PROJECT REPORT

ON

“CHEERS.Com”

Submitted By: -
Ashmi Neupane
Janak Shahi
Sanju Shrestha
Swastika Thapa

Submitted To: -
Mr. Mahesh Dahal
“Department of Computer Science”

Kantipur College of Management and Information Technology

 DECLARATION
I hereby declare that the project work report entitled “CHEERS.COM” submitted for BBA
is our original work and the project work report has not formed the basis for the award of a
degree, diploma, or other similar titles.

Name: Signature

Ashmi Neupane

Janak Shahi

Swostika Thapa

Sanju Shrestha

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 CERTIFICATE FROM THE SUPERVISOR
This is to certify that the project work entitled “CHEERS .COM” is an academic work done
by “Sec B group B” submitted in partial fulfillment of the requirement for the degree of
Bachelor of Business Administration at Faculty of Management, Tribhuvan University under
my guidance and supervision.

……………………………

Signature of the Supervisor

Name: Mr. Mahesh Dahal

Date: 2021-03-21

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 ACKNOWLEDGEMENT
We would like to express our gratitude and appreciation to all those who gave us the
possibility to complete this report. A special thanks to our project supervisor of the college
Mr. Mahesh Dahal whose help, stimulating suggestion and encouragement helped us to
coordinate our project especially in writing this project.

We would also like to acknowledge with much appreciation the crucial role of our
coordinator and principal of KCMIT College Mrs. Lalita Chand, who gave the permission
and help in the different situation to complete our project and also special thanks goes to the
manager of the company Mr. Minesh Rajbhandari who helps in providing certain information
of the company.

Special thanks go to our friends all who support and help us to complete our project work.

Last but not least, many thanks go to the in charge of the research of the Tribhuvan
University for the comment on the presentation that has improved our presentation skills by
their comment and tips.

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 ABSTRACT
Cheers is the largest online liquor store in Nepal that offer an extensive selection of genuine
domestic and foreign liquors, beverages, cigarettes, and mixers. They provide free delivery
right at our doorstep, with distance coverage up to 6 KM outside ring road. Their delivery
hours are from 10am to 10pm, and they open 365 days. The newly established and first of its
kind company in the country to deal with liquor products via online claims that doesn't only
offer free delivery but also provides the products under itself in the market rate. Having pro
and cons at the starting phase of this company now. It has achieved the many awards in the
field of promoting online business and had taken the faith of every Nepalese people and also
had taken Nepal in to a high level of field of online sector. Managing all the transaction and
handling the business online is the attraction of this company and have the better vision
towards the future leads this to promote and achieved all the success. Transaction with this
company has become more easier in those point of view that this company has provide the
facility of cash payments as well as card payment system which helps the user to attract with
this company.

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 List of Abbreviation

BBA Bachelor of Business Administration

KCMIT Kantipur College of Management and Information Technology

KM Kilo Meter

AM Ante Meridiem

PM Post Meridiem

IT Information Technology

B2C Business To Customer

SCT Smart Choice Technologies

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 TABLE OF CONTENTS

DECLARATION...................................................................................................i
CERTIFICATE FROM THE SUPERVISOR......................................................ii
ACKNOWLEDGEMENT...................................................................................iii
ABSTRACT........................................................................................................iv
List of Abbreviation..............................................................................................v
CHAPTER I..........................................................................................................1
INTRODUCTION AND BACKGROUND OF THE ORGANIZATION:.........................1
1.1 Introduction:...........................................................................................................1
1.2 Online Opportunity:................................................................................................1
1.3 Business model:......................................................................................................2
Figure: 1........................................................................................................................2
Figure:2.........................................................................................................................2
CHAPTER -2........................................................................................................3
Marketing strategies and Payment Method..........................................................................3
2.1 Marketing Strategies:..............................................................................................3
2.2 Website:..................................................................................................................4
2.3 Mobile app:.............................................................................................................4
2.4 Payment Method:....................................................................................................4
CHAPTER -3........................................................................................................6
Business problem analysis and solution...............................................................................6
3.1 SWOT Analysis......................................................................................................6
3.2 PESTLE Analysis...................................................................................................7
3.3 Problem Analysis....................................................................................................7
3.4 Solutions.................................................................................................................8
Chapter-4..............................................................................................................9
Home Page...........................................................................................................................9
4.1 Cheers.com............................................................................................................9
Conclusion..........................................................................................................10
References...........................................................................................................11
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 CHAPTER I
INTRODUCTION AND BACKGROUND OF THE ORGANIZATION:

1.1 Introduction:
Cheers is the largest online liquor store in Nepal that offer an extensive selection of genuine
domestic and foreign liquors, beverages, cigarettes, ice cubes and mixtures. They are the first
online beverage delivery company of Nepal. They deliver beverage online or over the call.
They provide free delivery right at our doorstep within 45 minutes within the Ring Road or 6
KM beyond. Their delivery hours are from 10 AM to 10 PM, and they are open 365 days.
There is no chance of products being substandard because they directly import from the
manufacturers or dealers. They have a total of 17 employees, with six people dedicated for
delivery tasks. There was a trend of online business but no one had penetrated the liquor
product. Their main vision is to spread their business all over the country. Their objective is
to make Cheers Enterprise an icon brand and to develop excellent delivery system of
beverage. Cheers have more than 31 Brands of Whisky, 13 brands of Vodka, more than 5
brands of Rum, 6 brands of Gin, 8 brands of Brandy, 9 brands of Beer, 6 brands of Shooters,
4 brands of Cream Liquor and 21 brands of Wine, with aerated drink, energy drink and juice.

A group of five professionals with diverse experiences in IT and liquor industries started
Cheers in July 2016. Although it was a slow start, the store is now becoming more popular.

1.2 Online Opportunity:

Direct contact with the customers. Advancement of the various product globally. Building
better relationship between customer and the company. Increase in the process of selling their
products and services. Different kinds of Consumers locations and addresses are identified so
that there would not create any kinds of problems for further delivery the products. Through
online, the company can able to place various products in order to meet the expected
consumer. By the help of online business strategy, a business can advertises their products to
the public easily. Feedback, opinion and response from the customer can be easily identified.
Through the online business, a business can satisfy their customer at emergency time just in
few minutes. At minimum time, the delivery of the products will be maximum. Customers
can be motivated and inspired through delivering the products to the doors.

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1.3 Business model:

Mainly cheers.com consists of B2C business model:

1.3.1 Basis of transaction parties:

Follows business to consumer (B2C), the company sells liquor direct to their customer. As
customer can direct order liquor online there is no any middleman to forward hence it is B2C
business model.

Figure: 1

1.3.2 Subscription model:

It earns some revenue through store subscription and their yearly subscription. When other
people or store take permission or register with cheers.com then they earn some revenue and
also earn through public subscription.

Figure:2

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 CHAPTER -2

Marketing strategies and Payment Method

2.1 Marketing Strategies:

 Marketing strategies are a process of using the marketing mix to satisfy and
attract consumer to make profit for the organization.
 Marketing is concerned with identifying the customers for the firm's product or
service, determining what customer need or want, planning and developing product
and service to meet their needs, advertising and promoting product and service.

 Facilities by cheers.com are:

 Free home deliver
 Offers and discounts
 Better quality and services
 Deliver the product in less time

 Cheers.com mainly uses digital marketing strategy are:

2.1.1 Social sites:
 It helps to develop loyal customers, gain marketplace.
 It is stress free and profitable digital marketing platforms to increase your business
visibility.
 Cheers.com mainly uses sites:
 Facebook
 Google
 Instagram
 Youtube

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2.2 Website:
 It helps users to connect on any device.
 Through www.cheers.com customers know cheers.com

2.3 Mobile app:

 Cheers.com has their own mobile app which makes it easy for customers to choose
and order products.
 Their mobile app goes by the name Cheers Online Liquor Store which is available in
both play store and app store.

2.4 Payment Method:

 Cheers.com is an online liquor and product website which provides the services of
delivering the ordered liquor and product to any places the customer demand.
 Cheers.com payment policy is all inclusive because they were quite aware
 Likewise, cheers.com.np takes payment through several methods which are listed
below;

1) Cash on Delivery:
 Cash on delivery is the physical payment system where a customer can pay
the cash after delivery.
 It is one of the easiest and shortest payment methods.

2) Card on Delivery:
 Card on delivery is the advanced payment method.
 The service provider needs to carry the swapping machine with them in order
to receive the payment from their customers.

3) E-sewa:
 It is smart payment system.
 It is the first online platform which enables the users to pay and receive
the money in the smart and easiest way.

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4) Fonepay:
 Fonepay is the digital payment processor that connects consumers, banks and
merchants in an interoperable network to facilitate mobile/ digital payments.
 It is integrated with an issuers bank's mobile/ interest banking system which
implies that all the transactions are originated from existing banks and are
secured by them.

5) SCT MoCo:
 SCT Moco is an app that can be assessed in android or iPhone.
 To pay the amount the customer should scan the bar code via their phone.

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 CHAPTER -3
Business problem analysis and solution

3.1 SWOT Analysis

The SWOT Analysis of the Cheers.com is given below:

3.1.1 Strength
1) Recession proof industry
2) Favorable demographics

3.1.2 Weakness
1) Multiplicity of taxes
2) Ban on Advertising

3.1.3 Opportunities
1) Low per capita consumption of Alcohol
2) Rising Middle class
3) Increase in Disposable income and Discretionary spending

3.1.4Threats
1) Religious influence
2) Increasing Competition
3) Increasing Raw Material costs
4) Inappropriate Government policies

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3.2 PESTLE Analysis
The PESTLE analysis of cheers.com is given belowː

3.2.1 Political
Strict rules, laws and regulations against liquor
High taxes imposed by the government
3.2.1 Economical
Struggling economy
High prices of fixed cost
3.2.2 Social
Popularity of liquor
Health concerns
3.2.3 Technological
Spends no money on R&D
3.2.4 Legal
Health and product safety regulations
Moderate rate of regulatory changes
3.2.5 Ecological
Climate change

3.3 Problem Analysis

Cheers biggest challenge is to change the consumer behavior. People don’t have easy
access to the internet all the time (or that it is too expensive for normal person).
Another problem of this business is traffic jam conditions, which largely affect the
delivery time.
Because cheers deal in liquor, they have certain barriers and restrictions set up by the
government; they can’t sell their product to minors. Lack of people’s trust in ordering
products online was a major challenge for cheers. Another major problem cheers
faces
Operating in Kathmandu is the absence of home addresses. To find out the exact
location of the customers is the major problem of cheers. Cheers is not allowed to sell
product beyond the specified hours.

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3.4 Solutions

 If the customers place orders through calls, the customers are asked to describe their location
using the nearest recognizable landmark. The delivery personnel will then pin the location on a
map, which is also used for further reference in case an order is placed from that same location.
 People don’t have easy access to the internet all the time. So, customers can also place their
orders by calling them rather than going to their website.
 They have certain barriers and restrictions set up by the government, they are not allowed to sell
their products minors (18 or younger). To ensure that they do not violate this rule, all their
customers are requested to state their date of birth when placing an order.

 The company’s representatives come to your doorstep with portable point-of-sale machines and
then you can use your debit or credit card to make the payment.

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 Chapter-4

Home Page
4.1 Cheers.com

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 Conclusion
In the process of making this report, our group did a lot of research about the website and the
service it provides. It was a great experience for all of the group members, all members did
their work as a group and participated in completion of this report, equally. This project made
all the group members to bond together and make a healthy relationship among us. As a
conclusion of this report, Cheers is the largest online liquor store in Nepal that offer an
extensive selection of genuine domestic and foreign liquors, beverages, cigarettes and mixers.
They provide free delivery right at our doorstep, with distance coverage over up to 6KM
outside Ring Road. Their delivery hours are from 10AM to 10PM, and they are open
365days.The newly established and first of its kind company in the country to deal with
liquor products and now also deal with grocery products via online claims that it does not
only free delivery but also provides the products under its shelf in the market rate.

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 References

Cheers Online Liquor Store Nepal. (n.d.). Retrieved from Cheers : https://cheers.com.np/

CHEERS to a new business idea. (2016, October 27). Retrieved from Business360:
https://b360nepal.com/cheers-to-a-new-business-idea/

Thapa, A. (2019, March 28). Cheers Online Liquor Store: The Delivery Baron. Retrieved from My
Republica: https://myrepublica.nagariknetwork.com/mycity/news/cheers-online-liquor-
store-the-delivery-baron

Tuladhar, P. (2017, July 03). With Over 500 Products, Cheers Provides an Online Solution to Liquor
Delivery in Nepal. Retrieved from TechLekh: https://techlekh.com/cheers-online-liquor-
store/

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