ENVIRONMENT WHICH GUEST ARE EXPOSED

A. Physical Components

1. The Name

Felicity, means is a feminine name of Latin origin that means “happiness” derived from the Latin
word felicitas, which translates to “good fortune”. Owner’s believe that through every cup of coffee
brings Intense Happiness.

2. The Logo

The logo states the name of our Coffee Haus in a basic but classic manner to help customers remember
the shop. The color blue is associated with feelings of peace and relaxation. It is frequently described as
quiet, secure, and organized. Blue is associated with stability and dependability. If we accomplish all of
this, genuine happiness will occur.

3. Unusual location

Felicity Coffee Hous is located City of Dasmarinas, Cavite the first-class component city
in the Philippine province of Cavite. It is the largest city in Cavite in terms of both area and population,
This location has a pleasant atmosphere, and the various tourist attractions help to attract potential
customers.

4. Landscaping

The establishment is at the most accessible part of Dasmarias City, Cavite. In terms of transportation,
Dasma is unrivaled among Cavite cities because its public transit system can take you practically
anywhere in the province. The purpose is to sell a high-quality products and services at competitive
prices.

5. Temperature and Humidity

Dasmariñas, has a Tropical wet and dry or savanna climate, on Tropical Wet it has warm temperatures
and regular rainfall. The savanna climate is named for the mixed grassland and tree vegetation which is
characteristic of the climate. On the margins with the rainforest, trees dominate the landscape but open
areas of grass and shrubs are interspersed. In the drier areas grasses predominate with some trees
scattered throughout. The city has Annual low temperature: 23.96ºC Annual high
temperature: 29.61ºC.

5. Lightning
There will be three distinct types of lighting that we will install area. First is Natural lighting The best
way to incorporate light into your cafe interiors is to accept the windows your building has. Most cafes
try to cover up the windows to create an effect of artificial lighting. However, most cafe owners do not
know natural light is a better alternative for creating an interesting indoor aesthetic. Second Is Task
lighting it has LED bulbs that are less harmful to the eye and do not stress the retina. However, these
lights help complete specific tasks compared to other ambient lighting options. You can install one of
these fixtures in a hostess stand or somewhere around it with a control panel. And the Third and the last
is Ambient or General Lighting, Ambient or general lighting does not have clear focal points as they
focus more on improving the overall look of the coffee shop, like natural light. You can add a dimming
control or an automatic shut-off sensor if you do not want this light to run throughout the day.

6. Furniture and Furnishing

Felicity Coffee Hous was made of wood and glass and modern look establishment.

7. Uniforms of Personnel

A. Store Manager

B. Cashier, Dinning Staff, Barista

Cap

Hair net

C. Baker
Non-Physical Components

1. Marketing Strategies

A. Online Advertising: ads work well for a coffee business on platforms such as Facebook and
Instagram. Showcase images of your drinks and use these channels to promote any special deals and
discounts you may be offering the public.

B. .Join Food Delivery Apps: According to the latest statistics, the average person has two delivery
apps on their phone and makes an order twice a week. Joining food delivery apps is the easiest way to
expand your reach beyond the neighborhood. It will make your coffee available to people who want
the convenience of delivery.

C. Direct mail advertising: Brochures, flyers, and other forms of printed materials sent in the mail are
all forms of direct mail advertising. This strategy can be an effective way for small businesses to
inform new customers who have just moved to the area about your business.

2. Jolly and Respectful Service

Felicity Coffee House aspires to serve the happiest coffee. Every member of the team will
accommodate the customers in all willingness. We not only sell coffee, but we also provide happiness
to all of our customers.

3. Control Measures

We installed CCTV for 24-hour service, a fire exit in the store, emergency evacuation plan signage put
at every corner, fire alarms and extinguishers, an automatic sprinkler system in the ceiling, and a long-
life generator. We provide emergency alarms and a hotline, as well as restrooms and locker rooms for
our on-duty staff' personal belongings.