USIA J. Kel.

Kode
X1.1 X1.2 X1.3 X1.4 X1.5 SUM X1 X2.1 X2.2
3L 2 4 5 5 5 5 24 5 4
3L 2 3 4 5 4 4 20 3 4
4L 2 4 3 4 3 4 18 4 4
2L 2 3 4 4 4 4 19 4 3
4L 1 3 3 3 3 3 15 3 2
2L 1 3 3 4 4 4 18 4 3
2L 1 4 3 5 3 4 19 4 4
2L 1 2 2 3 3 4 14 3 2
2L 1 4 4 4 4 4 20 4 4
2L 2 4 3 5 5 4 21 4 4
2L 2 3 4 4 4 4 19 4 4
2P 2 4 3 3 4 3 17 2 5
2L 1 3 3 4 2 4 16 2 2
3L 1 4 4 4 4 4 20 5 5
3L 2 3 3 4 4 5 19 4 4
2P 2 3 3 4 3 4 17 3 3
3L 1 4 4 5 4 4 21 4 4
3L 1 3 3 4 3 3 16 3 4
3L 1 3 4 4 4 4 19 5 4
4L 1 4 3 4 3 4 18 3 4
3L 1 4 4 4 3 4 19 3 3
3P 2 3 3 3 3 3 15 3 3
2P 2 4 3 4 4 4 19 4 4
2L 1 4 4 5 3 4 20 3 5
3L 2 4 4 4 3 4 19 4 5
3P 2 4 4 4 4 4 20 3 4
3P 2 4 4 4 4 4 20 4 4
2L 1 4 3 5 5 5 22 4 5
4L 1 4 4 5 4 3 20 4 4
2L 1 4 4 4 4 4 20 4 4
2L 1 3 3 4 4 3 17 3 3
2P 2 4 3 4 4 4 19 4 4
3L 1 3 2 4 4 4 17 2 4
2L 1 5 5 5 4 4 23 4 4
3L 1 5 4 5 5 4 23 5 5
4P 2 5 4 4 5 4 22 4 4
3P 2 4 4 5 5 5 23 4 4
3L 1 3 5 4 4 3 19 4 5
4P 2 5 5 5 5 5 25 5 5
3L 1 3 2 2 3 3 13 2 2
4L 1 2 3 4 3 5 17 3 4
3L 1 4 4 5 4 5 22 4 4
3P 2 3 4 3 4 3 17 4 4
2P 2 3 3 3 3 3 15 3 3
2L 1 4 4 5 4 5 22 5 5
3P 2 4 4 4 4 4 20 4 4
3P 2 3 3 4 4 4 18 5 4
3P 2 3 4 5 4 3 19 2 4
2L 1 4 3 4 4 5 20 2 3
4L 1 3 4 5 5 5 22 5 5
2L 1 4 4 3 4 3 18 3 3
2L 1 4 5 5 4 3 21 4 3
2P 2 4 2 4 4 3 17 4 4
3L 1 2 3 4 3 3 15 3 3
2L 1 4 3 4 3 3 17 5 4
3L 1 3 4 2 4 5 18 5 5
4P 2 5 4 3 4 5 21 3 3
3P 2 4 4 5 4 4 21 4 3
3L 1 4 2 4 4 3 17 5 4
4P 2 4 3 4 3 4 18 2 2
3L 1 3 2 2 3 3 13 3 3
3P 2 4 4 4 4 5 21 4 4
3L 1 2 3 4 4 3 16 3 3
 4P 2 3 3 3 3 2 14 3 3
3L 1 4 5 4 3 2 18 4 3
2L 2 3 3 4 4 2 16 4 3
2L 2 4 3 5 3 3 18 4 4
3L 2 5 4 5 3 3 20 4 3
3L 1 4 4 5 4 4 21 4 4
3L 1 4 5 4 4 3 20 5 4
3P 2 4 3 3 3 3 16 3 2
2P 2 4 3 4 3 3 17 3 3
3L 1 4 3 4 4 4 19 3 3
3L 1 5 4 3 5 2 19 4 3
3L 1 4 5 4 4 4 21 4 4
4L 1 4 4 4 4 4 20 4 3
3L 1 5 4 4 4 4 21 4 4
3P 2 4 3 4 5 4 20 4 3
2P 2 4 4 3 4 3 18 4 3
2L 1 5 4 4 4 4 21 4 4
3L 2 4 5 4 4 4 21 4 3
3L 2 4 4 3 4 3 18 4 4
3P 2 4 3 4 3 3 17 5 4
2L 1 5 4 3 4 4 20 4 4
4L 1 4 2 3 3 3 15 3 3
2L 1 3 3 3 3 3 15 4 4
2L 1 4 4 3 3 3 17 3 3
2P 2 4 3 4 3 3 17 4 4
3L 1 4 3 4 4 3 18 4 3
2L 1 4 3 3 4 4 18 4 3

3.74444444 3.5444444 3.9666667 3.7666667 3.7 3.7222222 3.6555556

R tabel 0.207 0.207 0.207 0.207 0.207 0.207 0.207
Ket. Kode R HITUNG 0.61591376 0.7081175 0.6863828 0.7022108 0.6217206 0.4887242 0.5189383
1= 20 Tahun VALIDITAS VALID VALID VALID VALID VALID VALID VALID
2= 20-30 Tahun
3= 30-40 Tahun
4= Diatas 40 Tahun
Ket. Kode Ket. Poin
1= Laki laki 5= Sangat Setuju
2= Perempuan 4= Setuju
3= Netral
2= Tidak Setuju
1= Sangat Tidak Setuju
 Pernyataan Variabel - Indikator
X2.3 X2.4 X2.5 SUM X2 X3.1 X3.2 X3.3 X3.4 X3.5 SUM X3 Y.1 Y.2 Y.3
4 5 5 23 5 5 5 5 4 24 5 5 5
3 4 4 18 4 4 4 4 4 20 4 4 4
4 4 5 21 4 4 4 4 4 20 4 5 4
3 5 5 20 5 5 5 4 4 23 5 4 4
4 4 4 17 3 4 3 3 3 16 3 3 3
5 4 4 20 4 4 5 4 4 21 4 3 5
5 5 5 23 4 4 4 5 3 20 4 5 5
3 3 3 14 2 3 4 3 2 14 3 4 3
4 4 4 20 4 4 4 4 3 19 4 4 3
4 5 5 22 4 4 5 4 4 21 4 5 5
4 4 4 20 3 4 4 4 3 18 4 5 4
3 3 3 16 3 3 4 3 2 15 3 4 3
3 4 4 15 2 3 3 3 2 13 2 4 3
4 4 4 22 4 3 4 3 3 17 4 4 4
4 4 3 19 3 3 3 4 3 16 4 4 4
3 4 3 16 3 3 4 4 3 17 4 4 4
4 4 5 21 3 4 3 4 4 18 5 4 4
3 4 4 18 2 4 5 4 4 19 4 4 4
5 4 4 22 3 4 4 3 3 17 5 5 4
4 4 4 19 3 4 4 4 3 18 3 4 5
4 4 3 17 3 4 4 3 3 17 4 4 3
3 3 3 15 3 3 3 3 2 14 3 3 3
4 4 4 20 3 4 4 4 3 18 4 5 4
4 4 3 19 5 4 4 5 4 22 4 4 4
4 4 4 21 4 4 3 4 5 20 4 5 5
4 4 4 19 4 4 3 4 3 18 4 5 4
4 4 4 20 4 4 3 4 4 19 4 4 4
5 4 5 23 5 4 4 4 4 21 4 5 5
5 4 5 22 4 4 4 4 4 20 3 5 5
4 5 5 22 5 5 4 4 3 21 4 5 5
4 3 3 16 2 5 4 4 2 17 4 3 4
3 4 4 19 4 4 4 3 3 18 4 4 4
3 4 4 17 3 3 4 4 2 16 4 4 4
4 4 4 20 4 4 4 4 5 21 5 5 5
5 5 4 24 5 4 5 5 4 23 5 5 5
5 5 5 23 4 4 5 5 4 22 5 4 5
5 4 5 22 4 4 5 4 5 22 5 4 5
4 3 4 20 3 4 3 4 3 17 4 4 3
5 5 5 25 4 5 5 5 5 24 5 5 5
2 3 3 12 3 3 3 3 2 14 3 3 3
2 4 3 16 2 5 5 4 2 18 4 5 4
4 4 4 20 4 4 5 5 4 22 4 5 5
4 4 4 20 3 3 5 5 3 19 4 5 4
3 3 3 15 3 3 3 3 3 15 3 3 3
5 5 5 25 4 4 5 5 4 22 5 5 5
4 4 4 20 4 4 4 4 4 20 4 4 4
4 4 4 21 3 4 4 4 3 18 4 4 4
3 4 4 17 5 4 5 4 4 22 5 5 5
3 4 4 16 3 3 4 4 3 17 3 4 4
4 5 5 24 5 5 5 5 4 24 5 5 5
4 4 4 18 4 3 3 4 4 18 4 3 4
4 4 4 19 4 3 4 4 3 18 4 4 4
3 4 3 18 4 4 4 4 3 19 4 5 4
3 3 3 15 3 3 3 3 3 15 3 4 3
3 4 4 20 3 4 4 4 4 19 3 5 4
4 4 4 22 5 4 5 4 5 23 4 5 4
3 3 3 15 3 4 4 4 3 18 4 4 4
4 4 4 19 4 3 4 4 4 19 4 4 4
4 3 3 19 3 4 4 2 2 15 3 3 3
3 3 2 12 4 5 5 4 4 22 5 4 4
3 3 3 15 3 3 5 4 3 18 4 4 3
5 5 5 23 5 4 5 5 4 23 4 5 5
4 3 3 16 4 3 4 3 4 18 4 4 3
 3 4 4 17 4 4 4 3 3 18 3 3 3
4 3 4 18 4 4 4 4 3 19 4 4 4
4 4 5 20 4 4 4 3 3 18 4 4 4
4 4 4 20 5 4 5 4 4 22 3 3 3
4 3 4 18 4 4 4 4 4 20 4 5 5
3 3 4 18 2 3 2 3 3 13 5 4 5
5 4 5 23 5 4 5 4 4 22 4 4 4
3 2 3 13 3 4 5 3 4 19 4 3 4
3 5 5 19 4 4 5 5 5 23 5 5 4
5 4 5 20 2 3 5 4 4 18 4 5 5
4 3 4 18 4 4 4 4 4 20 3 4 4
5 5 5 23 4 5 5 5 4 23 5 5 5
4 5 5 21 4 4 4 4 4 20 4 5 5
4 4 4 20 4 5 4 4 5 22 3 3 3
4 3 4 18 4 4 4 4 3 19 4 5 4
4 4 5 20 4 4 4 4 3 19 4 4 3
4 4 4 20 4 4 5 4 3 20 5 4 4
4 3 4 18 4 4 4 4 4 20 5 5 4
5 5 5 23 5 5 5 5 5 25 5 5 5
5 5 5 24 3 4 4 4 3 18 4 4 4
4 4 4 20 5 5 5 5 4 24 3 5 4
4 3 4 17 3 3 3 4 3 16 5 4 4
4 4 4 20 3 3 3 3 3 15 3 4 4
4 3 4 17 5 5 5 5 4 24 5 5 4
4 4 4 20 4 5 4 5 4 22 5 5 5
4 3 4 18 4 4 4 4 3 19 4 4 4
4 5 4 20 4 5 4 4 4 21 5 5 4

3.8777778 3.9222222 4.0444444 3.7111111 3.9222222 4.1333333 3.9666667 3.5 4.0333333 4.2777778 4.0888889
0.207 0.207 0.207 0.207 0.207 0.207 0.207 0.207 0.207 0.207 0.207
0.5247827 0.4586043 0.486538 0.4640742 0.3659046 0.2879821 0.5145656 0.5094785 0.4832576 0.4400209 0.6196863
VALID VALID VALID VALID VALID VALID VALID VALID VALID VALID VALID
Y.4 SUM Y
4 19
4 16
4 17
4 17
3 12
4 16
4 18
3 13
4 15
4 18
4 17
3 13
3 12
4 16
4 16
2 14
3 16
2 14
4 18
4 16
4 15
3 12
4 17
3 15
4 18
3 16
4 16
5 19
5 18
3 17
4 15
4 16
3 15
4 19
5 20
4 18
4 18
3 14
5 20
3 12
3 16
4 18
3 16
3 12
4 19
4 16
3 15
3 18
4 15
4 19
4 15
4 16
4 17
2 12
3 15
4 17
4 16
3 15
3 12
3 16
4 15
4 18
4 15
 3 12
4 16
3 15
3 12
5 19
4 18
4 16
4 15
4 18
4 18
4 15
4 19
5 19
3 12
4 17
4 15
4 17
4 18
5 20
4 16
4 16
4 17
3 14
4 18
5 20
4 16
4 18

3.7333333
0.207
0.4698852
VALID
 USIA

Valid Cumulative
Frequency Percent Percent Percent
Valid 20-30
TAHUN 34 37.8 37.8 37.8

30-40
TAHUN 43 47.8 47.8 85.6
40 TAHUN
KEATAS 13 14.4 14.4 100.0

Total 90 100.0 100.0

JENIS KELAMIN

Valid Cumulative
Frequency Percent Percent Percent
Valid LAKI-LAKI 50 55.6 55.6 55.6
PEREMPU
AN 40 44.4 44.4 100.0
Total 90 100.0 100.0
 X1.1

Valid Cumulative
Frequency Percent Percent Percent
Valid TS 4 4.4 4.4 4.4 Valid
N 25 27.8 27.8 32.2
S 51 56.7 56.7 88.9
SS 10 11.1 11.1 100.0
Total 90 100.0 100.0

X1.2

Valid Cumulative
Frequency Percent Percent Percent
Valid TS 7 7.8 7.8 7.8 Valid
N 36 40.0 40.0 47.8
S 38 42.2 42.2 90.0
SS 9 10.0 10.0 100.0
Total 90 100.0 100.0

X1.3

Valid Cumulative
Frequency Percent Percent Percent
Valid TS 3 3.3 3.3 3.3 Valid
N 18 20.0 20.0 23.3
S 48 53.3 53.3 76.7
SS 21 23.3 23.3 100.0
Total 90 100.0 100.0

X1.4

Valid Cumulative
Frequency Percent Percent Percent
Valid TS 1 1.1 1.1 1.1 Valid
N 29 32.2 32.2 33.3
S 50 55.6 55.6 88.9
SS 10 11.1 11.1 100.0
Total 90 100.0 100.0

X1.5

Valid Cumulative
Frequency Percent Percent Percent
Valid TS 4 4.4 4.4 4.4 Valid
Valid Valid
N 32 35.6 35.6 40.0
S 41 45.6 45.6 85.6
SS 13 14.4 14.4 100.0
Total 90 100.0 100.0
 X2.1 X3.1

Valid Cumulative
Frequency Percent Percent Percent Frequency Percent
TS 7 7.8 7.8 7.8 Valid TS 7 7.8
N 24 26.7 26.7 34.4 N 27 30.0
S 46 51.1 51.1 85.6 S 41 45.6
SS 13 14.4 14.4 100.0 SS 15 16.7
Total 90 100.0 100.0 Total 90 100.0

X2.2 X3.2

Valid Cumulative
Frequency Percent Percent Percent Frequency Percent
TS 6 6.7 6.7 6.7 Valid N 22 24.4
N 30 33.3 33.3 40.0 S 53 58.9
S 43 47.8 47.8 87.8 SS 15 16.7
SS 11 12.2 12.2 100.0 Total 90 100.0
Total 90 100.0 100.0
X3.3

X2.3
Frequency Percent
Valid Cumulative Valid TS
1 1.1
Frequency Percent Percent Percent
TS 2 2.2 2.2 2.2 N 15 16.7
N 23 25.6 25.6 27.8 S 45 50.0
S 49 54.4 54.4 82.2 SS 29 32.2
SS 16 17.8 17.8 100.0 Total 90 100.0
Total 90 100.0 100.0

X3.4

X2.4
Frequency Percent
Valid Cumulative Valid TS
1 1.1
Frequency Percent Percent Percent
TS 1 1.1 1.1 1.1 N 18 20.0
N 22 24.4 24.4 25.6 S 54 60.0
S 50 55.6 55.6 81.1 SS 17 18.9
SS 17 18.9 18.9 100.0 Total 90 100.0
Total 90 100.0 100.0
X3.5

X2.5
Frequency Percent
Valid Cumulative Valid TS
9 10.0
Frequency Percent Percent Percent
TS 1 1.1 1.1 1.1 N 35 38.9
 Valid

N 18 20.0 20.0 21.1 S 38 42.2

S 47 52.2 52.2 73.3 SS 8 8.9
SS 24 26.7 26.7 100.0 Total 90 100.0
Total 90 100.0 100.0
3.1 Y1

Valid Cumulative Valid Cumulative

Percent Percent Frequency Percent Percent Percent
7.8 7.8 Valid TS 1 1.1 1.1 1.1
30.0 37.8 N 18 20.0 20.0 21.1
45.6 83.3 S 48 53.3 53.3 74.4
16.7 100.0 SS 23 25.6 25.6 100.0
100.0 Total 90 100.0 100.0

3.2 Y2

Valid Cumulative Valid Cumulative

Percent Percent Frequency Percent Percent Percent
24.4 24.4 Valid N 12 13.3 13.3 13.3
58.9 83.3 S 41 45.6 45.6 58.9
16.7 100.0 SS 37 41.1 41.1 100.0
100.0 Total 90 100.0 100.0

3.3 Y3

Valid Cumulative Valid Cumulative

Percent Percent Frequency Percent Percent Percent
Valid N
1.1 1.1 18 20.0 20.0 20.0

16.7 17.8 S 46 51.1 51.1 71.1

50.0 67.8 SS 26 28.9 28.9 100.0
32.2 100.0 Total 90 100.0 100.0
100.0
Y4

3.4 Valid Cumulative

Frequency Percent Percent Percent
Valid Cumulative Valid TS
3 3.3 3.3 3.3
Percent Percent
N
1.1 1.1 26 28.9 28.9 32.2

20.0 21.1 S 53 58.9 58.9 91.1

60.0 81.1 SS 8 8.9 8.9 100.0
18.9 100.0 Total 90 100.0 100.0
100.0

3.5

Valid Cumulative
Percent Percent

10.0 10.0

38.9 48.9
 42.2 91.1
8.9 100.0
100.0
 Correlations

CELEBRIT MINAT
PERSEPSI KUALITAS Y BELI
HARGA PRODUK ENDOSER ERIGO
PERSEPSI Pearson
HARGA Correlation 1 .646** .565** .642**

Sig. (2-
tailed) .000 .000 .000
N 90 90 90 90
KUALITAS Pearson
PRODUK Correlation .646** 1 .579** .613**

Sig. (2-
tailed) .000 .000 .000
N 90 90 90 90
CELEBRIT Pearson
Y Correlation .565** .579** 1 .650**
ENDOSER
Sig. (2-
tailed) .000 .000 .000
N 90 90 90 90
MINAT Pearson
BELI Correlation .642** .613** .650** 1
ERIGO
Sig. (2-
tailed) .000 .000 .000
N 90 90 90 90
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

PERSEPSI
X1.1 X1.2 X1.3 X1.4 X1.5 HARGA
X1.1 Pearson
Correlation 1 .394** .234* .329** .125 .616**

Sig. (2-
tailed) .000 .026 .002 .241 .000
N 90 90 90 90 90 90
X1.2 Pearson
Correlation .394** 1 .354** .383** .200 .708**

Sig. (2-
tailed) .000 .001 .000 .059 .000
N 90 90 90 90 90 90
X1.3 Pearson
Correlation .234* .354** 1 .325** .349** .686**
X1.3

Sig. (2-
tailed) .026 .001 .002 .001 .000
N 90 90 90 90 90 90
X1.4 Pearson
Correlation .329** .383** .325** 1 .372** .702**

Sig. (2-
tailed) .002 .000 .002 .000 .000
N 90 90 90 90 90 90
X1.5 Pearson
Correlation .125 .200 .349** .372** 1 .622**

Sig. (2-
tailed) .241 .059 .001 .000 .000
N 90 90 90 90 90 90
PERSEPSI Pearson
HARGA Correlation .616** .708** .686** .702** .622** 1

Sig. (2-
tailed) .000 .000 .000 .000 .000
N 90 90 90 90 90 90
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

KUALITAS
X2.1 X2.2 X2.3 X2.4 X2.5 PRODUK
X2.1 Pearson
Correlation 1 .523** .601** .404** .487** .798**

Sig. (2-
tailed) .000 .000 .000 .000 .000
N 90 90 90 90 90 90
X2.2 Pearson
Correlation .523** 1 .386** .429** .328** .706**

Sig. (2-
tailed) .000 .000 .000 .002 .000
N 90 90 90 90 90 90
X2.3 Pearson
Correlation .601** .386** 1 .435** .601** .784**

Sig. (2-
tailed) .000 .000 .000 .000 .000
N 90 90 90 90 90 90
X2.4 Pearson
Correlation .404** .429** .435** 1 .687** .756**

Sig. (2-
tailed) .000 .000 .000 .000 .000
N 90 90 90 90 90 90
X2.5 Pearson
Correlation .487** .328** .601** .687** 1 .797**

Sig. (2-
tailed) .000 .002 .000 .000 .000
N 90 90 90 90 90 90
KUALITAS Pearson
PRODUK Correlation .798** .706** .784** .756** .797** 1

Sig. (2-
tailed) .000 .000 .000 .000 .000
N 90 90 90 90 90 90
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

MINAT
BELI
Y1 Y2 Y3 Y4 ERIGO
Y1 Pearson
Correlation 1 .441** .538** .398** .763**

Sig. (2-
tailed) .000 .000 .000 .000
N 90 90 90 90 90
Y2 Pearson
Correlation .441** 1 .604** .408** .782**

Sig. (2-
tailed) .000 .000 .000 .000
N 90 90 90 90 90
Y3 Pearson
Correlation .538** .604** 1 .535** .854**

Sig. (2-
tailed) .000 .000 .000 .000
N 90 90 90 90 90
Y4 Pearson
Correlation .398** .408** .535** 1 .740**

Sig. (2-
tailed) .000 .000 .000 .000
N 90 90 90 90 90
MINAT Pearson
BELI Correlation .763** .782** .854** .740** 1
ERIGO
Sig. (2-
tailed) .000 .000 .000 .000
N 90 90 90 90 90
**. Correlation is significant at the 0.01 level (2-tailed).
 Reliability Statistics

Cronbach's
Alpha N of Items
.685 5

Item-Total Statistics

Scale Scale Cronbach's

Mean if Variance if Corrected Alpha if
Item Item Item-Total Item
Deleted Deleted Correlation Deleted
X1.1 14.98 4.359 .382 .659
X1.2 15.18 3.901 .483 .615
X1.3 14.76 4.029 .461 .625
X1.4 14.96 4.178 .521 .605
X1.5 15.02 4.247 .365 .669

Reliability Statistics

Cronbach's
Alpha N of Items
.824 5

Item-Total Statistics

Scale Scale Cronbach's

Mean if Variance if Corrected Alpha if
Item Item Item-Total Item
Deleted Deleted Correlation Deleted
X2.1 15.50 5.107 .649 .781
X2.2 15.57 5.597 .520 .819
X2.3 15.34 5.442 .651 .781
X2.4 15.30 5.628 .618 .791
X2.5 15.18 5.384 .670 .775

Reliability Statistics

Cronbach's
Alpha N of Items
.816 5

Item-Total Statistics

Scale Scale Cronbach's

Mean if Variance if Corrected Alpha if
Item Item Item-Total Item
Deleted Deleted Correlation Deleted
X3.1 15.52 4.769 .636 .773
X3.2 15.31 5.655 .570 .792
X3.3 15.10 5.372 .569 .791
X3.4 15.27 5.366 .651 .770
X3.5 15.73 4.939 .628 .775

Reliability Statistics

Cronbach's
Alpha N of Items
.792 4

Item-Total Statistics

Scale Scale Cronbach's

Mean if Variance if Corrected Alpha if
Item Item Item-Total Item
Deleted Deleted Correlation Deleted
Y1 12.10 2.855 .559 .762
Y2 11.86 2.844 .597 .743
Y3 12.04 2.605 .715 .681
Y4 12.40 3.007 .540 .770
 Model Summary

Std. Error
Adjusted R of the
Model R R Square Square Estimate
1 .746a .556 .540 1.470
a. Predictors: (Constant), CELEBRITY ENDOSER,
PERSEPSI HARGA, KUALITAS PRODUK

ANOVAa

Sum of Mean
Model Squares df Square F Sig.
1 Regression
232.548 3 77.516 35.869 .000b

Residual 185.852 86 2.161

Total 418.400 89
a. Dependent Variable: MINAT BELI ERIGO
b. Predictors: (Constant), CELEBRITY ENDOSER, PERSEPSI HARGA, KUALITAS
PRODUK

Coefficientsa

Standardiz
ed
Unstandardized Coefficient
Coefficients s
Model B Std. Error Beta t Sig.
1 (Constant)
2.694 1.313 2.051 .043

PERSEPSI
HARGA .270 .088 .305 3.084 .003
KUALITAS
PRODUK .160 .076 .210 2.096 .039
CELEBRIT
Y
ENDOSER .276 .072 .356 3.845 .000

a. Dependent Variable: MINAT BELI ERIGO

 Residuals Statisticsa

Std.
Minimum Maximum Mean Deviation N
Predicted
Value 11.99 20.07 16.13 1.616 90

Residual -5.637 3.443 .000 1.445 90

Std.
Predicted -2.564 2.434 .000 1.000 90
Value
Std.
Residual -3.835 2.342 .000 .983 90

a. Dependent Variable: MINAT BELI ERIGO

 Coefficientsa

Standardiz
ed
Unstandardized Coefficient
Coefficients s Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance
1 (Constant)
2.694 1.313 2.051 .043

PERSEPSI
HARGA .270 .088 .305 3.084 .003 .528
KUALITAS
PRODUK .160 .076 .210 2.096 .039 .515
CELEBRIT
Y
ENDOSER .276 .072 .356 3.845 .000 .602

a. Dependent Variable: MINAT BELI ERIGO

Coefficient Correlationsa

CELEBRIT
Y PERSEPSI KUALITAS
Model ENDOSER HARGA PRODUK
1 Correlation CELEBRIT
s Y
ENDOSER 1.000 -.306 -.340

PERSEPSI
HARGA -.306 1.000 -.474
KUALITAS
PRODUK -.340 -.474 1.000
Covariance CELEBRIT
s Y
ENDOSER .005 -.002 -.002

PERSEPSI
HARGA -.002 .008 -.003
KUALITAS
PRODUK -.002 -.003 .006

a. Dependent Variable: MINAT BELI ERIGO

Collinearity Diagnosticsa
Variance Proportions

CELEBRIT
Condition PERSEPSI KUALITAS Y
Model Eigenvalue Index (Constant) HARGA PRODUK ENDOSER
1 1 3.973 1.000 .00 .00 .00 .00
2 .011 18.916 .86 .00 .23 .09
1

3 .009 20.939 .00 .08 .30 .91

4 .006 25.006 .14 .91 .48 .00
a. Dependent Variable: MINAT BELI ERIGO

Residuals Statisticsa

Std.
Minimum Maximum Mean Deviation N
Predicted
Value 11.99 20.07 16.13 1.616 90

Residual -5.637 3.443 .000 1.445 90

Std.
Predicted -2.564 2.434 .000 1.000 90
Value
Std.
Residual -3.835 2.342 .000 .983 90

a. Dependent Variable: MINAT BELI ERIGO

Collinearity Statistics
VIF

1.894

1.940

1.660
 Model Summaryb

Std. Error
Adjusted R of the Durbin-
Model R R Square Square Estimate Watson
1 .746a .556 .540 1.470 2.302
a. Predictors: (Constant), CELEBRITY ENDOSER, PERSEPSI HARGA,
KUALITAS PRODUK
b. Dependent Variable: MINAT BELI ERIGO

ANOVAa

Sum of Mean
Model Squares df Square F Sig.
1 Regression
232.548 3 77.516 35.869 .000b

Residual 185.852 86 2.161

Total 418.400 89
a. Dependent Variable: MINAT BELI ERIGO
b. Predictors: (Constant), CELEBRITY ENDOSER, PERSEPSI HARGA, KUALITAS
PRODUK

Coefficientsa

Standardiz
ed
Unstandardized Coefficient
Coefficients s
Model B Std. Error Beta t Sig.
1 (Constant)
2.694 1.313 2.051 .043

PERSEPSI
HARGA .270 .088 .305 3.084 .003
KUALITAS
PRODUK .160 .076 .210 2.096 .039
CELEBRIT
Y
ENDOSER .276 .072 .356 3.845 .000

a. Dependent Variable: MINAT BELI ERIGO

Residuals Statisticsa

Std.
Minimum Maximum Mean Deviation N
Predicted
Value 11.99 20.07 16.13 1.616 90

Residual -5.637 3.443 .000 1.445 90

Std.
Predicted -2.564 2.434 .000 1.000 90
Value
Std.
Residual -3.835 2.342 .000 .983 90
a. Dependent Variable: MINAT BELI ERIGO