64glory

GOALS and OBJECTIVE

for Marketing
Goals

1. Increase Club Awareness Through the organization of a series of

activities, will partly increase the identity and coverage of the BEC for FTU
students as well as students throughout Ho Chi Minh City.

2. Increase the credibility of the club: By organizing a series of activities

related to startups through many images such as Radio, Contest, Course, BEC
will increase the trust and confidence of viewers through such meaningful
activities.

3. Increase fan page traffic: BEC’s fan page is a great tool for many
related marketing objectives, so attracting increased fan page traffic by
sharing the link on social media will encourage potential viewers to visit the
website.

Objectives
1. Increase 3000 likes to fan page
By continuously organizing a series of activities, contests, and voting activities
for candidates as well as sharing many Radios, it will help BEC Fanpage
quickly achieve the KPI of increasing 3000 likes.

2. Increase reach and engagement on fan page

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By posting, regular seeding will increase the number of people

reaching as well as interacting on the fan page through comments,
reactions.

KPI:
New followers: +4,000
Reaction: + 5000
Reach: + 30,000

3. Attract people to register for the contest as well as course

Attract at least 160 people and a maximum of 800 people to register for
an online course with specialists as well as take part in the competition.

4. Attract audiences for the contest

Online (back-up for Covid) Offline:

- BEC will host the contest in the BEC will host the contest in the big
form of Livestream on BEC's fan hall.
page. KPI: 400 people KPI: Maximum number of 200
- The contest will be held on Zoom, audiences
there will be about 500 guests who
will participate directly on that
platform.
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5. Attract more businesses to invest:

Attract:

+ 2 partners for learning course

+ 2-3 partners for the competition
+ At least 50 million VND for financial from sponsors
+ Invite at least 2 guests (celebrities, professors,...)
6. Attract people sending stories to the radio:

At least 5 stories from people having experiences with start-ups weekly.