PR ASSIGNMENT

What is sampling?
-Sampling means selecting the group that you will actually collect data from in your
research. For example, if you are researching the opinions of students in your university,
you could survey a sample of 100 students. In statistics, sampling allows you to test a
hypothesis about the characteristics of a population.

Define the Following:

A.Sample Frame- A sample frame is a list or other device used to define a researcher's
population of interest. The sampling frame defines a set of elements from which a
researcher can select a sample of the target population

B.Census- A census is a study of every unit, everyone or everything, in a population.

It is known as a complete enumeration, which means a complete count.

C.Sample- A sample is a subset of units in a population, selected to represent all units

in a population of interest.

D.Sampling Method- Sampling Method is the selection of a subset of the population

of interest in a research study. In the vast majority of research endeavors, the
participation of an entire population of interest is not possible, so a smaller group is
relied upon for data collection.

E.Representativeness- Representativeness is often used to indicate that a sample

mirrors a population, reflecting all essential properties of the population in a correct
way. In a stricter sense, since this can never be fully verified

Probability Sampling- Probability sampling refers to the selection of a sample from a

population, when this selection is based on the principle of randomization, that is,
random selection or chance. Probability sampling is more complex, more time-
consuming and usually more costly than non-probability sampling
Unbiased Sampling- A sample drawn and recorded by a method which is free from
bias. This implies not only freedom from bias in the method of selection, random
sampling, but freedom from any bias of procedure, wrong definition, non-response,
design of questions, interviewer bias, etc.

There are four commonly used types of probability sampling designs:

-Simple random sampling.
-Stratified sampling.
-Systematic sampling.
-Cluster sampling

There are five common types of non-probability sampling:

-Convenience sampling.
-Quota sampling.
-Self-selection (volunteer) sampling.
-Snowball sampling.
-Purposive (judgmental) sampling.