Propaganda

•Information that is used to promote or publicize

a particular political cause or point of view.
•Usually one-sided information intended to
either to support or threaten a view
•Appeals to emotion rather than intellect
 Propaganda
The aim of propaganda is to influence
•

people’s opinion or behavior actively.

 Basic Propaganda Techniques
1. Bandwagon - persuading consumers by telling them that
others are doing the same thing

2. Testimonial - when a product is sold by using words from famous

people or authority figures - may also use some who aren’t famous but
who claim to have used the product successfully to obtain their goals.

3. Repetition - when the product’s name is repeated at

least four times in the ad
BADWAGON
 • 4. Emotional words - words that will
make a consumer feel strongly
about someone or something are
used
Basic • 5. Name Calling
Propaganda • - the use of names that evoke fear or
hatred in the viewer
Techniques • - It links a person, or idea, to a
negative symbol.
• - The most obvious type of name
calling involved ―bad names.
Ex. Racist, dictator, communist, etc.
• Clarity of speech/voice -------------------------30%
• Expression of feelings----------------------------20%
• Use of body language---------------------------20%
• Believability of the play-------------------------30%

TOTAL =100%