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  • ILM Handout Activity

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    The document outlines a 5 phase marketing plan for launching a new product or service. Phase 1 is prospecting to build awareness. Phase 2 is seeding marketing like creating trailers and early updates. Phase 3 is buzz marketing using community and events. Phase 4 is launch marketing with a final countdown. Phase 5 is closing marketing focusing on scarcity and community to drive sales. It also discusses tools, costs, teams, psychology principles, and a sales funnel for an effective product launch.

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    The document outlines a 5 phase marketing plan for launching a new product or service. Phase 1 is prospecting to build awareness. Phase 2 is seeding marketing like creating trailers and early updates. Phase 3 is buzz marketing using community and events. Phase 4 is launch marketing with a final countdown. Phase 5 is closing marketing focusing on scarcity and community to drive sales. It also discusses tools, costs, teams, psychology principles, and a sales funnel for an effective product launch.

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    © All Rights Reserved
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    0 views9 pages

    ILM Handout Activity

    Uploaded by

    amirulsuperman
    The document outlines a 5 phase marketing plan for launching a new product or service. Phase 1 is prospecting to build awareness. Phase 2 is seeding marketing like creating trailers and early updates. Phase 3 is buzz marketing using community and events. Phase 4 is launch marketing with a final countdown. Phase 5 is closing marketing focusing on scarcity and community to drive sales. It also discusses tools, costs, teams, psychology principles, and a sales funnel for an effective product launch.

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    © All Rights Reserved
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    of 9

    LAUNCHING OBJECTION

    OBJECTION PREVENTION
    VEHICLE OBJECTION

    INTERNAL OBJECTION

    EXTERNAL OBJECTION
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    PHASE 1: ISSUE / DREAM TRAILER PHASE 1: OPEN

    UPDATE PHASE 2: UPDATE

    PHASE 2: PRODUCT

    COUNTDOWN PHASE 3: FINAL CALL


    LAUNCHING GUERILLA
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    PHASE 1: ISSUE / DREAM TRAILER PHASE 1: OPEN

    UPDATE PHASE 2: UPDATE

    PHASE 2: PRODUCT

    COUNTDOWN PHASE 3: FINAL CALL


    LAUNCHING TOOL / MEDIA
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    PHASE 1: ISSUE / DREAM TRAILER PHASE 1: OPEN

    UPDATE PHASE 2: UPDATE

    PHASE 2: PRODUCT

    COUNTDOWN PHASE 3: FINAL CALL


    LAUNCHING COST
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    PHASE 1: ISSUE / DREAM TRAILER PHASE 1: OPEN

    UPDATE PHASE 2: UPDATE

    PHASE 2: PRODUCT

    COUNTDOWN PHASE 3: FINAL CALL


    LAUNCHING TEAM
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    PHASE 1: ISSUE / DREAM TRAILER PHASE 1: OPEN

    UPDATE PHASE 2: UPDATE

    PHASE 2: PRODUCT

    COUNTDOWN PHASE 3: FINAL CALL


    LAUNCHING PSYCHOLOGY
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING

    TRUST AUTHORITY ANTICIPATION SCARCITY SCARCITY

    AUTHORITY SOCIAL PROOF


    COMMUNITY
    ANTICIPATION

    ANTICIPATION
    AUTHORITY EVENT & RITUAL
    EVENT & RITUAL
    RECIPROCAL
    COMMUNITY
    EVENT & RITUAL
    SCARCITY

    RECIPROCAL LIKEABILITY
    COMMUNITY COMMUNITY

    LIKEABILITY
    LIKEABILITY
    SALES FUNNEL IN LAUNCHING PHASE
    PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
    PROSPECTING SEEDING MARKETING BUZZ MARKETING LAUNCH MARKETING CLOSING MARKETING
    LAUNCHING PLANNING FOR 2020
    Q 1
    Q 2

    Q 3
    Q 4

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