The process of communication, people who share norms about
not its content, is the heart of relationships. communication (Labov, 1972)
2. Use communication to establish egalitarian
relations with others. Don’t outdo, criticize, or • A speech community exists when
put down others. If you have to criticize, be people share understandings about
gentle. goals of communication, strategies for
3. Use communication to include others— enacting those goals, and ways of
bring them into conversations, respond to their interpreting communication.
ideas. Standpoint theory points out
4. Use communication to show sensitivity to belonging to a particular race-
others and relationships. ethnicity, gender identity, economic
class, and gender influences what we
know and how we communicate.
Language Evaluates Gender
• Children are typically socialized into
• Language reflects cultural values and gendered speech communities.
is a powerful influence on our
perceptions.
• Trivializing language is sometimes The Lessons of Children’s Play
applied to women to define them as • A classic study by Daniel Maltz and
immature or juvenile (honey, girl, Ruth Borker (1982) gave initial insight
darling). Other common terms equate into the importance of children’s play
girls and women with food (sugar, in shaping patterns of communication.
sweet thing, cupcake) and animals Watching young children playing,
(chick, pig, dog, cow, bitch). researchers observed two
phenomena: Young children usually
• Diminutive suffixes designate women played in sex-segregated groups, and
as reduced forms of the standard girls and boys tended to play different
(male) form of the word: actress, kinds of games.
waitress, princess. Sometimes gender
is marked is by taking the • Boy’s typical games and girl’s typical
masculine/generic form and adding a games cultivates distinct
feminine suffix or feminine ending like communication styles ( Maltz
–ess. & Borker,1982)
• In addition, feminine terms are used
to degrade boys and men (sissy, Boys’ Games
momma’s boy, bitch, girly-man).
Specifically, boys’ games cultivate four
communication rules:
Language Allows Self-Reflection 1. Use communication to assert your ideas,
• We also use language, inflected with opinions, and identity.
social values, to reflect on and 2. Use talk to achieve something, such as
evaluate ourselves. solving problems or developing strategies.
3. Use communication to attract and maintain
others’ attention.
4. Use communication to compete for the • Responsiveness
“talk stage.” Make yourself stand out, take
attention away from others, and get others to A fifth quality of feminine speech is
pay attention to you. responsiveness. A feminine person might
make eye contact, nod, or say, “Tell me
more” or “That’s interesting.”
Girls’ Games Responsiveness affirms the other person
and encourages elaboration by showing
The games generally played by girls teach interest in what was said.
four basic rules for communication:
• Personal, concrete style
1. Use communication to create and maintain A sixth quality of feminine talk is personal,
relationships. The process of communication, concrete style. Typical of feminine talk
not its content, is the heart of relationships. are details, personal disclosures, and
2. Use communication to establish egalitarian concrete reasoning.
relations with others. Don’t outdo, criticize, or
put down others. If you have to criticize, be • Tentativeness
gentle.
3. Use communication to include others— A final feature of feminine speech is
bring them into conversations, respond to tentativeness (Mulac, 2006; Ye &
their ideas. Palomares, 2013). This may be
4. Use communication to show sensitivity to expressed in several forms. Sometimes
others and relationships. people use verbal hedges. Another way
to keep talk provisional is to tag a
question onto a statement in a way that
invites another to respond.
Gendered Communication Practices
2) Masculine Communication
1) Feminine Communication
Features of Masculine Speech

Features of Feminine Communication • Establish status control


The first feature of masculine speech
• Establish and maintain is the effort to establish status and
relationships with others control. Masculine speakers do this
People who are socialized in feminine by asserting their ideas and authority,
speech communities—most women and telling jokes and stories, or
some men—tend to regard challenging others. Also, men
communication as a primary way to maintain both control and
establish and maintain relationships with independence by disclosing less than
others. They use language to foster women. Men and boys typically use
connections and support closeness and more I-references (“I have a plan,” “I
mutual understanding (Ye & Palomares, had a good game”) than women and
2013) girls (Mulac, 2006).

• Establishing equality between • Instrumentality


people A second prominent feature of
Establishing equality between people is a masculine speech is instrumentality—
second important feature of feminine the use of face-to-face or computer-
communication. To achieve symmetry, mediated communication (CMC) to
communicators often match experiences accomplish instrumental objectives
to indicate “You’re not alone in how you (Kimbrough, Guadagno, Muscanell, &
feel.” Typical ways to communicate Dill, 2013). Particularly when men
equality would be saying “I’ve felt just like think they are knowledgeable about a
that” or “I totally know what you mean.” topic, they may want to show their
knowledge to others (Leaper & Ayres,
• Support for others 2007). In conversation, this is often
expressed through problem-solving
A third characteristic of feminine speech efforts to get information, discover
is support for others. To demonstrate facts, and suggest solutions.
support, communicators often express
emotions to show understanding of • Conversational command
another’s situation or feelings. “Oh, you A third feature of masculine
must feel terrible” communicates that we communication is conversational
understand and support how another command. Despite jokes about
feels. Related to these first two features is women’s talkativeness, research
attention to the relationship level of indicates that, in most contexts, men
communication (Eisenberg, 2002; tend to talk more often and at greater
MacGeorge, Gillihan, Samter, & Clark, length than women (Mulac, 2006).
2003). Further, masculine speakers may
• Conversational reroute conversations by using what
another says as a jumping-off point
A fourth feature of feminine speech style for their own topics, or they may
is conversational “maintenance work” interrupt. Although all genders
(Fishman, 1978; Taylor, 2002). This interrupt, most research suggests that
involves efforts to sustain conversation by men do it more frequently (Farley,
inviting others to speak and by prompting Ashcraft, Stasson, & Nusbaum, 2010;
them to elaborate their ideas. Questions West & Zimmerman, 1983).
are often used to include others: “How
was your day?” “Did anything interesting • Direct and assertive
happen on your trip?” “Do you have Fourth, masculine speech tends to be
anything to add?” (Mulac, 2006). direct and assertive. Compared with
Communication of this sort maintains women’s language, men’s language is
interaction and opens the conversational typically more forceful and authoritative
door to others. (Mulac, 2006).
• More abstract than feminine so bad for Angelina, and I want to help
speech her, but I don’t know what to do.” Jorge
then says, “It’s her problem, not yours.
Fifth, masculine speech tends to be more Just butt out.” At this, Maddie explodes:
abstract than feminine speech. Men “Who asked for your advice?” Jorge is
frequently speak in general or conceptual now completely confused. He thought
terms that are removed from concrete Maddie wanted advice, so he gave it. She
experiences and personal feelings. is hurt that Jorge didn’t tune into her
feelings. Both are frustrated.
• Less emotionally responsive than
feminine speech The problem is not so much what
Jorge and Maddie say and don’t say.
Finally, masculine speech tends to be Rather, it’s how they interpret each
less emotionally responsive than feminine other’s communication—actually, how
speech, especially on the relationship they misinterpret each other, because
level of meaning (Guerrero et al., 2006). they fail to understand that they are
Men, more than women, give what are operating by different rules of
called minimal response cues (Parlee, communication. Jorge is respecting
1979), which are verbalizations such as Maddie’s independence by not pushing
“yeah” or “um hmm.” Studies suggest that her to talk. When he thinks she wants
this verbal communication pattern is advice, he offers it in an effort to help.
reflected in CMC as well, with men using Maddie, on the other hand, wants comfort
fewer references to emotions in email and a connection with Jorge—that’s her
than do women (Ye & Palomares, 2013). primary purpose in talking with him. To
People socialized into feminine speech her, Jorge’s advice seems to dismiss her
communities may perceive minimal feelings. He doesn’t offer sympathy,
response cues as indicating lack of because masculine rules for
involvement (Fishman, 1978). Men’s communication define this as
conversation also often lacks self- condescending. Yet, the feminine speech
disclosure as well as expressed community in which Maddie was
sympathy and understanding (Eisenberg, socialized taught her that giving sympathy
2002), although men report feeling more is a way to show support.
comfortable with higher levels of
disclosure to romantic partners when 2) Troubles Talk
communicating via CMC (Walton & Rice,
2013). Within the rules of masculine Talk about troubles, or personal
speech communities, sympathy is a sign problems, is a kind of interaction in which
of condescension, and the revealing of hurt feelings may result from differences
personal problems is seen as making one between masculine and feminine styles of
vulnerable. Yet, within feminine speech communicating.
communities, sympathy and disclosure
are understood as demonstrations of Carmen tells her partner, Caleb, that
equality and support. This creates she is feeling down because she didn’t
potential for misunderstanding between get a job she wanted. In an effort to be
people who express themselves in supportive, Caleb responds by saying
different ways. “You shouldn’t feel bad. Lots of people
don’t get jobs they want.” To Carmen, this
The Gender-Linked Language Effect seems to dismiss her feelings—to belittle
them by saying lots of people experience
Recent study identifies the gender- her situation. Yet within masculine
linked language effect (Palomares, 2008; Ye speech communities, you show respect
& Palomares, 2013), which notes that by assuming that others don’t need
language differences between women and sympathy. Now, let’s turn the tables and
men are influenced by a variety of factors, see what happens when Caleb feels
including topics, speaker status, salience of troubled. When he meets Carmen, Caleb
gender in a communication situation, and is unusually quiet because he feels down
other people present. about not getting a job offer. Sensing that
something is wrong, Carmen tries to
Another study showed that women show interest by asking “Are you okay?
communicate in more typically feminine ways What’s bothering you?” Caleb feels she is
when they’re assigned feminine avatars than imposing and pushing him to expose his
when they’re assigned masculine avatars. vulnerability. Carmen probes further to
The same is true of men: They communicate show she cares. As a result, he feels
in more typically masculine ways when intruded on and withdraws further. Then
assigned masculine avatars. Research on Carmen feels shut out.
the gender-linked language effect reminds us
that our gender expression varies according But perhaps Caleb does tell Carmen
to context and other factors. why he feels down. After hearing about
his rejection letter, Carmen says, “I know
Gender-Based Misinterpretations in how you feel. I was so bummed when I
Communication didn’t get that position at DataNet.” She is
matching experiences to show Caleb that
Five communication misunderstandings she understands his feelings and that
1) Showing Support he’s not alone (Basow & Rubenfeld,
2003). According to a masculine speech
Maddie tells her coworker Jorge that community, however, Carmen’s comment
she is worried about Angelina, who has about her own experience is an effort to
been late to work several days recently. steal the center stage from him and focus
Jorge gives a minimal response cue, the conversation on herself.
saying only “Oh.” To Maddie, this 3) The Point of the Story
suggests that he isn’t interested. Yet,
operating by norms of masculine speech Another instance in which feminine
communities, Jorge assumes that if and masculine communication rules often
Maddie wants to say anything further or clash is in relating experiences.
ask his opinion, she will assert her ideas. Masculine speech tends to follow a linear
Even without much perceived pattern, in which major points in a story
encouragement, Maddie continues by are presented sequentially to get to the
saying she knows Angelina has a climax. Talk tends to be straightforward
teenage daughter who has been causing without much detail. The rules of feminine
some worries lately. Maddie says, “I feel speech, however, call for more detailed,
less linear storytelling. Whereas men are
more likely to provide rather bare Regulate Interaction
information about what happened,
women are more likely to embed the We use body posture, eye contact, and vocal
information within a larger context of the inflection to signal others that we wish to
people involved and other events (Wood, speak or that we are done speaking.
1998, 2011a). Similarly, we rely on eye contact to signal
others that they have spoken long enough or
4) Relationship Talk that we want to hear more from them.
“Can we talk about us?” is the - Women frequently use nonverbal
opening of innumerable conversations communication to invite others into
that end in misunderstanding and hurt. In conversation.
general, people who are socialized into
masculine style are interested in - Men are more likely to use nonverbal
discussing relationships only if there is a communication to hold onto the talk
problem to be addressed. However, stage.
people socialized into feminine style
generally find it pleasurable to talk about
important relationships even—or perhaps Establish the Relationship Level of
especially—when there are no problems Meaning
(Acitelli, 1988).
5) Public Speaking An important function of nonverbal
communication is to convey the relationship
Differences in feminine and masculine level of meaning that expresses relationships
communication patterns also surface in between communicators. The three primary
public contexts. Historically, men have dimensions of relationship-level meaning are
dominated politics. Thus, it’s not (1) responsiveness, (2) liking, and (3) power,
surprising that the assertive, dominant, each of which is linked to gender.
confident masculine style is the standard
for public speaking. Women who are
effective in politics tend to manage a fine Responsiveness
balance in which they are sufficiently
feminine to be perceived as acting - indicates interest in and attentiveness
appropriately for women and sufficiently to others. Nonverbal cues of
masculine to be perceived as acting responsiveness include inflection, eye
appropriately for politicians (Sheeler & contact, and attentive body posture.
Anderson, 2013). Women running for Lack of responsiveness may be
political office must be perceived not only signaled by yawns or averted eyes.
as qualified but also as likeable. Voters
will elect men they don’t like if they Liking
perceive the men as qualified; they will
not elect women they perceive as - We use nonverbal behaviors to signal
unlikeable (Collins, 2015). that we like or dislike others.
Nonverbal cues of liking include vocal
GENDERED NONVERBAL warmth, standing or sitting close to
COMMUNICATION others, touching, and holding eye
contact.
Gendered nonverbal communication
refers to a specialized area that focuses on the Power or Control
differences in how men and women
communicate through the transmission of - The third aspect of the relationship
messages or signals through a nonverbal level of meaning is power, or control.
platform such as eye contact, facial Power refers to the degree to which
expressions, gestures, posture, and body people are equal to, dominant over, or
language. deferential to others. Control is exerted
in conversations by defining topics,
directing conversation, and
interrupting, all of which may involve
Functions of Nonverbal Communication both verbal and nonverbal
communication.
The three primary functions of nonverbal
communication are to - Nonverbal behaviors may also
(1) supplement verbal communication, express power through uses of
(2) regulate interaction, and personal space. Women are more
(3) convey the bulk of the relationship likely than men to surrender their
level of meaning. personal space and less likely to enter
others’ personal space except to
express liking.
Supplement Verbal Communication
Nonverbal behavior supplements, or
adds to, verbal messages in five ways. Forms of Nonverbal Communication
1. Nonverbal communication may repeat Artifacts
words.
An artifact is a personal object that can
2. Nonverbal communication may both express identity and influence how we
contradict verbal messages. see ourselves. Personal objects are used to
assign gender to children. Parents send
3. Nonverbal behavior may complement artifactual messages through the toys they
verbal communication by underlining a give to sons and daughters. Play weapons, toy
verbal message. soldiers, and miniature race cars invite
4. Nonverbal behavior may replace competition and active, rough play, whereas
verbal messages. dolls, play houses, and makeup kits
encourage nurturing, domestic activities, and
5. Nonverbal communication may accent attention to appearance.
verbal messages, telling us which
parts are important.
Proximity and Personal Space
Proxemics refers to space and our taught to be assertive, emotionally reserved,
use of it. Space is an index of power, a primary and independent, these match the identified
way to designate who is important and differences in male and female
privileged. In strongly patriarchal societies, paralanguage.
women are not allowed to own property; thus,
they are denied the right to literal, physical Physical Appearance
space that is their own.
● Men and Women often feel pressured
to meet current cultural criteria for
being physically attractive.
Territoriality is personal space. Yet, ● Men's concerns tend to be having
not everyone’s territory is equally respected. buff, muscular bodies rather than
People with power tend to enter the spaces of losing weight.
those with less power, but the converse is not ● Girls and women are more likely
true. In general, men go into women’s spaces pressured with appearance. Concerns
more than women enter men’s spaces and about appearance affect their overall
more than men enter other men’s spaces. sense of self-worth. For many girls
Also, men are more likely than women to and women, concern about weight
challenge those who enter their territory. starts early.
Members of both sexes often feel pressured
Haptics (Touch) to meet current cultural criteria for being
● Haptics, or touch, from parents and physically attractive. An increasing number of
other adults communicates different men feel pressure to embody social
messages to boys and girls. Parents prescriptions for ideal masculinity. For them,
tend to touch daughters more often the goal tends to be having buff, muscular
and more gently than they touch bodies rather than losing weight (Roosevelt,
sons, which teaches girls to expect 2010). For many women, concerns about
touching from others and to view appearance affect their overall sense of self-
touching as an affiliative behavior. worth (Bulik, 2011; Davies-Popelka, 2015).
Boys are more likely to learn to Many women, particularly young ones, find it
associate touching with control and nearly impossible to resist the pervasive
power. pressure to be thin. It is also one of the main
In our childhood we are taught to use reasons for body image dissatisfaction,
different touches according to gender. eating disorders, depression and anxiety.
Women are more likely to use touch to Media are the top source of body image
express support or caring, such as touching pressure for women by which beauty ideals
someone on the shoulder or giving them a have been promoted. The media plays a vital
hug. Men use touch more as a show of role in formulating what is attractive in
dominance, including pats, back slaps and society, increasing the thin beauty ideal
shoulder touches. among females.

Kinesics (Facial and Body Motion) Interpreting Nonverbal Behavior


● Kinesics are face and body
movements. Feminine kinesic There are gendered differences in decoding
behaviors include tilting heads, others' nonverbal behaviors. Research
smiling, and condensing their bodies indicates that women are generally more
to take up less space. Masculine skilled than men at interpreting others'
kinesic behaviors include using large nonverbal communication (Hall, 2006; Miller,
gestures, taking up space, entering 2011).
others' territories.
● Women signal interest and 1. Sex-related brain differences -
involvement by sustaining eye females' right brain specialization may
contact. Men are less likely to sustain make them more adept at interpreting
eye contact during conversations emotions.
2. Most females are encouraged to be
Two of the main differences in body language sensitive to others, which requires
between men and women are facial being able to decipher others'
expressions and eye activity. Women use nonverbal cues.
more facial expressions than men and, most 3. Women's social location encourages
importantly, smile more than men when them to learn to read their feelings
interacting with others. Women also use their and needs.
eyes and look at people more than men. 4. Standpoint Theory - women's
Researchers believe that this behavior is decoding skill results from their
based on traditional beliefs about gender location as subordinate members of
roles: women are supposed to be caring and society. Women's decoding skills
consoling while men are expected to be probably result from a combination of
dominant authoritarians. biology, socialization, and persisting
power discrepancies between the
Paralanguage sexes.
● Vocal cues that accompany verbal
communication are called Respecting Gendered Styles of Nonverbal
paralanguage. Paralanguage includes Communication
inflection, tone, volume, accent, pitch,
and rhythm. Although there are Being part of different subcultures makes
physiological differences in male and women and men different from one another,
female vocal organs (the larynx and and vice versa. When one gender
pharynx), these do not account fully understands the other’s subcultures and
for gender differences in reasons for expressing themselves in certain
paralanguage. ways, communication can be improved.
● Women use higher pitch, softer
volume, and more inflection. Men These are the benefits of learning,
tend to use lower pitch and greater understanding, and respecting alternative
volume styles of nonverbal communication;
● Once we realize that people have
To understand why women and men tend to different rules for communicating, we
have divergent paralanguage, we must once are more likely to interpret others on
again consider socialization. Considering the their own terms, not ours.This allows
socially constructed expectations between us to minimize the potential for
women as deferential and caring, and men misunderstandings that grow out of
gendered communication styles.
● It enhances our personal
effectiveness by increasing the range
of options we have for communicating
with different people in diverse
contexts and for varied reasons.Now
that we are aware of gendered
patterns in nonverbal communication,
we reflect on our own behaviors. By
reflecting, we empower ourselves to
consciously create a style that reflects
the identity we assign to ourselves.

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