Common Propaganda Techniques

1. Testimonial -Using big personalities such as experts and

celebrities to endores a product.

2. Bandwagon -Appeals attempt to persuade the target

audience to join in and take a course of action that “everyone
else is taking”

3. Rewards -A type of propaganda in which the customer gets

another product of the same product twice for the purchase of
the original product.

4. Transfer -A technique used to stir the emotions of the

audience to win the approval. This is done by employing
symbols that the viewers cherish and honor.

5. Plain folk-Using ordinary people or trying to sound ordinary

to sell something.

6. Glittering Generalities -Using language and values deeply

associated with the audience without supporting information
and reason. Common notions used are family values, peace,
love and freedom.