Name: Abeerich Ivy Castillo Date : 5/14/23

Subject/Section : MKT C506 – 302K Schedule : 3:00pm- 4:30pm (T/F)

Chapter 13
Campaign Implementation Program Evaluation and Campaign Follow-Up

Taking the effort to carefully prepare your campaign ahead of time, on the other
hand, can pay off handsomely later on. That initial time commitment ensures that your
campaign strategy and methodology are in sync with all aspects of your organization,
not to mention your business goals, corporate branding, and target demographic. Most
batch-and-blast, quick-send, and last-minute campaigns accomplish the same thing,
they send the wrong content to all of the contacts in the hopes of reaching the few who
are relevant to your message.

This one involves more thought, but you should have been given a broad structure
that has to be filled in. You will be in charge of requesting assets and copy, defining the
target audience, and establishing deadlines (due dates, review dates, send dates, and
so on). You will be working with in-house resources or vendors to obtain these things, as
well as to plan and execute the campaign. Everything is up to you, the marketer, in this
type of campaign. Everything from the campaign's goals and available money to the
send dates and implementation must be determined. Not to mention that if it is a live
event, webinar, or podcast, you may be in charge of all of the planning.