1ST Part

“ART OF CHOCOLATES”

Our advertisement conveys a two-way message: they remain the same despite the
availability of other flavors. Although the photo depicts various types of chocolate, it is still
chocolate. Discrimination is common in this generation, and we wanted to dispel the idea
that despite your differences, whether by color or, as stated, "imperfections," you are still
the same as other humans. It has many variations, particularly with our product, but it is
still chocolate. You still get that deep, intense bitter or sweet flavor that is rich and silky
because it is still a chocolate product derived from a cacao pod. We want everyone to
realize that their differences do not make them any less because we are only one, we are
unique in our own way, but we are still one.
2ND Part
“ART OF CHOCOLATES LOGO”

We chose dark brown as the color for our logo because it represents our main product,
dark chocolate. Cacao, which is our main ingredient, is visible in the center. The white
background emphasizes our logo while also representing refreshment and the ability to
purify our thoughts. It also represents a circle of life or a symbol of rebirth, which is why
we included a large circle in the logo, as our product's goal is to provide purification.
Overall, we used cacao's white and dark brown colors, as well as nibs (dark brown) and
butter/oil (white).