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  • Group - Transport

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    Arju Lubna
    2 views13 pages
    The document outlines a marketing plan for a student transport service called "Student and Youth Discount Transport" or SYDP. It discusses identifying the target audience as students and youth, conducting a SWOT analysis, and establishing campaign objectives like awareness, familiarity, and brand image. The creative brief then discusses the advertising objectives, target audiences, positioning, and appeals to use. It proposes using digital media like YouTube and Facebook as well as print media like posters and newspapers. It includes a budget schedule and allocation.

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    Group_ Transport

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    The document outlines a marketing plan for a student transport service called "Student and Youth Discount Transport" or SYDP. It discusses identifying the target audience as students and youth, conducting a SWOT analysis, and establishing campaign objectives like awareness, familiarity, and brand image. The creative brief then discusses the advertising objectives, target audiences, positioning, and appeals to use. It proposes using digital media like YouTube and Facebook as well as print media like posters and newspapers. It includes a budget schedule and allocation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views13 pages

    Group - Transport

    Uploaded by

    Arju Lubna
    The document outlines a marketing plan for a student transport service called "Student and Youth Discount Transport" or SYDP. It discusses identifying the target audience as students and youth, conducting a SWOT analysis, and establishing campaign objectives like awareness, familiarity, and brand image. The creative brief then discusses the advertising objectives, target audiences, positioning, and appeals to use. It proposes using digital media like YouTube and Facebook as well as print media like posters and newspapers. It includes a budget schedule and allocation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Group Members:

    Arman Ibna Anwar 211 5351 060

    MD. Tanjil Islam Mim 192 5194 060

    Rehnuma Binte Saif 191 5293 660

    Naima Masuka Rahman 203 5401 660


    SLOGAN

    "Ride in Style, Save with Pride: Student and Youth Discount Transport Service!
    Swot Analysis:
    Identifying the Target Audience

    Target Audiences
    Demographics
    Gender
    Profession
    Psychographics
    Conformity
    Economical
    Product Life Cycle
    Campaign Objectives

    •Awareness
    •Making people familiar with the service
    •Establishing brand image
    •Major characteristics of campaign objective
    •Intended Positioning
    CREATIVE BRIEF

    Advertising & Communication Objective

    Target Audience

    Major Selling Idea to Communicate

    Positioning

    Usage of Appeal

    Process Model between Client & SYDP


    EXECUTION

    Digital & Social Media- YouTube, Facebook Group, E-mail Marketing


    EXECUTION

    Print Media- Leaflets, Posters, Newspaper


    Budget Schedule
    Budget Allocation
    THANK YOU ALL

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