EXECUTIVE SUMMARY

KATAKA’S TV`S DECORDER INSTALLATION AND REPAIR SERVICE will deal in supply of home appliances these
items include cleaning of DVDS, TVS, DECORDER, STEREOS and CB RADIOS. Kataka’s business will have a
gross income of sh. 3000000 by 2027. This will be generated from the initial investment of sh. 1000000.The
business is planning to expand its operation to include distribution of this electrical appliance to the
neighboring towns. Owner funding and internally generated cash flow will enable most of the expansion as
it intends to secure short and long terms loan. Sales projection for the next 6 years target customers based
in MARABA town. Potential target market have been identified.

BUSINESS DESCRIPTION.

KATAKA`S TV`S DECODER INSTALLATION AND REPAIR SERVICE will be located in Kitale in Trans Nzoia
County. Its sole proprietorship form of business and products include, Tv`s,Dvd,Vcrs DSTV and CB radios.
The business will work under the distribution industry, which aims at utilizing all potential customers
around for their good.

MARKETING PLAN

MY BUSINESS has aim for customers within popular estates within Trans Nzoia County . They ensure
their market is stable by ensuring 100% customer satisfaction:
Priority opted to assist all customers in ideal place because of these reasons;
1. Most people use technology for information
2. Easy coverage of quality service.

ORGANIZATIONAL/MANAGEMENT PLAN

KATAKA’S TV`S DECODER INSTALLATION AND REPAIR SERVICE;

Key personnel shall be: general manager; purchasing and supplies, well-funded and ability to organize,
perform and discharge their duties & responsibilities.

OPERATIONAL /PRODUCTION PLAN

KATAKA`S TV`S DECORDER INSTALLATION AND REPAIR SERVICE shall start operating on, JANUARY 2024.
The value of equipment, machines, and raw materials are estimated to be ksh.800, 000.
The firm stock capacity is estimated at 1,000, 000.

FINANCIAL PLAN

The business total investment is projected to KSH1,000,000 raised through: - Loans, Donations,
Creditors and personal saving. This fund is expected to be used in purchasing electrical appliances.