STUDENT: SANTIAGO GÓMEZ GARCÍA

ENGLISH VI TASK 1 UNIT 1 - MASS MEDIA AND THEIR IMPACT ON SOCIETY

BILLBOARD REMOVAL
EL COLOMBIANO1 BLU RADIO2
1. Controversial billboard dismantled in 1. For inciting sex tourism, the Mayor's Office of
Las Palmas for alluding to sex tourism Medellín dismantled a billboard in Las Palmas.
2. The billboard referred to the city's 2. This type of advertising opens the doors to sex
women in questionable language and tourism and from the Mayor's Office of Medellin
the text was accompanied by an we want a model of responsible, ethical and
emoticon. sustainable tourism for the city.
3. The billboard contained a hashtag that, when
3. The ad apparently did not complete
searched on social networks, led to the profile of a
eight days in the area. It had a QR that
space that publishes photos of scantily clad
led to a website promoting scantily clad
models, but does not promote anything in
models.
particular.
It can be seen when reading the news that both newspapers distort the information, EL
COLOMBIANO speculates about a qr code that led to a website that promotes scantily
clad models and on the other hand BLU RADIO argued that the billboard contained a
hashtag that, when searched in social networks, led to the profile of a space that publishes
photos of scantily clad models.

When analyzing the news we see that the billboard only contained a hashtag
"#LOSCULOSDEMEDALLO" but never a qr code, in Colombia the media always
manipulate the information in order to make entertainment, but not to inform truthfully that
important events occur in the country.

There is a lack of clear, truthful and important information, stories and news that have
support and criticism, journalism has focused on misinforming people and no longer
generate columns of analysis, people consume junk information that seeks only to fill the
column of a magazine or newspaper that needs to be published.

Colombians must help to build a system of truthful and critical information, where we
consume interesting content and great depth, since it is no secret that the media is a
company and they sell what people consume, so the work is not only of newspapers or
newscasts is also of all Colombians.
Link video: https://youtu.be/Z_YADX3yc2I

1
Desmontan polémica valla en Las Palmas por alusión al turismo sexual (El Colombiano, 2023)
https://www.elcolombiano.com/antioquia/desmontan-valla-por-promocion-de-turismo-sexual-
en-las-palmas-medellin-GF20431373.
2
Por incitar al turismo sexual, la Alcaldía de Medellín desmontó una valla publicitaria en Las Palmas,
(Blu radio, 2023) https://www.bluradio.com/blu360/antioquia/por-incitar-al-turismo-sexual-la-
alcaldia-de-medellin-desmonto-una-valla-publicitaria-en-las-palmas-rg10