The line graph illustrates the average price of movie tickets across the four quarters of the years

2010 and 2011,

while the column graph depicts the percentage of ticket sales during this period.

In an overview, during the two years, the ticket price variations are within a range of less than 1.5 pounds and it
has no noticeable impact on the sales. Notably, the ticket sales reach the peak during the fourth quarter in both
years and comparatively, the average sale is higher in 2010.

The ticket prices during the first two quarters of the year 2010 remained stable at around 9.25 pounds while the
sales averaged at 60%. During the next quarter, a steady rise in the fare can be noted and it reaches 10.5 pounds
by the beginning of the third quarter and there is a corresponding dip in the sales to around 50%. Hereafter, the
rate plateaus at 10.5 pounds until the second quarter of the year 2011. However, during this period, the sales
reach the peak at 80% during the fourth quarter of 2010 and in clear contrast, the first and second quarter of
2011 witness the lowest sales as well, at just 20%. This period of steady pricing is followed by a slight dip to
around 10.25 pounds in the third quarter of 2011, whereafter the costs return to 10.5 pounds during the last 3
months of the year. The sales, on the other hand, has a steady rise to 50% in the third and to 70% in the fourth
quarter.