American International University of Bangladesh

C O N S U M E R B E H AV I O R ( A )

A K M Kamrul Haque
A presentation about Motivation, Perception, Attitude, Positioning and, Learning in our Organization

1st presenter name: ARMAN HOSSAIN SAJAL

ID: 20-42051-1
Serial: 37

2nd presenter name: AHAMAD RAFID

ID: 19-41104-2
Serial: 28

3rd presenter name: MD SHAHRUL ISLAM SAMI

ID: 19-40951-2
Serial: 26

4th presenter name: NABIL KHANDAKER

ID: 19-39725-1
Serial: 16

5th presenter name: SYED MAHIRUL ISLAM

ID: 20-41969-1
Serial: 34
 INTRODUCTION OF PATHAO

 The ride-sharing platform

 Fastest growing e-commerce service
 Transportation network company
 Started service in 2015
 Started with fleet of motorcycles
 CONSUMER BEHAVIOR EFFECT

 Motivation
 Perceptions
 Attitude
 Positioning
 Learning.
 MOTIVATION

 Convenience in navigation
 provides various discount
 availability and time saver
 many service options
 Pathao riders independent earnings
 PERCEPTION

 initiate the extra earning facilities

 Customer Satisfaction
 Service Quality
 Age
 gender equality
 ATTITUDES

 insurance coverage
 call center support
 Two way rating service quality
 POSITIONING

 No1 platform service company

 Delivery service
 Food service
 Rapid response team
 LEARNING

 Social media
 Ratings and reviews
 Celebrity
 Sponsorship
 Banner ads