ANALYSIS

STRATEGY
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BIL
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SU INNOVATION
Business

RESILIENCE
- Prospectus -
ENGAGEMENT
2023
 SUNWAY UNIVERSITY BUSINESS

Sunway is one of the Top 150

universities in the world
under 50 years old

Contents As one of Malaysia’s leading and internationally

recognised private universities, Sunway
University is positioned amongst top
universities in the world by QS World University
Rankings. Sunway University is ranked #601-
1  Introduction 650 in the QS World University Rankings 2023
and is the #1 non-government linked private
2  Distinctive Sunway Experience university in Malaysia in the Times Higher
Education World University Rankings 2023.
4  Our Academic Leaders Sunway University has been awarded #1 in
Graduate Employability among all universities
5  Entry Requirements in Malaysia by Talentbank Group through the
National Graduate Employability Index.
6  BSc (Hons) in Accounting & Finance
The University emerged as an Overall 5 Star
8  Bachelor of Business Analytics (Hons) rated (Excellent) institution in the QS Stars
University Ratings, as well as Five-Star
ratings for the individual categories: teaching,
9  BSc (Hons) Business Management facilities, employability, social responsibility,
inclusiveness, academic development and
10  BSc (Hons) Business Studies internationalisation.
Introduction
Sunway Business School is a leading business school in the ASEAN
region that has earned business accreditation from the global
accrediting body for business schools, the Association to Advance
Collegiate Schools of Business (AACSB). Sunway University is the
first Non-government Linked Private University in Malaysia to
obtain this prestigious accreditation. Students will be equipped
with cutting-edge skills that are necessary for tomorrow’s dynamic
environment as well as have exposure to best business practices.
An education in business provides students with the fundamentals,
theories and processes for a greater understanding of the
principles in business.
Our programmes prepare you for various roles in businesses such
as accounting, economics, finance, marketing, entrepreneurship,
management and business analytics.

11  BA (Hons) Entrepreneurship Collaborating with world class partners -

Lancaster University and Le Cordon Bleu
International, Sunway University offers premier
12  Bachelor (Hons) in Finance education with international repute. The
University also partners University of Oxford, Validated by:
13  BSc (Hons) Financial Analysis University of Cambridge, Harvard University,
Massachusetts Institute of Technology and
14  BSc (Hons) Financial Economics University of California, Berkeley.

15  BSc (Hons) Global Supply Chain Management

16  BSc (Hons) in International Business
17  BSc (Hons) Marketing
18  Bringing you further

11 th
20  Where are our graduates now? * P rogrammes offered at the
Sunway Business School are
validated by Lancaster University.
Upon successful completion of
the programme, graduates are
Ranked 11th in the UK awarded 2 certificates; one from
CONTACT: (The Complete
University Guide 2023)
Sunway University and another
from Lancaster University.
SUNWAY UNIVERSITY DU025 (B)
Owned and governed by the Jeffrey Cheah Foundation
Registration no : 200701042913 (800946-T)

No. 5, Jalan Universiti, Bandar Sunway, 47500 Selangor Darul Ehsan, Malaysia. RECOGNITION BY:
university.sunway.edu.my
info@sunway.edu.my
+6 (03) 7491 8622

SunwayUniversity @SunwayU

This brochure is valid for our 2023 intakes. All information is correct at the time of printing (January 2023).
Copyright Notice: The content of this brochure shall not be reproduced in any form nor distributed in part or in its entirety,
without prior written permission from the University.

1
 SUNWAY UNIVERSITY BUSINESS

Strong industry linkages

Robust Producing highly adaptive &
Distinctive 3M Study Trip
entrepreneur employable graduates
Sunway development Sunway Career Services organises
on-going career fairs and webinars. There
It offers a comprehensive overview of
resume writing, presentation skills and job

Experience ecosystem are also many other career-oriented

events such as internship fairs and Career
Readiness Programme.
placement along with workshops where
students will be exposed to interviewing
scenarios, networking and business
iLabs Makerspace etiquette.
At the Business School, Student Professional
 Accredited by AACSB Pos Malaysia Global Supply Chain Management Development Programme is carried out The programme focuses on three key areas:
Study Trip to introduce current students to essential Experiential Learning
 All programmes validated by Lancaster University personal and professional skills that are Industry & career awareness, knowledge,
 aximum exemptions for the BSc (Hons) in Accounting & Finance
M necessary to compete for internship and skills and attitude.
degree full-time jobs. This programme will help
business school students to develop a Leadership Development
 anagement degrees that are validated by Chartered Management
M A unique, not-for-profit concept where balanced portfolio of academic, career Leadership and personal development.
Institute (CMI) Sunway University, Sunway Group, and readiness and leadership skills to place
Sunway Ventures (Sunway’s in-house venture them on the path to professional success.
 ctive participation of a high level Industry Advisory Board
A capital arm) work closely together in a Communication Skills
Professional interactions with confidence.
 tudents pursuing three finance degrees, on completing a year-2
S collaborative space to stimulate market-
subject (Financial Planning) will earn exemptions from 2 subjects driven innovations. The university community
and permitted to carry the ‘associate member’ title as Registered Schlumberger - Student Engagement can explore their interests, create ideas and
Financial Planner of the Malaysian Financial Planning Council. develop prototypes, testing functionality
and effects of their creations and providing
market insights.
Sunway University is ranked in the Top

2 %
of universities in the world
in the discipline area of
“Business and
Management Studies”
#CampusWithAConscience is an underlying principle that embraces
everything you will experience during your time at Sunway Education
Group. This is the fundamental spirit at the heart Sunway Campus
Life as we educate, encourage, and engage all aspects of our diverse
community to adopt a lifestyle and lifestyle habits that truly reflect
a society determined to create a better living environment for this
generation and generations to come.
This # campaign aims to encourage conscientious efforts of the Sunway
campus community in areas such as...
1. The goals of the UN SDGs;
2. Acceptance and tolerance towards each community member
of the campus and the wider national and global community;
3. Inclusiveness of all and unity with all;
4. Well-being, both physical and mental;
5. Doing things right for society.
Join our journey as we seek to create a better environment for all,
starting with you.
Berkeley Method of Entrepreneurship
Industry Advisory Board (IAB) Engagement with
Bootcamp
students Led by the top faculties of UC Berkeley,
the Berkeley Method of Entrepreneurship ‘Employment Networking Skills’ ‘Financial Literacy’
Bootcamp offers a one-of-a-kind, immersive Khairil Azrul Azizan Michelle Lee Wei Li
learning experience for new venture creation. Senior Recruitment & Employer Branding Licensed Financial Planner
#MostHappeningCampus is a vibrant concept to promote a positive AmpsTek
sense of inclusiveness whilst also generating a genuine feeling of
community spirit. This # campaign has been successful in developing
positive energy, togetherness and working as a team towards a
common goal. It encompasses all the energy of Sunway life and Alignment with industry
supports student activities that happen on our campus.
Industry Advisory
May it be iconic events hosted on campus, unique student activities,
academic presentations, or even visits by global personalities that
Board (IAB)
inspire us, #MostHappeningCampus expresses our feeling of IAB members are business leaders from a
positive energy and encourages all our community to work together variety of industries who contribute their
and develop personal attributes and qualities that will support their experience & expertise to developing and
academic achievements at Sunway. supporting the business school in Sunway
University. They ensure our programmes and ‘Career Talk by Kinetik Hiring – First Steps ‘Strategies for Winning Jobs in a New Normal’
The most happening part of our campus is YOU. curricula are in line with developments and
– Building a Career in the Digital Landscape’
Teresa Ong
Sam Baxendale Co-Founder, Omnergy Consulting
new directions in the business world.
Co-Founder, KINETIK Career Transition Specialisation Coach
Clinical Hypnotherapist and Trainer

RECOGNITION BY
PROFESSIONAL
BODIES:

2 3
 SUNWAY UNIVERSITY BUSINESS

ENTRY REQUIREMENTS
Entry Specific English
Programme
RequirementS Requirements Requirements

Our Academic BSc (Hons) in STPM Average C+ or CGPA 2.33 (Minimum 2 principals)

Leaders
Accounting &
A-Level M
 inimum 14 points (Minimum Grade D in at
Finance
least 2 subjects)
Australian Matriculation ATAR 60
Canadian International Matriculation Programme 60% IELTS or equivalent 6.0

79% 11%
Sunway Business School helps Bachelor (Hons)
MUFY 60% MUET Band 4
transform students into business in Finance
Sunway Foundation in Arts CGPA 2.50 SPM English B3 or B+
leaders in a variety of ways. We
first transform students through Sunway Foundation in Science & Technology CGPA 2.50 Credit in UEC English B4
engagement with our excellent UEC Maximum 25 points from 5 subjects (all Grade Bs) Mathematics O-Level English (1119)
academic staff — talented BSc (Hons) at SPM or Credit
of the academic staff of them are currently pursuing instructors who are academically Financial Analysis
IB Diploma Completed with minimum 27 points Pre-University
(excluding bonus points) Sunway Intensive
are PhD holders their doctorate degrees and professionally qualified to or its equivalent
English Programme
teach critical business concepts Sunway Diploma CGPA 2.50 or equivalent
(IEP) Pass Level 4 with
within a world-class curriculum. Other qualifications minimum 65%
BSc (Hons) Any other equivalent qualifications. Applicants with no
Financial standard qualification will be considered on a case-to- ESL / English
Economics case basis Satisfactory level in Pre-
University programmes,
where the medium of
Bachelor of instruction is English.
Business Analytics
(Hons) Note
STPM Average C or CGPA 2.00 (minimum 2 principals) Additional
BSc (Hons) requirements for
Business A-Level Minimum 12 points (Minimum Grade D in at
Management least 2 subjects) BSc (Hons) in
Australian Matriculation ATAR 55 Accounting & Finance:
For Malaysian students
BA (Hons) Canadian International Matriculation Programme 55%
Entrepreneurship
entering using an
MUFY 55% entry qualification
Sunway Foundation in Arts CGPA 2.00 whereby the medium
BSc (Hons) in of instruction is not in
International Sunway Foundation in Science & Technology CGPA 2.00 Pass in
English, MQA requires
Business UEC Maximum 28 points from 5 subjects (all Grade Bs) Mathematics
the student to possess
at SPM or
IB Diploma Completed with minimum 24 points a MUET or international
BSc (Hons) Global Pre-University
Supply Chain (excluding bonus points) English proficiency
or its equivalent
Management Sunway Diploma CGPA 2.00 or equivalent qualification in order
to register for the
Other qualifications Accounting programme.
BSc (Hons) Any other equivalent qualifications. Applicants with
Business Studies no standard qualification will be considered on a
case-to-case basis

BSc (Hons)
Marketing

Note: For A-Level points calculation

A = 10 points B = 8 points C = 6 points D = 4 points E = 2 points

Intakes DURATION
JANUARY • APRIL • SEPTEMBER 3 YEARS

4 5
 SUNWAY UNIVERSITY BUSINESS

BSc (Hons) in Distinctive Sunway Experience

Accounting
and Finance
Programme introduction
Our BSc (Hons) in Accounting and
Finance programme prepares you
for an extensive range of careers
in Professional Accounting,
Corporate Accounting and
Management, and an extensive
range of careers in Finance and
Banking. It provides you with an
in-depth understanding of how
accounting and finance fits into
the broader context of business
and management.
You will be equipped with
critical thinking, analytical as
well as problem-solving skills
needed to succeed in today’s
dynamic and ever-evolving
business world. The emphasis
of our degree is on work-based
learning facilitated by our team
of attentive, experienced and
qualified teaching faculty. This
programme is also industry-
relevant and recognised by
renowned global professional
bodies with key areas of
focus comprising corporate
reporting, financial control,
audit engagement, treasury,
performance management,
regulatory compliance and
professional ethics.
Validated by:
Gain professional accounting qualifications faster with our accelerated pathways:
ICAEW-SU Exclusive Pathway
 Exemptions:
- All 6 Certificate level papers
- 2 Professional level papers
P apers to be undertaken after
completion of degree:
- 4 Professional level papers
- 3 Advanced level papers
ACCA Accelerate Programme
E xemptions:
- All 9 Fundamental level papers
 Papers to be undertaken after
completion of degree:
- 4 Professional level papers
CIMA Advanced Route
 Exemptions:
- All 4 Certificate level papers
- 3 Operational level papers
- 1 case study (Operational level)
 Papers to be undertaken after
completion of degree:
- 3 Management level papers
- 3 Strategic level papers
- 2 case studies (1 Management
level + 1 Strategic level)
CPA Australia Special Arrangement
 Exemptions:
- All 6 Foundation level papers
 Papers to be undertaken after
completion of degree:
- 6 Professional level papers
MICPA + CAANZ Pathway
 Exemptions:
- All 4 Professional stage modules
 Papers to be undertaken after
completion of degree:
- 6 Core modules
- 1 Elective module
- 1 Integrated Chartered Accounting
Practice (ICAP)
The Chartered Tax Institute of
Malaysia (CTIM) Pathway
 Exemptions:
- All 4 Intermediate level papers
- 2 Final level papers
 Papers to be undertaken after
completion of degree:
- 2 papers
Programme Structure - Subjects
Year 1
 Principles of Financial Accounting
 Business Statistics
 Introductory Economics
 Principles & Practice of
Management
 Principles of Business Finance
 Business Computing
 Business Law
 English for Business
 Cost Accounting
Year 2
 Financial Accounting
 Management Accounting
 Financial Management
 Principles of Auditing
 Malaysian Taxation System
 Company Law
 Financial Institutions & Markets
 Communication Skills
 Internship 1
Additional MOHE compulsory
GENERAL STUDIES subjects
Year 3
For Local students:
 Corporate Reporting
 Investment Management
 Appreciation of Ethics and Civilisation
 Philosophy and Current Issues
 Business Ethics & Social  Community Project
Responsibilities  Bahasa Kebangsaan A (applicable to
 International Financial Management students who did not sit for SPM or
 Corporate Finance did not obtain a Credit in SPM Bahasa
 Strategic Management Melayu)
 Leadership
 Personal Financial Planning For International students:
 Internship 2  Malay Language for Communication 2
 Appreciation of Ethics and Civilisation
Electives (choose 3)  Community Project
Professional Accounting Electives
 Advanced Taxation
 Advanced Audit & Assurance
Analytics & Entrepreneurship Electives
 Operations Management
 Entrepreneurship
 Accounting Analytics
 Accounting Information System

Career PROSPECTS

• Chief financial officer

• Corporate treasurer
• Financial controller
• Internal & external auditor
• Investment banker
• Management consultant

JPT/BPP(U)(R3/344/6/0047/A7818)06/27

6 7

Bachelor
of Business
Analytics
(Honours)
Programme introduction
The Bachelor of Business
Analytics (Honours) provides
students with the knowledge
and applied skills in Big Data
processing to effectively deal
with the rapidly emerging field of
Business Analytics.
Using business analytics tools
and techniques, students will be
able to develop critical thinking
and analytical skills to process
Big Data for problem solving
and decision making. This
programme equips students
with the ability to transform
data into powerful and predictive
insights to respond to the
global Big Data Revolution. The
programme is well-balanced
and comprehensive by offering
various subjects in IT and
business analytics in addition
to a full range of business core
subjects.
Validated by:
Career PROSPECTS
• Business analyst
• Sports analyst
• HR analyst
• Social media analyst
• Marketing analyst
• Information systems analyst
• Finance analyst
• Customer service analyst
• Accounting analyst
• Business consultant
8 9
SUNWAY UNIVERSITY
Distinctive Sunway Experience
As smart technologies become integral in our lives and across most, if not
all, industries, the need for talents in the field of data science and artificial
intelligence is projected to grow rapidly. This programme integrates real-world
business analytics projects and incorporates 3 essential domains: business
analytics, information technology, and general business administration, which
are demanded by the industry.
Programme Structure - Subjects
Year 1
Year 1
 Accounting for Decision Making
 Economics for Business
P  rinciples and Practice of
Management
E  nglish for Business
 Business Statistics
 Business Law
 I ntroduction to Business Finance
P  rinciples of Marketing
B  usiness Analytics and Information
Technology
Year 2
 Operations Management
A  ccounting Information Systems
B  usiness Database Systems
Q  uantitative Methods for Business
 Communication Skills
E  nterprise Resources Planning
H  uman Resource Management
B  usiness Data Mining
Electives (choose 1)
 Marketing Analytics
H  uman Resource Analytics
JPT/BPP(U)(N/345/6/1099/PA11422)04/24
Year 3
B  usiness Ethics and Social
Responsibilities
B  ig Data Analytics and Visualisation
in Business
W  eb and Social Media Analytics
M  anagement Information Systems
 Business Information Systems
Development
W  eb Design and Development
 Capstone Project
 Strategic Management
 Internship
Electives (choose 1)
 Accounting Analytics
 Finance Analytics
Additional MOHE compulsory
GENERAL STUDIES subjects
For Local students:
 Appreciation of Ethics and Civilisation
P  hilosophy and Current Issues
 Community Project
B  ahasa Kebangsaan A (applicable to
students who did not sit for SPM or
did not obtain a Credit in SPM Bahasa
Melayu)
For International students:
M  alay Language for Communication 2
A  ppreciation of Ethics and Civilisation
 Community Project
BSc (Hons)
Business
Management
Programme introduction
The BSc (Hons) Business
Management programme
provides students with a broad
and in-depth knowledge on
business management with
flexible skills and competencies
to work for any organisation
or even to establish your own
business in the future.
The programme encourages
students to explore business
in the context of operations,
management and the evaluation
of critical business information.
Students will use the tools and
techniques of management to
analyse, evaluate, and make
informed decisions; all of
which play an important role
in ensuring employability and
profitability in a variety of
local or global businesses.
Validated by:
Career PROSPECTS
• 
Business consultant
• Management consultant
• Innovation manager
• Operation/project manager
• Strategic planner
BUSINESS
Distinctive Sunway Experience
This degree is validated also by Chartered Management Institute and upon
the successful completion of the programme, graduates will receive a Level 5
Diploma Professional Qualification in Management and Leadership.
Programme Structure - Subjects
Year 1 Year 1
 Accounting for Decision Making
 Business Statistics
 Economics for Business
 Principles of Marketing
 Principles & Practice of
Management
 Principles of Business Finance
 Business Computing
 Business Law
 English for Business
Year 2
 Managerial Economics
 Operations Management
 Company Law
 Scientific Ideas & Innovation
 Human Resource Management
 International Business
 Research Methods
 Communication Skills
Year 3
 Business Research Design
 Business Research Execution
 Business Ethics & Social
Responsibilities
 Strategic Management
 Entrepreneurship
 Managing Change
 Leadership
 Internship
JPT/BPP(U)(R/345/6/1003/FA8455)12/26
Electives
(choose 1 in Year 2 and 2 in Year 3)
 E-Commerce
 International Economics
 Financial Management
 Technology Management
 Project Management
 Contemporary Regional Issues
 Product Development &
Commercialisation
 Web Fundamentals
 Marketing Management
 Knowledge Management
 E-Business Security
 Customer Relationship Management
Additional MOHE compulsory
GENERAL STUDIES subjects
For Local students:
 Appreciation of Ethics and Civilisation
 Philosophy and Current Issues
 Community Project
 Bahasa Kebangsaan A (applicable to
students who did not sit for SPM or
did not obtain a Credit in SPM Bahasa
Melayu)
For International students:
 Malay Language for Communication 2
 Appreciation of Ethics and Civilisation
 Community Project

BSc (Hons)
Business
Studies
Programme introduction
The BSc (Hons) Business
Studies provides students with
a thorough understanding of
customers, their preferences and
behaviour that make an impact in
the business world.
Using real and simulated
scenarios, you will be exposed
to the challenges and decision-
making situations faced by
all types of businesses. This
programme also equips students
with strong theoretical and
analytical knowledge as well
as the critical thinking skills
to respond to the demands of
a dynamic global economy.
Throughout this programme,
students will explore practical
measures and strategic planning
skills required to create value
for both businesses and the
customer.
Validated by:
Career PROSPECTS
•B  uyer, industrial/retail
manager
• Distribution/logistics
manager
• Event coordinator/organiser
• Trade representative
10
SUNWAY UNIVERSITY BUSINESS
Distinctive Sunway Experience
The programme is catered to those who wish to join the business profession
BA (Hons) Distinctive Sunway Experience
The programme works closely with Sunway iLabs, a unique, not-for-profit
armed with marketing knowledge and related skills. It is designed to
encourage students’ active participation, with an emphasis on the robust
Entrepreneurship concept where Sunway University, Sunway Group, and Sunway Ventures
(Sunway’s in-house venture capital arm) come together in a collaborative
business & marketing curriculum, and internship preparations. space to stimulate market-driven innovations. The collaborations with Sunway
iLabs offer unique opportunities for the students to learn entrepreneurship
Beyond teaching credentials, the academics within the institution’s marketing by experiencing it first-hand. Through Sunway iLabs, the programme
department are also distinguished members of ACR, AMA, AMS, AIB, AOM, Programme introduction also has direct access to the courses and workshops offered by renowned
Chartered Marketer, Chartered Statistician, Market Research Association and Entrepreneurs don’t follow a Berkeley Method of Entrepreneurship by UC Berkeley (Sutardja Center for
other esteemed academic associations. Through their networks, coupled with career path - they make their own. Entrepreneurship & Technology), one of the best universities in the world for
opportunities for intelligence sharing by industry experts, our students benefit Drive and determination are key entrepreneurship education. Berkeley Method of Entrepreneurship focuses on
from this knowledge transfer between educators and students. qualities that make a successful inductive learning and journey-based approach to entrepreneurship education.
entrepreneur and we provide
the resources and directions to This degree is validated also by Chartered Management
Programme Structure - Subjects Stream 1 - E-Commerce transform your goals into reality. Institute and upon the successful completion of the
 Marketing Analytics programme, graduates will receive a Level 5 Certificate
Year 1  Digital Economy The BA (Hons) Entrepreneurship Professional Qualification in Management and
 Retail Marketing programme focuses on in-depth Leadership.
 Business Statistics  Database Fundamentals knowledge of entrepreneurship
P rinciples and Practice of  Programming Principles through business planning,
Management financing, marketing, management, Programme Structure - Electives
 Principles of Marketing Stream 2 - Services Marketing information technology and Subjects (choose 1 in Year 2 and 2 in Year 3)
 Business Law  Services Marketing consulting. You will have Opportunity to explore latest trends
 English for Business  Sustainable & Social Marketing continuous opportunities to Year 1 in Entrepreneurship, including
Year 1
 Accounting for Decision Making  Customer Relationship Management experience the dynamism of an
 Economics for Business  Service Design and Operation entrepreneurial environment and  Accounting for Decision Making  Strategic Marketing:
 Business Computing Management practise entrepreneurial behaviour  Economics for Business - Marketing Management
 Introduction to Business Finance  Quality Management through various speaker series,  P rinciples & Practice of - Consumer Behaviour
pitching and networking sessions Management - Services Marketing
Year 2 Stream 3 - Digital Marketing with real-life entrepreneurs  English for Business - Professional Sales and
 Web Fundamentals throughout your study with the  Business Computing Management
 Operations Management  Digital Economy programme. The entrepreneurial  Business Statistics
 Marketing Management  Digital Marketing mindset will grow in you hence  Business Law  Strategic Business:
 Human Resource Management  Marketing Analytics contributing to your overall  P rinciples of Business Finance - Human Resource Management
 Consumer Behaviour  Customer Relationship Management personal achievement and lifelong  Principles of Marketing - Organisational Behaviour &
 Marketing Research learning.  Principles of Entrepreneurship Culture Management
 Communication Skills Stream 4 - Creative Branding & Innovation
 I ntegrated Marketing Communications  Brand Management Year 2  Data Analytics:
 International Marketing  Product Innovation and - Business Database Systems
 Entrepreneurship Commercialisation  Communication Skills - Business Data Mining
 Scientific Ideas & Innovation  Digital Economy - Marketing Analytics
Year 3  Publicity and Media Writing  Small Business & the SME Sector
 Introduction to Psychology  Operations Management  Computer Sciences:
 Business Research Design  C orporate Entrepreneurship & - Web Fundamentals
 Business Research Execution Additional MOHE compulsory Innovation in a Global Context - Programming Principles
B  usiness Ethics & Social Validated by:
GENERAL STUDIES subjects
Responsibility Year 3 Additional MOHE compulsory
 Leadership For Local students: GENERAL STUDIES subjects
 Internship  Appreciation of Ethics and Civilisation  Franchising
 Project Management  Philosophy and Current Issues  Innovation For Local students:
 Stream Electives (Choose 4)  Community Project  Family Business  Appreciation of Ethics and Civilisation
 Bahasa Kebangsaan A (applicable to  Social Context of  Philosophy and Current Issues
STREAMS 1, 2, 3 and 4 (ELECTIVES) students who did not sit for SPM or did not Career PROSPECTS Entrepreneurship  Community Project
obtain a Credit in SPM Bahasa Melayu)  Leadership  Bahasa Kebangsaan A (applicable to
(i) Choose 1 stream (4 out of 5 subjects  Business Ethics & Social students who did not sit for SPM or
•B  uild your own start-up!
from the chosen stream) or For International students: Responsibility did not obtain a Credit in SPM Bahasa
• Grow and expand your
(ii) Choose any 4 subjects from any  Malay Language for Communication 2  Strategic Management Melayu)
family business!
stream for a general Business Studies  Appreciation of Ethics and Civilisation  New Venture Planning 1
• Work for any business
degree  Community Project  New Venture Planning 2 For International students:
organisation that values
 Internship  Malay Language for Communication 2
creativity, innovation and
entrepreneurial risk taking!  Appreciation of Ethics and Civilisation
 Community Project
JPT/BPP(U)(R3/340/6/0475/A5978)01/25 JPT/BPP(U)(R/340/6/0733/FA8661)03/27
11

Bachelor
(Hons) in
Finance
Programme introduction
The Bachelor (Hons) in Finance
programme aims to train
multi-talented Banking & Finance
graduates by providing strong
grounding in a diverse range of
subjects comprising Accounting,
Banking, Fintech, Investment,
and Quantitative Methods to meet
today’s industry demands. This
also includes specialised training
and skill development in long-
term national priority areas; an
intensive two-semester applied
project in addition to an internship
with securities firms.
With this degree, graduates will
be well-equipped to successfully
kick-start their careers in a range
of organisation both small and
big from ordinary firms (all firms
need finance), conventional banks,
financial institutions to modern
Silicon Valley-type start-ups and
Digital Asset Exchanges, besides
being future-ready to embrace
Industrial Revolution 4.0
Students pursuing three finance
degrees, on completing a year-
2 subject (Financial Planning)
will earn exemptions from 2
subjects and permitted to carry
the ‘associate member’ title as
Registered Financial Planner of
the Malaysian Financial Planning
Council.
Validated by:
Career PROSPECTS
• Investment banker
• Financial analyst
• Market analyst
• Financial consultant
• Startup founder
12
SUNWAY UNIVERSITY
Distinctive Sunway Experience
With the continuously evolving demands of the Financial Services industry,
this programme provides students with opportunities for hands-on training
and experience, particularly in Fintech, Banking, and Analytics to ensure their
career readiness. Students will also be well-prepared to transition into higher-
level professional qualifications such as the Chartered Financial Analyst (CFA)
and the Chartered Banker (CB) offered by the Asian Institute of Chartered
Bankers.
Programme Structure - Subjects
Year 1 Year 1
 Principles of Financial Accounting
 I ntroductory Economics
P  rinciples and Practice of
Management
E  nglish for Business
P  rinciples of Business Finance
B  usiness Statistics
B  usiness Law
P  rinciples of Marketing
B  usiness Computing
Year 2
 Financial Management
F  inancial Institutions & Markets
C  ommunication Skills
Q  uantitative Methods for Data
Mining
O  peration Management
 I slamic Banking, Securities and
Finance
F  inancial Statement Analysis
F  ixed Income Securities and
Options
Year 3
 C orporate Finance
 I nvestment Management
F  inance Project I
B  usiness Ethics and Social
Responsibility
S  trategic Management
 I nternational Financial
Management
 Finance Project II
 Internship
JPT/BPP(U)(N/343/6/0261/PA12200)03/25
BSc (Hons)
Financial
Analysis
Programme introduction
The BSc (Hons) Financial
Analysis programme has been
designed to meet the increasing
demand for quality skills and
expertise in the financial services
industry.
Focusing on the quantitative
Electives (choose 3)*
 Finance Analytics aspects of finance, students
 Development Economics will learn about equities, fixed-
 Banking Law and Regulations incomes and derivatives markets.
 Money, Banking and Bitcoin Students will also explore the
 Financial Planning applications of mathematical
and statistical knowledge in
 S tartup Foundry
the fields of investment and
*subject to availability. Students are asked to enquire with risk management to meet the
the Programme Leader in advance.
dynamic needs of the financial
services industry in general.
Additional MOHE compulsory
GENERAL STUDIES subjects
The solid foundation that we
provide allows students to either
For Local students:
venture directly into a career
 Appreciation of Ethics and Civilisation
in finance and investment or
 Philosophy and Current Issues
to pursue further studies in
 Community Project
quantitative finance.
 Bahasa Kebangsaan A (applicable to
students who did not sit for SPM or
Students pursuing three finance
did not obtain a Credit in SPM Bahasa
degrees, on completing a year-
Melayu)
2 subject (Personal Financial
Planning) will earn exemptions
For International students:
from 2 subjects and permitted
 Malay Language for Communication 2
to carry the ‘associate member’
 Appreciation of Ethics and Civilisation
title as Registered Financial
 Community Project
Planner of the Malaysian
Financial Planning Council.
Validated by:
Career PROSPECTS
• Chief financial officer
• Corporate treasurer
• Financial controller
• Internal & external auditor
• Investment banker
• Management consultant
BUSINESS
Distinctive Sunway Experience
Through this programme, students are prepared for the quantitative aspects of
all three levels of Chartered Financial Analyst (CFA) professional examinations.
A CFA charter is the most recognised professional qualification in the finance
world and this will set you up for a successful career in finance.
Programme Structure - Subjects Electives (choose 5)
 Introduction to Econometrics
Year 1 Year 1  Corporate Finance
 Applied Time- Series Econometrics
 Principles of Financial Accounting
 C orporate Reporting
 Introductory Economics
 Personal Financial Planning
 English for Business
 International Financial
 P rinciples and Practice of
Management
Management  Finance Analytics
 Business Statistics
 Principles of Business Finance Additional MOHE compulsory
 Business Law GENERAL STUDIES subjects
 Principle of Marketing
 Business Computing For Local students:
 Appreciation of Ethics and Civilisation
Year 2  Philosophy and Current Issues
 Community Project
 Financial Economics I
 Bahasa Kebangsaan A (applicable to
 Equity Valuation
students who did not sit for SPM or
 Quantitative Methods for Economics
did not obtain a Credit in SPM Bahasa
and Finance Melayu)
 Financial Management
 Communication Skills
For International students:
 B onds with Embedded Options &
 Malay Language for Communication 2
Structured Securities  Appreciation of Ethics and Civilisation
 Financial Economics II
 Community Project
 Financial Accounting
 Investment Management
Year 3
 Financial Institutions and Markets
 B usiness Ethics & Social
Responsibilities
 Risk Management Applications of
Derivatives
 Internship
 Strategic Management
JPT/BPP(U)(R/343/6/0168/FA4452)03/25
13

BSc (Hons)
Financial
Economics
Programme introduction
The BSc (Hons) Financial
Economics programme
gives you the opportunity
to combine studies in the
areas of economics, financial
mathematics and statistics for
a wider range of careers both
within and outside the financial
services industry.
Students have more flexibility
to move into diverse fields
such as financial planning,
macroeconomic-financial
forecasting, trading, financial-
economic research as well as
risk and asset management in
banking. Ultimately, financial
analysts are often proven to be
the backbone of the financial
services industry.
Students pursuing three finance
degrees, on completing a year-
2 subject (Personal Financial
Planning) will earn exemptions
from 2 subjects and permitted
to carry the ‘associate member’
title as Registered Financial
Planner of the Malaysian
Financial Planning Council.
Validated by:
Career PROSPECTS
• Chief financial officer
• Corporate treasurer
• Financial controller
• Investment banker
14
SUNWAY UNIVERSITY
Distinctive Sunway Experience
To remain competitive in an increasingly complex financial ecosystem, this
programme also incorporates topics in the Certified Financial Planner (CFP),
Registered Financial Planner (RFP) and Securities Commission Licensing
Examination modules to prepare students for these certifications. Some
students are even recommended to take an additional examination in order to
obtain a Certified Financial Analyst (CFA) status.
Programme Structure - Subjects
Year 1 Year 1
 Principles of Financial Accounting
 Introductory Economics
P  rinciples and Practice of
Management
 English for Business
 Principles of Business Finance
 Business Statistics
 Business Law
 Principles of Marketing
 Mathematics for Economics
 Business Computing
Year 2
 Quantitative Methods for Economics
and Finance
M  icroeconomics
M  acroeconomics
F  inancial Management
C  ommunication Skills
M  anagerial Economics
F  inancial Economics I
P  ortfolio Management
M  alaysian Taxation System
Year 3
 International Economics
 I ntroduction to Econometrics
B  usiness Ethics & Social
Responsibility
 Strategic Management
 Elective 1
 Applied Time-Series Econometrics
 Elective 2
 Elective 3
 Internship
JPT/BPP(U)(R/343/6/0167/FA4451)03/25
Elective 1 (choose 1)
 Financial Institutions & Markets
 Bonds with Embedded Options and
Structured Securities
 Community Project
Elective 2 (choose 1)
 Financial Planning
 Corporate Finance
Elective 3 (choose 1)
 Financial Economics II
 Life Insurance & Takaful
 International Financial Management
Additional MOHE compulsory
GENERAL STUDIES subjects
For Local students:
 Appreciation of Ethics and Civilisation
 Philosophy and Current Issues
 Community Project
 Bahasa Kebangsaan A (applicable to
students who did not sit for SPM or
did not obtain a Credit in SPM Bahasa
Melayu)
For International students:
 Malay Language for Communication 2
 Appreciation of Ethics and Civilisation
 Community Project
BUSINESS
BSc (Hons) Distinctive Sunway Experience
This degree is validated also by Chartered Management Institute and upon
Global the successful completion of the programme, graduates will receive a Level 5
Diploma Professional Qualification in Management and Leadership
Supply Chain
Management
Programme introduction
The BSc (Hons) Global Supply
Chain Management programme Programme Structure - Subjects
aims to meet the increasing
demands for professionals in this Year 1 Year 1 Year 3
field. Students will be equipped
 Accounting for Decision Making  B usiness Ethics & Social
with the knowledge, skills and
 Economics for Business Responsibilities
abilities to manage supply chain
 P rinciples & Practice of  Final Year Project 1
networks to greater operational
Management  Strategic Management
efficiency.
 English for Business  Global Logistics Management
 B usiness Statistics  P roject Management
Supply chain professionals see
 B usiness Law  Global Procurement Management
the big picture and understand
 P rinciples of Business Finance  Final Year Project 2
how finances, people,
 P rinciples of Marketing  Internship
information, processes, product,
 B usiness Computing
and technology interact within
Electives (choose 2)
the business ecosystem. You
Year 2  International Human Resource
will study core elements of
Management
the supply chain in the global
 Operations Management  Maritime Logistics
business environment, such
 Human Resource Management  Freight Transportation
as in procurement strategies,
 Organisational Behaviour &
inventory control, logistics
Cultural Management
operations, distribution practices
 Quality Management Additional MOHE compulsory
and sustainability; and how these
 C ommunication Skills GENERAL STUDIES subjects
elements interact to create value
 Supply Chain Management
for your organisation.
 International Business For Local students:
 Inventory Management  Appreciation of Ethics and Civilisation
In addition, regular industrial
 Philosophy and Current Issues
field trips and/or talk series will
Electives (choose 1)  Community Project
be conducted every semester
 Green Supply Chain Management  Bahasa Kebangsaan A (applicable to
focusing on practical experiences
 E-Commerce students who did not sit for SPM or
for specific supply chain
did not obtain a Credit in SPM Bahasa
subjects.
Melayu)
For International students:
 Malay Language for Communication 2
Validated by:  Appreciation of Ethics and Civilisation
 Community Project
Career PROSPECTS
• Enterprise resource planner
• International logistics
manager
• Inventory specialist
• Strategic planner
• Supply chain consultant
JPT/BPP(U)(R/345/6/1003/FA8455)12/26
15

BSc (Hons) IN
International
Business
Programme introduction
The BSc (Hons) in International
Business programme equips
students with essential
knowledge in the area of
international business.
Businesses today cannot remain
domestic for two main reasons.
First, your competitors come
from around the world. Whether
you are a watch maker, a
restaurant owner, or a retailer,
you will find global companies
who are your competitors at
your doorstep. Second, your
consumers compare you with
global options and standards.
To survive and thrive, you need
a better understanding of
international business.
This programme provides an
opportunity for students to learn
how business organisations
operate in an international
business environment, gain an
understanding of development
and implementation of
international strategies, and
to deal with managerial issues
related to cross-border business.
Our curriculum covers global and
contemporary issues affecting
the ever-changing business
environment.
Validated by:
Career PROSPECTS
• Business
 consultant
• H uman resource consultant
for multinational companies
• Import/export manager
• International trade
manager
16
SUNWAY UNIVERSITY
Distinctive Sunway Experience
This degree is validated also by Chartered Management Institute and upon
the successful completion of the programme, graduates will receive a Level 5
Diploma Professional Qualification in Management and Leadership
Programme Structure - Subjects
Year 1 Year 1
 Accounting for Decision Making
E  conomics for Business
 Principles
 & Practice of
Management
E  nglish for Business
 Business Statistics
 Business Law
 I ntroduction to Business Finance
P  rinciples of Marketing
 Business Computing
Year 2
 Marketing Management
O  rganisational Behaviour & Cultural
Management
 International Business
 Communication Skills
 Research Method
H  uman Resource Management
 Operations Management
 International Economics
Electives (choose 1)
 I nternational Marketing
S  upply Chain Management
P  roduct Innovation and
Commercialisation
JPT/BPP(U)(R/345/6/1027/FA8456)03/27
Year 3
 International Business Law
 Strategic Management
 Final Year Project 1
 Business Ethics & Social
Responsibilities
 Managing Change
 International Human Resource
Management
 Final Year Project 2
 Internship
Electives (choose 2)
 Digital Economy
 Digital Marketing
 Project Management
 Global Logistics Management
 Entrepreneurship
Additional MOHE compulsory
GENERAL STUDIES subjects
For Local students:
 Appreciation of Ethics and Civilisation
 Philosophy and Current Issues
 Community Project
 Bahasa Kebangsaan A (applicable to
students who did not sit for SPM or
did not obtain a Credit in SPM Bahasa
Melayu)
For International students:
 Malay Language for Communication 2
 Appreciation of Ethics and Civilisation
 Community Project
BSc (Hons)
Marketing
Programme introduction
The BSc (Hons) Marketing
programme aims to produce
marketing maestros and
business leaders who exhibit
highly ethical and socially
responsible behaviour within the
workplace.
Graduates can expect continuous
learning while developing
competencies in problem-solving
and decision-making strategies.
The programme is designed
based on market needs that
are assessed through trend
analyses, student surveys and
market research to develop
analysing and planning skills to
resolve various marketing and
business-related issues. You will
get the necessary intellectual
underpinning for the theoretical
component while also gaining
practical marketing experience
within various business
institutions. Additionally,
students will be provided with
a broad-based education as
this philosophy is a crucial
characteristic in future leaders
of the industry.
Validated by:
Career PROSPECTS
•A  dvertising and promotions
specialist
• B rand manager/advisor
• C ustomer relationship
associate/manager
• Retail expert
BUSINESS
Distinctive Sunway Experience
Featuring a robust and in-trend marketing curriculum, this degree provides
the theoretical knowledge, practical, analytical and critical thinking skills
to respond to the demands of global change and challenges. Marketing
department’s faculty members are outstanding international researchers who
publish regularly in internationally ranked journals and present at major global
conferences such as AMA, AMS, AIB, AOM, ACR, ANZMAC and more. Students
gain exposure from interaction with industry experts via simulated business
challenges, industry-collaborated field work, and professional development
training series such as internships, field trips or competitions.
Programme Structure - Subjects
Year 1 Year 1 Year 3
 Accounting for Decision Making  Business Research Design
 Business Statistics
 Business to Business Marketing
 Introductory Economics  Business Research Execution
 English for Business
 Marketing Planning & Execution
 P rinciples & Practice of  International Marketing
Management
 Services Marketing
 Business Law  Strategic Marketing
 P rinciples of Marketing
 Business Ethics & Social
 P rinciples of Business Finance Responsibility
 Internship
Year 2
Electives (choose 2)
 Consumer Behaviour  Entrepreneurship
 Integrated Marketing
 Sustainable & Social Marketing
Communication  P roduct Innovation &
 Marketing Management
Commercialisation
 Relationship Marketing  Retail Marketing
 Marketing Channels
 Digital Marketing
 Marketing Research
Additional MOHE compulsory
 C ommunication Skills GENERAL STUDIES subjects
Electives (choose 1) For Local students:
 P rofessional Sales Management
 Appreciation of Ethics and Civilisation
 P ublicity & Media Writing  Philosophy and Current Issues
 Brand Management
 Community Project
 Marketing Analytics  Bahasa Kebangsaan A (applicable to
students who did not sit for SPM or
did not obtain a Credit in SPM Bahasa
Melayu)
For International students:
 Malay Language for Communication 2
 Appreciation of Ethics and Civilisation
 Community Project
JPT/BPP(U)(R/342/6/0124/FA4630)11/24
17
 SUNWAY UNIVERSITY BUSINESS

Bringing
you further Mobility & Study Abroad:
Sunway University students can choose several different study options, depending on their programme and their
Internship Companies & individual preferences and financial situation. Our students are given opportunities to spend time abroad as part
of their studies via the following programmes.
Companies our graduates went to
Accountancy •  Khazanah Research FMCG Media Programme Mobility Options*
• Baker Tilly Malaysia Institute • Coca-Cola Malaysia • JinnyboyTV Talents
• BDO Malaysia • Prudential Malaysia Berhad • Fraser & Neave • Nielsen Malaysia
Lancaster University London School Korean University University
• Crowe Malaysia • Boston Consulting Group •  Mondelez Malaysia Sales
of Economics Summer/ of California, of
• Deloitte Malaysia Sdn Bhd Pharmaceutical
Summer Study 1+2 (LSE) Winter Berkeley East
• Ernst & Young Consumer Products • Nestle (Malaysia) • B. Braun Medical Supplies
• KPMG Malaysia & Services • URC Snacks (M) Sdn Bhd Sdn Bhd programme abroad articulation Summer School programme Startup semester Anglia
• PwC Malaysia • Procter & Gamble • Zuellig Pharma
•  Russell Bedford Malaysia • Unilever Health Care Transfer
Sdn Bhd • Vinda Malaysia • BP Healthcare Property Duration 3 weeks 1 semester 2 years 3 weeks 2 weeks 1 semester Programme
• RSM Malaysia • Pfizer Malaysia • Ecoworld (2 years)
• SJ Grant Thornton Cosmetics & Bodycare • Gamuda Land
BSc (Hons) in
• UHY Malaysia • Alliance Cosmetics Hospitality • Sime Darby
• W.L. Chong & Associates Sdn Bhd • Hilton Hotel • SP Setia
Accounting &     
Finance
•  William C. H. Tan & • Amorepacific Malaysia •  Intercontinental Kuala • Tropicana Corporation Bhd
Associates - skincare Lumpur BACHELOR OF
• L’Oréal Retail BUSINESS ANALYTICS     
Automotive • Shiseido Malaysia Industrial Machinery • Christy Ng Sdn Bhd (HONS)
• Ingress Auto (BMW) - haircare • General Electric • Habib Jewels Sdn Bhd
• Isetan Retail BSC (HONS)
Aviation E-commerce Industrial Product & Service •  PUMA Sports Goods BUSINESS     
• Air Asia •  Shopee Mobile Malaysia • Sunway Group Sdn Bhd MANAGEMENT
Sdn Bhd •  Vin Florist & Gifts Sdn Bhd
Banking • Zalora Malaysia Investment BSC (HONS)
• AmBank (M) Berhad • Affin Hwang Asset Telecommunications & Media BUSINESS STUDIES     
• Hong Leong Bank Berhad E-services Management Bhd • Digi.Com Berhad
• HSBC • GRAB Malaysia • Kenanga Investors Bhd • Flexiroam Malaysia
• Maybank • OSK Holdings Berhad •  Huawei Technologies (M) BA (Hons)
• OCBC Bank Malaysia Education Sdn Bhd Entrepreneurship      
• Public Bank Berhad •S
 unway Education Group Logistics & Forwarding • Telekom Malaysia
• DHL Malaysia • Time dotcom Bhd
Bachelor (Hons)
Chemicals Entertainment • Expeditors
in Finance     
• Jotun •  Genting Berhad • Maersk Malaysia
• Golden Screen Cinemas
Computer hardware, Manufacturing BSC (HONS)
Computer software & IT Finance Shared Service • Top Glove Malaysia FINANCIAL    
• Hewlett Packard • AIA Shared Services ANALYSIS
•  Hitachi Sunway Information Sdn Bhd
BSC (HONS)
Systems Sdn Bhd • IBM Malaysia
• Dell • Sime Darby Global Services
Sunway University FINANCIAL     
awarded #1 in ECONOMICS
• IBM Sdn Bhd
• Locus-T • Tricor Services Sdn Bhd Graduate Employability
BSc (Hons)

Consultancy
Global Supply     
Chain Management
•  Accenture
• Great Eastern Assurance BSC (HONS) IN
• Great Eastern Life INTERNATIONAL     
Assurance (Malaysia) BUSINESS
Berhad
•  Hong Leong Assurance BSC (HONS)
MARKETING     
*Subject to meeting requirements.

18 19
 SUNWAY UNIVERSITY BUSINESS

HO TSU SIN TAY ZHEN RUI CHIN JIE EN MOHAMMAD AMMAR

BSC (HONS) BA (HONS) BSC (HONS) BSC (HONS)
Where are our graduates now? BUSINESS MANAGEMENT ENTREPRENEURSHIP BUSINESS MANAGEMENT BUSINESS MANAGEMENT

Company: Company: Company: Company:

The Estée Lauder Mondelēz International HAPPY 2U Cognitive
Companies Inc. (Specialist tech
Role: Role: recruitment agency)
Role: EDGE Star Director
Ecommerce Manager (Commercial Graduate Role:
Trainee) Co-Founder &
Managing Partner

JULIAN LEE ZU YAO STEVEN TEE MIN MIN CHAN HUEI HUEI
BSC (HONS) CHANG KAH CHUN BSC (HONS) BSC (HONS)
BUSINESS STUDIES BSC (HONS) IN FINANCIAL ECONOMICS MARKETING
ACCOUNTING & FINANCE
Company: Company: Company:
AirAsia Company: OCBC Bank PUMA Group
Deloitte Consulting (Malaysia) Bhd
Role: SEA Role:
Manager, CRM Growth Role: Assistant Key Account
Role: Data Analyst Manager
Management
Consultant

NG SHENG YUAN NG SWEE LYNN CHEE CHENG YI FARIS FIDA

BSC (HONS) IN BSC (HONS) BSC (HONS) MARKETING MOHAMMAD
ACCOUNTING & FINANCE BUSINESS STUDIES BSC (HONS) IN
Company: ACCOUNTING & FINANCE
Company: Company: Mintel Consulting
AIA Malaysia L’Oréal Malaysia (Malaysia) Sdn Bhd Company:
ECOVIS Saudi Arabia
Role: Role: Role: (ECOVIS AL SABTI)
AIA Elite Life Planner Assistant E-Shop Regional Market
Manager Analyst Role:
Internal Audit

CHRISTOPHER JIM LEE SAADMAN RAHMAN HANS LEE JIA MING

WONG ZHI YI BSC (HONS) BSC (HONS) BSC (HONS)
BSC (HONS) IN BUSINESS MANAGEMENT BUSINESS STUDIES BUSINESS MANAGEMENT
ACCOUNTING & FINANCE
Company: Company: Company:
Company: Propeller Education Energy Solution BD Astro Malaysia Holdings
Crewstone International Berhad
Private Equity & Role: Role:
Investments Chief Executive Officer Executive Director Role:
SEA Market
Role: Astro Young Talent,
Senior Associate Business Associate

20 21
 MALAYSIA’S

IN GRADUATE
EMPLOYABILITY
Sunway University was awarded Malaysia’s No.1 in Graduate Employability*, making our graduates officially the
preferred recruitment choice of the nation’s leading brands. This remarkable result highlights the excellent holistic
education the university provides, ensuring our graduates are job ready and future proof.

By providing a wide variety of support, resources and guidance curated by our experienced Sunway Career
Services team, we help students navigate their career pathway and become highly sought after by employers.

Sunway University Graduates, Truly A CLASS ABOVE.

university.sunway.edu.my

SUNWAY UNIVERSITY DU 025 (B) A member of Sunway Education Group No.5, Jalan Universiti, Bandar Sunway, 47500 Selangor Darul Ehsan. *Talentbank GE Index 2022

OWNED AND GOVERNED BY THE JEFFREY CHEAH FOUNDATION Registration no : 200701042913 (800946-T)