EXERCISES

Exercise 1 (Categories of Design):

Research two categories of graphic design, for example, package design and motion design.
Then find at least two design firms that specialize in those areas. Use the Internet, magazines,
books, and design competition annuals in your search. Create a five-minute presentation
reviewing the two categories, the two firms, their locations, and how they approach their
projects. Include the skills you think are especially necessary for each of the two design
categories.
Exercise 2 (Design Ideas):
Find an example of graphic design that you think is terrible. It can take any form—an
advertisement, website, motion design, package, and so on. What is the basis for your choice?
What is the design lacking? Next, choose an example of graphic design that you think is
fabulous. What makes it so successful? Present both to the class and give the reasons for your
choices.
3. Look at some basic design terms and try to guess their meanings by matching them with
their definition:
1. layout a) a system or process for designing, editing, and
producing camera-ready documents, as newsletters,
brochures, or magazines, using a microcomputer,
special software, and a printer
2. bitmapped graphics b) the automatic process of generating digital images
from three-dimensional models, by means of a special
software.
3. computer-aided design c) a large collection of simple drawings stored in a
computer from which items can be selected for
incorporation into documents
4. geographic information systems d) the process of setting out material on a page

5. rendering e) the representation of a digital image as a matrix of

picture elements (pixels)
6. desktop publishing f) computer-based technologies for the storage,
manipulation, and analysis of geographically
referenced information.
7. clip-art g) technology for design and technical
documentation, which replaces manual drafting with
an automated process.
8. wireframe h) b) a three-dimensional model that only includes
vertices and lines. It is also a visual guide that
 represents the skeletal structure of a website.

4. Look at some basic design terms and try to guess their meanings by matching them with
their definition
1. root a) a line or set of lines enclosing or indicating the shape of an object in a
sketch or diagram.
2. will b) the edge or contour of a shape, as in sculpture or architecture, or a mark
on a painting, drawing, etc., defining or suggesting this
3. content c) arrangement in a straight line
4. brainstorm d) a measurement of the size of something in a particular direction, such as
the length, width, height, or diameter
5. sketchpad e) a book of plain paper containing sketches or for making sketches in
6. dimension f) a sudden clever plan or idea
7. outline g) the material dealt with in a speech, literary work, etc. as distinct from its
form or style.
8. alignment h) deliberate intention or wish
9. line i) a primary source; an origin

Vocabuary

Motion graphic design - also known as motion design, is a subset of graphic design in that it uses graphic
design principles in a filmmaking or video production context through the use of animation or filmic
techniques

Type design is the art and process of designing typefaces. This involves drawing each letterform using a
consistent style.

Signage design is the art of combining visual graphics with a message to market or advertise a business
or information to customers and potential clients. Popular signage includes billboards, posters, banners,
social media ads, and more.

5. For additional exercise read about Interaction design and watch the video.

https://www.interaction-design.org/literature/article/what-is-interaction-design

What is the difference between IxD and UX design?