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  • SW HW1 TranTienDat

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    Tiến Đạt Trần
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    1. The document provides details on 5 sources selected by the student for their homework on the importance of store layout, design, and visual merchandising for retailers. 2. The sources include a book chapter, and 4 journal articles covering topics like the impact of store atmospherics and layout on consumer behavior, applications of visual merchandising, and how store design influences online traffic and sales. 3. The student provides full references for the sources in APA style and their reasons for selecting each source.

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    1. The document provides details on 5 sources selected by the student for their homework on the importance of store layout, design, and visual merchandising for retailers. 2. The sources include a book chapter, and 4 journal articles covering topics like the impact of store atmospherics and layout on consumer behavior, applications of visual merchandising, and how store design influences online traffic and sales. 3. The student provides full references for the sources in APA style and their reasons for selecting each source.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views3 pages

    SW HW1 TranTienDat

    Uploaded by

    Tiến Đạt Trần
    1. The document provides details on 5 sources selected by the student for their homework on the importance of store layout, design, and visual merchandising for retailers. 2. The sources include a book chapter, and 4 journal articles covering topics like the impact of store atmospherics and layout on consumer behavior, applications of visual merchandising, and how store design influences online traffic and sales. 3. The student provides full references for the sources in APA style and their reasons for selecting each source.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Student name: Trầ n Tiến Đạ t

    Student ID: IELSIU20282


    Group: 03
    HOMEWORK 1
    My topic: Why store layout, design, and visual merchandising is crucial for retailers to
    win their market?

    1. Book chapter:
    Authors’ last names Levy, M., & Weitz, B. A.
    (initials of authors come
    after):
    Year of publication: 2012
    Chapter title (Only Store layout, design, and visual merchandising
    capitalize the first letters,
    not in italics):
    Editors’ last names (initials
    of editors come first):
    Book title (Only capitalize Retailing management
    the first letters, in italics):
    Page numbers of the 466-497
    chapter:
    City of publication (not New York
    country of publication):
    Publisher: McGraw-Hill/Irwin
    Full reference: Levy, M., & Weitz, B. A. (2012). Store layout, design, and
    visual merchandising. Retailing management (pp. 466-497).
    New York: McGraw-Hill/Irwin.
    Reasons for selection: This book chapter is a reliable source for learning and
    preparing retailing strategies in designing a personal
    store.
    2. Journal article:
    Authors (initials of authors Singh, P., Katiyar, N., & Verma, G.
    come after):
    Year of publication: 2014
    Article title (Only capitalize Retail shoppability: the impact of store atmospherics &
    the first letters, not in store layout on consumer
    italics) buying patterns
    Journal name (Capitalize International Journal of Scientific & Technology
    each word, in italics): Research
    Volume number (in italics): 3
    Issue number (not in 8
    italics):
    Page numbers of the 15-23
    article:
    Full reference: Singh, P., Katiyar, N., & Verma, G. (2014). Retail
    shoppability: The impact of store atmospherics & store
    layout on consumer buying patterns. International
    Journal of Scientific & Technology Research, 3(8), 15-
    23.
    Reasons for selection: This journal article gives a detailed information on the
    impact of store layout and its effects on the customer
    buying behavior.
    3. Journal article:
    Authors (initials of authors Basu, R., Paul, J., & Singh. K.
    come after):
    Year of publication: 2022
    Article title (Only capitalize Visual merchandising and store atmospherics: An
    the first letters, not in integrated review and future research directions
    italics)
    Journal name (Capitalize Journal of Business Research
    each word, in italics):
    Volume number (in italics): 151
    Issue number (not in
    italics):
    Page numbers of the 397-408
    article:
    Full reference: Basu, R., Paul, J., & Singh. K. (2022). Visual
    merchandising and store atmospherics: An integrated
    review and future research directions. Journal of
    Business Research, 151, 397-408.
    Reasons for selection: This journal article gives a closer look on the store
    design, layout, its applications and future directions.
    4. Journal article:
    Authors (initials of authors Baek, E., Choo, H. J., & Lee, S. H.
    come after):
    Year of publication: 2018
    Article title (Only capitalize Using warmth as the visual design of a store: Intimacy,
    the first letters, not in relational needs, and approach intentions
    italics)
    Journal name (Capitalize Journal of Business Research
    each word, in italics):
    Volume number (in italics): 88
    Issue number (not in
    italics):
    Page numbers of the 91-101
    article:
    Full reference: Baek, E., Choo, H. J., & Lee, S. H. (2018). Using
    warmth as the visual design of a store: Intimacy,
    relational needs, and approach intentions. Journal of
    Business Research, 88, 91-101.
    Reasons for selection: This journal article gives readers a view of how color
    and design can create a warm atmosphere, and pull
    consumers closer to a designed store.
    5. Journal article:
    Authors (initials of authors Lohse, G. L., & Spiller, P.
    come after):
    Year of publication: 1999
    Article title (Only capitalize Internet retail store design: How the user interface
    the first letters, not in influences traffic and sales
    italics)
    Journal name (Capitalize Journal of Computer-Mediated Communication
    each word, in italics):
    Volume number (in italics): 5
    Issue number (not in 2
    italics):
    Page numbers of the
    article:
    Full reference: Lohse, G. L., & Spiller, P. (1999). Internet retail store
    design: How the user interface influences traffic and
    sales. Journal of Computer-Mediated Communication,
    5(2).
    Reasons for selection: This journal article gives additional information on the
    store design on the E-retailing channel.

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