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. . .
66/1
. .
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10.15 students
15
No.
minutes I
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10.30
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2.

3.
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66/1
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 5.
"The
understanding
of
Business
Environment
enables
~he
firm
to
identify opportunities." What is meant by 'opportunities' here? 1
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any four general forces. 1
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in
one
sentence
how
direction
is
an
executive
function
of
Management. 1
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9. What should be the 'focus point' for a manager while controlling, as

co
controlling at each and every step is not possible? 1
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a.
10. Define Financial Management. 1
di
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11. Explain 'Increasing competition' and 'More demanding customers' as

impact of Government policy changes on Busin~ss and Industry. 3
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a
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13. "External sources of recruitment are considered better than internal

sources." Give any three reasons in support of this statement. 3
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 14. Explain any three qualities of a good leader. 3
~ ~ ~ ~ ~ "ffi-;r
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15.
Explain
the
role
of
marketing
in
a
firm.
~~~~~ ~~ CX-II~I~ I

16. "Planning is an important function of Management." State any four

reasons. 4
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17. "Organisation is the harmonious adjustment' of specialised parts for the
accomplishment
of
some
common
purpose
or
purposes."
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the
light
of
this statement explain any four points of importance of organising. 4
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is
a
close
and
reciprocal
relationship
between
planning
and
co
controlling." Explain the statement. 4
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is
'meant
by
'Primary
Market'?
Explain
any
two
methods
of
floating new issues in the Primary Market. 4
di
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20. "Financial market plays an important role in the allocation of scarce

resources in an economy by performing many important functions."
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21.
"Management
is
a
profession
like
medical
or
legal
profession."
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you
agree with this statement? Give any five reasons in support of your
t
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answer.

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 22. Explain Fayol's principles of 'equity' and 'order' with examples. 5

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enterprise depends upon various factors." Explain any five such factors. 5
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m
type of busine,?s enterprises is this structure most suitable? State any
four advantages of this form of organisational structure. 6

co
OR
What is meant by 'Informal
a. organisation' ? State any three
advantages
and
any
two
disadvantages
of
this
form
of
organisation.
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a OR
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Explain any four psychological barriers of communication. 6

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28. "Sound Financial Planning is essential for the success of. any business
enterprise." Explain this statement by giving any six reasons. t

OR
You are. a Finance Manager of a newly established company. The
Directors have asked you to determine the amount of Fixed Capital
requirement for the company. Explain any four factors that you will
consider while determining the Fixed Capital requirement for the
company. I
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29.
Name
the
element
of
marketing-mix
in
which
a
set
of
firms
and
t' individuals creates possession, place and time utility and helps in
market offering. Also explain any five important functions performed
a.
by this element.
di
OR
Identify and explain the promotional tool of marketing-mix which
plays a persuasive, service and informative role and thereby links a
rin
business
firm
to
its
customers.
Also
explain
by
giving
any
four
reasons
how
this
tool
helps
in
increasing
the
sales
of
businessmen.
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66/1
30.
"q:<:jT ~ ~ ~
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31f~, ~~I~~~' ~ Mter
the

a
Reena
1~1~I<.jd consumer'
Can
Court

saying
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manufacturer
~
complaint
~
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seller
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Prakhar

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using
is
laboratory

using
purchased
that

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any six reliefs

he
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he
f4i
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per
test

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refused

Electricals'
the
complains
found
~
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purchased
.c ~
Consumer
about

had
one
~
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Consumer
which

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available

to
that
~
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a
~
litre
~,
'"3~
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an ISI

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replace
doubt
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Protection
of
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the
genuineness

was
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confirmed

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manufacturer

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'Bharat

Deshi
working
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electric

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iron
the

1986.

Ghee
seller

to

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Electricals'

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replace
complaint.

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if she complains

from

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satisfies

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explain

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approached
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iron.

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The

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Electricals'.

by

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Consumer
State

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6
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30. Reena purchased one litre of pure Deshi Ghee from a shopkeeper.
Mter using it she had a doubt that it is adulterated.
laboratory
She sent it for a

test
which
confirmed
that
the
Ghee
is
adulterated.
State
any six reliefs available to Reena, if she complains and the Consumer
Court is satisfied about the genuineness of the complaint. 6

OR
Prakhar purchased an ISI mark electric iron from 'Bharat Electricals'. .
While
using
he
found
that
it
was
not
working
properly.
He
approached
the seller and complains for the same. The seller satisfies Prakhar by

saying that he will ask the manufacturer to replace this iron. The
manufacturer refused to replace and 'Bharat Electricals' decided to file
a complaint in the Consumer Court.

m
Can
'Bharat
Electricals'
do
this?
Why
?
Also
explain
'who
is
a
co
consumer'
as
per
Consumer
Protection
Act,
1986.
6
a.
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