PEPERIKSAAN AKHIR SEMESTER I

SESI 2018/2019
(FINAL EXAMINATION SEMESTER I
2018/2019 SESSION)

KOD KURSUS : SHAD 2053 / SHD 2723 / SHD 3793

(COURSE CODE)

NAMA KURSUS : PENGENALAN PENGURUSAN OPERASI

(COURSE) (INTRODUCTION TO OPERATION MANAGEMENT)

PROGRAM : SARJANA MUDA

(PROGRAMME) (BACHELOR DEGREE)

MASA : 2 JAM 30 MINIT

(DURATION) (2 HOURS 30 MINUTES)

TARIKH : DISEMBER 2018

(DATE) (DECEMBER 2018)

MARKAH : 80 (MENYUMBANG 40 PERATUS

(MARKS) KEPADA MARKAH KESELURUHAN)
(CONTRIBUTING 40 PERCENT TO THE
OVERALL MARKS)

ARAHAN KEPADA CALON:

(INSTRUCTION TO CANDIDATES)

Jawab SEMUA soalan.

(Answer ALL questions)

KERTAS PEPERIKSAAN INI TERDIRI DARIPADA 5 MUKA SURAT SAHAJA

(TERMASUK MUKA SURAT INI).
(THIS EXAMINATION PAPER CONSISTS OF 5 PAGES ONLY (INCLUDING THIS
PAGE).
1. (a) Explain the characteristics of “Mass Customization Focus” process
strategy from product volume and variety perspective.
(5 marks)

(b) Following are the characteristics of Process X.

Process X
 Facilities are organized around specific activities or processes
 General purpose equipment and skilled personnel
 High degree of product flexibility
 Typically high costs and low equipment utilization

(i) Propose the Process Strategy for Process X. Justify the proposal.
(8 marks)
(ii) What is the main challenge for Process X from Operation
Management perspective?
(2 marks)
(c) Service blueprint is a process analysis technique that focuses on the
service provider’s interaction with the customer. Describe the activities at
level 2 and level 3 of service blueprint.
(5 marks)

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2. A global clothing chain is considering two different locations for a new retail
outlet, Kuala Lumpur or Bangkok. The organization has identified the four
factors listed in the following table as the basis for evaluation, and it has assigned
weights as shown. The manager has rated each location on each factor, on a 100-
point basis (higher scores are better), as shown under the respective columns for
Kuala Lumpur and Bangkok.
Table 1: Location evaluation

Rating
Factor Factor Description Weight Kuala
Bangkok
Lumpur
Average community
1 0.40 75 70
income
Community growth
2 0.25 60 80
potential
Availability of public
3 0.15 45 90
transportation
4 Labor cost x 80 60

(a) State the main difference between location strategy for service and
manufacturing industries.
(6 marks)
(b) Which site should be chosen? Justify your answer.
(10 marks)
(c) Is there any concerned on the weight sensitivity of this solution? Justify
your comment.
(4 marks)

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3. (a) K-Chips Sdn Bhd, maker of superfast dram chips located at Pasir Gudang,
has organized its 10 inventory items on an annual Ringgit-volume basis. The
stock number, annual volume, unit cost, annual Ringgit-volume and
percentage are shown in the following table. The company would like to
categorize the inventory items based on ABC analysis method.
Table 1: K-Chips Sdn Bhd Inventory

Item Annual Unit cost (b) Annual Ringgit Percent of

volume (a) / volume annual ringgit
units (a) x (b) volume
1 1 000 RM 90.00 RM 90 000 38.8%

2 500 RM 154.00 RM 77 000 33.2%

3 1 550 RM 17.00 RM 26 350 11.3%

4 350 RM 42.86 RM 15 001 6.4%
5 1 000 RM 12.50 RM 12 500 5.4%
6 600 RM 14.17 RM 8 502 3.7%
7 2 000 RM 0.60 RM 1 200 0.5%
8 100 RM 8.50 RM 850 0.4%
9 1 200 RM 0.42 RM 504 0.2%
10 250 RM 0.60 RM 150 0.1%
Total 8 550 NA RM 232 057 100.0%

(i) Describe the criteria used to category inventory items bases on

ABC analysis approach.
(6 marks)
(ii) Category the 10 inventory items base on ABC analysis method with
appropriate justification based on the data as shown in Table 1.
(9 marks)
(b) Give 4 possible uses/purposes for medium-range forecast.
(5 marks).

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4. (a) Scheduling decision is to address the problem of matching productivity to
fluctuating demands. Figure 1 illustrates the forecast MyKits Sdn Bhd Sdn
Bhd.

Figure 1. MyKits Sdn Bhd Forecast

Base on figure shown above; propose 2 possible scheduling strategies for

the company to address the problem of forecast differs from the average
demand.
(9 marks)
(b) What are the responsibilities of Operation Manager in Production Planning
Process?
(6 marks)
(c) Sketch the structure of Material Requirement Planning (MRP).
(5 marks)