MSJAMS Sports Clothing and Printing Service- Service Design and Service Blueprint

I. Introduction

The rationale of a service enterprise refers to the underlying reasons and justifications for
establishing and operating a business that primarily provides services rather than physical products.
It involves understanding the advantages and considerations associated with offering intangible
services to customers. In summary, the rationale of a service enterprise revolves around meeting
customer needs, leveraging specialized knowledge, capitalizing on scalability and flexibility, building
customer relationships, reducing production and distribution costs, emphasizing innovation and
creativity, capitalizing on digital transformation, and adopting sustainable business practices. By
understanding and embracing these advantages, service enterprises can thrive in their respective
industries.

The service blueprint Is an essential tool for service enterprises as it provides a detailed
visual representation of the entire service process from the customer’s perspective. It outlines the
various steps, interactions, and touchpoints involved in delivering a service, helping organizations
understand and improve the customer experience. In conclusion, service blueprints are crucial tools
for service enterprises as they provide a holistic understanding of the service process, facilitate
customer-centricity, enable process optimization, drive innovation, foster collaboration, empower
employees, aid in problem-solving, and support continuous improvement. By leveraging service
blueprints effectively, businesses can enhance the customer experience, optimize operations, and
differentiate themselves in the marketplace.

OBJECTIVES:

• Develop Research Skills – Writing a term paper involves conducting thorough research. The
objective is to develop students’ research skills, including the ability to gather and evaluate
information from various sources such as books, scholarly articles, journals, and credible online
resources. It also includes the use of appropriate research methodologies and techniques.

• Analyze and Synthesize Information – Term papers require students to critically analyze and
synthesize the gathered information. The objective is to evaluate different perspectives, identify
patterns or trends, and integrate the findings into a coherent and logical argument or discussion. It
involves organizing and presenting the information in a structured and meaningful way.

• Develop Time Management Skills – Writing a term paper often has a specific deadline. The
objective is to help students develop effective time management skills by planning and organizing
their work, setting milestones, and meeting deadlines. It teaches students the importance of
allocating time for research, writing, revising, and proofreading.

II. Background of the Enterprise

MSJAMS Sports clothing and Printing Services offer a lot of services such as customizing
designs on clothes, printing photos, papers, and tarpaulins, and making shirts, jerseys, shorts, and
jogging pants. The business was established in Purok Santan, Brgy. Langla, Jaen, Nueva Ecija on
year 2018. This is owned by Ms.Abigail Gajasan and said to be her 1 st business. The name
“MSJAMS” came from the owner’s family’s first name initials. They also ship products worldwide
through international courier such as FedEx. Although DHL used to be their previous international
courier to ship products, they switched via FedEx for its cheaper shipping rates and faster delivery
service. While for nationwide shipping, it is via LBC or J&T. But they also provide door to door
delivery in near areas prior to their agreement dates.