DECLERATION

I hereby declare that the project work entitled “Impact of junk food on the health of
student” submitted to the Faculty of management, Tribhuvan University, Kathmandu is
an original piece of work under the supervision of Mrs. Shubhanu Joshi, faculty member,
KANTIPUR COLLEGE OF MANAGEMENT AND INFORMATION
TECHNOLOGY, KATHMANDU, and is submitted for the partial fulfillment of the
requirement for the award of the degree of Bachelor of Business Administration (BBA).
This project work report has not been submitted to any other university or institution for
the award of any degree or diploma.

.........................
Ashmi Neupane
Date:

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 SUPERVISOR'S RECOMMENDATION
The project work report entitled “IMPACTS OF JUNK FOOD ON HEALTH OF
STUDENTS” submitted by ASHMI NEUPANE of KANTIPUR COLLEGE OF
MANAGEMENT AND INFORMATION TECHNOLOGY, KATHMANDU, is
prepared under my supervision as per the procedure and format requirements laid by the
Faculty of Management, Tribhuvan University, as partial fulfillment of the requirements
for the award of the degree of Bachelors of Business Administration (BBA). I, therefore,
recommend the project work report for evaluation.

……………………
Shubhanu Joshi
Kantipur College of Management and Information Technology
Date:

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 ACKNOWLEDGEMENT
I wish to acknowledge my sincere gratitude to the entire individual who assisted me in
this work. In particular, I am specially indebted to my research reports supervisor Mrs.
Shubhanu Joshi for his professional advice, sustain interest and valuable support despite
their busy schedules.

I wish to express my sincere thanks to staffs of Kantipur College of Management and

Information Technology library and Tribhuvan University Library for their kind help in
providing various books and other publications.

At last, I am also thankful to my friends for unforgettable encouragement. Finally, my

parents and others who helped me directly and indirectly are also the appreciable
persons.

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 TABLE OF CONTENT

Title page

Declaration of Author i

Supervisor's recommendation ii

Acknowledgement iii

Table of contents iv

List of Tables ix

List of Figures x

Abbreviations xi

Executive summary...................................................................................................xii

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CHAPTER-I 1

INTRODUCTION 1

1.1 Context Information 1

1.2 Purpose of the Study 3

1.3 Problem of the Statement 4

1.4 Significant of the Study 4

1.5 Research Methodology 4

1.5.1 Research Design 6

1.5.2 Source of Data Collection 12

1.5.2.1 Primary Source

1.5.2.2 Secondary Source

1.5.2.3 Population and Sampling Method

1.5.2.4 Data Analysis and Presentation

1.6 Limitation of the Study 4

1.7 Related Literature Review 6

1.7.1 Theoretical Framework 6

1.7.2 Dependent Variables and Independent Variables 12

CHAPTER-II 22

RESULTS AND FINDINGS 22

2.1 Respondent Profile 22

2.2 Data Presentation and Analysis 26

2.3 Major Findings 29

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CHAPTER-III

DISCUSSION AND CONCLUSION 33

3.1 Discussions 33

3.2 Conclusions 34

3.3 Action Implications

REFERENCES

APPENDIX

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LIST OF TABLE
Table 2.1: Part One Respondent Profile 23
Table 2.2: Part Two Respondent Profile 24
Table 2.3: Likert Scale of the Response 25
Table 2.4: Health Awareness Level 26
Table 2.5: Ranking Favorite Fast Food 28
Table 2.6: Health Problem Faced 29
Table 2.7: Frequently of Family Consumption 30
Table 2.8: Factors Considered Important Before Consumption
Table 2.9: Reasons For Consuming Fast Foods

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LIST OF FIGURE
Figure 2.1: Theoretical Framework 23
Figure 2.2: Frequency of Junk Food Consumption among all Respondents 24
Figure 2.3: Frequency of Junk Food Consumption on the basis of Gender 25
Figure 2.4: Places Preferred for Fast Food Consumption 28
Figure 2.5: Types of Health Problem Faced 28
Figure 2.6: Tackling of Health Problem 30

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ABBREVIATIONS
CoA : Coenzyme A
MG : Methylglyoxal
WHO : World Health Organization

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 EXECUTIVE SUMARRY

The summer project is the research-work done in the topic, “Impacts of junk foods on
health of students”. Junk foods are such fast-food items which contain high level of
calories due to excess sugar or fat with little protein, vitamins, minerals and fibers. These
junk foods usually don’t possess immediate health concerns when balanced by other
diets. Junk foods are understood to have slow reactions that are harmful to one’s health
in long run.
The attachment of such junk foods with the youngsters‟ food habit is really strong. They
are the most regular consumer in the fast foods industry. They consume such foods
frequently. The main purpose of this project is to know if the young generations are
aware of the health hazards of consuming junk foods. Many may know about it and few
mayn’t be properly aware. I believe that the project will count effective to make young
consumers aware of such health hazards that may occur in long and short run. It is really
important to understand that the awareness about healthy foods can change their food
habit and their perception about
such fast foods.
Health problems can be of different types and seriousness. People are experiencing
various problems due to the consumption of junk foods. Such problems are immediate
and sometimes are seen only in the long run. Precaution in food habits need to be
changed in other to remain healthy for long time. Many problems are caused only due to
the regular consumption of unhygienic foods. Many youngsters are chronic to the
addiction of junk foods.
For the project the youngsters are the college level students taken as the respondents in
the questionnaire-based survey which is done in the second half of the project. Mainly
the research circles around the food habits and the impacts on one’s health due to the
consumption of such fast foods. Today, many young people are facing various kinds of
problems due to their unhealthy food habit, which is just sad. Even after being educated,
the students of Koteshwor are found to have experienced health problems. Most of them
are aware of the health impacts of such foods, even then they are the victims of the
trending fast foods.
Also, we can see that there are various reasons for the inclination of youngsters towards
junk foods. People consider the taste, easy availability of such foods and many such
reasons for consuming such foods regularly. Many of them are also influenced by the
food habits in their family. Family members, especially parents and guardians need to be
conscious about the overall health of the family as one’s food habit can influence the
overall patter of eating.
Besides, there can be various other aspects to be understood while examining the health
impacts of junk foods, especially among the young generation. The project is based on
research done to understand such impacts of junk foods. It will definitely add value
regarding healthy food consuming habit among the young generation.
Health is the greatest wealth. One must be conscious and careful about the health, which
is highly related to the foods one consumes.

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