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SITXFIN010 - Marketing Budget Briefing Report Template - v1.0 - July 2022
SITXFIN010 - Marketing Budget Briefing Report Template - v1.0 - July 2022
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Summary
Summary of information provided regarding the marketing budget briefing report.
Marketing expenditure
Review of expenditure on marketing for 2017/2018 and 2018/2019.
Sources of information
Identify at least two sources of information on recommended marketing expenditure that could be
used to inform the marketing budget. Describe the sources of information and what they tell you.
External factors
Identify and describe external factors that could impact on the marketing budget. This means that you
should conduct market research on trends within the industry in terms of growth and opportunities and
the types of marketing that similar businesses are conducting.