Language Trivia

Euouae, a medieval music term, is the longest word in English

that contains only vowels. Its also the word with the most
consecutive vowels.

PROPAGANDA
- publicity to promote
something: information put
out by an organization or
government a policy, idea,
or cause
- misleading publicity:
deceptive or distorted

Five types of
Propaganda Used in
Advertising
*Bandwagon
*Testimonial
*Transfer
*Repetition
*Emotional words

Bandwagon

-persuading consumers by
telling them that others are
doing the same thing

Testimonial

-when a product is sold by

using words from famous
people or authority figures

Bandwagon

Testimonial

Transfer

-when a product is sold by

the name or picture of a
famous person or thing but
no words from the said
Repetition
person or thing
-when the products name is
repeated at least four times in
the ad

Transfer

REPETITION

Emotional words

-words that will make a

consumer feel strongly about
someone or something are
used

EMOTIONAL
WORDS

Other techniques
Loaded words
using words that have
strong emotions: ex. peace
war patriotism freedom
hope

Name calling
saying bad things about
your competitor

Plain folk
using ordinary people or
trying to sound ordinary to
sell something or persuade
you to vote or support an
idea

Politicians
commercials
Ex.

Glittering generalities
-employ vague, sweeping
statements (often slogans or
simple catchphrases) using
language associated with values
and beliefs deeply held by the
audience without providing
supporting information or
reason.

Glittering
generalities
We find ways

GODBLESS