Name: Abeerich Ivy Castillo Date : 5/14/23

Subject/Section : MKT C506 – 302K Schedule : 3:00pm- 4:30pm (T/F)

Chapter 15
Visual media and interactive media
Interactive marketing is a strategy that uses visually appealing images or videos to
entice your audience to interact with your content. This type of marketing grabs your
audience's attention, delights them, and exposes your product or service in a unique
way. The Interactive Visual Media group undertakes cutting-edge research in a wide
range of computer vision, computer graphics, and computational photography areas.
Simply put, multimedia is the combination of two or more types of media to convey
information. There is a distinction between interactive and non-interactive media. When
a multimedia system and its user communicate, it is said to be interactive. That is, it
necessitates user interaction.

Any advertisement or campaign that encourages or even rewards audience

participation is considered interactive media advertising. As previously said, this type of
marketing is not necessarily novel. However, because of the pervasiveness of digital
technology, it is more necessary than ever. The use of interactive advertising, whether
through films, social media, mobile devices, the internet, kiosks, or retail displays, allows
advertisers to encourage customer participation in their message, allowing them to
provide feedback or become a part of the marketing discourse.