30 JUNE 2023

JUNE 2023 REPORT

CONTENT

Executive Summary

Quarter 2 Overview

Key Performance Indicators (KPIs)

Social Media Channels

Performance Overview

Successes and Challenges

Recommendations

The ChickenFacts Team

 Overview
ChickenFacts Q2 results were very positive. The brand is confident that it can continue to grow and
succeed in the upcoming quarters.

Strategic efforts
Creating high-quality content:
Making sure our content is well-written, informative, and relevant to target audience.
Using more visuals:
Images, videos, and infographics across our website and social media pages to make
content more visually appealing.
Improving content structure:
Using clear headings and subheadings in our factsheets
Fur poultry analysis articles, putting different categories of news stories under different
headings
This effort aims to help visitors scan our content and find the information they're looking for.
Using more calls to action:
Tell visitors what we want them to do, by encouraging them to read more content, signing
up for your newsletter, or listening to our podcast
Opitimising SEO
Using analytics to track results
Using relevant keywords
Using social media
Regularly updating site with new content
KPIs
Content creation
Content creation is a strategy used to
draw users to the website by creating
compelling content and social media
posts.
Between Apr 1–Jun 30, 2023, this is
what we published:
13 blog posts published
3 'Closer Look' articles
4 Explainers
6 'Poultry Analysis' articles
2 podcasts
Food inflation with economist
Thabile Nkunjana of the NAMC
Rising costs of living with
Simon Brown of Money-Web
IN SUMMARY
The high website traffic volume indicates that the brand is reaching a large number of engaged
viewers
Website traffic
Website traffic is a measure of
how many people visit the
company's website.
Between Apr 1–Jun 30, 2023, we
received a total of 1,024 total
page visits, +3% yr/yr in Q2.
46.3% of organic traffic
24.1% traffic received from
newsletters
19.9% traffic received from
searches (Google, Yahoo)
2.72% traffic received from
AMIE referrals
Time on page by traffic source
This metric shows you how long
visitors spend on our website.
Between Apr 1–Jun 30, 2023, our
overall time on page is 224s which
includes, poultry analysis articles
and factsheets that have an
average on 5 minutes. The increase
in users spending time on our pages,
shows that our Q1 focus on creating
more engaging content is improving
the user experience and increasing
website traffic
Twitter
Our social media channels show the greatest performance in
terms of engagement and lead generation as compared to
previous years. The 2nd quarter proved to bring a slow but
steady growth. While the 3 platforms of focus grew, they also
generated growth and traction for the ChickeFacts website.

LinkedIn Instagram Twitter

4
Instagram

0
April May June

In this quarter ChickenFacts' main (however not limited) social media

content consisted of 2 factsheets, 5 poultry analysis, 3 closer looks, 2
podcast episodes, and a featured LinkedIn article.

APRIL
LinkedIn reached 633 organic impressions. A number of followers repost
and likes articles published. The page gained 2 followers, 18 visitors and
20 page search.
LinkedIn Instagram grew greatly in April, reaching 397 accounts and 2 new follows.
Twitter following increased with 2 new followers, impressions totalled
3.290 and had 20 link clicks.

MAY
LinkedIn has shown the most growth and receive active engagement from
followers. The page in May gained 4 new followers and impressions
(people reached) increased to 878.
Twitter audience engaged more with polls. Food security factsheet
received a lot of traction.
Instagram reached 184 accounts in May and gained 2 new followers.
Stories and reels performed better than normal graphic posts, on average
a story receive 30 views.

JUNE
LinkedIn is improving with engagements from followers. The brining
factsheet received a tremendous amount of interest from followers.
Instagram reached 155 accounts in June with 2 new followers. On average
a post is viewed by 20+ followers and about 1 or 2 non-followers.
Twitter has grown with 1463 followers, profile visits at 191. In June
organically mentioned 3 times and 6523 impressions.
 PERFORMANCE OVERVIEW

Figure 1 above shows that ChickenFacts receives it's most traffic from direct sources followed by Newsletter links,
Google searches, social media and then referrals from AMIE and linktree.

Figure 2 below indicates that ChickenFacts most popular pageviews include; the Home page, Global vs
South Africa factsheet followed by the poultry analysis blog post.

Quarter 2
PERFORMANCE REVIEW
Figure 1 above shows that May was ChickenFacts most popular month during Q2. Particularly, during the month of
May the brining factsheet was published.
 Successes and Challenges
SUCCESSES IN Q2
Increased website traffic:
ChickenFacts has seen a significant increase in website traffic in recent months. This is likely
due to a number of factors, including increased search engine optimization (SEO) efforts,
social media marketing, and the launch of a the poultry analysis blog.

Increased brand awareness:

ChickenFacts has also seen an increase in brand awareness in recent months. This is likely
due to the increased website traffic and the brands active social media presence.

Positive content response:

ChickenFacts has received positive responses from our brining factsheet in particular from
users on Twitter and LinkedIn.This feedback is encouraging and suggests that ChickenFacts is
on the right track.

Competition:
The poultry industry is a competitive industry, and there are a number of other websites that
offer content to about the poultry industry including; FairPlay. However in 30 months since its
inception, we have not had any competing websites established. This makes our content
stand out from the crowd.

CHALLENGES IN Q2
Lack of funding:
ChickenFacts is currently seeking funding to help it grow and expand its operations. This
funding would allow the brand to continue its operations, develop new campaigns and
services, and reach a wider audience.

Social Media traffic:

Social media only contributes to 7% of traffic to our website. Social media traffic is crucial
to boosting our brand visibility.

Addressing the challenges:

1. Invest in social media advertising
a. ChickenFacts needs to invest in social media advertising to reach a wider audience
and generate leads. We can do this internally by members of our team that have
experience in social media advertising.
2. Continuously improve
a. ChickenFacts needs to continuously improve its content to stay ahead of the
competition. This can be done by conducting market researchand adopting new
technologies.

ChickenFacts is a successful brand with a bright future. The brand has a strong team of experienced
professionals, a loyal user base, and a clear vision for the future. With continued hard work and
dedication, ChickenFacts is well-positioned to achieve its goals and continue to grow in the years
to come.
 Expand the content library
Factsheet
EU Sunset review + courtcase
US Sunset review/AGOA decision
Podcast
Host a podcast with Surisa Nel on transformation
Host an annual podcast with Paul Matthew about updates from AMIE

Expanding its content library by creating more blog posts, factsheets and
podcasts.This will help the brand attract a wider audience and keep its existing users
engaged.

Improve its search engine ranking

ChickenFacts can improve its search engine ranking by optimizing its website
for relevant keywords and creating high-quality content. This will help the
brand attract more organic traffic from search engines.
Invest in social media marketing
ChickenFacts can invest in social media marketing to reach a wider audience
and engage with its customers. This can be done by creating engaging
content, running social media ads, and participating in relevant social media
groups.
Host webinars
ChickenFacts can host webinars to educate customers about poultry from an
importers perspective. This is a great way to build relationships with customers
and position the company as an expert in the poultry industry.
Develop an app
ChickenFacts can develop an app that allows users to access its content and
services on their mobile devices. This is a great way to reach a wider
audience and provide a more convenient user experience.

Marketing/Management Lead - Zola Brunner

Researcher . Journalist - Niki Moore
Social Media liaison - Bokamoso Marema