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  • Adverts All Around

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    Lucija
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    Body advertising uses parts of the human body like the head, face, or chest to advertise products. Advertisements aim to tell consumers about products and services in order to increase sales. They use various techniques like music, color, sound effects, scientific claims, fantasy scenarios, endorsements from celebrities, testimonials from customers, and repetition of the product or brand name. The goal is to stand out from competitors and influence the target audience through emotional triggers, exaggeration, and other strategies.

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    ADVERTS ALL AROUND

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    Body advertising uses parts of the human body like the head, face, or chest to advertise products. Advertisements aim to tell consumers about products and services in order to increase sales. They use various techniques like music, color, sound effects, scientific claims, fantasy scenarios, endorsements from celebrities, testimonials from customers, and repetition of the product or brand name. The goal is to stand out from competitors and influence the target audience through emotional triggers, exaggeration, and other strategies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views2 pages

    Adverts All Around

    Uploaded by

    Lucija
    Body advertising uses parts of the human body like the head, face, or chest to advertise products. Advertisements aim to tell consumers about products and services in order to increase sales. They use various techniques like music, color, sound effects, scientific claims, fantasy scenarios, endorsements from celebrities, testimonials from customers, and repetition of the product or brand name. The goal is to stand out from competitors and influence the target audience through emotional triggers, exaggeration, and other strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    ADVERTS ALL AROUND

    Advertising = oglaševanje

    Body advertising = a way to advertise sth with using body parts (f. e. head, face, eyelids, forehead,
    chest, thighs, soles of the feet.)

    Product: an item or service that is for sale

    Advertisement: is manufactures telling you about their product in the media in the hope that you will
    buy it.

    Brand: a name, symbol, image that separates one product from another

    Testimonial: where an actual consumer tells you about the good points of a particular product

    Media: is a means of mass communication which includes television, radio, newspapers etc.

    Consumer: a person who buys a product or service

    Covert advertising: e. g. an actor in a movie eating a particular type of food that is clearly labelled –
    also called product placement

    Jingle: a catchy piece of music that is associated with a particular brand name or product

    Logo: an emblem, sign or symbol associated with a specific product to make it easily recognised

    Slogan: a short catchy sentence associated with a specific with a specific product

    Endorsement: when an individual (usually a celebrity) gives approval for a particular product

    Target audience: is the group of people that the advertisers want to sell to

    Techniques used in advertising


    Music: a particular song or annoying jingle that identifies a particular product
    Colour: strong, bold, bright colours in the ad or a certain product will be associated with a
    particular colour
    Sound: specific noises will be used in the ad to evoke happiness, excitement
    Science: some ads rely on scientific facts and figures to convince you of the quality of their product
    Fantasy: use this product and you will be just like people in this ad, perfection is possible
    Endorsement: from a well-known media figure, massage saying: well if I use this producte it must
    be fantastic
    Testimonial
    Repetition: the name of the product is said over and over again to make sure that we remember it
    Comparison:
    Consensus: everyone is doing this so you must to
    Emotional triggers
    Exaggeration
    Sponsorship:
    Controversy
    Cuteness
    Authority
    Annoying or irritating
    confusing

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