Universidad Anáhuac Cancún

Enid Estefanía Hernández González

00385514
Mercadotecnia Estratégica
Mercadotecnia Sustentable

“Post–Use”.
One of the post-use strategies is about recycling Colgate toothpaste containers,
where they are left in an urn at the point of sale, after being emptied and capped,
where consumers have the chance to win tickets to a trip and for the company, it
allows to accumulate the plastic to later be transformed into games for the children.
I leave the link to learn more about this campaign
https://youtube.com/shorts/LgsfT3kpetw?feature=share
Another example of this is Coca Cola, where it has also carried out campaigns
making consumers aware of where the plastic bottles that are thrown away remain,
which later fall into the sea, which is why the fish eat them and when they are caught.
, we consume the plastic that we have previously thrown away, or in the best of
cases, it stays on the planet for about 100 years.
And the strategy is to drink coke with reusable containers, something that we have
used in my family, or recycle the bottles in plastic, so that this product is sold and
they can reuse it.