Good day,

UCVians!
I am
Teacher Mar
 EVALUATING
MESSAGES and/or
IMAGES
I am
Teacher Mar
 Objectives:
At the end of the lesson, you are expected to:

1. evaluate multimodal texts critically to enhance receptive skills;

2. convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global
settings using appropriate registers; and
3. adopt awareness of audience and context in presenting ideas.
Critical Thinking
- is the ability to create an opinion
with factual supporting pieces of
evidence.
- It involves visualizing the message,
analyzing the message, and
logically assessing the meaning of
the message.
-Critical thinking is the analysis of
available facts, evidence,
observations, and arguments in order
to form a judgement .
- To be a critical thinker, you should be
able to analyze information,
discriminate faulty arguments and
valid reasoning, and appreciate a
diversity of opinions and presentation
styles.
Message
- is the final concept of the idea sent
by the sender.
- It may be encoded in various forms
like spoken words, written words,
non-verbal, pictures, films,
advertisements, visuals, etc.
Message
- a communication or statement
conveyed from one person or
group to another.
Three Purposes
of Message
Three Purposes of Message:

1. to inform or educate;
2. to entertain; and
3. to persuade
To inform or educate
- your message should be neutral or
unbiased.
- You should learn how to be vigilant
in identifying or filtering fake news
on social media by using critical
thinking.
To inform or educate
- the usual platforms for this purpose of
message are newspaper articles, magazine
features, news blogs, travel blogs, radio
broadcasts, television newscasts,
documentaries, seminars or conventions,
and classroom lectures.
To entertain
- your message should give your
audience an enjoyable and
relaxing feeling.
- remember that you are pleasing
your audience and holding their
attention while making a point.
To entertain
- here, the message may be
humorous, but you do not need to
be funny all the time.
To entertain
- the usual platforms for this purpose
of message are music, movies,
sports broadcasts, social networks,
and entertainment media.
To persuade
- your message should be able to
influence your audience towards
your point.
- This may be the most challenging
purpose of message because you
have to change the mindset of your
audience and let them believe the
idea that you are offering.
To persuade
- as media literate individuals, we
should be able to detect biases by
reading critically.
To persuade
- the usual platforms for this purpose
of message are advertisements,
political speeches, political blogs,
and social media posts.
 Who Controls the
Transmission of These
Messages?
Who Controls the Transmission of
These Messages?
1. corporations;
2. government; and
3. individuals
CORPORATIONS
- also called media conglomerates
- Most of them own media forms like
television, radio, film, music, and
web sites.
- These corporate-owned media’s
main goal is to prosper their
respective business.(commercial interest)
CORPORATIONS
- As a consumer of media, you must
remember to listen, read, and view
critically to be able to weigh if the
message you are receiving is
serving your best interests or the
interests of these conglomerates.
GOVERNMENT
- also known as state-owned media
- are media funded by the
government.
- When watching messages from
state-sponsored media, we must
carefully evaluate them for
propaganda.(half truths or lies to influence public opinion)
INDIVIDUALS
- refer to the independent media.
- These media are free from the
influence of the corporation or
government.
- This platform enabled everyday
people to report current events to
a wide audience.
How to Convey a
Message?
How to Convey a Message?

- when sending a message,

consider the who, what, how,
and why of the communication
process in order to have an
effective communication.
Basic Components to Consider
to Communicate with Purpose:

1. Have an objective.
2. Consider your audience.
3. Be clear.
4. Check for understanding.
1. Have an objective.
- identify the purpose
- is it to inform, entertain, or
persuade?
2. Consider your audience.
- who is your audience?
- what is the best way to
communicate the message?
3. Be clear.
- be direct (no irrelevant information,
no unfamiliar jargons, and no
ambiguous terminologies).
- easy to understand
4. Check for understanding.
- ask or answer questions for
clarifications. (make sure that everything is clear)
CRITICAL
READING
Critical Reading
- a more active way of unveiling
information or ideas presented by
the text.
- Steps involved here are analysis,
interpretation, and evaluation.
To become a purposeful, active,
critical reader, you may take into
consideration the following
strategies:
1. Monitor Comprehension
- Monitoring comprehension does
not mean merely knowing what
your limitations are. You must be
open to enhance your skills by
applying strategies to fix your
limitations.
2. Metacognition
- You should also be aware of how
you process thinking.
- After reading, try to assess how
much of the text were you able to
understand.
2. Metacognition
- Awareness or analysis of one’s own
learning or thinking processes.
3. Graphic Organizers
- Use graphic organizers to make it
easier to understand the text and
to link concepts. (for visual learners)
- Maps, Graphs, Frames, Clusters,
Webs, Storyboards, and Venn
Diagrams
4. Answering Questions
- Asking questions will give you a
purpose for reading critically.
- You can start by asking explicit
questions first, and then move on to
implicit questions.
Four Types of Questions:
.

1. Questions found right in the text.

2. Questions based on the recall of facts
that are directly found in the text.
3. Questions where you can make use of
what you already know against what
you have learned from the text.
4. Questions based on your experiences.
5. Recognizing Story Structure
- This strategy can be used when
you are reading fiction.
- You can draft the story structure by
identifying the characters, setting,
events, conflict, climax,
denouement, and resolution.
- (may combine this strategy with graphic organizers.)
6. Summarizing
- determine what is important or
what is the main idea in the text
and write it using your own words.
- eliminate unnecessary information
to avoid confusion
CRITICAL
LISTENING
Critical Listening
- To be a good listener, you should
practice critical listening.
- a logical process of scrutinizing
what you listened to.
- It involves analyzing, interpreting,
and evaluating
Here are some steps that you can
follow to develop your listening
skills and be a critical listener.
1. Be attentive but relaxed.
- Being attentive means not being
only physically present by mentally
present too.
- Focus on what the speaker is
saying by mentally screening out
distractions.
- Make eye contact.
2. Avoid interrupting the speaker and
imposing your ideas.
- A good listener will encourage the
speaker to say more, and you can
do this by asking questions as this
will prompt the speaker to go on
and continue speaking.
2. Avoid interrupting the speaker and
imposing your ideas.
- If you really need to say something
or disagree with the speaker, you
may do so when the speaker is
finished delivering his/her piece.
3. Wait for the speaker to pause before
you ask clarifying questions.
- By simply asking questions, that
shows that you are listening to the
speaker.
- Do not ask questions while the
speaker is in the middle of his/her
statements.
-
3. Wait for the speaker to pause before
you ask clarifying questions.
- ask questions when the speaker
pauses.
4. Pay attention to non-verbal cues and look
beyond the spoken message.
- As the receiver of the message, it is
a must that you learn to decode
not just the spoken message but
also the non-verbal signs that go
together with the message sent.
5. Keep an open mind and be
emphatic.
- Avoid mentally criticizing the
statements or gestures of the
speaker. You will not be able to
listen well if you keep on criticizing
the person.
5. Keep an open mind and be
emphatic.

- Do not let your biases and

prejudices affect the way you listen
to a speaker.
6. Listen and try to visualize what the
speaker is saying.
- Create visuals in your mind while
listening to the speaker.
- The design of your visuals depends
on your creativity.
7. Give the speaker regular feedback.
- Nodding, smiling, frowning, and
other gestures may be used to give
the speaker feedback.
- You do not have to speak to give
feedback, you may use non-verbal
cues.
CRITICAL
VIEWING
Critical Viewing
- entails comprehension,
interpretation, and evaluation of
the information presented by
television, film, and other visual
media.
Critical Viewing
- Just as critical reading and critical
listening are important, critical
viewing is also important.
- We better understand a message if
it has visual presentations.
Here are some steps that you can
follow to develop your listening
skills and be a critical listener.
The following can help you
evaluate a film, television, or a
video:
Before Viewing
1. Know your purpose before viewing the film,
television show, or video.
2. If you are viewing a film, predict sequence
of events, the point of view of the creator.
3. Connect the film or video with the other
media like books, blogs, etc. that describes
a similar idea.
4. Concept map the video topic in a self-
selected context.
5. Create self-produced guiding questions.
During Viewing
1. To be able to understand the film or video,
you can pause it to monitor comprehension
or rewind to clarify comprehension.
2. You can rewatch the film or video with new
purpose and perspective.
3. Form relevant questions based on viewing.
4. Make meaningful inferences.
After Viewing
1. Retell what happened.
2. Summarize the main idea.
3. Recall own thinking and/or emotions
during video (metacognition).
4. Infer social context with respect to
total views or social shares.
5. Separate explicit and implicit ideas.
Extended
- Extended comprehension
strategies are meant to provide
extended learning around video
and streaming content, as well as
opportunities for more complex
thinking about the content.
1. Reflect on your purpose and the evaluation
of the film or video.
2. Compare and contrast film or video with
similar video or film content.
3. Create anticipation guide for viewers who
have not seen the film or video yet.
4. Identify the “big idea” of the film or video.
5. Roughly determine the history of the film
topic.
6. Evaluate the roles played, the audience,
format, and topic or theme.
 Reference:
• Zoleta, Ma. Antonieta G., et.al. (2018)
Purposive Communication. Intramuros, Manila.
Mindshapers, Co., Inc.
• Modules in Purposive Communication
https://ecampusontario.pressbooks.pub/
commbusprofcdn/chapter/types-of-nonverbal-
communication
www.ucv.edu.ph
• Zoleta, Ma. Antonieta G., et.al. (2018)
Purposive Communication. Intramuros,
Manila. Mindshapers, Co., Inc.
• Modules in Purposive Communication
• https://iedunote.com/nature-of-
communication
•https://www.youtube.com/watch?v=q6u0AVn-
NUM
 Thanks!
Should you have questions?

You may contact me here: CREDITS

:
template w This presentation
as created
catulinw@gmail.com including ic by Slidesg
o o,
http://www.facebook.com/wilmarcatulin19 infographic ns by Flaticon, and
s & image
s by Freep
ik.

p
Please kee
r
this slide fo
.
attribution