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  • Target Audience and Objectives

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    Arju Lubna
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    This document discusses identifying the target audience for a campaign by NSU students in Dhaka City. The target audience includes both undergraduate and graduate male and female students throughout Dhaka City except intercity areas. The campaign aims to raise awareness and familiarity with a new service by establishing its brand image during the introductory product life cycle stage.

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    This document discusses identifying the target audience for a campaign by NSU students in Dhaka City. The target audience includes both undergraduate and graduate male and female students throughout Dhaka City except intercity areas. The campaign aims to raise awareness and familiarity with a new service by establishing its brand image during the introductory product life cycle stage.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views3 pages

    Target Audience and Objectives

    Uploaded by

    Arju Lubna
    This document discusses identifying the target audience for a campaign by NSU students in Dhaka City. The target audience includes both undergraduate and graduate male and female students throughout Dhaka City except intercity areas. The campaign aims to raise awareness and familiarity with a new service by establishing its brand image during the introductory product life cycle stage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Identifying the target audience

    Target Audiences: All NSU students (Undergraduate & Graduate)


    Demographics: Throughout the Dhaka City. Except intercity.
    Gender: Male & Female Students.
    Profession: Undergraduate students and graduate students including all profession.
    Psychographics:
    Conformity: Time Saver.
    Economical: Great Deal in affordable price.
    Product Life Cycle
    Introductory Stage
    Campaign Objective
    • Awareness
    • Making people familiar with the service
    • Establishing brand image
    • Major characteristics of campaign objective
    • Intended Positioning

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