STYLE GUIDE 2023

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Updated: May 6, 2023
P R I M A RY LO G O | 2 COLOR 2
P R I M A RY LO G O | 1 COLOR - BLUE A ND W HITE 3
VA S T I C O N | VA R I O U S CO LO R S 4
S E CO N D A RY LO G O ( S TA C K E D ) | 2 COLOR & 1 COLOR 5
 VA S T P R I M A R Y B L U E VA S T O R A N G E
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CMYK: 95,82,50,62 CMYK: 0,68,85,0
R G B : 7, 2 7, 5 1 RGB: 243,116,58
HEX: #071B33 HEX: #F3743A

PRIM A RY COLORS | CMYK, RGB, HEX 6

 PRIMARY T YPEFACE HEADER TEXT:
Character: “Soleil Bold”
Setting: ALL CAPS
Kerning: 200
Suggested Size: 20 or 24pt
Color: Vast Orange, Vast Blue, or Solid White
SOLEIL
https://fonts.adobe.com/fonts/soleil
SUB-HEADER TEXT:

Aa
Character: “Soleil Light”
Setting: ALL CAPS
Kerning: 200
Suggested Size: 20 or 24pt
Color: Vast Orange, Vast Blue, or Solid White

BODY TE X T:
Character: “Soleil Book”
Setting: Regular
Kerning: 0
Suggested Size: 10, 12, or 14pt
Color: Vast Blue, Solid Black, Solid White

T Y PEFACE | PRIMARY 7
 ORANGE ON BLUE WHITE ON BLUE WHITE ON ORANGE

BLUE ON WHITE ORANGE ON WHITE

S O C I A L I CO N S | COLOR VA RI ATIONS 8
 LOGO AND FL AG

When the logo is used with the US flag, its

width should never be scaled wider than
the flag. Additionally, it should be at least 2
vertical width distance away from the flag.

PRIM A RY LOGO | WHEN PLACED NEAR US FLAG 9

BOT TLE DESIGN | DARK BLUE BOTTLES W/ WHITE GRAPHICS 10