GROUP Avengers 

Tahmid Bhuiyan 20-41883-1

Surovi, Sania Rahman 20-42347-1
Shakawat Hossin 20-42855-1
Syed Mahirul Islam 20-41969-1

PRODUCT/SERVICE
 The type of service innovation that best matches the scenario of Pathao Bangladesh's
Rent Anything rental business is Major or Radical Innovations. This is because the
Rent Anything rental business represents a completely new type of service in the
Bangladesh market, disrupting the traditional model of purchasing goods and promoting a
more sustainable and cost-effective approach through renting any kind of product. The
Rent Anything rental business is a significant departure from Pathao's existing business
model, which primarily focuses on ride-hailing and food delivery services. The rental
business requires a different set of skills and operational expertise, and will require a
unique strategy to establish itself in the market. Therefore, this type of service innovation
is the most appropriate to describe the Rent Anything rental business.That is a service
innovation which is internet based renting service, in Bangladesh perspective it is a
 Fundamental Innovations . in other country it was available but for Bangladesh that is
completely new concept

 The business we have introduced is completely new in the market where we came with a
solid solution for our customer’s most common problems. Our rental business is
dissimilar than other rental services because we have customized our service in a certain
way that where we not only solving the problem of renting any products but also, we are
maintaining and securing the product of our stakeholders so that it would not get stolen or
misused.

 In order to facilitate one's daily activities Rent Anything is a perfect solution. It's a
Bangladesh-based on-demand renting service. We offer a variety of equipment, including
our own and third-party, as well as transportation. A camera setup (Sony, Nikon, and
Canon) is available for hire as well as lens, drone, tripod, gimbal, action camera, and any
other camera-related equipment. We also offer car, truck, helicopter, and bus
transportation services.

 Our drivers are well-trained from pathao to assure the safety and comfort of our
passengers during their excursions. Event planners can hire event management equipment
according to their needs with Rent Anything. We are a one-stop shop for all of our
customer's event planning needs. In terms of event management equipment, we have an
LED TV, an LED screen, tents, the ability to stream live to social media platforms like
Facebook and YouTube, as well as laptops and other portable devices like tablets and
laptops.

 We also have a generator on hand as well as CCTV cameras and fog machines for
stadiums and venues. We also have a sound system, DJ music system, shooting light,
house lighting, and more. We also provide a wide range of office rental services,
including laptops, air conditioning, chairs, tables, computers, and more.

BUSINESS MODEL (slide 3)

 In our business, Pathao we are going to work as a bridge of two parties where one party
intends to rent their extra products to another one who needed the product. Pathao are the
middle man here to execute the deal between these two parties through smart contracts
system of blockchain technology. Our inventory is going to be filled by those products
and we will be showcasing, marketing, and circulating those products through Pathao
websites and social media to grab people’s attentions. We will have service cost from
both of the parties for the adequate service we will provide. For sure we will have
contract with insurance company to secure future safety of the products to avoid
uncertainty.
  Those who will rent product from us will require to pay a minimum security amount to
us before having the product. This is actually caution money, we will be returning it when
customer will return the product to us. We will receive little charge from the user who
will play role as suppliers of our inventory, then we will receive payment from the direct
user who will rent product from us. The amount will vary according the timestamp of
product received by the customers.

Is that service real? Available in other country?

Yes that is real lets come up with real examples

Zilok - a global rental marketplace where you can rent items ranging from tools and equipment
to electronics and party supplies.

Rentuu - a UK-based platform for event and catering equipment rentals, including furniture,
tableware, and decorations.

Ruckify - a platform that allows you to rent almost anything from individuals and businesses. The
website includes a wide range of rental products, including electronics, tools, party supplies,
sports equipment, and more.

Loanables - a website that allows you to rent a variety of products, including event equipment,
medical equipment, tools, and outdoor gear.

Last lets talk about a company in our region,

RentSher – a platform based in India that offers a wide range of rental products, including
electronics, appliances, furniture, party supplies, and more

GrabOnRent - a rental website that offers a variety of products, including electronics, furniture,
appliances, and sports equipment.

RentMacha - a website that offers furniture, appliances, electronics, and fitness equipment for
rent.

Rentickle - a rental platform that offers furniture, appliances, and home decor rentals.

Rentomojo - a rental website that offers furniture, appliances, and electronics for rent..
 Categories of New Products

As we say before It will be New-to-the-World Products because before that Bangladeshi people
didn’t face anything like that but for pathao Bangladesh it will be New-to-the-World Products
and for pathao it will be also discontinuous innovation they totally move to another sector from
percel, food delivery, renting car bike to rent everything .For pathao it is New-to-the-World
because the Rent Anything rental business is introducing a completely new type of service in the
Bangladesh market. The rental business model, which allows customers to rent any kind of
product, is a unique offering that does not exist in the market, making it a "New-to-the-World"
product. still now pathao product is renting car and bike , food delivery,percel delivery but when
they comeup with a-z product renting. New-Product Lines" refers to new products that are
added to a company's existing product lines. A new product line is a group of products that are
related to each other and share common features or functions. The Rent Anything rental
business is a standalone service that is not directly related to Pathao's existing ride-sharing and
food delivery services. It is not an extension of any existing product line, but rather a new service
offering in its own right.

Furthermore, a new product line usually involves the development and launch of multiple new
products under that line. However, in the case of the Rent Anything rental business, there is only
one service offering - the ability to rent any kind of product. Therefore, it is more appropriate to
classify the Rent Anything rental business as a "New-to-the-World" product.

Pathao and The Consumer-Adoption Process

when new thing come people need to time to adopt that product or service there we will
discuss how pathao will work with The Consumer-Adoption Process

Awareness: The first step is to create awareness about our rental business among potential
customers. This can be done through various marketing channels such as social media, online
advertising, and local promotions. Analyze customer data and determine which marketing
channels are most effective in generating awareness and attracting potential customers. As
pathao have a greate network in market they can easilty aware in market the customer

There are some strategy how we will create awareness

1) We will be using guerrilla marketing strategy initially to research on people’s choices and
preferences along with purchasing habit. This strategy will help us to create a marketing
mix that meets customer needs and wants. The sell for the service of our business will
depend on which product customer will choose for rent.
2) We will use google AdSense to create advertisement for our products and let people know
 about its quality band our services. We will be sending direct mail to some of users for
certain products those have high chance to meet their needs. We expect, most of our
customers will be generated from website and digital marketing of our services.

3) And pathao self network is there, which is stablished

Interest: Once potential customers are aware of your rental business, the next step is to
generate their interest in your products and services. Analyze customer feedback and
preferences, as well as market trends, to determine which products and services are most in
demand and likely to generate interest among customers.

Evaluation: After generating interest, potential customers will evaluate your rental business and
compare it with other options available in the market. customer feedback and reviews, as well as
competitor data, to identify areas where your rental business can improve and stand out from
the competition. Asr we say before it’s a new business in bangLadesh so there is no direct
competator in market
Trial: Once potential customers have evaluated your rental business and are interested in your
products and services, they will try them out before making a final decision. Pathao can be used to
track customer behavior and preferences, as well as analyze customer feedback and reviews, to
determine which products and services are most successful in converting potential customers into
paying customers. The pricing techniques we will be following is relied on the basis of attention selling
from the customers. We will keep the service cost quite low to grab market attentions. For that we
will be implicating rapid penetration strategy where the price for the service will be low but the
promotion will be high. Expected average gross profit margin for each product will be just 10-15%

Adoption: Finally, once customers have tried your rental products and services and are satisfied
with the experience, they are more likely to adopt them and become loyal customers.

COMPETITION
 There is no particular indirect or direct competition in the market as we are new with the
concept of our business. Organization banks are who provides EMI so they are big size as
corporation but as they not our direct competitors, and In Bangladesh there are few
people who are Eligible for EMI so even though our indirect has competitors are large in
size but their impact on our business is less. It’s an opportunity for us.
 Some barriers in the business we can face as our assumption capital requirements
not that much big so any new comers can do the business with small investment.
Mainly the suppliers who are actually our users who can provide us their products
for rent. We can fill our inventory and showcase it in our website. If we fail to
collect products from them then it may occur a big problem for us.

 The most unique feature we do offer from our business is to let our customers have
their most desired product without purchasing it at full of cost. Not only that, the
security we are providing to our customers and suppliers for their product is the
most advanced technology ever used in the country and that is blockchain
technology. It will help us navigate products more easily without letting products
data redundant or manipulated.

 If brand loyalty is very low and already reputed business copies our idea they can
easily capture our market, this business mostly work on highest earning rate of
supplier and lowest cost of customers. So we need to spread our market as wide as
possible and can increase brand loyalty.

The chances for the competitors to copy our strategy will not be quite easy. We are not
only engaged or determined to rent products but also concerned about to make
betterment of renting service in the country. Our most desired priority is to implicate
technology in each sector of our business. It is a competitive advantage for us. We are
highly dedicated to offer a pure service oriented mechanism to the

customers. So it will be tough for the competitors to copy our concept

Basic competitive strategies

For Pathao Bangladesh's new renting service, the following basic competitive strategies
could be considered:

Differentiation: Pathao could differentiate itself from its competitors by offering unique
rental services that are not currently available in the market. This could include specialized
equipment or a wider range of rental options.

Focus: Pathao could target a specific market segment for its rental service, such as
businesses or individuals with specific needs. By focusing on this niche market, Pathao
could tailor its services to meet the unique needs of its customers. Other wise if from
beginning they try to target full Bangladesh market it will be issue to manage, deliver
maintain, they can start from dhaka from first.

Operational Excellence: Pathao could focus on improving its rental service operations,
such as offering fast and efficient delivery and pickup, maintaining high-quality equipment,
and providing excellent customer service.

Customer Intimacy: Pathao could prioritize building strong relationships with its rental
customers by providing personalized service and responding quickly to their needs and
concerns. This could help to build customer loyalty and create a competitive advantage.

Overall Cost Leadership and Product Leadership may not be as relevant to Pathao's renting
service as they focus more on cost reduction and innovation in product development
respectively.

Pathao as a market leader strategy

Pathao is a market leader when they will launch that new business, where we are
explain what will be their strategy

Expanding Total Demand: This strategy focuses on growing the overall demand for rental
products and services in the market, rather than just capturing a larger share of the
existing market. Pathao Bangladesh can use various marketing and advertising techniques
to promote the benefits of renting, such as cost savings and convenience. For example,
they can run social media campaigns that highlight the benefits of renting instead of
buying products, or they can offer special discounts for first-time renters. They can also
partner with other companies to offer bundled rental services, such as partnering with
travel agencies to offer rental services for travelers. By doing this, Pathao Bangladesh can
increase the size of the rental market and capture a larger share of it.

Protecting Market Share: This strategy focuses on defending against competitors and
maintaining customer loyalty. Pathao Bangladesh can achieve this by offering high-quality
rental products and services, investing in customer service and support, and continuously
improving the user experience. For example, they can offer 24/7 customer support, a user-
friendly app interface, and a wide range of products to choose from. They can also offer
exclusive deals and promotions to existing customers to incentivize them to continue using
Rent Anything and discourage them from switching to competitors. This can help Pathao
Bangladesh maintain their existing market share and prevent competitors from stealing
their customers.

Expanding Market Share: This strategy focuses on actively expanding the market share by
targeting new customer segments or entering new markets. Pathao Bangladesh can target
corporate clients by offering corporate rental services, such as office equipment or
vehicles. They can also expand their services to other cities in Bangladesh or even
neighboring countries. For example, they can expand to Chittagong or Dhaka, two major
cities in Bangladesh, or even expand to neighboring countries like India or Nepal. By doing
this, Pathao Bangladesh can increase their revenue and establish a dominant position in
the market.

Overall, by implementing these market leader strategies, Pathao Bangladesh can grow
their Rent Anything business and establish themselves as a leader in the rental market in
Bangladesh.

Physical Evidence

Lets come to most important part physical evidence

Physical evidence in the context of a service business refers to the tangible or visible
elements that customers use to evaluate the service quality or experience. For Pathao
Bangladesh's Rent Anything business, the physical evidence could include

Website or app interface: The website or app interface is the primary touchpoint between
the customer and the service. It should be visually appealing, easy to navigate, and provide
all necessary information about the rental products and services. The website or app
interface should also provide an easy booking process, a clear pricing structure, and a
secure payment gateway. For example, Pathao's Rent Anything app could have an intuitive
interface with clear product images and descriptions, and easy booking and payment
options.
Rental products: The rental products are the main physical evidence of the service. They
should be in good condition, clean, and functional. Customers should be able to see the
rental products before renting them to ensure that they are satisfied with the quality and
condition. For example, if Pathao Bangladesh is offering electronic items for rent, such as
cameras or laptops, they should ensure that these products are in good working condition
and are thoroughly cleaned and sanitized between rentals.

Delivery vehicles and drivers: Delivery vehicles and drivers are also a physical evidence of
the service. They should be well-maintained, clean, and professional-looking. Drivers
should be courteous, punctual, and knowledgeable about the rental products and services.
For example, Pathao could ensure that their delivery vehicles are branded with the Rent
Anything logo and that the drivers wear uniforms to give a professional and reliable
impression to customers.

Payment and billing system: The payment and billing system is another physical evidence
element of the service. It should be transparent, easy to use, and secure. Customers
should be able to track their rental history, payment history, and billing statements easily.
For example, Pathao could offer a detailed billing statement that includes the rental fees,
any additional charges or discounts, and the payment method used.

Customer service and support: Finally, customer service and support is a crucial physical
evidence element of the service. Customers should be able to contact the customer
service team through multiple channels, such as phone, email, or chat. The customer
service team should be responsive, knowledgeable, and helpful. For example, Pathao
could offer a 24/7 customer support hotline, a live chat option on their website or app,
and an email support system. They could also provide a detailed FAQ section on their
website or app to address common customer queries and concerns.

By ensuring that each physical evidence element is well-maintained and professional-

looking, Pathao Bangladesh can build trust and credibility with their customers. This can
lead to increased customer satisfaction, loyalty, and retention, which can ultimately
contribute to the success of the Rent Anything business.

Servicescape
Based on the type of services that Pathao Bangladesh's Rent Anything business will provide, the
servicescape usage can vary in the following ways:

Self-service environments: For the self-service environments where customers can rent products online
or through the mobile app, the servicescape should be designed to provide a seamless and user-friendly
experience. This can include a well-designed and easy-to-navigate website or mobile app, as well as
clear and concise instructions on how to rent products. For example, Pathao can design a mobile app or
their existing mobile app that allows customers to browse rental products, check availability, and make
payments.

Interpersonal services: In case of interpersonal services where customers may need to interact with the
rental staff in person, the servicescape should be designed to create a welcoming and friendly
atmosphere. This can include well-trained staff who are knowledgeable and attentive to customer
needs, as well as a comfortable waiting area with seating arrangements. For example, Pathao can train
their staff to be friendly, helpful, and knowledgeable about the rental products and services. This have
some sub points

i) Rental product display area: The rental products should be displayed in an organized
and visually appealing manner to attract customer attention and facilitate easy product
selection. For example, if Pathao is renting out electronics, they could create a
designated product display area where the items are arranged in a logical order and with
clear labels.

ii) Delivery and pick-up area: The delivery and pick-up area should be designed to
provide a seamless and hassle-free experience for customers. For example, Pathao could
create a designated pick-up and drop-off area that is easily accessible and has clear
signage for customers to identify the location.

iii) Waiting area: In case customers need to wait for their rental product to be delivered or
picked up, a comfortable waiting area could be provided. This area should be clean,
well-lit, and have seating arrangements. For example, Pathao could provide a waiting
area with comfortable seating and a charging station for customers to use while they
wait.

iv) Rental return area: A designated rental return area should be created to facilitate the
return process. This area should be clearly marked and easily accessible for customers
to return the rental products. For example, Pathao could create a designated return area
with a dedicated team member to inspect the returned products and ensure that
they are in good condition.

v) Customer service area: A customer service area could be created to handle any queries,
complaints or issues that customers may have. This area should be staffed with knowledgeable and
friendly team members who can provide prompt and efficient service. For example, Pathao could create
a customer service area where customers can talk to a team member to get assistance with their rental
products or any other issues.
help differentiate their Rent Anything business from competitors. A well-designed servicescape can also
increase customer satisfaction, promote positive word-of-mouth marketing, and ultimately lead to
increased revenue for the business.

The environmental dimensions of the servicescape

The environmental dimensions of the servicescape for Pathao Bangladesh's Rent Anything business can
be broken down into the following two categories, with specific examples provided:

1) Ambient Conditions: This refers to the physical environment surrounding the service
encounter, including temperature, lighting, noise levels, and scent. The following are
examples of how Pathao can design the ambient conditions of the services cape:
i) Temperature: Pathao can ensure that the temperature in their rental store or warehouse is
comfortable for customers, especially if they need to wait for their rental products or
complete paperwork.
ii) Lighting: Pathao can use lighting strategically to create a welcoming and inviting
atmosphere, as well as to highlight key rental products or areas within the store.
iii) Noise Levels: Pathao can aim to reduce distracting or unpleasant noises within their rental
store or warehouse, while also ensuring that customers can hear important instructions
or announcements.
iv) Scent: Pathao can use subtle scents or air fresheners to create a pleasant and welcoming
environment for customers.
2) Spatial Layout and Functionality: This refers to the physical arrangement of the service
encounter, including the layout, design, and functionality of the space. The following are
examples of how Pathao can design the spatial layout and functionality of the servicescape:
i) Layout: Pathao can use an open and airy layout that allows customers to easily navigate
and locate the rental products they need, while also creating an inviting and spacious
atmosphere.
ii) Design: Pathao can use colors, patterns, and textures that are consistent with their brand
identity, as well as that create a cohesive and visually appealing environment.
iii) Functionality: Pathao can ensure that the rental products are displayed in an organized and
accessible way, while also providing adequate space for customers to try out or test the
products before renting them.
3) Signs, Symbols, and Artifacts: This refers to the visual elements within the service
encounter, including signs, symbols, and artifacts. The following are examples of how
Pathao can design the signs, symbols, and artifacts of the servicescape:
i) Signs: Pathao can use clear and easy-to-read signs to guide customers through the rental
process, as well as to highlight key rental products or services.
ii) Symbols: Pathao can use symbols or logos that are consistent with their brand identity, as
well as that create a recognizable and memorable environment.
iii) Artifacts: Pathao can display relevant artifacts or decorations that create a unique and
engaging environment for customers, while also reinforcing the brand identity.
By paying attention to the ambient conditions, spatial layout and functionality, and signs, symbols, and
artifacts, Pathao Bangladesh can create a memorable and engaging servicescape for their Rent Anything
business. This can ultimately help to increase customer satisfaction, loyalty, and revenue for the
business.
 the strategic alliance options for Pathao's Rent Anything business:

Supplier Relations: Pathao could form partnerships with reliable suppliers of rental products. For
example, it could establish agreements with manufacturers, wholesalers, or retailers that provide rental
products. By forming partnerships with these suppliers, Pathao can ensure that it has access to the
products its customers want and can avoid stockouts or delays. Additionally, since Pathao's customers
are also its suppliers (since they are renting out their products), building strong relationships with them
can help to foster long-term loyalty.
Outsourcing: Outsourcing: Pathao could outsource certain functions such as accounting, legal, or
customer service to third-party providers. For example, it could hire a blockchain expert to ensure the
security of its rental platform or a logistics provider to handle delivery services. By outsourcing these
functions, Pathao can reduce costs and increase efficiency, allowing it to focus on its core business
activities. Also insurance is playing a major role in that business they can outsource a insurance
company.

Joint Venture: Pathao could form a joint venture with a logistics company to expand its delivery
capabilities. By partnering with a logistics company, Pathao can leverage its expertise and resources to
improve its delivery services. For example, the joint venture could invest in a fleet of delivery vehicles or
develop a more efficient delivery network. This would allow Pathao to improve its customer experience
and gain a competitive advantage in the rental market.

R&D Consortia: An R&D consortium involves joining a group of companies, universities, or research
institutions to share resources and expertise for research and development activities. For Pathao, this
could involve joining a consortium to develop new rental products or technologies. By joining an R&D
consortium, Pathao can reduce its R&D costs and accelerate its product development activities. They
Uncertainty
The innovation of Pathao Bangladesh's Rent Anything rental business is likely to be associated with
several uncertainties. Three types of uncertainties that match the scenario are:

Technology Uncertainty: This type of uncertainty is related to the development and adoption of new
technologies that are necessary for the innovation of a new product or service. In the case of Rent
Anything rental business, there may be technology uncertainties around the development of a digital
platform to enable the rental process. The platform must be user-friendly and secure, with features like
payment processing, scheduling, and inventory management. There may also be uncertainties around
the availability of technology partners and suppliers to support the rental business.

Market Uncertainty: This type of uncertainty is related to the demand for the new product or service
and the competition in the market. In the case of Rent Anything rental business, there may be
uncertainties around the level of demand for rental services that offer any kind of product in
Bangladesh's market. It is uncertain how receptive customers will be to the idea of renting products
rather than buying them, and whether the rental business model will be sustainable in the long term.
There may also be uncertainties around the competition in the market, including the possibility of
existing players launching similar rental services.

Organizational Uncertainty: This type of uncertainty is related to the internal operations and capabilities
of the organization implementing the innovation. In the case of Rent Anything rental business, there
may be uncertainties around the ability of Pathao to manage a new type of business and to coordinate
the operations of the rental service with its existing ride-hailing and food delivery services. There may
also be uncertainties around the availability of necessary resources such as staff, funding, and
infrastructure to support the rental business.

While there may be other types of uncertainties associated with the innovation of Rent Anything rental
business, technology, market, and organizational uncertainties are likely to be the most relevant.
How we are ensuring security
By blockchain

Due to the fact that it is not dependent on any one application or participant,
blockchain is a distributed, decentralised, and tokenized ledger that reduces
business friction. Trades between untrustworthy parties can now be carried out.
Data fragmentation is common in the rental sector because of all the different
systems in use. Information about equipment and equipment-related information
might be centrally kept and easily exchanged utilising blockchain technology.
Purchase price, purchase date, warranty, recall information, and equipment specs
are all additional pieces of OEM information that may prove useful. To gain an
understanding of an equipment's lifecycle and its value, rental organisations may
benefit from implementing blockchain.
On this way, it will be significantly a better upgrade for our business where we can monitor our rented
products if those are misused or getting stolen or damaged. Decentralized ledger will help us to provide
solid information with automotive analytics

 We are about to introduce blockchain technology in our business to secure the

contract with our suppliers and customers. Blockchain is completely new thing in
the country and as it works on decentralized ledger system so there is no chance for
any party to control it or modify it. It is quite complex process and for that we need
to take permission from government to regulate it and we will have to get a license
for that which will be work as certification of implicating this new technology in
business.
 As block chain is not regulated in our country, so we need to set some protocols for
the maintenance of this technology. There will be some strict and straight terms
and policies be set for all of the parties to implicate it without damaging and losing
and particulars’ property or assets. We will also need to have patent protection for
the technology we will be developing for our business. Otherwise anyone from
outsider can copy the technology and use it.
 The majority of block chain patents are utility patents. These are patents that cover
the functions, processes, and features of the technology. It protects the unique
combination of components that go into the running of the platform. Design
patents are less common because they pertain to the ornamental design or look of
the functional item. This would include the display, icons, layout, and user
interface that are used when presenting the block chain information.