Business Communication

 Meaning & Origin

 Definition
 Purpose
 Function & Importance of Communication
 Components/ Factors
 Process of Communication
 Types of Communication
 Levels of Communication
 Flow/ Directions of Communication, Grapevine
 Barriers Of Communication, 7Cs of Comm.
Meaning & Origin
 Business--- the activity of making, buying, selling or
supplying goods or service for money
 or
 Work that is part of one’s job
 Besignes ( Care, Anxiety, Occupation) Busyness
Business
Communication
 Latin word –’Communis’ means common

 Comunication is the process of passing information &

understanding from one person to another or meaning
ful interaction.
Main purpose of communication?
 Communication serves following major purposes:
 to inform
 to instruct
 to express
 to imagine,
 to influence
 to meet social expectations.
Function & Importance
To Business–
1. Basis of all functions
(Planning, Directing, Leading, Motivating, Controlling)
2. Efficient Working of the Business
3. Building Human Relations
4.Strategic Management
5.Quality Management
Function & Importance
To Individual---
1.Medium of Expression
2.Satisfaction of Human Needs
3.Building Human Relations
4.Career Advancement
Factors/Components of
Communication
 Sender
 Message
 Receiver
Process Of Communication
Sender Encoding Channel Receiver Decoding

Feedback
Types Of Communication
 Communication
 Verbal Non Verbal
Written Oral Body Language
Paralanguage
Chronemics
Proxemics
Haptics
Colour Language
Sign & Symbols
Levels Of Communication
 Extrapersonal
 Intrapersonal
 Interpersonal
 Organizational
 Mass Communication
Flow Of Communication
 Downward
 Upward
 Horizontal
 Diagonal
Barriers To Communication
 Noise
 Intrapersonal
 Interpersonal
 Organizational
Intrapersonal Barriers
 Wrong Assumptions
 Varied Perceptions
 Differing Background
 Wrong Inferences
 Impervious Category
 Categorical Thinking
Interpersonal Communication
 Limited Vocabulary
 Cultural Variations
 Emotional Outburst
 Poor Listening Skills
 Noise in the Channel
Organizational Barriers
 Too Many Transfers Stations
 Fear of Superiors
 Negative Tendencies
 Use of Inappropriate Media
 Information Overload
How to overcome the barriers

 1.Plan your comm. carefully.

 2.Know the receiver & adapt your message to the
receiver’s frame of reference.
 3.Listen more. Speak less.
 4.Put yourself in others’ shoe.
 5. Take care of your tone.
 6.Seek feedback & offer clarification.
Effective Communication: 7 Cs
 1.Completeness
 2. Conciseness
 3.Clarity
 4.Correctness
 5.Concretness
 6.Consideration
 7Courtesy
Grapevine
Free Flow
Importance Of Grapevine Communication
 Grapevine communication conveniently transmits certain messages
that can’t be passed through formal channels. You must have seen this
at your workplace quite often. Whenever the information needs to be
used quickly, the manager uses the informal or grapevine method
instead of taking it to formal channels such as emails.
 Grapevine also accelerates the feedback process. If used wisely,
grapevine communication can provide valuable feedback to the
management, and this input can be used to plan activities for the
employees’ welfare.
 If used wisely in collaboration with the formal channels, grapevine
communication can promote the efficient functioning of an
organization.
 Once you understand its importance and merits, you can intelligently
feed, cultivate, and manage the grapevine by using it effectively.