Additional Resources domestika.

org

A Course by Julieta Tello

SAMPLE VALUE
PROPOSITION
CANVAS FOR THE
CURIOUS BEETLE
I'm also providing this example from The Curious Beetle that can
serve as inspiration as you develop your Value Proposition Canvas.
Here, you'll find the exercise we completed in-house to define our
value proposition.
 Additional Resources – Julieta Tello domestika.org

value proposition canvas

Case Study: The Curious Beetle

Gain Creators Gains

1. We need to build triple-impact businesses (profitability + sustainability). 1. Sense of pride and enhanced reputation as a result
2. We provide daily training on brand sustainability (socio-environmental). of becoming an influential entrepreneur.
We provide practical, tried-and-true marketing tools for entrepreneurs. 2. Increased awareness of my role and willingness to
Products and take on that responsibility to contribute to a better
3. We offer motivation and inspiration so you can strategically organize
Services world.
your business and grow your community.
4. We promote curiosity for innovation and adaptability to change. 3. Sense of confidence and security while
1. Digital marketing
We provide trend reports. creating a business plan that minimizes risks. Customer Jobs
services for
Feeling the adrenaline rush of being able to
entrepreneurs (design,
make a living off my brand.
Instagram account
5. Willingness to explore
analysis, etc.) 1. Becoming an
new alternatives.
entrepreneur in alignment
with my purpose and proper
2. Master classes work-life balance.
3. Talks Pain Relievers Taking my first steps
4. Training resources for Pains towards a sustainable path.
entrepreneurs 1. Trustworthiness. Mentors with 20+ years of
3. Gaining knowledge in
5. Personalized one-on- experience in marketing and launching brands for 1. I'm afraid of investing my savings or marketing tools to
one mentoring (strategic renowned companies. Experience providing training for loans in this potential business. professionalize my
guidance and support) thousands of entrepreneurs. We've launched and 2. I'm worried that my product/service business.
6. Strategy consulting successfully sustained our own brand. won't be attractive.
(The Curious Beetle 2. Strategic thinking for businesses (portfolio development 3. I'm overwhelmed and frustrated with
does 100% of strategies that take consumer needs and market opportunities communication management for my brand
the work) into consideration). (social media and website), and it
3. Expertise in communication. Social media training provided for absorbs too much of my time.
100K+ entrepreneurs.
4. We're a consulting firm. We provide training on how to create financially
successful brands that also make a positive impact.
5. Guidance during decision-making.