GENDERED VERBAL Language reflects cultural values and is a
COMMUNICATION powerful influence on our perceptions.
Verbal Communication Expresses Cultural Trivializing language is sometimes applied to Views of Gender women to define them as immature or juvenile (honey, girl, darling). Our language both reflects and reinforces cultural views and values, including those Girls/Women: about gender. sugar, sweet thing, cupcake Gendered language excludes chick, pig, dog, cow, bitch • Gender-exclusive language – or the use of pronouns that refer to one gender while neglecting the other, even when talking about both men and Feminine terms used to dregrade boys or women – is commonplace in everyday men: language. • Generic language purports to include sissy everyone, literally refers only to one momma’s boy man. • Gendered language is apparent in bitch traditional pronouns, which erase people who do not fit into conventional girly-man categories Language Defines Gender as Binary Hebrew, as well as French, Spanish, Italian, Male Female Arabic and other languages, uses binary pronouns, which means that gender identities outside of he/she and male/female don’t exist Actor Actress in any formal capacity. In Hebrew, even the word “they” is gendered. Waiter Waitress In French, “ils” refers to a group of men or a mixed-gender group, and “elles” refers to a group of all females. All nouns in gendered Prince Princess languages — including people — are categorized as either masculine or feminine, and any adjectives associated with these words must reflect that gender.
Language Allows Self-Reflection
Language Shapes Awareness of Gendered We also use language, inflected with social Issues values, to reflect on and evaluate ourselves. Naming is important. We name things that matter to us and don’t name what doesn’t We live in a celebrity culture (Lamb & Brown, matter (Spender, 1984a, 1984b). The power of 2006; Newsom, 2011), which makes it naming is clear with sexual harassment and tempting to define ourselves in comparison to date rape (Harris, 2011a; Wood, 2008, celebrities—or airbrushed, digitally 2009a). For most of history, sexual manipulated images of them. harassment occurred frequently but was unnamed. Because it wasn’t named, sexual According to Michael Rich (2008), director of harassment was difficult to recognize or stop. the Center on Media and Child Health, “Exposure to body ideals of impossibly thin Similarly, for years women who were women and unrealistically muscular men can raped by their dates had no recognized way to contribute to negative self-images and name what had happened. Until we coined the viewers’ attempts to alter their bodies through term date rape, women had to deal with their restrictive eating, exercise, drugs, or surgery” experiences without the language to define (p. 90). grievous violations that often had lifelong repercussions. Gendered Styles of Verbal Communication Language Organizes Perceptions of Gender In addition to expressing cultural views of gender, language is a primary means by which Two ways in which language organizes we express our gendered identities. perceptions of gender are through stereotyping and encouraging polarized Gendered Speech Communities perceptions of sex and gender. Philosopher Suzanne Langer (1953, 1979) asserted that culture, or collective life, is possible only to the extent that a group of people share a symbol system and the • A stereotype is a widely held, simplified, and meanings encapsulated in it. essentialist belief about a specific group. Groups are often stereotyped on the basis of A speech community is a group of people who sex, gender identity, race and ethnicity, share norms about communication (Labov, nationality, age, socioeconomic status, 1972). language, and so forth. Stereotypes are deeply embedded within social institutions Children are typically socialized into gendered and wider culture. speech communities. • Sometimes called “all-or-nothing” or “black- and-white thinking,” this distortion occurs The Lessons of Children’s Play when people habitually think in extremes without considering all the possible facts in A classic study by Daniel Maltz and Ruth a given situation Borker (1982) gave initial insight into the importance of children’s play in shaping patterns of Language Evaluates Gender communication. Watching young children playing, researchers observed two • Language allows hypothetical thought phenomena: Young children usually played in by giving us a much broader sex-segregated groups, and girls and boys perspective of self-reflection and tended to play different kinds of games. thought. Boy’s typical games and girl’s typical games • Language lets us think hypothetically cultivates distinct communication styles ( because we use symbols. The way Maltz & Borker,1982) we use symbols is by naming the ideas that we develop; in order for those ideas to stay in our minds and Boys’ typical Girls’ typical for us to reflect on them. games games • We live in a celebrity culture (Lamb & Brown, 2006; Newsom, 2011), which makes it tempting to define ourselves Football School in comparison to celebrities—or Baseball House airbrushed, digitally manipulated War Tea party images of them. • According to Michael Rich (2008), director of the Center on Media and Boys’ Games Child Health, “Exposure to body ideals of impossibly thin women and Specifically, boys’ games cultivate four unrealistically muscular men can communication rules: contribute to negative self-images and viewers’ attempts to alter their bodies 1. Use communication to assert your ideas, through restrictive eating, exercise, opinions, and identity. drugs, or surgery” (p. 90). 2. Use talk to achieve something, such as solving problems or developing strategies. In addition to expressing cultural views of 3. Use communication to attract and maintain gender, language is a primary means by others’ attention. which we express our gendered identities. 4. Use communication to compete for the “talk stage.” Make yourself stand out, take attention Gendered Speech Communities away from others, and get others to pay attention to you. • Philosopher Suzanne Langer (1953, 1979) asserted that culture, or Girls’ Games collective life, is possible only to the extent that a group of people share a The games generally played by girls teach symbol system and the meanings four basic rules for communication: encapsulated in it. 1. Use communication to create and maintain • Speech community is a group of relationships. The process of communication, people who share norms about not its content, is the heart of relationships. communication (Labov, 1972) 2. Use communication to establish egalitarian relations with others. Don’t outdo, criticize, or • A speech community exists when put down others. If you have to criticize, be people share understandings about gentle. goals of communication, strategies for 3. Use communication to include others— enacting those goals, and ways of bring them into conversations, respond to their interpreting communication. ideas. Standpoint theory points out 4. Use communication to show sensitivity to belonging to a particular race- others and relationships. ethnicity, gender identity, economic class, and gender influences what we know and how we communicate. Language Evaluates Gender • Children are typically socialized into • Language reflects cultural values and gendered speech communities. is a powerful influence on our perceptions. • Trivializing language is sometimes The Lessons of Children’s Play applied to women to define them as • A classic study by Daniel Maltz and immature or juvenile (honey, girl, Ruth Borker (1982) gave initial insight darling). Other common terms equate into the importance of children’s play girls and women with food (sugar, in shaping patterns of communication. sweet thing, cupcake) and animals Watching young children playing, (chick, pig, dog, cow, bitch). researchers observed two phenomena: Young children usually • Diminutive suffixes designate women played in sex-segregated groups, and as reduced forms of the standard girls and boys tended to play different (male) form of the word: actress, kinds of games. waitress, princess. Sometimes gender is marked is by taking the • Boy’s typical games and girl’s typical masculine/generic form and adding a games cultivates distinct feminine suffix or feminine ending like communication styles ( Maltz –ess. & Borker,1982) • In addition, feminine terms are used to degrade boys and men (sissy, Boys’ Games momma’s boy, bitch, girly-man). Specifically, boys’ games cultivate four communication rules: Language Allows Self-Reflection 1. Use communication to assert your ideas, • We also use language, inflected with opinions, and identity. social values, to reflect on and 2. Use talk to achieve something, such as evaluate ourselves. solving problems or developing strategies. 3. Use communication to attract and maintain others’ attention. 4. Use communication to compete for the • Responsiveness “talk stage.” Make yourself stand out, take attention away from others, and get others to A fifth quality of feminine speech is pay attention to you. responsiveness. A feminine person might make eye contact, nod, or say, “Tell me more” or “That’s interesting.” Girls’ Games Responsiveness affirms the other person and encourages elaboration by showing The games generally played by girls teach interest in what was said. four basic rules for communication: • Personal, concrete style 1. Use communication to create and maintain A sixth quality of feminine talk is personal, relationships. The process of communication, concrete style. Typical of feminine talk not its content, is the heart of relationships. are details, personal disclosures, and 2. Use communication to establish egalitarian concrete reasoning. relations with others. Don’t outdo, criticize, or put down others. If you have to criticize, be • Tentativeness gentle. 3. Use communication to include others— A final feature of feminine speech is bring them into conversations, respond to tentativeness (Mulac, 2006; Ye & their ideas. Palomares, 2013). This may be 4. Use communication to show sensitivity to expressed in several forms. Sometimes others and relationships. people use verbal hedges. Another way to keep talk provisional is to tag a question onto a statement in a way that invites another to respond. Gendered Communication Practices 2) Masculine Communication 1) Feminine Communication Features of Masculine Speech
Features of Feminine Communication • Establish status control
The first feature of masculine speech • Establish and maintain is the effort to establish status and relationships with others control. Masculine speakers do this People who are socialized in feminine by asserting their ideas and authority, speech communities—most women and telling jokes and stories, or some men—tend to regard challenging others. Also, men communication as a primary way to maintain both control and establish and maintain relationships with independence by disclosing less than others. They use language to foster women. Men and boys typically use connections and support closeness and more I-references (“I have a plan,” “I mutual understanding (Ye & Palomares, had a good game”) than women and 2013) girls (Mulac, 2006).
• Establishing equality between • Instrumentality
people A second prominent feature of Establishing equality between people is a masculine speech is instrumentality— second important feature of feminine the use of face-to-face or computer- communication. To achieve symmetry, mediated communication (CMC) to communicators often match experiences accomplish instrumental objectives to indicate “You’re not alone in how you (Kimbrough, Guadagno, Muscanell, & feel.” Typical ways to communicate Dill, 2013). Particularly when men equality would be saying “I’ve felt just like think they are knowledgeable about a that” or “I totally know what you mean.” topic, they may want to show their knowledge to others (Leaper & Ayres, • Support for others 2007). In conversation, this is often expressed through problem-solving A third characteristic of feminine speech efforts to get information, discover is support for others. To demonstrate facts, and suggest solutions. support, communicators often express emotions to show understanding of • Conversational command another’s situation or feelings. “Oh, you A third feature of masculine must feel terrible” communicates that we communication is conversational understand and support how another command. Despite jokes about feels. Related to these first two features is women’s talkativeness, research attention to the relationship level of indicates that, in most contexts, men communication (Eisenberg, 2002; tend to talk more often and at greater MacGeorge, Gillihan, Samter, & Clark, length than women (Mulac, 2006). 2003). Further, masculine speakers may • Conversational reroute conversations by using what another says as a jumping-off point A fourth feature of feminine speech style for their own topics, or they may is conversational “maintenance work” interrupt. Although all genders (Fishman, 1978; Taylor, 2002). This interrupt, most research suggests that involves efforts to sustain conversation by men do it more frequently (Farley, inviting others to speak and by prompting Ashcraft, Stasson, & Nusbaum, 2010; them to elaborate their ideas. Questions West & Zimmerman, 1983). are often used to include others: “How was your day?” “Did anything interesting • Direct and assertive happen on your trip?” “Do you have Fourth, masculine speech tends to be anything to add?” (Mulac, 2006). direct and assertive. Compared with Communication of this sort maintains women’s language, men’s language is interaction and opens the conversational typically more forceful and authoritative door to others. (Mulac, 2006). • More abstract than feminine so bad for Angelina, and I want to help speech her, but I don’t know what to do.” Jorge then says, “It’s her problem, not yours. Fifth, masculine speech tends to be more Just butt out.” At this, Maddie explodes: abstract than feminine speech. Men “Who asked for your advice?” Jorge is frequently speak in general or conceptual now completely confused. He thought terms that are removed from concrete Maddie wanted advice, so he gave it. She experiences and personal feelings. is hurt that Jorge didn’t tune into her feelings. Both are frustrated. • Less emotionally responsive than feminine speech The problem is not so much what Jorge and Maddie say and don’t say. Finally, masculine speech tends to be Rather, it’s how they interpret each less emotionally responsive than feminine other’s communication—actually, how speech, especially on the relationship they misinterpret each other, because level of meaning (Guerrero et al., 2006). they fail to understand that they are Men, more than women, give what are operating by different rules of called minimal response cues (Parlee, communication. Jorge is respecting 1979), which are verbalizations such as Maddie’s independence by not pushing “yeah” or “um hmm.” Studies suggest that her to talk. When he thinks she wants this verbal communication pattern is advice, he offers it in an effort to help. reflected in CMC as well, with men using Maddie, on the other hand, wants comfort fewer references to emotions in email and a connection with Jorge—that’s her than do women (Ye & Palomares, 2013). primary purpose in talking with him. To People socialized into feminine speech her, Jorge’s advice seems to dismiss her communities may perceive minimal feelings. He doesn’t offer sympathy, response cues as indicating lack of because masculine rules for involvement (Fishman, 1978). Men’s communication define this as conversation also often lacks self- condescending. Yet, the feminine speech disclosure as well as expressed community in which Maddie was sympathy and understanding (Eisenberg, socialized taught her that giving sympathy 2002), although men report feeling more is a way to show support. comfortable with higher levels of disclosure to romantic partners when 2) Troubles Talk communicating via CMC (Walton & Rice, 2013). Within the rules of masculine Talk about troubles, or personal speech communities, sympathy is a sign problems, is a kind of interaction in which of condescension, and the revealing of hurt feelings may result from differences personal problems is seen as making one between masculine and feminine styles of vulnerable. Yet, within feminine speech communicating. communities, sympathy and disclosure are understood as demonstrations of Carmen tells her partner, Caleb, that equality and support. This creates she is feeling down because she didn’t potential for misunderstanding between get a job she wanted. In an effort to be people who express themselves in supportive, Caleb responds by saying different ways. “You shouldn’t feel bad. Lots of people don’t get jobs they want.” To Carmen, this The Gender-Linked Language Effect seems to dismiss her feelings—to belittle them by saying lots of people experience Recent study identifies the gender- her situation. Yet within masculine linked language effect (Palomares, 2008; Ye speech communities, you show respect & Palomares, 2013), which notes that by assuming that others don’t need language differences between women and sympathy. Now, let’s turn the tables and men are influenced by a variety of factors, see what happens when Caleb feels including topics, speaker status, salience of troubled. When he meets Carmen, Caleb gender in a communication situation, and is unusually quiet because he feels down other people present. about not getting a job offer. Sensing that something is wrong, Carmen tries to Another study showed that women show interest by asking “Are you okay? communicate in more typically feminine ways What’s bothering you?” Caleb feels she is when they’re assigned feminine avatars than imposing and pushing him to expose his when they’re assigned masculine avatars. vulnerability. Carmen probes further to The same is true of men: They communicate show she cares. As a result, he feels in more typically masculine ways when intruded on and withdraws further. Then assigned masculine avatars. Research on Carmen feels shut out. the gender-linked language effect reminds us that our gender expression varies according But perhaps Caleb does tell Carmen to context and other factors. why he feels down. After hearing about his rejection letter, Carmen says, “I know Gender-Based Misinterpretations in how you feel. I was so bummed when I Communication didn’t get that position at DataNet.” She is matching experiences to show Caleb that Five communication misunderstandings she understands his feelings and that 1) Showing Support he’s not alone (Basow & Rubenfeld, 2003). According to a masculine speech Maddie tells her coworker Jorge that community, however, Carmen’s comment she is worried about Angelina, who has about her own experience is an effort to been late to work several days recently. steal the center stage from him and focus Jorge gives a minimal response cue, the conversation on herself. saying only “Oh.” To Maddie, this 3) The Point of the Story suggests that he isn’t interested. Yet, operating by norms of masculine speech Another instance in which feminine communities, Jorge assumes that if and masculine communication rules often Maddie wants to say anything further or clash is in relating experiences. ask his opinion, she will assert her ideas. Masculine speech tends to follow a linear Even without much perceived pattern, in which major points in a story encouragement, Maddie continues by are presented sequentially to get to the saying she knows Angelina has a climax. Talk tends to be straightforward teenage daughter who has been causing without much detail. The rules of feminine some worries lately. Maddie says, “I feel speech, however, call for more detailed, less linear storytelling. Whereas men are more likely to provide rather bare Regulate Interaction information about what happened, women are more likely to embed the We use body posture, eye contact, and vocal information within a larger context of the inflection to signal others that we wish to people involved and other events (Wood, speak or that we are done speaking. 1998, 2011a). Similarly, we rely on eye contact to signal others that they have spoken long enough or 4) Relationship Talk that we want to hear more from them. “Can we talk about us?” is the - Women frequently use nonverbal opening of innumerable conversations communication to invite others into that end in misunderstanding and hurt. In conversation. general, people who are socialized into masculine style are interested in - Men are more likely to use nonverbal discussing relationships only if there is a communication to hold onto the talk problem to be addressed. However, stage. people socialized into feminine style generally find it pleasurable to talk about important relationships even—or perhaps Establish the Relationship Level of especially—when there are no problems Meaning (Acitelli, 1988). 5) Public Speaking An important function of nonverbal communication is to convey the relationship Differences in feminine and masculine level of meaning that expresses relationships communication patterns also surface in between communicators. The three primary public contexts. Historically, men have dimensions of relationship-level meaning are dominated politics. Thus, it’s not (1) responsiveness, (2) liking, and (3) power, surprising that the assertive, dominant, each of which is linked to gender. confident masculine style is the standard for public speaking. Women who are effective in politics tend to manage a fine Responsiveness balance in which they are sufficiently feminine to be perceived as acting - indicates interest in and attentiveness appropriately for women and sufficiently to others. Nonverbal cues of masculine to be perceived as acting responsiveness include inflection, eye appropriately for politicians (Sheeler & contact, and attentive body posture. Anderson, 2013). Women running for Lack of responsiveness may be political office must be perceived not only signaled by yawns or averted eyes. as qualified but also as likeable. Voters will elect men they don’t like if they Liking perceive the men as qualified; they will not elect women they perceive as - We use nonverbal behaviors to signal unlikeable (Collins, 2015). that we like or dislike others. Nonverbal cues of liking include vocal GENDERED NONVERBAL warmth, standing or sitting close to COMMUNICATION others, touching, and holding eye contact. Gendered nonverbal communication refers to a specialized area that focuses on the Power or Control differences in how men and women communicate through the transmission of - The third aspect of the relationship messages or signals through a nonverbal level of meaning is power, or control. platform such as eye contact, facial Power refers to the degree to which expressions, gestures, posture, and body people are equal to, dominant over, or language. deferential to others. Control is exerted in conversations by defining topics, directing conversation, and interrupting, all of which may involve Functions of Nonverbal Communication both verbal and nonverbal communication. The three primary functions of nonverbal communication are to - Nonverbal behaviors may also (1) supplement verbal communication, express power through uses of (2) regulate interaction, and personal space. Women are more (3) convey the bulk of the relationship likely than men to surrender their level of meaning. personal space and less likely to enter others’ personal space except to express liking. Supplement Verbal Communication Nonverbal behavior supplements, or adds to, verbal messages in five ways. Forms of Nonverbal Communication 1. Nonverbal communication may repeat Artifacts words. An artifact is a personal object that can 2. Nonverbal communication may both express identity and influence how we contradict verbal messages. see ourselves. Personal objects are used to assign gender to children. Parents send 3. Nonverbal behavior may complement artifactual messages through the toys they verbal communication by underlining a give to sons and daughters. Play weapons, toy verbal message. soldiers, and miniature race cars invite 4. Nonverbal behavior may replace competition and active, rough play, whereas verbal messages. dolls, play houses, and makeup kits encourage nurturing, domestic activities, and 5. Nonverbal communication may accent attention to appearance. verbal messages, telling us which parts are important. Proximity and Personal Space Proxemics refers to space and our taught to be assertive, emotionally reserved, use of it. Space is an index of power, a primary and independent, these match the identified way to designate who is important and differences in male and female privileged. In strongly patriarchal societies, paralanguage. women are not allowed to own property; thus, they are denied the right to literal, physical Physical Appearance space that is their own. ● Men and Women often feel pressured to meet current cultural criteria for being physically attractive. Territoriality is personal space. Yet, ● Men's concerns tend to be having not everyone’s territory is equally respected. buff, muscular bodies rather than People with power tend to enter the spaces of losing weight. those with less power, but the converse is not ● Girls and women are more likely true. In general, men go into women’s spaces pressured with appearance. Concerns more than women enter men’s spaces and about appearance affect their overall more than men enter other men’s spaces. sense of self-worth. For many girls Also, men are more likely than women to and women, concern about weight challenge those who enter their territory. starts early. Members of both sexes often feel pressured Haptics (Touch) to meet current cultural criteria for being ● Haptics, or touch, from parents and physically attractive. An increasing number of other adults communicates different men feel pressure to embody social messages to boys and girls. Parents prescriptions for ideal masculinity. For them, tend to touch daughters more often the goal tends to be having buff, muscular and more gently than they touch bodies rather than losing weight (Roosevelt, sons, which teaches girls to expect 2010). For many women, concerns about touching from others and to view appearance affect their overall sense of self- touching as an affiliative behavior. worth (Bulik, 2011; Davies-Popelka, 2015). Boys are more likely to learn to Many women, particularly young ones, find it associate touching with control and nearly impossible to resist the pervasive power. pressure to be thin. It is also one of the main In our childhood we are taught to use reasons for body image dissatisfaction, different touches according to gender. eating disorders, depression and anxiety. Women are more likely to use touch to Media are the top source of body image express support or caring, such as touching pressure for women by which beauty ideals someone on the shoulder or giving them a have been promoted. The media plays a vital hug. Men use touch more as a show of role in formulating what is attractive in dominance, including pats, back slaps and society, increasing the thin beauty ideal shoulder touches. among females.
Kinesics (Facial and Body Motion) Interpreting Nonverbal Behavior
● Kinesics are face and body movements. Feminine kinesic There are gendered differences in decoding behaviors include tilting heads, others' nonverbal behaviors. Research smiling, and condensing their bodies indicates that women are generally more to take up less space. Masculine skilled than men at interpreting others' kinesic behaviors include using large nonverbal communication (Hall, 2006; Miller, gestures, taking up space, entering 2011). others' territories. ● Women signal interest and 1. Sex-related brain differences - involvement by sustaining eye females' right brain specialization may contact. Men are less likely to sustain make them more adept at interpreting eye contact during conversations emotions. 2. Most females are encouraged to be Two of the main differences in body language sensitive to others, which requires between men and women are facial being able to decipher others' expressions and eye activity. Women use nonverbal cues. more facial expressions than men and, most 3. Women's social location encourages importantly, smile more than men when them to learn to read their feelings interacting with others. Women also use their and needs. eyes and look at people more than men. 4. Standpoint Theory - women's Researchers believe that this behavior is decoding skill results from their based on traditional beliefs about gender location as subordinate members of roles: women are supposed to be caring and society. Women's decoding skills consoling while men are expected to be probably result from a combination of dominant authoritarians. biology, socialization, and persisting power discrepancies between the Paralanguage sexes. ● Vocal cues that accompany verbal communication are called Respecting Gendered Styles of Nonverbal paralanguage. Paralanguage includes Communication inflection, tone, volume, accent, pitch, and rhythm. Although there are Being part of different subcultures makes physiological differences in male and women and men different from one another, female vocal organs (the larynx and and vice versa. When one gender pharynx), these do not account fully understands the other’s subcultures and for gender differences in reasons for expressing themselves in certain paralanguage. ways, communication can be improved. ● Women use higher pitch, softer volume, and more inflection. Men These are the benefits of learning, tend to use lower pitch and greater understanding, and respecting alternative volume styles of nonverbal communication; ● Once we realize that people have To understand why women and men tend to different rules for communicating, we have divergent paralanguage, we must once are more likely to interpret others on again consider socialization. Considering the their own terms, not ours.This allows socially constructed expectations between us to minimize the potential for women as deferential and caring, and men misunderstandings that grow out of gendered communication styles. ● It enhances our personal effectiveness by increasing the range of options we have for communicating with different people in diverse contexts and for varied reasons.Now that we are aware of gendered patterns in nonverbal communication, we reflect on our own behaviors. By reflecting, we empower ourselves to consciously create a style that reflects the identity we assign to ourselves.