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https://www.emerald.com/insight/0263-5577.htm
IMDS
123,2 Space economy: a new frontier of
information systems, analytics and
digital commerce
616 Yang Lei and Yue Guo
Southern University of Science and Technology, Shenzhen, China
Received 27 May 2022
Revised 15 October 2022 Xiaotong Li
Accepted 3 November 2022 The University of Alabama in Huntsville, Huntsville, Alabama, USA, and
Zhe Jing
Department of Management and Marketing, The Hong Kong Polytechnic University,
Hong Kong, China and
Southern University of Science and Technology, Shenzhen, China
Abstract
Purpose – The space industry has experienced rapid development over the last few years. Activities such as
building things in space, learning about our Earth and exploring outer space are satisfying people’s fantasies
and achieving humanity’s ambitions. Such activities have also generated many issues that belong to several
information systems (IS) research domains. In this article, the authors discuss the challenges and opportunities
associated with the space economy.
Design/methodology/approach – The authors discuss why the emerging space economy opens a new
frontier of e-commerce and data analytics. Linking three important IS research areas (i.e. digital commerce, data
analytics and information security) to the space economy, this study motivates scholars to pay close attention
to this promising new frontier for IS research.
Findings – The authors identify new research opportunities within several IS research contexts (digital
commerce, data analytics and information security). The authors highlight the potential for opening a robust,
interdisciplinary field in the IS domain that could provide valuable insights for practitioners and academics.
Originality/value – Because of the unique characteristics of the space economy, this article presents some
promising avenues, research opportunities and implications for several IS fields (digital commerce, data
analytics, decision science, information sharing and information security and new business models). Indeed,
many opportunities are interdisciplinary in scope, with overlaps occurring between IS and other disciplines.
Keywords Digital commerce, Information systems research, Space economy, Space industry
Paper type General review
1. Introduction
With the development of modern technologies, humans are rapidly expanding their activities
from Earth to outer space. For example, considering that the fossil resources on Earth are
depleting at a very high speed (estimated to be used up by 2050), many countries are trying to
explore appropriate alternative resources in outer space to replace fossil resources on Earth
(Babiker et al., 2008; Blount and Robison, 2016). Thanks to the rapidly declining costs of relevant
technologies, there exists a booming space industry that produces things going into outer space,
such as satellites and rockets (Wooten and Tang, 2018). As the various types of space activities
Funding: Generous financial support was provided by the National Natural Science Foundation of China
[grant numbers 71872061] and the Key Program of NSFC-FRQSC Joint Project (NSFC No. 72061127002,
Industrial Management & Data FRQSC No. 295837). This work is partially supported by Shenzhen Humanities and Social Sciences Key
Systems Research Bases.
Vol. 123 No. 2, 2023
pp. 616-629 Conflicts of interest/competing interests: The authors certify that they have no affiliations with or
© Emerald Publishing Limited involvement in any organization or entity with any financial interest or non-financial interest in the
0263-5577
DOI 10.1108/IMDS-05-2022-0316 subject matter or materials discussed in this manuscript.
have increased, a broader concept of space economy has emerged that encompasses all products Space economy
and services involved in exploring and utilizing outer space. For instance, space tourism, or and
commercial human spaceflight, is the newest way for visitors to travel to outer space and enjoy
space observation. It is estimated that the total value of the space economy is about US$385bn in
information
2020, which is projected to grow to at least US$1 trillion around 2040 (Stanley, 2020). systems
Our information systems (IS) discipline mainly focuses on understanding how the
development of information technology influences individuals, organizations and societies
(Alavi and Carlson, 1992; Straub and Ang, 2011). As the emerging space economy involves 617
various new technologies and IS, it is reasonable and necessary to ask how space economy
expands the scope of IS discipline and how the IS discipline develops in this promising domain.
In addition, the space economy may generate unique space-related data, i.e. inhospitable
locations data in outer space and experiment data in space that would be different from that on
Earth. Such new data may require different algorithms to analyze and show different patterns
compared with those on Earth. Ideally, IS scholars will be the thought leaders who can
proactively assess the pertinent implications of the emerging space economy for various
stakeholders. This article explores IS’s role in commercializing outer space activities and
examines potential IS research opportunities associated with space economy.
Over the last two decades, IS scholars have devoted their research efforts to a variety of
emerging domains, such as e-commerce, mobile commerce, big data analytics, blockchain and
digitalization (Grover et al., 2018; Heiferman et al., 2020; Kourouthanassis and Giaglis, 2012; Sun
Yin et al., 2019; Vladimir, 1996). While space economy as a domain has some similar or analogous
attributes, it has many unique characteristics that merit original analyses and investigations by
IS researchers. In this study, we do not intend to explain what has happened in practice or why a
specific industry (or company) launched a particular initiative. Instead, we want to explore
potentially new ideas that may motivate IS researchers to start thinking about IS-related
problems in the space economy, perhaps even before identifying these problems.
This paper proceeds as follows. We first explain the scope of the space economy, from its
original beginning to its current status. This background provides IS scholars with insights into
the substance of entity transactions involving activities in outer space. Then, we discuss several
challenges because of the unique characteristics of the space economy. Furthermore, we discuss
new research opportunities within several IS research contexts (digital commerce, data analytics
and information security). While IS scholars have devoted their efforts on a variety of research
topics, the reasons for us to focus on these three IS-related contexts are as follows: first, the new
space economy is believed to generate new types of products and services. Because of the
prominent role of digital commerce in enhancing our ability in searching and purchasing
products/services, we focus on the linkage between space economy and digital commerce.
Second, besides new products and services, the space economy can generate new types of data,
which present both challenges and opportunities for the research on data analytics and
algorithms. Third, because of the distinct ways for data generation, storage and transmission
(e.g. between space and Earth), information security should be a crucial concern for both
enterprises and consumers of the space economy. Our discussions highlight the potential for
opening a robust, interdisciplinary field in the IS domain that could provide valuable insights for
practitioners and academics. Finally, we conclude this article with a discussion of several
potential research questions relevant to both IS discipline and the emerging space economy.
3.1 Distance
One of the challenges is the great distance from Earth to outer space. For example, the low
Earth orbit is about 2,000 km away from the Earth’s surface, while the distance from Earth to
Mars is 54.6 million km. This raises an issue for the timeliness of data transformation. Unlike
the big data generated in real-time, there will be a time lag for the data generated in outer
space to reach Earth. For example, if an entity on Earth uses radio frequencies to transmit
data to a location on Mars, it would take between four and 24 min depending on the two
planets’ positions in their respective orbits (Ormston, 2012). Thus, the existing data analytics
methodologies may not be suitable due to the vast distances between points of interest in
outer space activities. Besides, the distance from Earth and the communication delays can
increase people’s autonomy in space, which can affect people’s emotions, motivation and
performance (Baarsen, 2013; Kanas et al., 2010). Gushin et al. (2012) study crew autonomy and
communication delays by simulating a space environment on Earth. Their results suggest
that increased autonomy can lead to confusion in the crew’s job roles, which increases
perceived job stress and unpleasant emotions. The delay in communication has left some
crew members very frustrated, especially when it comes to their contact with family and
friends. Thus, to help solve these problems, IS scholars may focus on the social support
systems and team information management systems.
3.2 Gravity
According to the theory of relativity, a mass object bends in the space-time around it. All
things will naturally move along the geodesic line (also called the “geoline”) and appear to
move closer together. In outer space, gravity is not the same as that on Earth. For example,
Mars has about one-third the gravity of Earth. Getting away from Earth’s gravity requires
speeds above 40,000 km per hour. Getting into Earth also needs the energy to fight against
gravity to land safely, and both processes are pretty resourced demanding (Leckie et al.,
2016). This challenge may cause different consumer perceptions and attitudes towards space-
related products or services. For the same products that are produced on Earth and in outer
space, consumers may have different perceptions about their qualities. Furthermore, for
space-unique products or services, such as space traveling, consumer altitudes and
IMDS expectations may be influenced (sometimes improperly) by their prior experience with similar
123,2 products/services on Earth (e.g. traveling on Earth).
3.4 Information
Our ability to collect, transmit and use information in space is growing but still quite limited.
In addition, outer space creates many information-related issues that are unique to the space
economy (Wooten, 2018). For example, the speed of light’s physical properties imposes
constraints on information conveyance. Communicating across the vast reaches of space and
figuring out ways to reliably transmit data between planets are challenging. At the same
time, the composition of people in space is often very diverse, so are their languages and
cultures. Many studies have found that team diversity will impact team outcomes (Horwitz
and Horwitz, 2007). For example, De la Torre et al. (2010) show that age, language and culture
have a very large influence on cognitive performance. Cognitive performance in turn affects
how people perform in space. Therefore, how to use related technologies such as artificial
intelligence (AI) language translation technology to improve the performance of a diverse
group of people in space is arguably an IS-related research topic.
Together, these four challenges highlight how different the space business environment is
compared to existing terrestrial settings. Consequently, as we will discuss below, there are
several promising research areas that our IS research communities may explore.
Figure 1.
A framework of Earth-
space operations
IMDS In addition, besides directly selling finished goods that are manufactured in space to other
123,2 businesses, firms can also provide intangible services. For example, Made In Space (https://
madeinspace.us/) took the first step by installing a three-dimensional (3D) printer on the
International Space Station in 2014 and then furthered that technology leaps with a more
extensive, permanent additive manufacturing facility. It provides a spacious environment for
others who want to build things in space but are limited in their ability to deal with the huge
costs. Compared with traditional intangible services, intangible services provided in space
622 cannot to be supervised by someone on Earth in real time, which makes intangible services in
space more dependent on new technologies such as AI and blockchain. Thus, how new
technologies can better assist intangible services in space may be a promising research topic.
4.1.2 B2C digital commerce and space economy. One of the leading research topics in IS
discipline is customers’ shopping intention in digital commerce (Hsu et al., 2014; Jiang and
Benbasat, 2004). Alone this line of research, it is documented that the antecedents driving
shopping intention are often different for different product types (Keisidou et al., 2011; Su and
Huang, 2011). Given the unique characteristics of the space industry and the environment
where space-based products are produced, a comprehensive understanding of how
customers accept and purchase this new type of product can help firms in the space
industry gain competitive advantages. Specifically, what are the determinants of consumer
purchase intention of a space-based product?
In addition, some companies are providing intangible space services, such as space travel.
For example, the Russian Federal Space Agency served Dennis for an eight-day space
traveling in 2001, which cost him about US$20m and made him the first human to travel in the
area. More recently, with the development of new technologies and reduced costs, customers
can spend about US$100,000 to enjoy a space trip (Freeman, 2018). However, such service
differs from those traveling on Earth, often involving significant risk and uncertainty. While
prior studies emphasize the importance of perceived product risks in online shopping
(Amirtha et al., 2021), many new risks (such as loss of lives) may emerge in space traveling
due to the challenge of inhospitable environments. How these unknown risks influence
customers’ purchasing intention should be an exciting and crucial question for promoting
digital commerce in-space economy.
4.1.3 Product delivery in digital commerce and space economy. The challenge of long-
distance may significantly influence the supply chain performance of e-commerce in the
space economy. Given the significant logistic distance between Earth and space, delivering
products timely and reliably becomes quite challenging. While existing e-commerce studies
in IS mainly focus on last-mile delivery in e-commerce (Briggs et al., 2015; Vakulenko et al.,
2018), we argue that it is more important to investigate the first-mile delivery space business.
IS scholars could collaborate with operations management researchers to explore how to
reduce lead time and coordinate and share knowledge across supply chains in the space
economy.
The transportation and delivery costs are another crucial concern for digital commerce in
space economy. For instance, founded in 2002, SpaceX established the goal of reducing space
transportation costs and enabling the colonization of Mars. To achieve this goal, SpaceX
needs to develop mechanisms for delivering heavy payloads into outer space (they have
recently succeeded in testing their Falcon Heavy rockets). For example, dealing with the
challenge of information conveyance far from Earth presents opportunities to develop new
procedures and mechanisms. Operations management and IS researchers can develop
models focusing on managing uncertainty and risk associated with e-commerce in space
economy.
4.1.4 Rural digital commerce. The emergence of the space economy provides IS scholars
with a new target: rural digital commerce. Leong et al. (2016) took the initial steps to assess the
capability of digital marketing to empower a marginalized community with a rural digital
commerce ecosystem that can aid self-development. With several space-based Space economy
telecommunication solutions that can serve rural areas at very reasonable costs (Scatteia and
et al., 2020), IS researchers can provide guidance and insights on how space-based data
services influence the development of rural digital commerce. As a critical goal of rural digital
information
marketing is to use the internet to promote the economy of the countryside, how rural digital systems
business can develop sustainably with the help of space-based data is another interesting IS
research question.
Previous IS research on digital commerce focus on issues like online experience, delivery 623
and pricing. However, the unique challenges of digital marketing in the space economy
require IS researchers to reexamine many of these issues to gain new business insights.
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Corresponding author
Xiaotong Li can be contacted at: lixi@uah.edu
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