Parle G Introduction

Largest Manufacturer’s of Biscuits & Confectionaries almost 80 years.  Largest

Selling Brand in world
Established in 1929 in British dominated India as a small company.  1st Brand-
Parle glucose & Parle Monaco
7 manufacturing unites and 51 manufacturing units on contract
it has provided its products to the mass with the affordable range
about 5-70 people of urban area preer to parle
about 75-80 pf rural people preefer to parle biscuits.

At that time parle faced unequal compitition in market as other internation buisuit
product are freely imported , but parle proviede best quality product with lower
price and tiime to time prdut imporvement leades to not only survive the parle
company in the market but also succeessed in the market in long run

the famous product "parle - G " sucesse in market due to low pricing stretegy,
because of the low price customer get value for money product
but did you ever notice how parle -g is stable on the same price all over
decades ??
lets see..

Its not like that, parle-g did not raise price of product , but whenever the price
hikes the sales of the product is decreseing little bit. and parle- g want to play
with volumes in markets . so it decide to maintain the low price stretegy

Parle-g want that even the margin of the product is less the sales volume should be
increase so that good profit cooked in that product,

so how did parle do all these stuff. parle implemented the operation management
stretegies and principals in their manufacturing process.

1.Cost control=purchasig the raw material in bulk, so that they will available at
cheap price
2.not reducing quality of product = purchasing in the bulk the raw material gets at
ceaper rate so that the quality of th eproduct did not decrease
3.plant location = company finds that the transporation cost plays an imporatnat
role in cost control so they establish their manufacturing plant to such locality
so that the transporation cost is reduced.
3.rentl overhead = workers perfermos the 3 shifts in same factory
4. rapdi improvement = it shows rapdi improvemetn in the product , leads to variety
of products to customr along with the best quality.
5.Team up with the customer = pargle g focus onn the small villege also and tackle
the rural population for thier product and they also setup their factory in small
small towns
6.just noticeable difference =
in theis the quality of product is slightly reduce, which is imperceptible by the
customer in parle ,they slightly reduce the thickness of the buiscuit but , the 5
busicut in one pack remains constance
distribution= it creat a major and strong distributon channel
it includes,
retialer outlay
distributors
e-commerce site
resllers

total quality management

in tqm parle chnage its wax paper packaging into polython paper in 2001, and this
leads to extend the life of busciuts in th pack, the poluthon paper maintain the
quality and also busicts last for longer timme

these are the operations managemnts the parle compny used in their manufcturing
process and establisihing the producut in market
and make them succes and top leader of busict compny over the domestic and
internation market
about 5-70 people of urban area preer to parle
about 75-80 pf rural people preefer to parle biscuits.