Group: Muhammad Mubashir (6122-FMS/BBA/F20)

Farasat Ali (6136-FMS/BBA/F20)

Osama Khan (6097-FMS/BBA/F20)
Umair Nadeem (6114-FMS/BBA/F20
Hamza Nadeem (6115-FMS/BBA/F20)
Project: Consumer Behaviour

Submitted to: Salman Ahmad Khan sb

Product: Pair of shoes

 Here are some of the thoughts, feelings, and experiences I had when I purchased a new pair of
shoes:

 Before I bought the shoes:

o I was feeling a little bit down because my old shoes were starting to fall apart.
o I was excited to buy a new pair of shoes that would make me feel more confident.
o I was also a little bit nervous about spending money on a new pair of shoes.
 When I was in the store:
o I noticed that the store was very bright and cheerful.
o I was immediately drawn to a pair of shoes that were on sale.
o I tried on the shoes and they fit perfectly.
o I felt a sense of relief and happiness when I realized that I had found the perfect pair of
shoes.
 When I was paying for the shoes:
o I was a little bit hesitant to spend so much money, but I knew that I would be happy with
the purchase.
o I felt a sense of accomplishment when I paid for the shoes and walked out of the store.
 When I was using the shoes:
o I felt confident and comfortable in my new shoes.
o I was excited to wear them out and show them off to my friends.
o I was also grateful for the purchase and I knew that I would get a lot of use out of the
shoes.
Thorough Description: Here is a thorough description of my experience buying and using a
new pair of shoes:

I was feeling a little bit down because my old shoes were starting to fall apart. I was
excited to buy a new pair of shoes that would make me feel more confident. I was also a
little bit nervous about spending money on a new pair of shoes.

I went to a shoe store and started looking around. I noticed that the store was very
bright and cheerful. I was immediately drawn to a pair of shoes that were on sale. I tried
on the shoes and they fit perfectly. I felt a sense of relief and happiness when I realized
that I had found the perfect pair of shoes.

I went to the counter to pay for the shoes. I was a little bit hesitant to spend so much
money, but I knew that I would be happy with the purchase. I felt a sense of
accomplishment when I paid for the shoes and walked out of the store.
 I wore the shoes out the next day and I felt confident and comfortable. I was excited to
show them off to my friends. I was also grateful for the purchase and I knew that I would
get a lot of use out of the shoes.

Overall, I had a positive experience buying and using my new shoes. I felt happy,
confident, and grateful. I am confident that by paying close attention to my thoughts,
feelings, and experiences, I will be able to make more informed decisions about the
products I purchase in the future.

Here are some of the specific thoughts, feelings, and experiences I had during the
purchase and use process:

 Before I bought the shoes:

o I was feeling a little bit down because my old shoes were starting to fall apart.
o I was excited to buy a new pair of shoes that would make me feel more confident.
o I was also a little bit nervous about spending money on a new pair of shoes.

I was feeling down because my old shoes were starting to fall apart. They were
uncomfortable and they didn't look good anymore. I was excited to buy a new pair of
shoes that would make me feel more confident. I wanted to find a pair of shoes that
would make me feel good about myself and that would also look good. I was also a little
bit nervous about spending money on a new pair of shoes. I didn't want to spend too
much money, but I also didn't want to buy a cheap pair of shoes that would fall apart
quickly.

 When I was in the store:

o I noticed that the store was very bright and cheerful.
o I was immediately drawn to a pair of shoes that were on sale.
o I tried on the shoes and they fit perfectly.
o I felt a sense of relief and happiness when I realized that I had found the perfect pair
of shoes.

I was immediately drawn to a pair of shoes that were on sale. The shoes were a
beautiful color and they looked very comfortable. I tried on the shoes and they fit
perfectly. I felt a sense of relief and happiness when I realized that I had found the
perfect pair of shoes.

 When I was paying for the shoes:

o I was a little bit hesitant to spend so much money, but I knew that I would be happy
with the purchase.
 o I felt a sense of accomplishment when I paid for the shoes and walked out of the
store.

I was a little bit hesitant to spend so much money on the shoes, but I knew that I would
be happy with the purchase. I had been looking for a new pair of shoes for a while, and I
knew that these were the perfect pair for me. I felt a sense of accomplishment when I
paid for the shoes and walked out of the store.

 When I was using the shoes:

o I felt confident and comfortable in my new shoes.
o I was excited to wear them out and show them off to my friends.
o I was also grateful for the purchase and I knew that I would get a lot of use out of the
shoes.

I felt confident and comfortable in my new shoes. They made me feel good about myself
and they also looked good. I was excited to wear them out and show them off to my
friends. I was also grateful for the purchase and I knew that I would get a lot of use out
of the shoes.

Overall, I had a positive experience buying and using my new shoes. I felt happy,
confident, and grateful. I am confident that by paying close attention to my thoughts,
feelings, and experiences, I will be able to make more informed decisions about the
products I purchase in the future.

key consumer insights: here are some key consumer insights that I can distill from my
experience buying and using a new pair of shoes:

 Consumers are motivated by a variety of factors when making purchase decisions. In

my case, I was motivated by a desire to feel more confident and comfortable. I was also
motivated by a desire to find a pair of shoes that would look good.
 Consumers are influenced by a variety of factors when making purchase decisions. In
my case, I was influenced by the store environment, the price of the shoes, and the fit of
the shoes.
 Consumers have a variety of emotions and experiences when making purchase
decisions. In my case, I felt a sense of relief, happiness, and accomplishment when I
found the perfect pair of shoes.

I believe that these insights can help me to better understand consumers in general. By
understanding what motivates consumers and what influences their purchase decisions,
I can better tailor my marketing efforts to reach my target audience.
 The key to understanding this experience is to pay close attention to the thoughts,
feelings, and experiences of consumers. By understanding what consumers are going
through, we can better understand their needs and wants. This understanding can then
be used to develop products and services that meet those needs and wants.

I believe that by paying close attention to the thoughts, feelings, and experiences of
consumers, we can create a more customer-centric world.

My recommendations:
Here are some recommendations for marketing a product based on the insights I have shared:

 Improve the product: One way to improve the product is to make it more comfortable
and stylish. This can be done by using better materials and by designing the shoes in a
more flattering way.
 Improve the pricing: The price of the product should be competitive with other similar
products on the market. However, it is also important to make sure that the price is not
too high, as this could deter consumers from purchasing the product.
 Improve the distribution: The product should be available in a variety of stores, both
online and offline. This will make it easier for consumers to find and purchase the
product.
 Improve the communication: The product should be marketed in a way that appeals
to the target audience. This can be done by using images and videos that showcase the
product's features and benefits. The marketing message should also be clear and
concise.

By following these recommendations, businesses can improve their chances of success

in marketing a product.

Here are some specific examples of how these recommendations can be implemented:

 Improve the product: A company could use a focus group to get feedback from
potential customers on the comfort and style of the shoes. The company could then use
this feedback to make changes to the design of the shoes.
 Improve the pricing: A company could compare the prices of similar products on the
market to ensure that their prices are competitive. The company could also offer
discounts or promotions to attract customers.
 Improve the distribution: A company could partner with retailers to make their
products available in a variety of stores. The company could also sell their products
directly to consumers through their website.
 Improve the communication: A company could create a marketing campaign that
features images and videos of people wearing and enjoying the shoes. The company
could also use social media to reach potential customers.

By following these recommendations, businesses can improve their chances of success

in marketing a product.

Thankyou!!!