Theme: This house believes that Spamming in Marketing Strategy is Ethical

Pro

[1st Speaker]

Good morning ladies and gentleman, the member of this house. Good morning (Mr/Mrs/Ms
…..) as the chairman and (Mr/Mrs/Ms …..) as the time keeper. Thank you for the
opportunity that has given to us. Today, we are going to deliver you our speech. First, let me
introduce our team.

I am (first speaker’s name), the first speaker. Our second speaker is (second speaker’s name)
and the third speaker is (third speaker’s name). Next, I would like to give our motion today.
Our motion is this house believes that Spamming in Marketing Strategy is Ethical. From that
motion, we will give our themeline: that we as the affirmative team absolutely agree that the
company should use spamming as a marketing strategy is ethical. We will also give the
parameter. Our parameter is that we just talk about effective strategy with spamming.

Next, ladies and gentleman, I would like to give our argument. Sellers are on the front lines
talking to prospects every day and know the ideal buyer better than anyone. They know the
core business issues their prospects face and have ideas on how to overcome them. They
research who they’re calling, then create personalized, unique messages to capture their
attention.

Marketers communicate one-to-many, so individualized messages aren’t possible. That said,

it is possible for create a strategic content plan to a targeted group of people that share similar
characteristics. Focusing on targeted messages to a segmented list gets better results than
blasting the same info out to everyone.

With spamming marketing you can personalise messages. You can also segment your
marketing list, so that your customers receive messages from you that they are interested in -
this will help boost their engagement with you.

Ladies and gentleman, my opinion is focused on one main argument: that spamming strategy
sometimes effective for the company. There are many advantages from this strategy, such as
unlike telephone marketing, recipients can read your message at a time that suits them.
Customers can also update their preferences if they would like to receive different messages
from you or unsubscribe if they feel they no longer want to receive your email
communications.

This is all what I can tell, thank you.

[2nd Speaker]

Ladies and gentleman, our beloved first speaker from the negative team said that (based on
the opposite team). But, we as the affirmative team, emphasize that (based on the your team’s
argument) company can reach many customers with spamming strategy. Sellers and
marketers are both tasked with generating leads and sales, but with one key difference: sellers
communicate with prospects one-to-one, and marketers communicate one-to-many. Sellers
have the advantage of having personal relationships with their customers and prospects,
whereas marketers only know them from afar.

Your best sellers have a proven track record of success and know how to use knowledge of
their prospects’ personality types, inspirations, challenges, and lifestyles to guide them
through the sales process. If marketers think about their email lists the same way sellers think
about their hot prospects, they should have similar success.

The important thing is it's easy for people to forward and share your email content, building
your reputation by word-of-mouth or viral marketing. This may help influence new
customers to become followers of your brand.

If you have a new promotion people can click on links and follow your call-to-action
immediately. Spamming marketing is also effective at every stage of the buying process. For
example, you can influence someone to choose your product, nurture the customer
relationship post-transaction and also encourage future purchases.

Through automation you can trigger emails to be sent to customers based on an action they
have performed on your website - eg. send a welcome email when a user signs up to your
website, or issue an email offering a discount incentive if user abandons an online shopping
cart. Once you have developed a template you can reuse for numerous email campaigns.
That’s why spamming can reach many customers.

Okay, this is all what I can tell, thank you for listening.
[3rd Spekaer]

Ladies and gentleman, our second speaker from contra team said that (based on the opposite
team), but (based on your team’s argument) spamming strategy can maintaining customer
relationship. Spamming strategy can improve customer loyalty is by providing exclusive
content, promotions, and discounts to your subscribers. These incentives can create a sense of
exclusivity and make your customers feel appreciated and valued, which can lead to
increased brand loyalty.

Marketing through spamming enables company to create a connection with company

customers which can lead to potential opportunities, such as sales through word-of-mouth.
Very often, the most loyal and long-lasting customer relationships are formed through this
channel.

Spamming strategy also provides an opportunity for two-way communication with company
audience. Through features like clickable links and call-to-actions, company can encourage
their customers to engage with their brand and take specific actions. By providing valuable
content, promotions, or other incentives, company can incentivize their subscribers to interact
with their brand and deepen their engagement with their business.

Overall, the increased brand awareness and customer engagement that email marketing can
provide is a valuable benefit to any business. By staying top-of-mind and engaging company
customers through email, company can build strong relationships with their audience and
ultimately drive more sales and revenue for their business.

So, in the end, we from the affirmative team absolutely agree with the motion “this house
believes that Spamming in Marketing Strategy is Ethical” because:

First, spamming when done thoughtfully and strategically, spamming strategy can be an
instrumental resource for fostering the buyer-seller relationship. So, spamming sometimes
effective for the company.

Second, spamming strategy can reach many customer.

Third, we conclude with spamming strategy also increase and maintaning customer
relationship.
From this conclusion, we are sure and believe that this motion should stand until the end.
Thank you.

Cons

[1st Speaker]

Good morning ladies and gentleman, the member of this house. Good morning (Mr/Mrs/Ms
…..) as the chairman and (Mr/Mrs/Ms …..) as the time keeper. Thank you for the
opportunity that has given to us. Today, we are going to deliver you our speech. First, let me
introduce our team.

I am (first speaker’s name), the first speaker. Our second speaker is (second speaker’s name)
and the third speaker is (third speaker’s name). Next, I would like to give our motion today.
Our motion is this house believes that Spamming in Marketing Strategy is Ethical. From that
motion, we will give our themeline: that we as the contra team absolutely not agree that the
company should use spamming as a marketing strategy is ethical. We will also give the
parameter. Our parameter is that we just talk about illegally spamming strategy and impact
for the company and brand.

Next, ladies and gentleman, I would like to give our argument. Spaming strategy is unethical.
Spammers don't only violate laws and people's privacy but they also steal their money. Most
email users dial into Internet providers who charge on an hourly or even minute basis.
Spammers take hold of valuable Internet resources by sending junk mail but sending it
“postage due”.

Spamming both directly and indirectly causes users to have privacy concerns. Privacy
concerns that are derived from spam may be indirect as spam focuses users' attention on
privacy when they receive spam mail. In addition, spam e-mail immediately raises concerns
about privacy which are triggered by perceived harm when information is released by the
offending party.

In this condition, spam is unethical. The reason why spam is unethical is because it is sent to
customers without their wilful consent. Spamming is not limited to emails; it also includes
text messages, tweets, and any kind of electronic communication via text, image, voice or
sound. It is illegal for businesses to send spam messages to its customers or potential
customers. If your business sends spam messages to your customers, be ready to face legal as
well as other consequences.

This is all what I can tell, thank you.

[2nd Speaker]

Ladies and gentleman, our beloved first speaker from the affirmative team said that (based on
the opposite team). But, we as the contra team, emphasize that (based on the your team’s
argument) SPAM in marketing is considered to be a bad practice as it can damage the
reputation of a business and undermine the trust of its potential customers. It can also lead to
legal repercussions, such as fines or lawsuits, if the messages violate anti-spam laws .

Most companies aren’t intentionally trying to come across as spammy, but that doesn’t help
the fact that every day many businesses send marketing messages that rub customers the
wrong way. In an attempt to get people interested and motivated about their brands, even
well-intentioned companies can sometimes accidentally annoy customers with their
marketing efforts.

Spamming is the worst thing you can do to your brand, company and website. It is one
known destroyer technique. It not only affects distances you from the people you spam to, but
also the ones you didn’t spam but targeted to acquire. Here are some reasons why you
shouldn’t follow this way of marketing ever:

1. It breaks the rules of privacy policies.

2. It is simply illegal in general as well as in terms of marketing.
3. Severely harms your brand’s reputation.
4. It is termed as malicious too as many spammers target to damage others’ systems.
5. You may even lose your internet account from the service provider you did this activity.
6. And last, there are no pros to this activity.

Lots of people become nervous when they receive unwanted emails considered as spam. It’s
due to the fact that they get hundreds of emails every day which they have to look through
and they don’t want to waste their time and effort on useless information coming into their
inbox.
Usually, people don’t want to buy products or services advertised in spam emails and even
tell their friends and others not to buy. This might negatively affect businesses and tarnish
their reputation for good.

Spamming does not exactly send a good message to your customers. On the receiving end,
spam is very inconvenient as it wastes time and other resources. Your customers lose faith in
your products and services, and doubt your ability to create and maintain good customer
relationships.

Okay, this is all what I can tell, thank you for listening.

[3rd Speaker]

Ladies and gentleman, our second speaker from affirmative team said that (based on the
opposite team), but (based on your team’s argument) in fact spamming is illegal in some
countries.

Let’s clarify the distinction between “spam” and illegal email. “Spam” is not a legal term,
and definitions vary. A spam message may not be illegal, but in some countries spam is
illegal, and an illegal message may not be spam, by certain definitions.

According to Spamhaus (a supplier of realtime threat intelligence), an unsolicited message is

spam if, “the recipient’s personal identity and context are irrelevant because the message is
equally applicable to many other potential recipients.”

It is clear from this definition that if you are doing your job as an email marketer, you should
never be sending spam. Good sales and marketing teams target specific people for specific
reasons and with specific messages.

As an example that spamming illegal in some countries, spam emails is considered illegal in
the UK. The anti-spam law prohibits the sending of unsolicited marketing emails to
individuals. However, you can still send cold emails to corporate subscribers if it is relevant
to their work.

The restriction for sending spam emails is applicable not only for individuals but also for sole
traders and partners because they are deemed an individual in the eyes of the law. The main
hurdle faced by the marketing agencies is that it is not clearly mentioned whether the client's
email address has been obtained with explicit consent or negotiating the sale of similar goods
and services.

One of the most critical things to keep in mind is that even if you have subcontracted your e-
marketing campaign to agencies, the information commissioner will proceed to take action
against you in case of a breach. This is because as per the law, you will be deemed as the
instigator.

It is also not legal to send unsolicited emails in Australia. According to the law in Australia,
businesses need to gain the permission of customers before they can send them marketing
emails (we’ll cover this in more detail below).

For to deal with illegal spam, a law was made regarding spam. The CAN-SPAM Act, a law
that sets the rules for commercial email, establishes requirements for commercial messages,
gives recipients the right to have you stop emailing them, and spells out tough penalties for
violations. Despite its name, the CAN-SPAM Act doesn't apply just to bulk email.

So, in the end, we from the contra team absolutely not agree with the motion “this house
believes that Spamming in Marketing Strategy is Ethical” because:

First, spamming not respecting customer’s privacy.

Second, spamming have damage the reputation of the company and the brand.

Third, spamming is illegal in some countries.

From this conclusion, we are sure and believe that this motion should not stand until the end.
Thank you.