Professional Documents
Culture Documents
BY
KATHERINE A. LINDNER
B.A., Western Michigan University, 2008
THESIS
Chicago, Illinois
Defense Committee:
CHAPTER PAGE
I. INTRODUCTION ....................................................................................................... 1
II. THEORETICAL BACKGROUND ............................................................................. 3
III. LITERATURE REVIEW ............................................................................................ 8
A. Social Networking Sites (SNSs) ...................................................................... 10
1. Facebook .............................................................................................. 15
a. Relationship Formation & Maintenance on Facebook ............ 18
2. Lurking in Online Communities .......................................................... 20
3. Privacy on SNSs ................................................................................... 24
B. Romantic Relationships ................................................................................... 25
1. Relationship Development ................................................................... 25
2. Social Networks & Romantic Relationship Development ................... 27
IV. RATIONALE AND HYPOTHESES ........................................................................... 30
V. METHODS .................................................................................................................. 34
A. Procedure ......................................................................................................... 34
B. Instrument Design ............................................................................................ 34
1. Facebook Usage ................................................................................... 34
2. Relationship Status and Satisfaction .................................................... 35
3. Measure of Jealousy ............................................................................. 36
4. Measures of Dependency and Insecurity ............................................. 37
VI. RESULTS .................................................................................................................... 39
A. Participants ....................................................................................................... 39
1. Relationship Status and Facebook Usage ............................................ 39
B. Index Construction ........................................................................................... 40
C. Relational Satisfaction ..................................................................................... 41
D. Insecurity .......................................................................................................... 43
E. Dependency ...................................................................................................... 44
F. Jealousy ............................................................................................................ 45
G. Additional Findings .......................................................................................... 47
1. Fighting & Breaking Up ...................................................................... 47
2. Insecurity & Lurking ............................................................................ 49
3. Facebook Usage & Satisfaction ........................................................... 51
VII. DISCUSSION .............................................................................................................. 53
A. Lurking ............................................................................................................. 53
1. Lurking & Satisfaction ......................................................................... 54
2. Lurking & Insecurity ............................................................................ 55
3. Lurking & Jealousy .............................................................................. 55
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TABLE OF CONTENTS (continued)
CHAPTER PAGE
APPENDIX ........................................................................................................................... 65
VITA ...................................................................................................................................... 78
ii
LIST OF TABLES
TABLE PAGE
iii
LIST OF FIGURES
FIGURE PAGE
iv
SUMMARY
With Americans spending an average of 53.3 billion minutes per month on Facebook, it
is imperative to understand how individuals are utilizing the site, especially in regards to
romantic relationships (Ho, 2011, p. 1). While many Facebook studies have emerged since its
inception, very little research has been done on how romantic relationships function on the
social-networking site.
This study, conducted from January to February 2011, is comprised of the responses of
These respondents completed a 42-item instrument, which ranged from items about their
Facebook usage habits to their levels of satisfaction (Hendrick, 1988), dependency and insecurity
(Attridge, Berscheid, & Sprecher, 1998), and jealousy (Pfeiffer & Wong, 1989) in their romantic
relationships.
Results indicated that individuals who experienced decreases in relational satisfaction and
increases in jealousy and insecurity were more likely to lurk or engage in behavioral jealousy
(aggressive lurking behaviors). Respondents who reported increased insecurity placed higher
importance on the use of Facebook in relationship maintenance. While not all hypotheses were
supported, this study represents a significant step forward in understanding how romantic
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I. INTRODUCTION
partners (Baxter & Bullis, 1986; Berger & Calabrese, 1975). Despite the vast amount of research
that has already been generated in the field, there still exists a deep need to understand the
complex dynamics of interpersonal relationships, especially as the possibilities for enacting these
relationships expand in unimaginable ways in the digital age (Rau, Gao, & Ding, 2008). As
individuals continue to increase their usage of and dependency on the Internet and social media,
relationships. Appropriately addressing these issues requires the concerted effort of interpersonal
Of all the relationships we engage in over a lifetime, perhaps the most important are our
romantic relationships. Our romantic relationships are some of the most complex, challenging,
and rewarding relationships we will ever experience (Brown, Feiring, & Furman, 1999). Besides
being fulfilling, these relationships are also instrumental to our survival. Not only do the
individuals benefit emotionally, but also there are many psychological (Berscheid & Reis, 1998;
Myers & Diener, 1995) and physical health benefits (Glanz & Lerman, 1992; Kiecolt-Glaser,
1999) associated with committed romantic relationships (DeSteno, Valdesolo, & Lampe, 2006).
These benefits are not automatic, but rather gained over time as both partners increase
their dependency on one another and, eventually, come to consider the union to be an integral
part of their identity and essential to their well-being (Attridge, Berscheid, & Sprecher, 1998).
While dependency is essential to the survival of any relationship, it can also cause anxiety,
sadness, jealousy, and insecurity when a threat to the relationship (real or perceived) occurs
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(Pfeiffer & Wong, 1989). Scholars have long studied the effects of jealousy on romantic
relationships (DeSteno, Valdesolo, & Bartlett, 2006; Knobloch, Solomon, & Cruz, 2001; Pfeiffer
& Wong, 1989); however, very little research conducted thus far has examined the impact of the
the sustained use of social networking sites, this paper seeks to discover the role of Facebook in
maintaining romantic relationships. Specifically, this study is focused on how individuals use
Facebook to engage in surveillance of their romantic partner in the context of his or her online
social networks. In order to draw conclusions about the ways in which relationships are being
impacted by the use of social networking, this study will utilize an online questionnaire
1988), jealousy (Pfeiffer & Wong, 1989), and insecurity and dependency (Attridge, Berscheid, &
Sprecher, 1998). Understanding these issues is crucial as individuals continue to incorporate new
technologies into their everyday lives and become increasingly dependent on such
The theoretical underpinning of this study is the Interdependence Theory (Kelley, 1979;
Thibaut & Kelley, 1959), often considered to be one of the most influential theories guiding
interpersonal relationship research (Attridge, Berscheid, & Sprecher, 1998). This paradigm will
provide the primary theoretical understanding for the romantic relationship component of this
study and will guide our understanding of the motivations underlying individuals’ use of
Facebook. The Interdependence Theory delineates the typical lifecycle of romantic relationships;
dependency, which can often result in decreases in relational satisfaction and increases in
As romantic relationships develop over time, the relationship naturally deepens and
becomes more serious. Inevitably, this causes individuals to become increasingly dependent on
their significant other. This dependence is necessary for the survival of romantic relationships
and, thus, can be considered a defining feature of close relationships (Le & Agnew, 2001).
Dependency entails an individual’s reliance on someone to uniquely satisfy needs in a way they
perceive no one else can (Attridge, Berscheid, & Sprecher, 1998, p. 32). More specifically, the
Interdependence Theory describes it as “…a function of the degree to which the goodness of the
outcomes the individual is receiving in the relationship exceeds the individual’s ‘comparison
level for alternatives’” (Attridge, Berscheid, & Sprecher, 1998, p. 23; Thibaut & Kelly, 1959). In
other words, dependency occurs when an individual believes he or she cannot do any better than
he or she is presently doing and that his or her partner possesses a unique ability to satisfy certain
needs. The realization that these needs cannot be satisfied by anyone else causes increases in
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4
term. Actual behavioral dependence refers to the degree of closeness experienced in his or her
relationship, which can be defined as “a high mutual dependence exhibited in the partners’
behavioral interaction” (Attridge, Berscheid, & Sprecher, 1998, p. 33; Kelley et al., 1983). In
closeness towards his or her partner (Aron, Aron, & Smollan, 1992). While actual dependency is
critical for the success and stability of a relationship and leads to increased relational satisfaction,
there may be a discrepancy between this and an individual’s perceived dependency. This
perceived dependency may be unhealthy for the relationship and typically leads to decreases in
relational satisfaction and increases in insecurity and jealousy (see Figure 1). This issue is further
compounded when the degree to which each partner is dependent is not equal. As a result, the
partner who is more dependent experiences more negative emotions than the less-dependent
partner (Le & Agnew, 2001). These negative emotions further exacerbate feelings of insecurity
As individuals become more invested in the relationship and their dependency grows,
feelings of insecurity surface based on the subconscious fear that this need-fulfillment might be
taken away and there are no other viable options for satisfying these needs. This is often
associated with “security concerns about the continuance of the relationship and the partner’s
future provision of need satisfaction” (Attridge, Berscheid, & Sprecher, 1998, p. 34). While
dependency is necessary for insecurity, insecurity does not automatically follow from
dependency. Insecurity is caused when “…the person [is] uncertain of the continuance of the
dependency” (Attridge, Berscheid & Sprecher, 1998, p. 34). It is the combination of this
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dependence, uncertainty, and insecurity that lead to decreases in relational satisfaction and
usually manifests in the form of jealousy or distrust (see Figure 1) (Berscheid & Fei, 1977).
one’s partner and a (perhaps imaginary) rival” (White, 1981, p. 296). In romantic relationships,
the most typical situation that causes jealousy is when a rival, often times an individual of the
same sex, appears to be vying for the individual’s partner’s attention. This creates a romantic
triad, whether real or perceived, where “…an individual becomes jealous as he or she suspects or
actually learns that a partner is interested in a rival” (DeSteno, Valdesolo, & Bartlett, 2006, p.
637). This jealousy is often a response to an anticipated social rejection that the romantic partner
will reject them in favor of the rival. Overall, the experience of jealousy tends to have important
consequences for the satisfaction and longevity of the relationship (Knobloch, Solomon, & Cruz,
2001, p. 205).
relationships typically involves suspicions of infidelity which occur “…when a person becomes
aware of a threat to the relationships… [and] prompts appraisals about the extent to which the
self and the relationship are likely to be harmed” (Knobloch, Solomon, & Cruz, 2001, p. 206;
Pfeiffer & Wong, 1989). This is almost exclusively an intrapersonal stage, which can often turn
into emotional jealousy. The component of emotional jealousy is reactive “…involves a variety
of different feelings, including anxiety, discomfort, anger, fear, insecurity and upset” (Knobloch,
Solomon, & Cruz, 2001, p. 206; Pfeiffer & Wong, 1989). It is this emotional aspect that often
manifests itself in distrust, which involves behaviors such as snooping or spying (Pfeiffer &
Wong, 1989).
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As our relationships become increasingly dependent on the digital sphere for initiation
and maintenance, it becomes clear that the core elements of the Interdependence Theory are not
limited to our physical worlds. Despite the overwhelming popularity of social networking sites,
the research conducted thus far has not examined the dynamic of romantic relationships. It is the
aim of this study to demonstrate how the components of relational satisfaction, dependency,
insecurity, and jealousy in romantic relationships are being adapted to the Internet and social
media. With over 845 million active users making it the largest social networking site, Facebook
is the obvious choice to study how these factors to coalesce in cyberspace (Facebook, 2012a).
The body of works presented will guide this study in trying to establish how romantic
relationships develop over time and, also, how facets related to social networking and Facebook
Figure 1: From initiation to dissolution: A graphic representation of the development of romantic relationships
III. LITERATURE REVIEW
Due to the dearth of research concerning romantic relationships and Facebook, the
relevant literature to romantic relationship development will be discussed separately from the
literature relevant to social networking and Facebook. This literature review covers a wide range
of topics that are pertinent in any scholarly discussion of the Internet, but are particularly
significant in a discussion of Facebook and the role it plays in romantic relationships. These
topics include the formative role gender has played in shaping the Internet, privacy, and lurking.
Furthermore, special attention is given to the historical context of all of these phenomena, as well
as the historical development and architecture of the Internet, Social Networking Sites (SNSs),
and Facebook.
Throughout the past few decades, as Internet usage grew rapidly and became a household
staple, so grew academic concern that this new technology could be harmful to humanity. Many
scholars have advanced the idea that “…Internet communication is an impoverished and sterile
form of social exchange compared to traditional face-to-face interactions, and will therefore
produce negative outcomes (loneliness and depression)” (Bargh & McKenna, 2004, p. 575).
Conversely, others have argued that the Internet is instrumental in building social capital
(Wellman et al., 2001), and, furthermore, that greater use is “…associated with greater social and
psychological well-being and that online relationships do not differ in terms of breadth or depth
Questioning the impact of a new technology is hardly unique to the Internet. Every major
innovation since the 18th century has inspired criticism that has been “…reinvigorated and
intensified as each new communication technology became popular: the telephone, radio,
movies, and, most profoundly, the television” (Katz, Rice, & Aspden, 2001, p. 406). What is
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9
interesting about this cyclical dialectic is that “…contemporary commentators are unaware that
they are recapitulating more than a century of sociological debate about whether community has
become lost, saved or liberated since the Industrial Revolution” (Wellman & Hampton, 1999, p.
649). Like all of these major technological advancements, the Internet has been simultaneously
Unlike most other major technological advancements, which have been consistently
driven and dominated by men throughout history, the Internet has undergone a rapid
feminization in its brief history (Ono & Zavodny, 2002; Wajcman, 1991). Although scholars had
found significant gender differences in both access and usage early on (Dholakia, Dholakia, &
Kshetri, 2003; Weiser, 2000), research has shown that the gender gap in Internet usage was
already beginning to diminish rapidly by 2000 (Odell et al., 2000; Weiser, 2000). During this
time researchers found that 94% of male college students and 95% of female college students
reported using the Internet extensively and that there was little difference in the actual time spent
Whereas web content in the 1990s seemed to bias men, the 2000s saw a “…shift to more
emotionally rich content [that] favors girls and women who tend to cultivate social networks”
(Quizon, 2010, p. 39). Communication has long been considered the domain of women, thus it
seems natural that women, “driven by a desire to communicate…think of social media as simply
new tools for broadcasting and publishing” (Quizon, 2010, p. 37). This is evidenced in extensive
research conducted by the Pew Internet and American Life Project (2005). While online, men
were significantly more likely than women to use the Internet for factual information or
political news (Fallows, 2005, p. 5). Conversely, women were much more like to use the web to
10
engage in social behaviors like sending and receiving email and seeking out online support
groups for personal problems (Fallows, 2005, p. 5). Thus, rather than seeing the technology as a
tool to extract information or solve problems, women tend to see the Internet as an extension of
their social space, where they can keep in touch with their friends and family and find social
support.
This social media explosion that occurred throughout the 2000s has caused a distinct
networking, sharing content, and collaboration, social networking sites rapidly became the most
popular sites on the web and have fundamentally altered how and why people use the Internet.
It is clear that social networking has become extremely important over the past decade,
though it is by no means an original concept. Social networks have always existed “…because
humans are societal and require relationships with other humans in order to survive” (Coyle &
Vaughn, 2008, p. 13). Our social networks provide us with the social bonds, resources, and
support required for humans to thrive (Henderson, 1977, p. 185). The support that is found in
social networks is essential for psychological well being, and has been found to have significant
benefits for physical health as well, by decreasing life stressors (Furukawa, Sarason, & Sarason,
1998; Henderson, 1977). Thus, when individuals faced with similar levels of life difficulties or
stressors are compared, “people who report more perceived social support may see them as less
threatening and thus stay relatively immune to the deleterious effects of these stressors”
Even on a more superficial level, if social networking sites ceased to exist, we would still
engage in social networking activities every day. For example, “each time you tell a friend about
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a good movie, bore a neighbor with pictures from your kid’s birthday party, or catch up on
gossip at work, you are reaching out to people you know to share ideas, experiences, and
information” (Hamilton, 2007, p. 1). Perhaps this is why social networking sites have gained
such a massive user base in such a short amount of time, because it is intuitive to us. The value
of social networks lays precisely “in their ability to capture the essence of these informal
exchanges and distill them online into an expanding matrix of searchable, linked Web pages”
(Hamilton, 2007, p. 1). However, the recent phenomenon of social networking online has taken
The term social networking site (SNS) has been defined since its inception as a website
that “…allow individuals to (1) construct a public or semi-public profile within a bounded
system, (2) articulate a list of other users with whom they share a connection, and (3) view and
traverse their list of connections and those made by others within the system” (boyd & Ellison,
2007, p. 1). Furthermore, the purposes of social networking sites vary greatly. For example, they
initiation, or connecting those with shared interests such as music or politics (e.g.
While the purposes of social networking sites are extremely varied, there are typically
two characteristics that distinguish social networking sites from other websites. Most social
networking sites are “…based on the presentation of the participant’s profile and the
visualization of her network of relations to others” (Gross & Acquisti, 2005, p. 2). The content
on these profiles varies greatly from site to site and from user to user, but typically includes
“…descriptors such as age, location, interests, and an “about me” section” (boyd & Ellison,
2007, p. 1). However, the importance of the profile is also something that fluctuates based on the
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site. For example, “in match-making sites, like Match.com or Nerve and Salon Personals, the
profile is critical and the network of relations is absent. In diary/online journal sites like
LiveJournal, profiles become secondary, networks may or may not be visible, while participants’
online journal entries take a central role” (Gross & Acquisti, 2005, p. 2). The second
characteristic, “public displays of connection,” is what actually make the sites social (boyd &
Ellison, 2007). Overall, most SNSs require that relationships be bi-directional (meaning that a
user must accept your friendship request or friend you back in order for the friendship
connection to be activated), but even this is not a necessary tenet of social networking (e.g.
Twitter).
Other common features of social networking sites are mechanisms that allow users to
communicate with one another (boyd & Ellison, 2007). There are public feedback channels in
close proximity, typically called ‘leaving comments,’ similar to a bulletin boards in that they are
visible to other users on the network (boyd & Ellison, 2007). There are also usually private
feedback channels, similar to traditional email or chat that allow users to discuss matters out of
public view.
Although the concept of online communities, such as bulletin boards and listservs, has
been around since the early days of the Internet, it was not until “…the advent of the commercial
Internet did such communities meet public success” (Acquisti & Gross, 2006, p. 38). As a result,
the social networking sites we rely on today to manage our expansive social circles have only
been in existence for a little more than a decade. Even though social networking sites have not
been around for very long, their history has already been quite complicated and dramatic, with
The first site to combine all of the familiar features of social networking sites in one
website was SixDegrees.com, which launched in 1997 (boyd & Ellison, 2007). It was
unsuccessful and folded by 2000 because, although Internet membership was increasing rapidly
in the family home, “most [users] did not have extended networks of friends who were online
yet, and consequently had very little to actually do once they signed up for the site” (boyd &
Ellison, 2007, p. 3). However, SixDegrees.com was successful in creating interest in the genre of
social networking online. Following its example “…hundreds of social networks spurred online,
sometimes growing very rapidly, thereby attracting the attention of both media and academia”
(Acquisti & Gross, 2006, p. 38). Other popular social networking sites that launched during this
time were LiveJournal (1999) which was focused on blogging, but allowed users to list their
friends and Cyworld (1999) a Korean virtual worlds social network (boyd & Ellison, 2007).
These sites experienced success, but had more narrowly defined purposes than SixDegrees.com.
The success experienced by these initial sites sparked the next wave of social networking
which, according to boyd and Ellison (2007), began in 2001. The first of these second-generation
sites was Ryze.com, which began in 2001 as a site to help “…people leverage their professional
connections” (Todi, 2008, p. 3). While Ryze never gained much popularity, it was essential to
the history of social networking sites because “Ryze’s founder introduced his website to other
future founders of social networks, such as Friendster, LinkedIn and Tribe.net [and] they
believed they could all exist without cannibalizing each other’s user bases” (Todi, 2008, p. 3). In
the end, “…Tribe.net grew to attract a passionate niche user base, LinkedIn became a powerful
business service, and Friendster became the most significant…” (boyd & Ellison, 2007, p. 4).
Friendster launched in the fall of 2002 and by January of 2004 it had exploded to five
million members (boyd, 2004). Rather than attempting to compete with Ryze, it was designed to
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complement it, while competing directly with Match.com. The idea behind it was that instead of
“…introducing people to strangers with similar interests, Friendster was designed to help
friends-of-friends meet, based on the assumption that friends-of-friends would make better
romantic partners than strangers” (boyd & Ellison, 2007, p. 4). Reflective of its aims,
Friendster’s user base were “…typically 20-something, educated city dwellers, their social and
sexual interests [were] quite diverse” (boyd, 2004, p. 2). Friendster’s basic functions were
similar to the current popular social networks. Users were encouraged to “…articulate their
social network, present themselves through a Profile (interests and demographics), post public
testimonials about one another, and browse a network of people” (boyd, 2004, p. 2). Ultimately,
the company squandered its early success partially due to Friendster executives deleting all of the
fake Friendster accounts (or Fakesters) that users liked to peruse. While their aims were altruistic
(keeping the site truthful), the executives ended up alienating their base because they
“…restricted the activities of its most passionate users” (boyd & Ellison, 2007, p. 5). Many of
the most enthusiastic Friendster users left after this because of the “…combination of technical
difficulties, social collisions, and rupture of trust between users and the site” (boyd & Ellison,
2007, p. 5).
Starting in 2003, during the height of Friendster’s popularity, social networking sites
began multiplying rapidly. The expansion was so overwhelming that industry analysts and
journalists barely took notice of the (eventual) social networking giant MySpace when it
launched in 2003. MySpace’s early success was due in large part to Friendster’s alienating ways
(boyd & Ellison, 2007). Besides relying on Friendster refugees, MySpace was proactive about
culling relationships with independent bands. It was precisely this “…symbiotic relationship
between bands and fans [which] helped MySpace expand beyond former Friendster users” (boyd
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& Ellison, 2007, p. 6). Based on this foundational development, three distinct populations
formed the majority of MySpace’s user base: musicians, teens, and the post-college urban social
crowd. MySpace was further able to carve out a niche by adding new features based on user
feedback and by giving users the freedom to personalize their own profiles by using HTML to
create unique backgrounds and layouts (boyd & Ellison, 2007). While MySpace quickly gained
dominance over the social networking scene (accelerated in part by NewsCorp’s $580 million
purchase of MySpace in 2005), it would not be unchallenged for long. Mark Zuckerberg’s
college-specific social networking site, Facebook, was introduced in 2004 and promptly began
its ascendance to the top. In an effort to stay competitive with Facebook, MySpace shifted
completely towards an entertainment focus, with developments such as MySpace TV and the
MySpace Music (Plunkett, 2009). The MySpace music venture joined MySpace together with
Amazon.com and three of the four largest music labels (Universal Music Group, SonyBMG, and
Warner Music), which allowed users to listen to any song free of charge from these labels entire
catalogs (Plunkett, 2009). Such developments have kept MySpace viable in the social
networking sphere, but have not been successful in slowing Facebook’s exponential growth.
1. Facebook
Harvard student Mark Zuckerberg created the social networking phenomenon known as
Facebook in February 2004. Zuckerberg’s idea was to “…to digitize the legendary freshman-
year “facebook,” and allow students not only to gawk at one another’s photos but also to flirt,
network, interact” (Hirschorn, 2007, p. 1). The site was originally intended for strictly college
students, first opening up to elite schools and then to colleges around the nation. This expansion
was the key to Facebook’s success because it fostered “…building meaningful communities
whose loyalties tied them more closely to Facebook” (Hirschorn, 2007, p. 1).
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The idea born in a Harvard dormitory has exploded over the past eight years. With
membership growing to 845 million monthly active users, Facebook is by far the most popular
social networking site on the Internet (Facebook, 2012a). Recently, Facebook even surpassed
Google in 2010 to become the most accessed website on the Internet (although Google
recaptured its number one spot in 2011) (Dougherty, 2010). The success of Facebook can be
partially attributed to its structure, which allows users “…to articulate existing offline social
connections as well as forge new ones...” (Lampe, Ellison, & Steinfield, 2006, p. 1). A bounded
confined groups (e.g. a campus)…this reflection of the offline community to the online
environment may [lead] to unique forms of use amongst users” (Joinson, 2008, p. 1027). Thus,
users are not burdened with making an entirely new set of friends on the site by interacting with
strangers. Rather, all they have to do is find their offline friends on the site by perusing their
networks (e.g. high school, college, work) as well as their friends’ friends. This spatially
bounded online network reinforces the participation of users, both online and offline. This
encourages not only active participation, such as writing on friends’ walls and updating profile
information, but it also includes the more passive participation of lurking. When users lurk, they
visit their friends’ pages and keep up-to-date with their recent activities, but do not contribute in
any way.
Part of Facebook’s incredible success is due, in part, to its adaptability. When Mark
Zuckerberg founded the site in 2004, it was intended only as a way for college students to
network with their college classmates. In 2006, amid much protest, Facebook opened its doors to
anyone with a valid email address, which “created an almost viral growth within non-educational
organizations” (Joinson, 2008, p. 1027). Other areas in which Facebook demonstrated its
17
adaptability were the introduction of the NewsFeed (live updating stream of friend updates) and
MiniFeed (live updating stream of a user’s updates) in September 2006. These developments
initially caused an uproar in the Facebook community, with many Facebook groups created and
rapidly spread (ironically, through the NewsFeed), gaining millions of followers in less than a
day (Schmidt, 2006). The protestors were only assuaged when developers gave them privacy
controls to limit what information appeared in their friends’ NewsFeeds. Facebook has not only
proven to be adaptable, but has demonstrated a willingness to listen to user feedback in an effort
Many of these changes have been spurred by Facebook’s attempts to stay viable among a
sea of competitors. The NewsFeed and MiniFeed were a response to Twitter’s live-updating
status format. Facebook was able to dramatically increase its user base and surpass MySpace for
the first time with the introduction of Facebook Platform in May 2007 (Jung & Lee, 2011).
Facebook Platform is a public API (Application Programming Interface), which allows third
party developers to create applications (such as Zynga’s Farmville) that “…integrate with
Facebook and send information both ways to create more engaging and richer social experiences
on the Web” (Ko, Cheek, Shehab, & Sandhu, 2010, p. 37). These applications are able to access
Facebook users’ data and also allow users to connect to outside websites and applications with
their Facebook login and profile (Ko, Cheek, Shehab, & Sandhu, 2010). This development has
made Facebook omnipresent on the web and has essentially positioned Facebook as the crux of
have occurred since the data for this study was collected. The introduction of the “Timeline” in
December 2011 has further integrated the profile, mini-feed, and wall and allows for a more
18
visual representation of users’ lives (bolding milestones like graduation, relationship changes,
etc.), encouraging users to tell their stories “from beginning, to middle, to now” (Facebook,
2012b). This change suggests an ever-stronger desire for relationships to be cultivated and
maintained on Facebook.
Whether the goal is forming or maintaining relationships, individuals must first join
Facebook. New users are prompted during the registration process to identify their online
networks (e.g. city, university, workplace), which correspond with an offline network. Research
has shown that it is most common for these offline relationships to be articulated online
(Pempek, Yermolayeva, & Calvert, 2009). These links make Facebook particularly interesting
for communication scholars because “…they are specifically dedicated to forming and managing
impressions, relational maintenance, and relationship seeking” (Tong et al., 2008, p. 532). The
fact that these preexisting relationships are migrating online indicates that Facebook is conducive
After joining, an individual creates a profile “…describing themselves and then tries to
establish explicit links with other users, who are described as “friends” by the system” (Lampe,
Ellison, & Steinfield, 2007, p. 435). The profiles include both demographic and personal
information (e.g. relationship status, interests, and tastes). In addition, users have the ability to
post comments publicly on their friends’ walls, join groups that interest them, and post and tag
pictures for other users to view (Lampe, Ellison, & Steinfield, 2007, p. 167). The combination of
this content along with an expansive number of applications available for users to add serves to
personalize the user’s profile and allows the user to present themselves uniquely to the rest of the
network. Of the most important aspects of a profile, Pempek, Yermolayeva, and Calvert (2009)
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found that 62% of users included their relationship status (Single, In a Relationship, Engaged,
Married, It’s Complicated, or In An Open Relationship). Of those, nearly 47% indicated that it
was important for people to know (surpassed only by school affiliation at 52% and birthday at
48%), with 18% responding that this information expresses who they are (2009). This
demonstrates that Facebook is considered an appropriate and even an important place to carry
out relationships.
It is important to define the term “friend” as it has a different meaning on Facebook than
its conventional definition. To become “friends” with someone and access their personal profile
and content, “…an individual directs the Facebook system to initiate a request to be recognized
as someone’s friend, to which the two parties must agree” (Tong et al., 2008, p. 532). Beyond the
initial friendship requests, there are no requirements or distinctions between friendships. A best
friend is weighed the same as a casual acquaintance or a complete stranger. These friends appear
on the user’s profile and these linkages “…are one way in which individuals traverse through the
network, using links to travel from one profile to another” (Lampe, Ellison, & Steinfield, 2007,
p. 436). Often an individual’s friend count grows rapidly once a few initial connections are
made, because “new friendship links snowball via the enlarging and overlapping of friends’
For Facebook users, there are many channels to utilize in communicating with others. An
individual can write on another user’s wall (a box within the profile for friend comments), send a
private instant message, or send an email message through Facebook. In Pempek, Yermolayeva,
and Calvert’s (2009) study, students responded that they used the wall post feature most
frequently and the content of their wall posts were most often “referring to inside jokes” or
“catching up” (2009). Individuals can further stay in touch with friends simply by logging onto
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Facebook through the News Feed. The News Feed is a page of running headlines that shows any
updates that a user’s friends make to their profiles. For example, it is through the News Feed that
users can see when their friends have altered their relationship status. This has made it easier for
individuals to stay constantly knowledgeable about his or her friends with up-to-the-minute
information, which encourages lurking. These channels are the primary ways that individuals go
While much has been published about lurking in online communities in the past two
decades (Katz, 1998; Nonnecke & Preece, 2000; Preece, Nonnecke, & Andrews, 2004; Wellman
& Gulia, 1999), the concept of lurking in communities is by no means a recent phenomenon
(Ebner & Holzinger, 2005). Human beings, by nature, are curious. We not only need to observe
our surroundings to find out information that is critical to our survival, we also observe to satisfy
social needs. It is no coincidence that observation, in general, has been demonstrated to be one of
the most powerful ways to obtain knowledge (Ostroff & Kozlowski, 1992). It is due in part to
lurking that we become competent members of society. Observing those around us is integral to
society (e.g. norms, values, mores) (Ashford & Cummings, 1983; Saks & Ashforth, 1997;
Soroka & Rafaeli, 2006). The fact that we lurk online is simply a natural extension of how we
learn about our surroundings in the offline world. However, what the Internet has changed about
this phenomenon is that there is now little risk involved in lurking, due in part to the invisibility
of the lurker, but also because of the increased opportunity to lurk as data that used to be private
becomes increasingly public (Wellman & Gulia, 1999). Lurking has become acceptable and even
encouraged behavior on social networking sites. Facebook in particular makes privacy controls
21
purposefully complex and confusing under the auspices of giving us more freedom to choose
how we share information. In reality, the myriad of controls makes it difficult for the casual user
to understand how and with whom information is being shared. We are now living our lives as
default public in the online sphere. Our data is only made private if a user opts in, which makes
There are many different ways to measure and conceptualize the lurking phenomenon.
The concept of lurking can be operationally defined loosely as “regular visits to the community,
but reticence or very seldom posting” (Rau, Gao, & Ding, 2008, p. 2760). On the other hand,
researchers may adopt a more rigid definition, such as “someone who has never posted in the
community to which he/she belongs” or “someone who has not posted during the last three
months” (Preece, Nonnecke, & Andrews, 2004, p. 3). Conceptually, online lurking can be
thought of as “…reading and/or viewing information without directly interacting in any way”
(Pempek, Yermolayeva, & Calvert, 2009, p. 9) or “…a ‘vicarious learning’ process, during
which lurkers can benefit cognitively and socially from observing others’ learning” (Rau, Gao, &
The traditional use of the verb “to lurk” has often been negative, typically meaning
“…‘lying in wait’, often with malicious intent…” (Soroka & Rafaeli, 2006, p. 2). Despite such
negative connotations, the meaning of this term in regards to Internet users is not necessarily
“…pejorative and indeed is casually used reflexively: “Oh, I’m just lurking”...” (Nonnecke &
Preece, 2001, p. 1). The meaning of “lurking” in relation to the Internet has evolved to have
associations that are more positive. Examples of this can be seen in “…the Merriam-Webster
dictionary definition of the verb "lurk" offers an additional unexpected meaning – "to persist in
staying". Thus lurkers can be defined as a persistent but silent audience” (Soroka & Rafaeli,
22
2006, p. 2). This shift is perhaps recognition that lurking is a universal phenomenon that is
Despite this human universal, research lagged behind on investigating the phenomenon of
lurking until the late 1990s, as personal computing and Internet usage in the home began to
accelerate (Nonnecke, 2000). The first studies specifically concerning lurkers and their impact on
group dynamics were focused on listservs and online posting communities that were dominant
Even now, there is still a lack of research on lurkers, despite their large presence on the
web. Part of this has to do with the methodological paradox presented by lurkers. The
complication is that lurkers are largely invisible, and “despite the promises of
track in many computer-mediated forms” (Rafaeli, Ravid, & Soroka, 2004, p. 1). Perhaps this is
why online community researchers throughout the 90s “…showed little interest in lurkers,
preferring to focus on those who actively post…” (Nonnecke, Preece, & Andrews, 2004, p. 1;
While listservs and bulletin boards may not be as popular as they were in the 1990s,
lurking is more prevalent than ever. Instead of lurking in online communities full of strangers,
Internet users now prefer to lurk on their Facebook pages, following all of the happenings of
their friends’ lives right from their own homepage. The design of Facebook itself seems to
encourage lurking; the first things users see when they log on are their friends’ statuses, pictures,
and more. This fosters an ambient awareness among users, where they are constantly tapped in to
the goings on of their friends, and allows individuals to go as far as to “sense the mood, interests
23
and views of a friend…” without speaking to them (Schadewitz & Zamenopoulos, 2009, p. 2).
While participation is necessary for Facebook to exist (e.g. writing on walls, updating profiles),
research done on Facebook has indicated that users often engage in much more observation than
action (Pempek, Yemolayeva, & Calvert, 2009). Lurking is so prevalent on Facebook that the
colloquialism “Facebook stalking” has emerged in popular culture (Lyndon, Bonds-Raacke, &
Cratty, 2011). Unlike early perceptions of lurking, “Facebook stalking” is often it is discussed
In their study of Facebook, Pempek, Yermolayeva, and Calvert (2009) determined that
“lurking activities were “…performed frequently by the majority of participants: 69.57% looked
at or read others’ profiles often….58.70% often looked at photographs, and 54.35% often read
their News Feed about what their friends were doing on Facebook” (p. 9). Furthermore,
individuals were far more likely to perform lurking behaviors than active behaviors on Facebook
(45% reported “quite a bit,” 20% reported “a whole lot,” compared to performing various
activities on Facebook which had 20% answer “quite a bit,” and only 9% reported “a whole lot”)
(Pempek, Yemolayeva, & Calvert, 2009). These statistics help to establish that lurking is the
most prevalent activity on Facebook. This occurs because individuals are able to acquire a nearly
The prevalence of lurking on Facebook indicates that students are keenly aware of what
is going on in their friends’ lives without directly speaking to them, and users are probably aware
that their friends “lurk” on their page in the same way. This suggests the hyper-awareness of
self-presentation on Facebook, which affords users the ability to refine their profiles and tailor
their postings to present the most desirable, and highly selective, version of themselves
sophisticated level on social networking sites because with the “…control over verbal and non-
verbal cues in a variety of online contexts, individuals may put together controlled performances
that ‘give off’ exactly the ‘face’ that they intend” (Papacharissi, 2009, p. 210). This is evidenced
in Pempek, Yermolayeva, & Calvert (2009) findings in which individuals were “…twice as
likely to post messages on each others’ walls than to send private messages to each other” (p. 9).
This indicates that individuals specifically choose to enact their relationships in a public domain.
It is likely that this communication occurs in the public domain of Facebook because the users
want to articulate their relationships publicly in the expectation that others will “lurk” and see
this exchange on their profile page. It is in this way, Pempek, Yermolayeva, and Calvert (2009)
suggest, that Facebook allows “…users to become the producers and stars of their [own]
productions as they create their… profiles and observe those of others” (p. 11).
3. Privacy on SNSs
Issues of privacy and the disclosure of personal information are critical to any discussion
of lurking on SNSs. The typical SNS user’s profile is brimming with sensitive information, not
only about his or her identity (e.g. age, birthday, sex, location), but also his or her personal
preferences and social networks. All of this information is contributed voluntarily by the user,
which makes it even more astounding when you consider the “…nature, amount, and detail of
the personal information some users provide, and ponder how informed this information sharing
These sites all vary in how much personal information is required (or suggested) of a
user, how easily identifiable the user is, and how visible the information is to the public, what
seems to be the common denominator is the willingness, some might say enthusiasm, with which
users divulge this information (Gross & Acquisti, 2005). It seems that most “…participants are
25
happy to disclose as much information as possible to as many people as possible…” (Gross &
Acquisti, 2005, p. 2). This personal information sharing is even further compounded by the
realization that “…online social networks’ security and access controls are weak by design—to
leverage their value as network goods and enhance their growth by making registration, access,
and sharing of information uncomplicated” (Acquisti & Gross, 2006, p. 37). What this
essentially means is that even on the most private social networks, users’ personal information
may not be protected. While this should be enough to make anyone proactive about protecting
their identities, Acquisti and Gross (2006) found that “…although [Facebook] members express,
in general, significant concern about their privacy, they are not particularly concerned for their
privacy on [Facebook]” (p. 37). The issue is further compounded by the complexity of
Facebook’s privacy controls. While some users may not be particularly concerned for their
privacy, there are many who are but lack the knowledge of how to set their privacy controls
B. Romantic Relationships
1. Relationship Development
Romantic relationships are one of the most complicated and intense social
connections individuals undertake in their entire life, thus this topic can be extremely difficult to
relationships will be defined here as “…on-going, voluntary interactions that are mutually
including physical ones” (p. 2). Individuals begin these romantic relationships with potential
significant others at a very impersonal level that is dictated by cultural norms. As interactions
increase, a sense of intimacy develops, which allows individuals to “…increase the breadth,
26
depth, and spontaneity of their exchanges. As the relationship becomes more personal,
communication” (Aune, Buller, & Aune, 1996, p. 116). Advancements in the relationship and
increases in trust and intimacy only occur if the individuals expect more rewards than cost.
Greater expectations of rewards result in increasing self-disclosure (Aune, Buller, & Aune,
increasing self-disclosure, but also by feeling good about oneself, and by perceiving the
interactions as improving toward a greater understanding of each other (Prager, 1995). These
Operationally, the norm of reciprocity is that “…a very strong correlate of disclosure
output to a given target-person [is] the amount of disclosure input from that person” (Jourard,
1959, p. 179). It is also known as equity theory, as defined by Stafford & Canary (1991). They
explain that people engage in relationships because there are perceived rewards, but participants
acknowledge that both parties experience both positive and negative consequences from the
relationship (Johnson et al., 2008). Specifically, “…as their relationships develop, persons invest
time, energy and other resources, and expect reciprocation on such investments” (Stafford &
Canary, 1991, p. 219). This reciprocation is most often expected to be in the amount of self-
disclosure individuals share with one another (Cozby, 1972). Furthermore, studies show that in
regards to the reciprocity of self-disclosure, individuals have higher degrees of liking and
affiliation for those who disclose the most. Reciprocity is something that is intuitive to each of
us. When you give something, whether it be tangible material goods, or intangible emotional
support, you do so in the hope and the expectation that this will be reciprocated. If such
reciprocation does not take place there is usually a friction resulting in confrontation or
27
dissolution. Therefore, reciprocity and self-disclosure are tied to the attraction and the
satisfaction of the relationship (Cozby, 1972). As relationships progress along this path, one
Part of becoming a couple involves integrating the social networks of both individuals to
create a cohesive existence. Research has shown that “…when family and friends are perceived
to affirm a relationship’s existence, the relational parties are more likely to establish and sustain
a bond of intimacy and closeness” (Baxter & Weidenmann, 1993, p. 322). However, not all
couples are lucky enough to receive such affirmation from their family and friends, which can
There are two models that describe how these social networks make their presence
known in romantic relationships: the support model and the interference model (Bryant &
Conger, 1999; Milardo & Lewis, 1985). The support model “…asserts that network members
help couples build feelings of satisfaction with their partners by validating their relationships…,
nurturing a sense of coupleness by inviting the pair to social events as a couple and asserting the
couple can work through their problems…” (Bryant & Conger, 1999, p. 438). In this model, our
social networks serve to provide the “glue” of the relationships. For example, our friends and
family can help to solidify the initial attraction and liking by welcoming the new romantic
partner into the social circle or by expressing positivity about the new union. This social support
(Bryant & Conger, 1999, p. 438). These two models function largely through uncertainty
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reduction, social comparison, social sanctions, resocialization, and self-regulation. In the course
of the relationship, through good times and bad, individuals often utilize these strategies to
correct the relationship. Individuals employ uncertainty reduction by discussing the problems in
their romantic relationship with members of their social network to get others’ opinions on the
matter. This allows them to gain perspective. In addition, individuals engage in social
If members of the social network are unhappy with the relationship, they can impose
Furthermore, if members do not agree with the relationship, they can engage in resocialization,
which deals with reminding the couple of expectations that people and society hold. Lastly, all of
these aspects are reinforced by self-regulation, in which the individuals in the relationship
attempt to closely follow the norms that have been prescribed by their networks. All of these
functions work in concert to determine the strengths and weaknesses of the relationship in
comparison to the rest of the social network (Bryant & Conger, 1999).
While these scholars were looking solely at offline social networks, it seems reasonable
to be able to apply this research to our online social networks as well. The people that we
surround ourselves with in our everyday lives, our networks of friends, family, and coworkers,
provide each of us with crucial “social and emotional support, information resources, and ties to
other people” (Joinson, 2008, p. 1028). Research has found similar patterns within online
communities “…with users turning online for both emotional support and as an information
resource (e.g. via a mailing list). In both cases an online social network may provide users with
It is the articulation of all our social networks on the Internet that makes the web so
interference and support from our social networks are so plentiful that it clearly warrants closer
The concepts of dependency, relational satisfaction, insecurity, and jealousy are all bound
decreases and our happiness becomes more and more bound to our significant other, which
creates an “… awareness—and dread—of the conditions and circumstances which may take the
loved person away from us, and threaten our happiness…” (Berscheid & Fei, 1977, p. 105).
Thus, giving up complete autonomy and vesting our future happiness in another individual
creates a dependence, which ultimately causes insecurity that this leap of faith will not be
rewarded and the relationship will eventually end. It is the development of these emotions that
provide the foundations for jealousy to grow (Attridge, Berscheid, & Sprecher, 1998, p. 34).
Frequently, the most threatening situation that arouses jealousy and inspires insecurity tends to
be “…the appearance of a third person to whom the partner appears to be attracted” (Attridge,
Berscheid, & Sprecher, 1998). It does not matter whether or not this third party is a real or
imagined threat, the suspicions of a third party will create jealousy, anger, and, potentially,
aggression.
As individuals become more dependent on their significant others, their insecurity (from
their loss of autonomy) lends itself to decreases in relational satisfaction and increases in
suspicion (Attridge, Berscheid, & Sprecher, 1998). These increases in suspicion will lead to an
ideal medium for this surveillance to take place, because the potential evidence is in a public
domain and there is little risk of being caught. As individuals perceive these threats on Facebook,
individuals will likely engage in increased lurking, trying to obtain more evidence of the threat.
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31
and jealousy, it can be hypothesized that active Facebook users experiencing decreases in
satisfaction will likely use Facebook as a surveillance tool for confirmation of threats. For the
purposes of this study, relational satisfaction is used to refer to how happy an individual considers
indicate an individual is content to be in his or her romantic relationship (Hendrick, 1988). This
satisfaction is tied to the idea of trust in the romantic relationship, which is "a generalized
expectancy held by an individual that the word, promise, or statement of another individual can be
relied on" (Rotter, 1980, p. 2). When relationships become deeper and more dependent,
individuals are likely to experience lesser relational satisfaction because they realize their
happiness is bound to another. This raises questions about how much an individual can trust his or
seek out ways to confirm or deny their feelings of insecurity. The subjects of this study, college
students, are likely to turn to Facebook to seek out this information, as Facebook is part of their
daily lives and contains all of the information about their social worlds. Individuals using
Facebook to assuage their insecurities are most likely going to see Facebook as more central to
their relationship. This is hypothesized because individuals experiencing more insecurity will
threats) about their significant other, as was determined in a related pilot study (Lindner, 2009).
32
Similarly, this logic also applies to individuals who report higher levels of
dependency. Dependency here is defined as “the reliance of an individual on another person for
the satisfaction of his or her needs, [and it] is integral to many theoretical analyses or
Sprecher, 1998, p. 32). As we have established, the more dependent an individual is on his or her
partner, the more insecurity he or she will feel. Thus, as these feelings of dependency and
insecurity increase and individuals experience a loss of control over their well being, they are apt
to engage in tactics to prevent their significant other from straying (which would damage their
well-being). Often, these tactics involve engaging in surveillance to monitor the interactions their
significant other is having with members of the opposite sex. With the publicly articulated
in increased lurking on Facebook to satiate their insecurities and seek confirmation of threats.
relationships.
Furthermore, as a result of this increased surveillance and lurking, the individuals are
most likely going to find confirmation of a threat (even if it is just the perception of a threat),
complex of thoughts, feelings, and actions that follow threats to self-esteem and/or threats to the
existence or quality of the relationship when those threats are generated by the perception of a
real or potential attraction between one’s partner and a (perhaps imaginary) rival” (White, 1981,
p. 296). This jealousy is fueled by how dependent the individuals are on the relationship. While
the jealousy is initially brought on by the increases in dependency and insecurity (Attridge,
Berscheid, & Sprecher, 1998), it is the confirmation of threats (real or perceived) during
In total, these hypotheses, although unable to encompass all of the issues pertaining to
romantic relationships and Facebook, seek to provide a foundational understanding to how these
Borrowing from the Interdependence Theory, the more dependency an individual feels,
the more insecurity they will experience, which will foster feelings of distrust and create less
relational satisfaction. Thus, decreases in relational satisfaction are bound to the dependency
A. Procedure
The questionnaire was open from January 17th to February 11th, 2011. Invitations to
Midwestern university. Participating instructors then distributed the questionnaire via email to
students and extra credit was offered in exchange for subjects’ participation. The only two
requirements of the sample were that they were an active member of Facebook and that they
were currently in a relationship or had been in a romantic relationship in the past six months
(both of which were explained to potential respondents in the recruitment letter). 244
respondents out of approximately 949 students solicited completed the 42-item questionnaire
hosted by SurveyGizmo, a response rate of 26%. The data was downloaded off of SurveyGizmo
and the results were processed using SPSS. Using factor analysis, indices were constructed for
each of the components of the hypotheses (see Appendix). Indices were created for Relational
Facebook Usage (including individual’s usage and his or her lurking behaviors as well as his or
her partner’s usage). These indices were then run against each other using bivariate correlations
to determine what relationships, if any, existed between them and if support could be found for
the hypotheses.
B. Instrument Design
1. Facebook Usage
The first part of the questionnaire established the respondent’s usage patterns on
Facebook. Questions included items like “How long have you been a member of Facebook?” and
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35
“How many minutes per day do you use Facebook?” The items assessing Facebook usage were
adapted in part from Pempek, Yermolayeva, & Calvert’s (2008) study of students’ social
additionally crafted to encompass newer facets of the site. These questions informed each of the
four hypotheses in establishing the frequency with which they use the medium and, specifically,
The second part of the questionnaire sought to establish the status of the respondent’s
romantic relationship status and their level of relational satisfaction. These basic questions
included “Do you consider your relationship to be serious?” and “How far do you live from your
significant other?” The relationship segment of the questionnaire also adapted Hendrick’s seven
item Relationship Assessment Scale (RAS) (α= 0.86) to measure the quality of the respondent’s
romantic relationship and their level of relational satisfaction. These items were included to
provide information for the first hypothesis concerning relational satisfaction and lurking. This
measure was chosen because of its significant correlation with “…love, sexual attitudes, self-
disclosure, commitment, and investment in a relationship” (Hendrick, 1988). Also, the RAS is
one of the few romantic relationship scales that is not specific to marital relationships, which
engaged couples, while maintaining high internal consistency” (Vaughn & Baier, 1999, p. 141).
Hendrick’s (1988) article has been cited over 400 times, because of its wide range of
applications. The RAS offers a “…generic measure of relationship satisfaction that is applicable
to many types of close relationships” (Berscheid, 1994, p. 115). The scale is valuable because its
length is convenient for subjects to take and works well with other scales (Hendrick, 1988;
36
Vaughn & Baier, 1999). Despite the fact that it is brief, the RAS provides researchers with “…a
concise picture of individuals’ perceptions of relationships” (Vaughn & Baier, 1999, p. 145).
These factors made Hendrick’s RAS a logical choice for this study.
3. Measure of Jealousy
To best assess the degree of jealousy the respondent feels in his or her romantic
relationship in hypothesis four, the Multidimensional Jealousy Scale (MJS) was adapted from
Pfeiffer and Wong (1989). This measure was chosen for its high internal consistency, validity,
and reliability (cognitive α=0.92, emotional α=0.85, behavioral α=0.89). In addition, the MJS
construct (Pfeiffer & Wong, 1989). It was the first jealousy scale to combine the behavioral,
cognitive, and emotional dimensions of jealousy rather than measuring them separately, which
allowed for a more complete picture of the jealousy an individual is experiencing (Pfeiffer &
While other scales (White, 1981) focus on the coping strategies individuals employ to deal
with jealousy, the Pfeiffer and Wong’s (1989) MJS focuses on an individual’s behavioral
response to the feeling of jealousy (Salovey, 1991). This includes the “detective/protective
measures a person takes when relationship rivals (real or imaginary) are perceived” (Pfeiffer &
Wong, 1989, p. 183). Furthermore, Pfeiffer and Wong (1989) consider anger, sadness, and fear
in relation to jealousy as well as the “…paranoid worries and suspicions [that] may influence an
ongoing jealousy situation” (Salovey, 1991, p. 45). By including these elements, Pfeiffer and
Wong (1989) go further than previous jealousy scholars (White, 1981; White, 1984) to
underscore that jealousy is not necessarily a rational, conscious process; in fact, it is most often
the opposite. This acknowledgement suits this study’s emphasis on the imagined or perceived
37
threat. It did not matter whether or not transgressions were actually occurring, what mattered was
the individual’s reliance on Facebook to satisfy their jealousies and insecurities. Even if they did
not find any evidence of transgressions or threat, they would still tend to fabricate or ‘dream up’
The MJS is broken up into three parts composed of eight questions each: cognitive (e.g.“I
suspect that X may be attracted to someone else”), emotional (e.g. How would you emotionally
react to the statement “X is flirting with someone else”?), and behavioral (e.g. “I question X
about his or her telephone calls”). The first two sections were kept identical to Pfeiffer and
Wong’s (1989) study; however, the behavioral section was adapted to discuss only questions
regarding Facebook. Thus, “I look through X’s drawers, handbag, or pockets” was adapted to “I
log onto X’s Facebook profile to see what he or she is up to” in order to fit the nature of the
study.
Lastly, measures of dependency and insecurity were taken from Attridge, Berscheid, and
hypotheses two and three. Originally developed by Fei and Berscheid (1977), the Dependency
and Insecurity Scales were never published and only made available upon request (Attridge,
Berscheid, & Sprecher, 1998). For more than 30 years, researchers have been employing the
scales and testing their validity (Attridge, Berscheid, & Simpson, 1995; Sprecher, 1988; Sprecher
The Dependency and Insecurity measures are particularly useful because they are
relationship partner (Attridge, Berscheid, & Sprecher, 1998). This is crucial for the present study
38
because the study aims to assess perceptions about the particular relationship the respondent is
in, not just general attitudes about dependency and insecurity. The dependency measure consists
and has an alpha reliability of 0.81. The insecurity scale, which has an alpha reliability of 0.94,
consists of 15 first-person statements such as “I feel very secure in my relationship”. These two
measures were also selected for their strong reliability, their validity, and their applicability to
A. Participants
Of the 244 responses, the sample was heavily female (74%). Perhaps because of this
skew, gender did not reveal itself to be significantly correlated with any of variables of interest in
this study. For ethnicity, the respondents identified as Caucasian (59%), Asian/Pacific Islander
(14%), Hispanic (12%), African American (7%), and Other/Multi-racial (7%). The majority of
respondents were in their early twenties, with 63% between the ages of 20-22 (28% of
respondents were between the ages of 18-20). 96% of respondents were full-time students (13%
was 1.5 years (with 59% of relationships being one year or less, while 38% were between 2-5
years). Only 12% of respondents reported living with their significant other, while 46% reported
living within 10 miles (15% live more than 100 miles apart). 26% of respondents classified their
relationship as Very Serious (7% reported Not Serious At All). 71% of responses concerned a
current romantic relationship and 37% of responses concerned a relationship that had ended
As far as their Facebook usage, respondents had been on Facebook an average of 3.62
years (60% had been using Facebook for 4 years or more, while 8% had been using it for 1 year
or less). 55% of respondents reported using Facebook between 30-60 minutes per day (while 7%
reported 0 minutes per day and 5% reported 4 hours or more per day). Women had a higher
average of use at 88 minutes per day, while men reported an average of 53 minutes per day.
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40
B. Index Construction
Factor analyses were conducted to construct indices for the variables of interest in this
study. The Appendix deconstructs these indices and specifies which questionnaire items factored
and which did not. All of the measures borrowed and adapted from previous studies factored and
had high alpha reliabilities. Hendrick’s (1988) Relationship Assessment Scale had an alpha
reliability of 0.92 in this study (RELSAT). Attridge, Berscheid, and Sprecher’s (1998) measures
of Dependency and Insecurity factored into five separate indices in this research, two for
Dependency (D1: α= 0.92; D2: α= 0.83) and three for insecurity (I1: α= 0.88; I2: α= 0.75; Sec: α=
0.81). Lastly, Pfeiffer and Wong’s (1989) Multidimensional Jealousy Scale (MJS) factored into
five indices: two indices of cognitive jealousy (CJ1: α= 0.93; CJ2: α= 0.88), two indices for
emotional jealousy (EJ1: α= 0.89; EJ2: α= 0.78), and one index for behavioral jealousy (BJ: α=
0.88). As previously discussed, the Behavioral Jealousy scale has been adapted to specifically
pertain to Facebook. Such findings not only demonstrate the replicability of the previous studies,
but also the adaptability to such scales to use online, specifically with Facebook. Once it was
established that these indices were reliable, they were used to test the hypotheses.
C. Relational Satisfaction
H1, which predicted that respondents who experienced less relational satisfaction would
be significantly more likely to lurk on their partners’ Facebook page than respondents who
experienced more relational satisfaction, was only partially supported by the data. No statistically
significant correlation (r= 0.10, p<.880) existed between the Relational Satisfaction index (α=
0.92) and the Lurking index (e.g. looking at partner’s profile, wall-to-wall, etc.) (α= 0.92).
Relational Satisfaction index and the individual items that comprised the Lurking index.
While a relationship between Relational Satisfaction and “passive” lurking could not be
established, there was a moderate negative correlation between Relational Satisfaction (α= 0.92)
and Behavioral Jealousy (α=0.88)(r= -.188, p<.005). This correlation provided support for H1.
The Behavioral Jealousy index was comprised of more aggressive or active Facebook lurking
behaviors such as “logging into your romantic partner’s Facebook page” and “walking up behind
them to see what they are doing on Facebook” (the Behavioral Jealousy index will also be
referred to as Facebook “stalking”) rather than just checking up on their wall or posting activity.
Thus, respondents who reported experiencing less relational satisfaction were more likely to
D. Insecurity
H2, which postulated that respondents who experienced more relational insecurity would
be significantly more likely to place importance on using Facebook in maintaining their romantic
relationships than respondents who experienced less relational insecurity, was moderately
supported by the data. Measures of Insecurity were moderately, positively correlated with the
p<.031; I2: r=.147, p<.026). The Insecurity Index I1 (α= 0.88) measured a respondent’s insecurity
specifically in relation to how mysterious they perceive their partner to be (e.g. “I have great
difficulty trying to figure X out” and “I often wonder how much X really cares for me”). The
Insecurity Index I2 (α= 0.75) measured how overly insecure the respondent is (e.g. “X has been
the cause of some of my worst depressions” and “I need X more than X needs me”). There was
also a moderate, negative correlation between the Index of Security (α=.80) and the importance
individuals placed on Facebook in maintaining their relationship (r= -.189, p<.004). The index of
44
Security (α=.81) measured how secure individuals are in their relationships (e.g. “my
relationship with X is stable and quietly satisfying” and “I feel very secure in my relationship”).
Facebook (I1: r= .215, p<.001; I2: r= .254, p<.000) and breaking up as a result of Facebook (I1: r=
.242, p<.000; I2: r=.247, p<.000). Relational Security was strongly, negatively correlated with
fighting as a result of Facebook (r=-.333, p<.000). Despite these results, 44% of respondents
(16% responded it was moderately important and only 2% said it was extremely important).
E. Dependency
H3, which predicted that respondents who experienced more dependency in their
romantic relationships would be significantly more likely to lurk on Facebook than respondents
who experienced less dependency in their romantic relationships, was not supported. The indices
for Dependency were not significantly correlated with the index for Lurking (D1: r=.080, p<.233;
D2: r=.128, p<.055). The Dependency Index D1 (α=.92) measured the actual dependency
respondents’ report (e.g. “My relationship with X has given my life direction and purpose” and
“X’s presence makes any activity more enjoyable”). The Dependency Index D2 (α=.83)
mostly in me” and “I’d be extremely depressed for a long time if my relationship with X were to
end”). Interestingly, the Index of Behavioral Jealousy on Facebook was moderately, negatively
Both actual and perceived dependency were related to many factors associated with the
deepening of a romantic relationship including how long individuals have been in a relationship
(D1: r=.211, p<.000; D2: r=.296, p<.000) and how serious an individual considered their
45
relationship (D1: r=.507, p<.000; D2: r=.588, p<.000). Only actual dependency was associated
with relational satisfaction (D1: r= .765, p<.000). Thus, as a relationship lasts over time and
deepens, both healthy (actual) and unhealthy (perceived) dependence grow. However, only
actual dependence had a strong correlation with satisfaction. In fact, perceived dependency was
correlated with an index of insecurity measuring overly insecure feelings (e.g. “I need X more
than X needs me,” “X has been the cause of some of my worst depressions”)(D2: r=.339,
p<.000).
F. Jealousy
H4, which predicted that respondents who lurked more on Facebook would be
significantly more likely to experience increases in relational jealousy than respondents who
lurked less on Facebook, was supported by the data. The index of Lurking was significantly
correlated with all the indices of Pfeiffer and Wong’s (1989) Multidimensional Jealousy Scale.
Lurking was moderately correlated to both measures of cognitive jealousy (CJ1: r= .192,
p<.000; CJ2: r=.170, p<.000). The Cognitive Jealousy index CJ1 (α= 0.93) measured how often
respondents think their significant other is cheating (e.g. “I suspect that X may be physically
intimate with another member of the opposite sex”). The Cognitive Jealousy index CJ2 (α= 0.88)
measured how often respondents believed someone of the opposite sex was making advances on
their partner (e.g. “I am worried that someone of the opposite sex is trying to seduce X”). Thus,
the more frequently individuals had suspicions that their significant other was not being faithful
or that members of the opposite sex were making advances, the more likely they were to engage
in Facebook lurking. Furthermore, both indices of cognitive jealousy were strongly associated
with Facebook “stalking” or Behavioral Jealousy (CJ1: r= .430, p<.000; CJ2: r=.339, p<.000).
Lurking was also moderately correlated with both measures of emotional jealousy (EJ1:
r= .167*, p<.012; EJ2: r=.266, p<.000). The Emotional Jealousy index EJ1 (α= 0.89) measured
respondents’ emotional reactions to their partner outwardly cheating (e.g. “How would you
emotionally react to the following situation: Someone of the opposite sex is dating X”). The
Emotional Jealousy index EJ2 (α= 0.78) measured respondents’ emotional reactions to the
perception that X may be cheating (e.g. “How would you emotionally react to the following
situation: X works very closely with a member of the opposite sex”). Thus, the more respondents
reported having heightened emotional reactions, the more likely they were to lurk on Facebook.
Obviously there was a strong, positive correlation between the index of Behavioral
Jealousy (Facebook “stalking”) and the index of Lurking (r= .413, p<.000). The Behavioral
Jealousy (α= 0.88) index measured how often respondents partake in specific “snooping”
behaviors in regards to their partners’ Facebook usage (e.g. “I question X about his/her wall
posts” and “I walk up behind X to see what he/she is doing on Facebook”). This establishes that
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the more individuals engaged in passive Facebook lurking the more likely they were to engage in
Furthermore, all three components of the Pfeiffer and Wong’s (1989) Multidimensional
Jealousy Scale were significantly correlated with fighting and breaking up as a result of
Facebook (except EJ1). This indicated that the more jealousy individuals experience on any level
(cognitive, emotional, or behavioral), the more likely they were to fight and break up with their
G. Additional Findings
Despite the fact that support could not be established for all of the hypotheses,
there were many interesting additional findings that did lend support to the idea that Facebook is
There was an obvious strong negative correlation between how satisfied individuals were
with their relationship and how often the couple broke up (r= -.433, p<.000). What might be less
obvious is that there was a moderate, positive relationship between how often an individual
engaged in Behavioral Jealousy and how often the couple broke up (r=.272, p<.000). This
finding suggests that the more individuals engage in Facebook “stalking,” the more often they
break up. This would make the converse true as well, the more individuals break up with their
significant other, the more likely they are to engage in Facebook “stalking”.
Furthermore, how often romantic partners fought and how often they fought as a result of
Facebook were moderately correlated (r=.290, p<.000). A strong correlation also existed
between how often romantic partners broke up and how often they broke up as a result of
Facebook (r=.308, p<.000). More importantly, there is a strong correlation between how often
49
they fight as a result of Facebook and how often romantic partners break up in general (r=.318,
p<.000). This indicates that Facebook can commonly be the source material for fighting and
break-ups.
While respondents did not report that Facebook was important to maintaining their
relationship, the following findings indicate that Facebook does have an impact, at least in
Both indices of Insecurity were moderately correlated with Lurking (I1: r=.167*, p<.012;
I2: r= .206**, p<.002). This indicated that the more insecure individuals were in their
relationship, the more likely they were to lurk on Facebook. The following lurking behaviors
Furthermore, the index of Behavioral Jealousy was significantly correlated with all three
indices of Insecurity:
The more Insecurity individuals experienced, the more likely they were to engage in
Facebook “stalking” behaviors such as logging onto their significant others’ Facebook page or
walking up behind them to see what they were doing on Facebook. The more secure individuals
were in their relationship, the less likely they were to engage in such behaviors.
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The following Behavioral Jealousy items were specifically associated with Insecurity:
There were also several interesting findings regarding the impact Facebook usage had on
relational satisfaction. For instance, profile reciprocity (both partners publicly articulating the
relationship in equitable ways) was moderately related to relational satisfaction (r= .249,
p<.000). This indicates that the more in sync partners are with their Facebook profiles (both the
frequency and content of posts about each other), the happier they are in their relationships.
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Furthermore, a romantic partner using Facebook to publicize the relationship (e.g. status updates
referring to the relationship, profile pictures of the couple) had a moderately positive correlation
with relational satisfaction (r=.232, p<.000). Thus, the more a partner uses Facebook to articulate
or publicize his or her relationship, the more satisfied they are with the relationship.
Interestingly, there was no correlation whatsoever between actual communication with romantic
partner via Facebook (e.g. sending messages, writing on walls) and relational satisfaction. Both
of the above findings indicate that engaging in relationship maintenance via the public functions
of Facebook, rather than the private functions, tends to positively impact how satisfied
Although respondents did not overwhelmingly express that Facebook plays an important
role in their romantic relationship, it is clear that Facebook is being utilized in the maintenance
Although the Interdependence Theory (Kelley, 1979; Thibaut & Kelley, 1959) was born
long before the Internet and social networking became everyday fixtures in our lives, the
research demonstrates that it clearly still has applicability. As our lives become ever more public
and visible in our digital culture, it is important to understand how the offline processes of
relationships translate into our online lives. While the ‘how’ may have changed over time, the
A. Lurking
In the pilot study, a moderately negative correlation was established between the
amount of time individuals looked at their partners’ wall-to-walls and their relational satisfaction
(r=-2.54, p<.001). Extrapolating from this finding, it was hypothesized that respondents would
lurk more in general if they were unsatisfied in their relationship. However, a similar correlation
could not be replicated in this study. In fact, there was no significant correlation between any of
Perhaps this is because lurking has become ubiquitous in our digital culture. Facebook
users lurk whether they are happy or sad, satisfied or unsatisfied. They lurk because they want to
know more information about their friends and acquaintances (Ellison, & Steinfield, 2006). In
the course of this social searching, individuals have become accustomed to engaging in
surveillance of their friends and acquaintances on a regular basis. Pempek, Yermolayeva, and
Calvert’s (2009) study supports that lurking is the most prevalent activity on Facebook, with
nearly 70% of respondents indicating that they read others’ profiles often.
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would not be tied to relational satisfaction. It seems that the negative connotations previously
associated with lurking in online communities (Preece, Nonnecke, & Andrews, 2004; Smith &
Kollock, 1999) have all but disappeared. Lurking is now understood and even encouraged as an
integral part of social networking, especially with developments such as Facebook’s NewsFeed
and MiniFeed. These features assume that lurking is the primary use of Facebook. For example,
the NewsFeed takes up the entire main page of a user’s account and the MiniFeed is present on
every user’s page by default, unless it is disabled. These features provide a constant stream of
information to keep users apprised of their friends’ thoughts, activities, pictures, preferences,
Despite the absence of association between lurking and relational satisfaction, lurking is
not without its caveats. In healthy relationships, lurking on Facebook is nothing more than the
seems that Facebook becomes a resource, a tool for obtaining information that their romantic
partners may not be forthcoming with (whether real or imagined). When combined with insecure
or jealous tendencies in romantic relationships it seems that this lurking can cause or accelerate
these feelings, which can have real and serious consequences for romantic relationships. This is
evidenced in the finding that insecure individuals were significantly more likely to lurk than
secure individuals. Insecure individuals reported higher incidences of looking at their partners’
profile, reading their partners’ wall-to-wall with others, and friend-ing a friend of their
significant other. These findings are in line with Attridge, Berscheid, & Sprecher’s (1998)
assertion that the more insecurity an individual reported, the less trust they reported. All of these
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maintaining their relationship. Perhaps this is because they rely on Facebook (or at least perceive
that they do) to find out information that they believe their partner may be hiding. This can be
seen in some of the written responses to ‘Why do you look at your partners’ wall to wall?’: “To
see what they talk about and if there is anything suspicious,” “To make sure every conversation
she has is appropriate,” “To make sure he tells me everything there is to be told”.
To these respondents, Facebook represented more than just a casual way to keep in touch.
They used it in a very specific way to ensure that their significant other is being honest with them
and perhaps to catch them doing something he/she should not be doing. It should come as no
surprise that insecurity was also related to how often individuals fight/break-up with their
insecurities, individuals find source material for arguments, which leads to fights and eventually
break-ups.
Much like insecurity, jealousy was also significantly correlated with lurking. Berscheid &
Fei (1977) established that insecurity (combined with uncertainty) typically surfaces in the form
of jealousy, thus it makes sense that both insecurity and jealousy would be related to Facebook
lurking. Jealousy tends to breed anxiety, fear, and distrust, which often lead to individuals spying
on their significant other (Knobloch, Solomon, & Cruz, 2001; Pfeiffer & Wong, 1989). It has
become apparent that in the digital age, a likely place for individuals to start their investigation is
behavioral jealousy (Facebook “stalking”). While their insecurities may be increasing their
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propensity to lurk to seek out information via Facebook, the information they discover is likely
These associations are extremely cyclical and seemingly impossible to extricate from one
another. Insecurity, jealousy, and the channels used to seek confirmation of threats are on a
continuous loop of information that leads to the deterioration of the relationship over time. It is
important to realize that no causal order is being established here. This is because relationships
themselves are organic entities that are very much cyclical. Are people lurking on Facebook to
seek out confirmation of threats because they are insecure and jealous or does the casual lurking
they engage in on Facebook cause them to become insecure and jealous? Likely the answer lies
B. Behavioral Jealousy
While a relationship could not be established between lurking and satisfaction, a more
interesting correlation was produced that gives us insight into how Facebook habits factor into
more likely to engage in Facebook “stalking” behaviors such as logging onto their partners’
Facebook page or questioning them directly about the activities they observed on Facebook. This
is consistent with Pfeiffer and Wong’s (1989) finding that behavioral jealousy and happiness
were negatively related. Whereas lurking behaviors are more passive and perhaps even
innocuous, the behaviors comprising the Behavioral Jealousy index (Facebook “stalking”) are
much more active and aggressive and are significantly correlated with decreases in relational
satisfaction. Such behaviors are obviously more extreme and are associated with a pathological
jealousy that goes much beyond the normal curiosities of lurking (Mullen & Maack, 1985).
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In light of this information, it is not surprising that Facebook “stalking” was also
associated with how often a couple breaks up. While it may not be the direct cause of the break
up, it stands to reason that such Facebook “stalking” behaviors are just symptoms of a deeper rift
Similarly, insecurity was also related to behavioral jealousy (“stalking”). It is likely that
the information obtained during passive lurking breeds more insecurity in the individuals as they
find confirmation of threats (real or perceived), which cause them to escalate their behavior to
unique to Facebook. Jealous significant others have been sneaking behind their partners’ backs
trying to confirm their suspicions or fears as long as relationships have existed. What is perhaps
novel about Facebook, and social networking in general, is the ease of access to such information
and the fact that this information also lacks context and cues (Walther & Burgoon, 1992; Yum &
Hara, 2006). For example, a comment or a picture seen on Facebook may be completely
innocuous, but to a partner who is predisposed to jealousy or insecurity this “evidence” becomes
incriminating and causes further suspicion whether or not their fears are grounded in reality.
While this study has mostly focused on the potential detriment Facebook can cause a
relationship, it is important to recognize that Facebook can have positive effects on relationships.
Publicizing the relationship on Facebook (via status updates, profile pictures, etc.) was
significantly correlated with increases in satisfaction. Perhaps this increase in satisfaction occurs
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because publicizing our relationships on Facebook allows us to receive support from our social
romantic relationships indicates “…the social reactions of others’ help to cement a couple’s
commitment…[and the] opinions of family and friends [tend to] increase, rather than decrease
relationship stability” (Felmlee, p. 1262, 2001; Lewis, 1973). The very fact that couples are
enacting their relationships in the intensely public sphere of Facebook serves to increase the
stability and also affirms the relationships to strangers and friends alike. The public’s
acknowledgement and approval, which usually begins with the changing of relationship statuses
on Facebook, solidifies that union and seems to have a positive impact on relational satisfaction.
Furthermore, the findings indicate that increases in reciprocity on Facebook profiles are
significantly correlated with increases in relational satisfaction. This likely occurs because
reciprocity in Facebook profiles mirrors the reciprocity of the relationship offline to some
degree. As reciprocity and relational satisfaction offline are positively associated (Cozby, 1972),
Although respondents largely indicated that Facebook was not important in maintaining
their romantic relationships (44% responded that it was extremely unimportant), it has become
clear in the course of this research that they are utilizing it as a tool or resource, most often on a
daily basis, and it is having an impact on their romantic relationships. While they may assume
that Facebook is trivial in the scheme of their relationships, it is unlikely that it is not having any
impact on their romantic relationships, especially given the amount of time individuals spend
using it. Even though they may not believe that their relationships are directly impacted by the
medium, this research demonstrates that the implications for such usage are more significant than
users might assume. The fact that individuals do not regard Facebook as being significant to their
59
romantic relationships creates a disconnect between what is occurring online and what is
occurring offline. This disconnect, which has become apparent in this research, may ultimately
have offline repercussions, especially as insecure and jealous individuals continue to use
importance.
While the reasons people use the Internet are as wide and varied as the content of the web
itself, the actual uses and gratifications of social networking sites are not as well known (Joinson,
2008). It is commonly assumed that the main reason people use social networking sites is for the
wealth of social capital that is inherent in online social networks (e.g. informational resources
and emotional support) (Joinson, 2008). While these instrumental resources clearly underlie the
decision to join and consistently use social networking sites, it is not sufficient for explaining the
complex ways in which people are using social networking sites. This study highlights the need
for more concentrated efforts to understand how and why people are using social networking
While many individuals do view Facebook as an insignificant tool that they use in their
downtime, it is important to recognize that Facebook has become much more than that. It has
become yet another stage with which we can play out highly cultivated versions of our lives. The
stage that Facebook creates is significant for all individuals who enact their relationships through
it and even those that do not. It elevates the expectations of what is appropriate to be discussed or
shown in public and sets new standards for what behaviors define being a “couple,” because
relationships, it is worth evaluating how individuals choose to incorporate this site (and others)
into their relationships. Facebook has the ability to both positively and negatively impact
of Facebook or social networking in general. Rather, this should serve as an impetus to explore
the ways that our technological innovations may be fundamentally altering our relationships,
both with casual acquaintances and, more importantly, with our most intimate relationships.
VIII. LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH
Despite the success of this study on the effects of lurking on romantic relationships and
Facebook, there are issues that arose upon implementation that must be addressed. Given the
time constraints and exploratory nature of the project, conducting a questionnaire via was
determined to be the most appropriate way to gather information. However, upon reflection, the
selection of questionnaires may not have been optimal for obtaining the richest data possible.
Romantic relationships are extraordinarily complex and asking individuals to reduce their
fascinating nuances that qualitative research could have revealed. Although the gathered data did
prove fruitful for analysis, it should just be seen as a modest beginning to studying the
intersection of romantic relationship and social networking sites. Furthermore, having more
possible that this was skewed by the fact that the sample was heavily female (74%).
Furthermore, using college students as subjects may have skewed the results in that they are
Digital Natives and have most likely been using Facebook for most of their formative years.
Different findings may have resulted if an older population had been used. It cannot be said with
certainty how much the demographics of the sample may have biased the results.
It should be noted that this study was conducted prior to the rollout of the new Facebook
interface Timeline, which was rolled out to users in late 2011. The introduction of Timeline does
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not invalidate this research, as it is primarily a visual restructuring concerning the layout of the
profile and all of functionalities discussed in this study are still in tact. Despite this, it is
important to acknowledge that there has been a fundamental change in the Facebook user
experience. It is unclear if these changes would have any impact on the findings of this study.
To address this and further advance the field’s understanding of the interplay of romantic
relationships on Facebook, more qualitative studies should be conducted to allow for individuals’
spontaneous responses that may give researchers a more accurate picture of how couples are
Specifically, interviews with couples that use Facebook would be extremely valuable.
The interviews would ideally be conducted individually and also as couples. These interviews
would allow for a more complete picture of the relationships to be established. In addition to
interviews, there may be other, more appropriate ways to investigate lurking behaviors. For
example, it would be invaluable to have participants keep logs or journals of their Facebook use
(e.g. how long they spend on their significant others page, what emotions arise when they see
questionnaires may still be the most efficient way to maximize the response rate as well as the
diversity of the sample. Further methods that may be appropriate could include questionnaires
with open-ended responses. Thus, it would still be utilizing the easiest format while providing a
more detailed insight into the relationships. These questionnaires could be followed up with a
smaller set of one-on-one interviews with respondents who indicate that they do not mind being
63
contacted for follow-up. This two-pronged approach would be efficient, but would also allow for
Utilizing various channels to enact romantic relationships is far from a novel concept,
individuals have been mediating their intimacy for centuries through the use of the written word
(e.g. poems) and symbolic gestures (e.g. jewelry). As the avenues for enacting relationships
expand in unimaginable ways in the digital age, it is important to understand how these new and
evolving technologies influence our most integral relationships: our romantic unions. The
capabilities afforded by the Internet have already changed the way that many individuals enact
In light of the findings of this study, it seems reasonable to assert that Facebook is
affecting romantic relationships whether or not individuals are acknowledging its impact. The
fact that they may not realize its potential significance in their romantic relationships is
troublesome, especially as the “inconsequential” activities of Facebook can easily affect the
actual relationship.
that it makes the relationship concrete and public, possibly more so than ever before. However, it
can also have negative effects by encouraging lurking, which can lead to distrust or jealousy and,
overall, tends to decrease overall relational satisfaction. It is worth remembering that these
effects are nearly completely dependent on how individuals choose to employ them. One thing is
clear; the topic of relational maintenance on Facebook is nearly as complicated as the dynamics
of the romantic relationships themselves. This study should serve as an impetus for other
64
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TEACHING
EXPERIENCE: Communication Department, University of Illinois at Chicago,
Teaching Assistant, 2008-2010
PROFESSIONAL
MEMBERSHIP: Phi Beta Kappa, Phi Kappa Phi, Lambda Pi Eta
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