You are on page 1of 2

Product: Mi Power Bank 20000mAH

1. What are the benefits of this product?

You can carry your power bank in your hand


You never would need to spend money on another power bank
You can charge 2 phones at the same time
They can charge their phone for more than 5 times
You can charge your phone faster
It is the safest way to charge your phone
It is lighter in weight compared to other power banks

2. What is the Audience niche you're selling this product to? Who are
they? What demographic are they in?

My Audience Niche is Working professional, People who play games & People who
travel

They are people who forget to charge their phone.


They are people who love to play games.
They are people who can’t keep their phone away from themselves.

They are in the age group of 25 - 50


They are both male and female.

3. What should be their current situation? How would they describe it?

They don’t have time to waste to charge their phone


They don’t want their game to end, because of no power on their phone
They have to go to work, but their phone battery is less than 20% charged

4. So, What is their desired situation?

How they can charge their phone without having to wait for the phone to get
charged the normal way like

Phone Battery Down -> Connect the Charger Plug to Wall Socket -> Wait for 1-3
hours for the phone to charge -> Use the Phone
5. Can they achieve their desired situation on their own without buying
the product?

No, they need my product which is 20000mAH power bank to achieve their desired
situation

6. Why should they believe in the above things?

Because no one is telling them about their current actual problem they are facing
when they are using their phone,

not many people know about it,

Its not traditional approach,

People don’t know if they really need it.

People go for cheap power banks and they get their phone destroyed which
eventually makes them more than buying this safe power bank

You might also like