JIO

STT MidTerm Project

By: Group 3
Introduction
Jio, a subsidiary of Reliance Industries, is the largest mobile network operator in India and the third largest
mobile network operator in the world
Jio Platforms Limited (Jio) is creating a massive digital ecosystem for a billion Indians with domain expertise
across business verticals in the platform company.
Reliance Jio entered market and disrupted it completely within very short span of time.
There were 11 others players along with Jio in 2016, and in 3 years it became market leader.
It was the first company to offer 4G network and introduce VoLTE feature to its consumer base.
September 2019, Jio launched a fiber to the home service, offering home broadband, television, and telephone
services
Jio has created strong internal capabilities across key digital technologies
Jio is the lone purchaser of the highly effective 700 MHz spectrum across the entirety of India, as well as
sizeable portions of the mid-band (3.3–3.67 GHz) and high-band (26 GHz) airwaves.
Jio invests 88K Cr in buying spectrum against its competitor Airtel with 43K Cr and Vi investing 18K Cr.
EFE Analysis
Threats Wt. Rating Wt. Rating
Opportunities Wt. Rating Wt. Rating

Enhanced Internet penetration. 0.15 4 0.60 Reduced switching cost for customers due to
0.05 3 0.15
ease of portability.

Favorable Telecom Policies. 0.10 3 0.30

Airtel emerging as a tough competitor. 0.15 3 0.45

Digital India campaign. 0.05 4 0.20

Enhanced adoption of technology and

0.15 4 0.60 Competitive Regulations. 0.05 2 0.10
rising Online Trend.

Advent of 5G Technology. 0.10 4 0.40

Government’s Policies & Environmental concerns

0.10 2 0.20
regarding Radio frequencies.
Promotion of Self-reliant India
0.05 4 0.20
(Atmanirbhar Bharat).

Total 1.00   3.25

Expansion across the globe. 0.05 1 0.05

As per the analysis of our EFE Matrix Reliance Jio has a score of 3.25 which is significantly higher than the Median score of 2.5 which
indicates that the company’s response towards the changes in the external environment is extremely good and the company is performing
effectively in response to its Threats and Opportunities.
IFE Analysis
Strengths Weight Rating Weighted Score Weighted
Weakness Weight Rating
Score
Customer
0.15 4 0.6
Acquistion Data
0.15 1 0.15
Innovative Connection
0.10 4 0.4
Technology
Customer Sim
0.10 3 0.3 0.10 2 0.2
BAse Activation
Service
0.15 3 0.45 Arrival in
Offered 0.05 2 0.1
Industry
Parent
0.05 4 0.2
Company
Network Total 1.00
2.85
0.15 3 0.45
Coverage

After analyzing the different internal factors and calculating the IFE score, we found the
score to be 2.85. A score above 2.5 represents a good position against the competitors.
SPACE Matrix

CONCLUSION

JIO lies in the Aggressive Category

POSSIBLE STRATEGIES

Aggressive 5G penetration and magnifying

reliance on Jio ecosystem (Jiomart, Jio
devices, Ajio, Jio super App)
Product Development into IOT devices, AR-
VR Devices, 5G Handsets
Diversification into Web 3.0 and Industry 4.0
Startegy Selection using QSPM

Given the relevant identified external and internal factors, all the three strategies suggested
by SPACE Matrix were analysed in QSPM.

Total Attractiveness Score observed was highest for startegy focusing on product
developement, at 5.60

TAS for startegy Aggressive 5G penetration and magnifying reliance on Jio ecosystem was
5.55 and for Diversification into Web 3.0 and Industry 4.0, TAS was 5.50

Higher the Value of score, more attractive strategic alternative is, hence it is recommended
to take aggressive position by focusing on product developement into IOT devices, AR-VR
Devices, 5G Handsets
Current Strategy & Recommendations
Current Strategy

Currently, Jio is deploying the latest version of 5G called the stand-alone 5G which will have zero
dependency on the existing 4G network
This will allow Jio to provide new services like low latency connectivity, massive machine-to-
machine communication, 5G voice and metaverse
Jio 5G will offer ultra-high-speed fixed-broadband called JioAirFiber
Jio has adopted a strategy which is targeting the bottom of the pyramid

Recommendations

With the planned pan India rollout of 5G service by 2023, Jio has laid the groundwork for further
development of products and services which require uninterrupted zero latency networks
Further,on the basis of the analysis done on the key strategic factors, we recommend that Jio
takes an aggressive approach in developing IoT, AR-VR, 5G handset devices

Thank You
By: Group 3

Abhai Narain (M321-21)

Ashutosh Pandey (M338-21)
Avya Gupta (M341-21)
Ganesh Bharat Patil (M348-21)
Shubham Khune (M357-21)
Shuvam Kumar (M407-21)
Somya Garg (M197-21)