Appendix-1

Questionnaire

Section A: Demographic Data

Name: ______________________

 Gender

Male

Female

 How old are you

18-24 Years

25-30 Years

31-40 Years

41-50 Years

 Level of Education

Matric

Diploma

Graduate

Postgraduate
 Appendix-2

Questionnaire

Section B: Impacts of leadership on the performance appraisal: mediating the

role of employee performance and employee productivity

Please rate how strongly you agree or disagree to the following statements by
placing a check mark in the appropriate box.

1- Strongly disagree
2- Disagree
3- Neutral
4- Agree
5- Strongly agree

Impact of giving discounts, Strongly Disagree Neutral Strongly agree

disagree agree
sharing information,

interacting with viewers on

the Purchase Intentions of

College students in a live-

streaming Shopping

Environment

6-

INDEPENDENT VARIABLE (PURCHASE DISCOUNTS)

The prices of products sold by live-
streamer are the lowest among live
streaming rooms in all platforms.
The products’ prices in live-streamer’s
room is favorable enough

The discount won over from supplier

by live-streamer is always the best

The live-streamer can get the products

that fans want at a favorable price

INDEPENDENT VARIABLE (INTERACTION)

 The live-streamer shows his

enthusiasm to me.

 The live-streamer shows his care

to me

 If I ask questions, the live-

streamer can always answer them
positively

 My attention is always attracted to

products when the live-streamer
abruptly change the volume.

DEPENDENT VARIABLE (PURCHASE INTENTION)

 I would recommend others to buy

products in the live streamer’s
room

 I think the product recommended

by the live-streamer is worth
purchasing

 I want to buy the product the live-

streamer recommends
 When I need any products, I will
consider buying them from the
live-streamer

INDEPENDENT VARIABLE (SHARING INFORMATION)

 The live-streamer knows his
recommended products well

 The live-streamer has enough

experience (e.g. working
experience, trial experience) to
judge the products he recommends

 The live-streamer’s introduction of

the product can give me a
complete understanding of it

 The live-streamer recommends the

products only after his research.

DEPENDENT VARIABLE (TRUST)

The information provided by the live-
streamer is authentic with the actual
condition of the products

The live-streamer is responsible for

his products.

The live-streamer is worth my trust

due to the information known about
his from different online platforms

The platform where the live-streamer

does his job, makes me feel that he is
a trustworthy anchor