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  • Bandwagon

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    Leane Enero Daray
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    The document discusses several propaganda techniques used in advertising: 1) Bandwagon technique aims to persuade people to do something because many others are doing it, like showing a group drinking the same soft drink. 2) Testimonial technique uses endorsements from experts or famous people to promote an idea, like a sportsperson recommending a brand of shoes. 3) Transfer technique associates qualities of respected people with a product to positively or negatively promote it.

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    The document discusses several propaganda techniques used in advertising: 1) Bandwagon technique aims to persuade people to do something because many others are doing it, like showing a group drinking the same soft drink. 2) Testimonial technique uses endorsements from experts or famous people to promote an idea, like a sportsperson recommending a brand of shoes. 3) Transfer technique associates qualities of respected people with a product to positively or negatively promote it.

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    © All Rights Reserved
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    5 views1 page

    Bandwagon

    Uploaded by

    Leane Enero Daray
    The document discusses several propaganda techniques used in advertising: 1) Bandwagon technique aims to persuade people to do something because many others are doing it, like showing a group drinking the same soft drink. 2) Testimonial technique uses endorsements from experts or famous people to promote an idea, like a sportsperson recommending a brand of shoes. 3) Transfer technique associates qualities of respected people with a product to positively or negatively promote it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Bandwagon: It aims at persuading people to do a certain thing because many other people are

    doing it. An example can be a soft drink advertisement wherein a large group of people is
    shown drinking the same soft drink. 

    Testimonial: This propaganda technique uses words of an expert or a famous person to


    promote a particular idea. For example, a sportsperson is shown recommending a brand of
    shoes. Generally, people idealize celebrated figures. 

    Transfer: In this technique, qualities of a well-known person are associated with a product to
    promote or demote it. Linking an item to a respected person is positive transfer.

     Repetition: It is when the product name is repeated many times during an


    advertisement. This technique may use a jingle, which is appealing to the masses and
    fits in their minds.
     Emotional words: This is meant to generate positive feelings in the minds of the
    masses. Words like 'luxury' or 'paradise' are used to evoke certain feelings in the minds
    of the people, which they associate with the product.

    A Hanbok (South Korean) or Joseon-ot (North Korean) is a traditional Korean dress for semi-formal


    or formal attire during traditional occasions such as festivals, celebrations, and ceremonies. It is
    characterized by vibrant colors and simple lines without pockets. 

    Hanbok,kimchi,jeogori

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