Company Background

A café is a type of a restaurant which typically serves coffee and tea, in addition

to light refreshments such as baked goods or snacks The first café is said to be opened in

1550s in Constantinople during 17th century that open in Italy, France, Germany, and

England. During the 200 years the café have been expand and become famous all over

the world such in Europe. Since the cafes serve coffee and some restaurants do the same

thing they offer coffees in their menu, however the focus of Café and Restaurant is coffee

and desserts such as cake, donut, bread.

Our company Bean and Booze want to explore more than café we think we decide

that we should put a little spices in coffee we should become different in the market that’s

why we choose to build and open a new classic Café and bar. Which is our company

offering a not just a coffee but also alcohol and other beverages like liquors, brandy,

whisky, beer, tequila which is fit for everyone. This will be new in the market.

We choose to open a café and bar which is the Beans and Booze that’s offering

beyond expectations. For those students who wants to hangout with their friends and

families we are gladly to serve them a coffee, Frappe and also for those adults who are

tired from their works and want to chill with their friends we are serving a beverages that

fits in their budget and we also we have a live band so they can request a song they want.

Our place is for everyone who wants to experience a new classic era of Café with the

combination of alcohol drinks.

Our company aims to satisfy the need and wants of our customers by serving

them a different kind of drinks. It also cheap that can afford easily by customers.
 Market Analysis

The Tarlac province is in the Philippines, according to the 2020 Census of People.

Approximately 385,398 people call the city home. The census from 2020 served as the

basis for this. With the use of these numbers, we can determine how big the city's market

is. Since then, coffee has remained one of the most widely consumed beverages both in

the Philippines and throughout the rest of the world, demonstrating how much people,

especially Filipinos, adore the beverage. Caffeine consumption in the Philippines is

increasing year by year, and while consumption did decline during the pandemic, it is

expected to recover and increase further by 2025. Similar to how alcohol works. Drinking

is more than just a social activity for Filipinos; it plays a significant role in their culture.

And the need in the market is what drives us to start this kind of company. Young adults

between the ages of 18 and 30 are most anxious to try our BEAN AND BOOZE.

According to the survey, people typically visit coffee shops and bars to unwind and

reduce stress, connect with friends or hang out, enjoy the ambiance and environment,

study or meet up, and have fun. Since most people between the ages of 18 and 30 are

students and do not have a reliable source of income, they choose to buy the high-quality

goods and services that the company offers at a reasonable price.

Table 1

DIRECT COMPETITORS

COFFEE SHOP

Abuelos Zamora St. Citywalk Tarlac, Tarlac City

Coffeenest MacArthur Hwy, Tarlac City

 Hey Brew Golden Palm, St. Brgy., Tarlac City

Black Bean Coffee Station Bypass Road, Tarlac City

Kart City Brgy. San Roque, Tarlac City, 2300 Tarlac

Starbucks Brgy. San Roque, Tarlac City, Tarlac

TeaCoff Klatch Bypass Road, San Sebastian, Tarlac City,

2300

Café Lucho 66 San Sebastian-San Vicente Diversion

Rd, San Sebastian, Tarlac City, Tarlac

Brewsko San Sebastian-San Vicente Diversion Rd,

Tarlac City, 2300 Tarlac

The Coffee Mom 30 Perez Ave, San Sebastian, Tarlac City,

2300 Tarlac

COCKTAIL

Basook Bar Tarlac City, Tarlac

The Woods Bypass Rd, Fairlane Subd, Tarlac City,

Tarlac

Lowerblock Resto Bar Bypass Road, Tarlac City, 2300 Tarlac

Sitio Oriente 2 By Pass Rd., San Sebastian, Tarlac City,

2300 Tarlac

Antonette's Restobar San Sebastian-San Vicente Diversion Rd,

 Tarlac City, Tarlac

Tiyatro Family KTV & Restobar Bypass road San Vicente-San Sebastian,

Tarlac City, 2300 Tarlac

Barristers Unit 1 Ripples Building, Talon Citi Plaza,

San Sebastian-San Vicente Diversion Rd,

Tarlac City, 2300 Tarlac.

Third Space Bypass Road, Tarlac City, Tarlac

The Woods Wine Bar & Cafe Tarlac City, Tarlac

BoxPark Tarlac City, Tarlac

Table 2

INDIRECT COMPETITORS

COFFEE SHOP

Urdu Cut Cut 1st Romulo Blvd. Tarlac City

McDonald MacArthur Hwy, Tarlac City

7-eleven Zamora St. Brgy. San Roque, Tarlac City

 Demand and Supply Status

Bean and Booze

Quantity Supply
Product/Coffee Price Demand Quantity
Hot Chocolate 130 100 200
Espresso 130 100 200
Americano 130 100 200
Cappuccino 130 100 200
Mocha 130 100 200
Latte 130 100 200
Iced Coffee 130 100 200
Tea
Green Tea 110 100 200
Black Tea 110 100 200
Matcha 110 100 200
Beverages Per serving
Whiskey 280 150 300
Beer 90 400 600
Tequila 110 100 200
Vodka 180 100 200
Gin 90 100 200
Wine 180 100 200
Rum 215 100 200
Cakes/Sandwhiches/
Appetizer(Pulutan) Per serving
Tuna Sandwich 90 100 200
Double Burgers 135 100 200
Pizza 235 100 200
Cupcakes 20 100 200
Cakes per slice 120 50 100
Muffins 30 100 200
Sisig 220 200 300
Chicharon bulaklak 200 200 300
Sizzling hotdogs 150 200 300
 Target Market

The company’s target market is people around Tarlac City. The students from

High School with the age of 12 to 17 years old and also college students with the age

between 18-29 years old and also the adults. We will introduce our business to our

customers by serving them our product and giving them the satisfaction that they want. In

case our business will be successful around Tarlac City. We plan to expand our business

in other barangay near by communities.

Target Market
Beans and Booze
Target Market
11% AGE
16%
12-17 Y/O
18-29 Y/O
30-49 Y/O
50 AND ABOVE
32%

42%

Social/ Consumer Behavior

The target market will be students and adults, faculty members and other

employee working around Tarlac City. Primarily the market that will be quite consistent

with regards to their capacity to pay and the modes of going out and having a break time

the target market of Beans and Booze may be composed of 50% of the population from

the Schools/ University and the remaining 50% of the population will be the employees,

visitors, guest around Tarlac city with the trend of Café and Booze industry the
consumers are even more curios and becoming aware of the continued changes in the

market.