FOOD PACKAGING

Food packaging is described as enclosing food to protect it from tampering or

contamination from physical, chemical, and biological sources.
It refers to any materials used to cover, protect, preserve, promote and market goods.

Roles of Packaging
Packaging plays an important role in brand creation, brand awareness, and brand
development.
Brand development, brand recognition, and brand creation are all significantly
influenced by packaging.
Packaging helps prolong its shelf life.
Packaging provides the edge of business for marketing their product.

Functions of packaging
Protection
Often regarded as the primary function of packaging: To protect its contents from
outside environmental effects.
For example: Products like biscuits, bread, jam etc.

Preservation
Prevention or inhibition of chemical changes, biochemical changes and microbiological
spoilage.

Information
It contains the information about the products.
Example: product requirements, ingredients, nutritional value
Convenience
This features ease of access, handling, and disposal, and product visibility.
Presentation
This considers the materials, size, shape, colors, merchandising display, etc.
Communication
The ability of consumers to instantly recognize products through distinctive branding
and labeling enables supermarkets to function on a self-service basis.
The package function is a “silent salesman”