EXPLORE

DISCOVER
CHINA

PEKING
UNIVERSITY
GUANGHUA
MBA PROGRAM
 4

MISSION
TO ADVANCE MANAGEMENT KNOWLEDGE
AND DEVELOP BUSINESS LEADERS
FOR CHINA AND THE GLOBAL SOCIETY

TABLE OF 01

02
DEAN’S MESSAGE

PEKING UNIVERSITY, GUANGHUA SCHOOL OF MANAGEMENT

CONTENTS 03 GUANGHUA'S TEACHING LOCATIONS

PEKING UNIVERSITY GUANGHUA MBA PROGRAM

04 WHY BEIJING, CHINA?

06 WHY GUANGHUA MBA?

08 TEACHING EXCELLENCE: WORLD-CLASS FACULTY

12 PROGRAM OVERVIEW: AN MBA+ ACADEMIC EXPERIENCE

17 GLOBAL VISIONS

24 CLASS PROFILE

25 CANDIDATES HIGHLIGHTS

26 DEFINE YOUR GUANGHUA EXPERIENCE

EXPLORE. DISCOVER. CHINA

27 CAREER DEVELOPMENT SUPPORT

30 GLOBAL ALUMNI NETWORK

32 NEXT STEPS – HOW TO APPLY

DEAN’S MESSAGE
LIU Qiao
Dean of Guanghua and Professor of Finance
Welcome to the Guanghua School of Management,
Peking University! At Guanghua, we share an unshakable
commitment to advancing management knowledge,
inspiring innovations and developing business leaders
for China and the global community. It is a commitment
rooted in PKU’s rich history, illustrious prestige and
scholastic culture and born out of our longstanding
belief in the transformative power of an education that
broadens perspectives and changes mindsets.
Guanghua’s vision begins with people. Our faculty,
known for their deep understanding of China’s rapidly
changing economy and complex business ecosystem,
continue to redefine business education by mixing
international perspectives with local knowledge and
applying cutting-edge methodology to tackle economics
and management issues on both a local and global scale.
Guanghua is also blessed with students of the highest
intellectual abilities. They come from all across the
world and are united by a common desire to learn.
Tapping into our extensive network of alumni, corporate
partners and visiting executives, Guanghua offers the
best platform to challenge conventional thinking in
business. Together, we not only educate first-class
business leaders for China, the world, and the 21st
century, but also nurture individuals with professional
competence and social responsibility who can make a
positive difference.
Guanghua is a diverse and dynamic place; here, China
embraces the world; the East meets the West; and the
past leads to the future. We take pride in our culture and
invite you to explore Guanghua.
 02

03

PEKING UNIVERSITY
If you are thinking about taking an MBA program
in China, Peking University is the right place to be.
Founded in 1898, Peking University is one of China’s
most prestigious institutes of higher education and
the first state-run comprehensive university in China.
Peking University has educated many of the country's
main political leaders. With the beautiful backdrop of
the Weiming Lake as well as China’s former Imperial
Gardens, Peking University is woven into the fabric
of China’s development and progress – A place of
great minds; leaders who have shaped nations and
innovators who have impacted the world.

GUANGHUA SCHOOL OF
MANAGEMENT
Guanghua School of Management is the official
business school of Peking University and a fully AACSB
and EQUIS accredited business school. At the forefront
of China’s development and the hub for the brightest
business leaders from China and across the globe, our
mission extends beyond business or management. With
a team of over 110 faculty, comprised of a diverse group
of prominent business leaders and experts, Guanghua
has become one of the best business schools in the
Asia-Pacific region.
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

No. 1
Best University in China
No. 12
in the world
BY QS TOP
UNIVERSITY
RANKINGS 2023

1 2 1
EXPLORE. DISCOVER. CHINA

BY AI (ARTIFICIAL BY QS ASIA
No. No. INTELLIGENCE) No. UNIVERSITY
Best University in China in the world RANKINGS 2023 Best University in China RANKINGS 2022

No. 1
Best University in China
BY TIMES HIGHER
EDUCATION WORLD
UNIVERSITY RANKINGS 2022
No. 1
Best University in China in Economics and Business
BY U.S.
NEWS
2022
 BEIJING

XI'AN

SHANGHAI

CHENGDU

SHENZHEN

GUANGHUA’S TEACHING
LOCATIONS
Guanghua's influence spans key geographical regions
in China. Besides Beijing, we have four other teaching
locations in Shanghai, Shenzhen, Xi'an, and Chengdu,
which are all economic and business development
centers of China. Each location offers a distinctive focus
on the changing business landscape in China in order
to provide a comprehensive insight into understanding
the China market. Students will have the opportunity to
travel to all the teaching locations via organized study
trips to visit local companies as well as to network with
fellow business students and top industry professionals.
 04
WHY BEIJING, CHINA?
05
Rapid economic progress and a growing international
influence have resulted in a unique environment for the
world's brightest minds. It doesn't take long to realize
that China has truly become the land of opportunity.
Beijing, China's political, cultural and educational
center, is the nation's capital and one of the world's
most popular tourist destinations. Constantly reshaping
its image with marvelous achievements in technology,
culture and economy, Beijing is a hub of Chinese
civilization and global modern lifestyles.
PEKING UNIVERSITY GUANGHUA MBA PROGRAM
EXPLORE. DISCOVER. CHINA
Few places on earth match the extraordinary historical
and architectural panorama on display in Beijing. There
are six UNESCO World Heritage Sites in Beijing. The
city is also home to some of the world's most innovative
modern buildings, such as the CCTV Building, the Galaxy
Soho, the NAPC concert hall and the Olympic Stadium.
In Beijing, the opportunities are endless. Expect a
heaven of great food, exhilarating nightlife, a diverse
international community, unparalleled shopping and
cultural discovery.

RONG NINGJING
Canada, Class of 2020 Global MBA
“My family moved to Canada when I was 14. Growing
up, whenever I came back to China to visit, I was always
in awe because of how fast the country has changed
since when I left in 2007. Being an adventurer and tech-
savvy engineer as I am, China is a truly exciting place to
be in to witness the frontier of the technology revolution.
Culturally, though I have been to over 25 countries and
worked in different cultural settings, Chinese culture still
plays an important role in shaping my perception of the
world. I came back with the intention to understand this
unique country and culture.”
“I have 40 years of career ahead of me, and China
is going to be the biggest economy in the world
”
for those 40 years.
CLIFFORD CHAMPION
United States, Class of 2020 Global MBA
“Globally, China is more relevant than ever.
Having grown up in the West and already with an
understanding of the culture and business here, to
broaden my horizons I began looking east. China’s
economic strength and cultural influence are obviously
very high and still growing.
On a personal level, since first traveling to China
four years ago, I have grown increasingly fond of the
language and fascinated by its history. I recommend
everyone, especially those from the West, learn
Chinese; not just for practical reasons but for a different
way of thinking and understanding ideas on the page.
Chinese calligraphy is also very beautiful and another
way to tell a story through writing.”
RAPHAEL LORIN
Global MBA Alumni,
CEO & Co-founder of Chinese
Institute YCI Education Group
 06
WHY GUANGHUA MBA?
07
A Real-China Experience
Based in Beijing and grounded in the
beautiful Imperial Garden-style campus
of Peking University, Guanghua promises
an immersive China experience.
C areer Booster
With over 600 recruiting partners,
Guanghua Career Development Center
(CDC) provides all-round career
guidance which boosts MBA graduates’
employment rate and salary raise.
Many students are able to experience
successful career path changes.
PEKING UNIVERSITY GUANGHUA MBA PROGRAM
E xperienced and World-
Class Faculty
At Guanghua, you interact with great
minds who have enduringly shaped
China’s economic policy and business
landscape for over three decades.
EXPLORE. DISCOVER. CHINA
B eyond the Class
Practicum matters. Thus, Guanghua
MBA offers real-life consulting projects,
top-tier company visits, venture
strategy simulation, and abundant
student clubs and associations.
D iverse and Global
Community
MBA is more than just a degree,
but lifelong friendship and future
opportunities. Guanghua MBA connects
you with more than 30,000 alumni in
over 40 countries around the world.
F usion of Local and
International Elite
Learning Experience
Guanghua partners with 130+ renowned
business schools from 36+ countries
and regions to provide you with top-notch
global experience through our Double
Degree MBA Program, International
Exchange Program, and Business
Immersion Program.
“
I only have the best of things to say
about the program. The campus,
the students, the professors, the
staff and the environment all come
together to bring you a once in a
lifetime opportunity to truly be all
that you choose to be. The choice is Arland Kraja
Ireland

”
all yours. Class of 2021 Global MBA
 08

09

TEACHING EXCELLENCE:
WORLD-CLASS FACULTY
Chinese Research. World-Class Standards.

116 72%
Full-time faculty Professors holding Doctorates
members from prominent
overseas universities

18 11
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

Professors selected for Chang Jiang Professors awarded the

Scholars Program distinguished Young Scholars Award
of China by the National
Science Foundation

6 1
EXPLORE. DISCOVER. CHINA

Professors awarded the Excellent Professor selected for Outstanding

Young Scientists Fund Young Scholars Plan
 10
Professors selected for the Talent
Project of the Ministry of Education

11
Professors receiving Special
government allowances of the State
Council

2
Professors given fellowships in
Global Associations
 10

11 Guanghua faculty is a dedicated group of experts with in-depth

knowledge of the Chinese economy, who actively work to shape
policy, lead in new research fields, as well as constantly rewrite
the changing landscape of business in China.
Our faculty includes National People's Congress members and leaders of Fortune 500
companies, many of whom have graduated and taught, in renowed institutions across the
globe, including Columbia University, University of Chicago and Carnegie Mellon University.

(PARTIAL LIST) (BY LAST NAME)

CHIANG JACK TING-JU LIU ZHI

• Associate Professor of Organization and • Associate Professor of Organization and

Strategic Management Strategic Management
• Executive Director of Global MBA Program • PhD, Columbia University
• PhD, Michael G. Foster School of Business,
University of Washington

CULLEN TIM RUAN HONGXUN

• Professor of Management Practice • Assistant Professor of Finance

• Associate Fellow, Saïd Business School, • PhD, University of Pennsylvania
University of Oxford
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

HAN PENGFEI SHEN QIAOWEI

• Assistant Professor of Finance • Professor of Marketing

• PhD, University of Pennsylvania • PhD, University of California at Berkeley
EXPLORE. DISCOVER. CHINA

LIU QIAO TANG YAO

• Professor of Finance • Associate Professor of Applied Economics

• Dean of Guanghua School of Management • PhD, University of British Columbia
• PhD, University of California at Los Angeles
 TONG LI ZHAO LONGKAI

• Assistant Professor of Organization and Strategic • Professor of Finance

Management • Director of MBA Program
• PhD, Singapore Management University • PhD, University of British Columbia

WANG RUI ZHANG YANLONG

• Associate Professor of Marketing • Associate Professor of Organization and

• PhD, Pennsylvania State University Strategic Management
• Executive Director of MBA Program
• PhD, Duke University

WANG HUI ZHANG YING

• Associate Professor of Applied Economics • Professor of Marketing and Behavioral Science

• PhD, University of Toronto • Associate Dean of Guanghua School of Management
• MBA and PhD, University of Chicago

WOETZEL JONATHAN ZHAI XIN

• Professor of Management Practice • Associate Professor of Management Science and

• Senior Partner, McKinsey & Company Information System
• PhD, Purdue University

XU JING ZHOU LI-AN

• Professor of Marketing • Professor of Applied Economics
• PhD, University of Michigan • PhD, Stanford University

YI XIWEI ZHAO RAN

• Associate Professor of Organization and • Assistant Professor of Accounting

Strategic Management • PhD, Carnegie Mellon University
• PhD, Rice University
 12

13
PROGRAM OVERVIEW
– AN MBA+ ACADEMIC EXPERIENCE
Be Ready to Embark on a Life-Changing Journey of Learning.

PROGRAMS LANGUAGE START DATE DURATION LOCATION SCHOOL HOURS*

Full-Time September
English 2 years Beijing, China Weekdays
Global MBA every year

Beijing/
Part-Time September
Chinese 2 years Shenzhen/ Weekends
MBA every year
Chengdu, China

Beijing &
Part-Time
English & September Shanghai, China
Cornell-Peking 2 years Weekends
Chinese every year New York &
MMH&MBA
Ithaca, US

*School hours might be slightly adjusted according to university calendar. A few classes for full-time students might be arranged on weekends,
and a few classes for part-time students might be arranged on weekdays. Short visit to various teaching locations might be required.
PEKING UNIVERSITY GUANGHUA MBA PROGRAM
EXPLORE. DISCOVER. CHINA
IDEAL FOR: HIGH-POTENTIAL PROFESSIONALS WHO ASPIRE
TO BECOME BUSINESS LEADERS FOR CHINA AND THE GLOBAL
COMMUNITY AND WHO ARE LOOKING FOR CAREER ENHANCEMENT
OR A CAREER SWITCH.

Different from a traditional business master’s degree, here we are offering a fully engaged and all-sided
academic experience – MBA+. We aim to offer an integrated, case-oriented, and China-centric approach
to research and teaching for students to apply their knowledge to real-life business cases in China as
well as to provide depth and breadth to key industries in China and emerging trends in the China market.
The MBA+ strategic concept is comprised of six key components of A rigorous curriculum, Integrated
Practicum Project, China-focused Courses, Industry-specific Approach, Interdisciplinary Approach:
Arts&Humanities&Science, and Experiential Learning.

INTEGRATED
PRACTICUM
PROJECT A RIGOROUS
CURRICULUM
COVERING
CORE BUSINESS
CHINA- PRACTICES + OVER
FOCUSED 100 DIFFERENT
COURSES ELECTIVE
COURSES

MBA+
EXPERIENCE

INDUSTRY-
SPECIFIC
APPROACH INTERDISCIPLINARY
APPROACH: ARTS&
HUMANITIES&
SCIENCE

EXPERIENTIAL
LEARNING
 14

15
LEADING-EDGE CURRICULUM
In the first year of the Global MBA, core
courses provide well-balanced general
management education in Managerial
Economics, Marketing Management, Corporate
YEAR 1 Finance, Strategic Management, Organizational
BUILD A SOLID FOUNDATION Behavior, and Operations Management. In the
WITH CORE BUSINESS second year, students are able to tailor their
PRACTICE COURSES MBA to their specific interests by selecting from
YEAR 2 over 100 different elective courses, in areas such
as strategy management, accounting, finance,
TAILOR YOUR MBA TO YOUR
entrepreneurship, marketing, human resource
SPECIFIC INTERESTS &
management, and information management.
ACQUIRE PROFESSIONAL
WORKING EXPERIENCES
The second year is structured to allow students
to undertake internships or other professional
projects along with academic study.

PRE-MBA COURSES MBA FIRST COURSE

• Accounting • Macroeconomics • Critical Thinking
• Microeconomics • Behavioral Economics

YEAR 1 YEAR 2

QUARTER 1
• Managerial Economics QUARTER 5
• Data Analysis and Statistical • Thesis Proposal
Decision-making • Electives
• Financial Accounting
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

QUARTER 2
• Organizational Behavior QUARTER 6
• China in the Global Political Economy • Thesis Proposal
• Strategy Management • Electives
• Business Ethics

QUARTER 3
• Corporate Finance I QUARTER 7
• Marketing Management • Academic Norms and Thesis
• Operations Management Development
• Integrated Practicum Project
EXPLORE. DISCOVER. CHINA

QUARTER 4
• Corporate Finance II QUARTER 8
• Corporate Social Responsibility • Thesis Oral Defense
• Business Chinese • Graduation
• Venture Strategy Simulation
INTEGRATED PRACTICUM PROJECT
Through Guanghua’s vast number of local and international corporate partners, our students will have the
opportunity to undertake a real-life consulting project for an external enterprise and gain practical insights
into China’s changing business landscape. You can take advantage of this opportunity to expand your
professional network in China.

We have over 40 partnered enterprises including both international and local companies. Listed below are
some of the companies:

OVER 100 CHINA-FOCUSED ELECTIVE COURSES

COVERING A WIDE RANGE OF TOPICS
• Doing Business in China/China in the World Economy/Managing the MNC’s in China
• China’s Financial System (with Stanford Graduate School of Business)
• Emerging Topics in Chinese Strategy (with McKinsey & Company)
• Corporate Strategy (with Boston Consulting Group)
• Marketing in Emerging Economies: Understanding and Marketing to Chinese Consumers (with The
Wharton School of the University of Pennsylvania)
• The Art and Science of Business Communication (with Ogilvy Public Relations)

INDUSTRY-SPECIFIC APPROACH INTERDISCIPLINARY APPROACH:

At Guanghua, we strive to be at the forefront of China ARTS&HUMANITIES&SCIENCE
by offering our students five key industry-specific
As the official business school of Peking University,
disciplines and insights: Healthcare, Social Enterprise
we share some of the best resources in the country,
Management, Internet Economics and Big Data,
which enables us to offer a variety of elective courses
Innovation and Entrepreneurship, and Culture. This
in arts, humanities and science ranging from modern
multidisciplinary approach aims to provide both a depth
languages , history and performing arts to health care,
and breadth of understanding of the current and
engineering and chemistry. This interdisciplinary
emerging trends in the China market, as well as
approach provides students an opportunity to draw
the future of China’s economic prospects.
from different academic disciplines, pursue a variety
of interests and achieve a breadth of competencies.

“
My favorite thing about Peking University Guanghua
MBA is the academic program, comprising bite-size
courses. Students who prefer breadth to depth have
the chance to sample. I consider MBA as a sandbox
where I can explore without worrying about the
consequence of failure. The whole program is Lego-
like. Students have lots of flexibility to manage what Gong Chun
Singapore

”
they want to learn. Class of 2020 Global MBA
16

17
EXPERIENTIAL LEARNING
• Short-term, tailored study trips to other teaching
locations in Shanghai, Shenzhen, Chengdu and Xi’an.
• Explore the local business culture, visit local companies,
conduct case projects, experience cultural activities,
and network with fellow business students and industry
professionals.

CHINA VENTURE
IMMERSION STRATEGY
PROGRAM SIMULATION

BUSINESS
PLAN
• Put knowledge and skills gained during
COMPETITION class into practice.
• Subjects include accounting, finance,
marketing, strategy management,
operations management, organizational
management, human resource
management, and etc.
• Partnered with Center for Innovation
• Test your limits in an intense business
and Entrepreneurship at Guanghua
environment, enhance leadership and
School of Management.
teamwork skills, as well as learn to
• As a group, students will write a spot opportunities and work under
business plan and participate in a pressure.
business plan competition organized
by Guanghua.
• The winners are eligible to
represent the school and compete
in international business case
competitions.
GLOBAL VISIONS
+
Develop a Global Mindset. Expand Your Horizons.
Thrive in a Multi-Cultural Environment.
36
Countries/Regions

Guanghua offers the largest and most diverse selection of global study
programs in China that provides a 360-degree learning experience

+
130
covering Europe, North America and the Asia-Pacific region. All
students are encouraged to cultivate their global mindset and sharpen
up their cross-cultural management skills as well as expand their
professional network by making use of the resources and global
opportunities.
Partner Schools

1-SEMESTER 1-WEEK
INTERNATIONAL BUSINESS
1-YEAR EXCHANGE IMMERSION
DOUBLE DEGREE PROGRAM PROGRAM
PROGRAM

“
I set for myself three goals for the MBA Program:
to receive top-level business education based
on the Chinese market, to expand my vision
and network, and to have a global experience.
Compared with the first two goals which can be
easily attained thanks to Guanghua’s profound
legacy accumulated over the years, 'a global
experience' included in the third goal is a treasure
that makes Guanghua stand out and above others Tu Shiyao, China
Class of 2019 MBA Part-time,

”
and that you need to look for yourself. Guanghua-Kellogg Double Degree Program
 18

19
DOUBLE DEGREE PROGRAMS
Sharpen Your Story. Maximize Your Chances.

1-YEAR DOUBLE DEGREE PROGRAM

Spend one year in Guanghua and another in one of our 13 top-tier partner business schools worldwide
(except for Cornell-Peking MMH/MBA program where students go to the US for residential courses 2 weeks
per year), gain exposure to new cultures and business mindset within different political and economic
environments. More importantly, you will graduate with two prestigious MBA degrees/Business Master
Degrees within a shorter time and at less cost, providing you with a broader career path.

2 2 2 2
Top Business MBA/Business Job Alumni
Schools Master Markets Networks
Degrees

2 2 ½ ½
Languages Cultures Tuition Time

DEEPEN YOUR ASIA

UNDERSTANDING ON
ASIAN CULTURES AND
BUSINESS MARKETS
PEKING UNIVERSITY GUANGHUA MBA PROGRAM
• National University of Singapore, Singapore
• Graduate School of Business, Seoul National University, South Korea
• Graduate School of Business, Yonsei University, South Korea
• College of Management, Taiwan University, China
• Graduate School of International Corporate Strategy, Hitotsubashi

University, Japan

EXPERIENCE BOTH NORTH AMERICA

EASTERN AND WESTERN
TOP BUSINESS SCHOOLS'
PERSPECTIVES,
VALUES AND BUSINESS
CULTURES
EXPLORE. DISCOVER. CHINA
• Cornell SC Johnson College of Business’s Peter and Stephanie Nolan
School of Hotel Administration, Cornell University, USA
• Kellogg School of Management, Northwestern University, USA
• McCombs School of Business, University of Texas at Austin, USA
• Michael G. Foster School of Business, University of Washington, USA
• Schulich School of Business, York University, Canada

IMMERSE IN EUROPEAN EUROPE

BUSINESS KNOWLEDGE, • ESSEC Business School, France
LANGUAGES, HISTORY • WHU Otto Beisheim School of Management, Germany
AND CULTURES • ESADE Business School, Spain
 A UNIQUE LEARNING EXPERIENCE
A PERFECT BALANCE BETWEEN TEACHING, LEARNING AND INDIVIDUAL CAREER
A GOOD COMBINATION OF PROFESSIONAL SKILLS AND BUSINESS KNOWLEDGE

Combining a Master of Business Administration (MBA) degree with a Master of Management Hospitality (MMH)
degree is a great way to acquire general business management skills with specialized service industry knowledge.
The Cornell-Peking MMH/MBA is a dual-degree program offered by the Cornell Peter and Stephanie Nolan School
of Hotel Administration and the Guanghua School of Management at Peking University. At Peking University, you
can earn an MBA degree along with an MMH degree from Cornell University in a well-compressed timeframe while
keeping your current career steadily moving on.

The mission of the program is to educate the next generation of leaders in the service industry in China with global
perspectives and capabilities. If you want the best and wish to learn with the best, this is a MUST. The Cornell-
Peking MMH/MBA Program will equip our prospective students with the essential skill sets for a variety of careers
that require a depth of business management knowledge, ethics and hospitality as well as service acumen.

DEGREE
A Master of Business Administration degree (MBA) from Peking University
A Master of Management in Hospitality degree (MMH) from Cornell University

LOCATION
Mainly in Shanghai, China; Beijing, China & Cornell campuses in Ithaca and New York City, NY

LANGUAGES MODE
English and Chinese, to follow institutions' instructional language Part-time

COURSES (partial list)

China in World Economic Introduction to Analytics and Operations Revenue Management /

and Political Environment Hospitality for Services Distribution

Properties Development Marketing Management Leadership and Ethics in Competitive Strategy

and Planning for Services the Hospitality Industry for Hospitality Industry

Real Estate Principles, Finance, Decision Making and Analytics Industry Immersion
Investments, & Capital Markets for Foodservice Management I and II
 20

21
INTERNATIONAL EXCHANGE
Meet the World. The Sky is Your Limit.

1-SEMESTER
INTERNATIONAL EXCHANGE
PROGRAM
Spend one semester in one of Guanghua’s 136 renowned 130+
business school partners from 36+ countries and Partner Schools
regions across the world to further pursue your interests around Word
and career inspirations. This extensive international

36+
exchange program allows you to gain international
experience on the global platform, which enriches your
knowledge, enlarges your professional network, and Countries & Regions
expands your business perspective. distributed in North America,
South America, Europe, Asia
and Oceania

EXCHANGE UNIVERSITIES
(partial list)

CANADA
· Queen’s University, Smith School of Business
· University of British Columbia, Sauder School of Business
· University of Calgary, Haskayne School of Business
· University of Victoria, Peter B. Gustavson School of Business
· York University, Schulich School of Business
UNITED STATES
· Cornell University, Samuel Curtis Johnson Graduate School of Management
· Duke University, the Fuqua School of Business
· New York University, Stern School of Business
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

· Northwestern University, Kellogg School of Management

· The University of California, Davis, Graduate School of Management
North · The University of Georgia, Terry College of Business
· University of California at LA, Anderson School of Management
America · University of Chicago, Booth School of Business
· University of Maryland, The Robert H. Smith School of Business
· University of North Carolina, Kenan-Flagler Business School
· University of Pennsylvania, Wharton School
· University of San Diego, School of Business Administration
· University of Southern California, Marshall School of Business
MEXICO
· Universidad Panamericana, Instituto Panamericano de Alta Dirección de Empresa

ARGENTINA
EXPLORE. DISCOVER. CHINA

· Universidad Torcuato Di Tella

BRAZIL
· Escola de Administração de Empresas de São Paulo da Fundação
Getulio Vargas (FGV EAESP)
CHILE
· Pontificia Universidad Católica de Chile South
· Universidad de Chile, Faculty of Economy and Business
America
Europe Asia

CZECH REPUBLIC HONG KONG, CHINA

· Prague University of Economics and Business (VSE) · Chinese University of Hong Kong, Faculty of Business
DENMARK Administration
· Copenhagen Business School · Hong Kong University of Science and Technology, Business
School
FINLAND
INDIA
· Aalto University, School of Economics
· Indian Institute of Management Bangalore
FRANCE · Indian Institute of Management Ahmedabad
· ESSEC Business School · Indian School of Business
· Institut d’Etudes Politiques de Paris, Sciences Politiques
ISRAEL
GREECE · The Hebrew University of Jerusalem, Jerusalem School of
· Athens University of Economics and Business Business Administration
GERMANY JAPAN
· Freie Universität Berlin, School of Business & Economics · Hitotsubashi University Business School, Department of
· HHL - Leipzig Graduate School of Management International Corporate Strategy
· WHU, Otto Beisheim School of Management · Keio University, Faculty of Economics and Graduate School of
ITALY Economics
· Bocconi University, SDA School of Management · Kyoto University, Graduate School of Management
NORWAY PAKISTAN
· Norwegian School of Economics (NHH) · Lahore University, Suleman Dawood School of Business
RUSSIA SOUTH KOREA
· Moscow State University, School of Business Administration · Korea University, Business School
SWITZERLAND · Seoul National University, College of Business Administration
& Graduate School of Business
· University of St. Gallen
· Yonsei University, Graduate School of Business
SPAIN
SINGAPORE
· ESADE Business School
· Nanyang Technological University, Nanyang Business School
· IE Business School
· National University of Singapore, Business School
THE NETHERLANDS · Singapore Management University, Lee Kong Chian School of
· Erasmus University, Rotterdam School of Management Business
· TIAS School for Business and Society TAIWAN, CHINA
UNITED KINGDOM · Taiwan Chiao Tung University, College of Management
· London School of Economics and Political Science · Taiwan University, College of Management
· The University of Edinburgh THAILAND
· Asian Institute of Technology, School of Management
· Chulalongkorn University, Sasin Graduate Institute of
Business Administration

Oceania

AUSTRALIA Africa
· Monash University, Faculty of Business and Economics
· The University of Melbourne, Business School
· The University of New South Wales, Australian Graduate SOUTH AFRICA
School of Management · The University of Witwatersrand, Wits Business School
 22

23
GLOBAL BUSINESS IMMERSION
1-WEEK BUSINESS IMMERSION PROGRAM
Week-long, tailor-made international study trips allow you to understand
how business is done both globally and in the local context through a
customized mix of lectures, company visits, case competitions and cultural
immersion. Past destinations include Milan, Paris, Sydney, Seattle,
Singapore, Jerusalem, Tokyo, New York and many more.
PEKING UNIVERSITY GUANGHUA MBA PROGRAM
EXPLORE. DISCOVER. CHINA
NORTH AMERICA

UNIVERSITY OF WASHINGTON, USA

Sales & Marketing

UNIVERSITY OF MARYLAND, USA

Internet Commerce

UNIVERSITY OF TEXAS AT AUSTIN, USA

Technology & Artificial Intelligence

EUROPE

UNIVERSITY OF EDINBURGH, UK
Social Enterprise Management

WARWICK UNIVERSITY, UK
Shakespeare Literature &
Management

ESSEC BUSINESS SCHOOL, FRANCE

Luxury Management

WHU – OTTO BEISHEIM SCHOOL OF

MANAGEMENT, GERMANY
Industrial Luxury

ASIA BOCCONI UNIVERSITY, ITALY

Design Industry

TAIWAN UNIVERSITY, CHINA HEBREW UNIVERSITY, ISRAEL

Elder Care & Service Innovation & Entrepreneurship

NATIONAL UNIVERSITY OF
SINGAPORE, SINGAPORE
Wealth Management & Fin-Tech

OCEANIA

UNIVERSITY OF NEW SOUTH

WALES, AUSTRALIA
Sustainability Leadership
 24

25
CLASS PROFILE
Your Success is Not Achieved Alone.

Our MBA students come from a diverse range of industry backgrounds with rich international experiences.
They represent over 30 countries and regions worldwide, each with their unique culture and personality. We
encourage diversity to ensure that our students are surrounded by the brightest business leaders from every
corner of the globe to provide an environment that brings the best out of each individual.

30+ 5 years 28 years

old 70
Countries & Regions Average Working Average Average Class
Represented Experiences Age Size

EDUCATION BACKGROUND
Master's degree 28.9%

Bachelor's degree 68.9% Doctor's degree 2.2%

INDUSTRY
NATIONALITIES
BACKGROUND
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

• Finance / Banking / Securities / Venture Capital / Insurance 28.9% • Hong Kong, China 17.8%
• Consulting / Training / Legal 15.6% • South Korea 11.1%
• Electronics / Information Technology / Internet / Communications 11.1% • Macao, China 8.9%
• Biological / Pharmaceutical / Healthcare / Medicine 6.7% • Canada 6.7%
• Non-profit Organization / Government 6.7% • Japan 6.7%
• Other 6.7% • Singapore 6.7%
• Processing / manufacturing / production / extraction 4.4% • Spain 4.4%
• Chemical / Energy / Environmental 4.4% • Taiwan, China 4.4%
• Services / Travel / Hotel / Restaurant / Entertainment / Sports 4.4% • Thailand 4.4%
• Traffic / Transportation / Logistics 4.4% • Australia 4.4%
• Construction / Design / Decoration / Real Estate 2.2% • Algeria 2.2%
• Education / Academic / Research / Arts 2.2% • Ecuador 2.2%
• Trade 2.2% • Malaysia 2.2%
EXPLORE. DISCOVER. CHINA

• Mongolia 2.2%
• Myanmar 2.2%
• Netherlands 2.2%
• United Kingdom 2.2%
• United States 2.2%
• Viet Nam 2.2%
• Indonesia 2.2%
• Italy 2.2%
CANDIDATES HIGHLIGHTS
(by last name)

CARLOS CAMPEROS NING JING RONG

Venezuela Canada

Universidad Central de Venezuela University of Waterloo

PitchClub Experience Arbitrum Inc. Aisa

EMILY DUNN JUNE SKOOLRAGKWAMSOOK

Australia Thailand

The University of Queensland Silpakorn University / Vatel Perfect

Swisse Home Resort Co., Ltd

YU-MING HUANG HENRY SHER

United States Taiwan, China

New York University University of Washington

CenterCap Group Microsoft

JONATHAN LY JIAZE WU
France China

ESSEC Business School Peking University

Richemont Asia Pacific McKinsey & Company

HWEE JUN LEE YAMINI YADAV

South Korea India

University of Oxford King's College London

J-One Asset Management Imperial Inc.Exports

JAN-HENDRIK MAUSTCH DORIS TINGTING ZHU

Germany Canada

University of Hamburg McGill University

The Boston Consulting Group Manulife Investment Management
 26

27
DEFINE YOUR GUANGHUA EXPERIENCE
– BEYOND THE CLASSROOM

IMMERSE YOURSELF IN CHINESE CULTURE

With the opportunity to interact with 400+ Chinese MBA students in each cohort, as well as
network with 100+ international students from renowned business schools around the world,
we provide students with a unique platform to help them gain a deeper understanding of
China, kick-start their China career, enrich their professional network in China, and develop a
global framework with Chinese characteristics.

GROW YOUR PROFESSIONAL NETWORKS

Our MBA students have exclusive access to
China’s most extensive and influential alumni
network that allows them to gain professional
advice and guidance as well as industry
knowledge and contacts to advance their
careers in both China and globally.
Held on an approximately bi-monthly basis,
b r i n g i n g P K U , G u a n g h u a ’s h i g h - leve l
academics, leading researchers and industrial
veterans into the heart of Beijing’s downtown
core.

ALUMNI PKU MBA

MENTOR PROGRAM SPEAKER SERIES

We attract many high-profile guest speakers In collaboration with Guanghua’s Innovation and
from a variety of industries and organizations Entrepreneurship Hub, and the close connection to
throughout the year to share their valuable China’s Silicon Valley, our students are frequently
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

expertise and experiences with students. invited to various on-campus as well as industry-
Recent speakers include former CEO of run startup events to meet and network with
Microsoft, Bill Gates; Alibaba CEO, Daniel aspiring and seasonal entrepreneurs, investors,
Zhang Yong; and Baidu CEO, Robin Li Yanhong. industry professionals and government actors.

GUANGHUA STARTUP EVENTS,

DISTINGUISHED FORUMS AND GLOBAL
VISITING SPEAKERS BUSINESS TOURS

DISCOVER NEW INTERESTS AND ENGAGE IN SOCIAL

ACTIVITIES
EXPLORE. DISCOVER. CHINA

Join a diverse range of 30+ student-led clubs and associations offered by Peking University
and Guanghua to further enrich your student life experience. From Finance Club to
Entrepreneurial Investment to Outdoor Activities Club, you will test your competitive and
collaborative spirits, meet with like-minded people, and get inspired by various innovative
projects and events. You will make life-long connections and build lasting memories.
CAREER DEVELOPMENT SUPPORT
– ACCELERATE YOUR CAREER

The Career Development Center (CDC) strives to ensure that our students are actively making
strides towards achieving their career goals and aspirations, by providing specialized, individual
and systematic training in relevant skills, including but not limited to career advice, planning,
training and job placement services, so as to enhance students’ professionalism and overall
competitiveness in the job market.

CDC takes full advantage of PKU’s abundant social resources to establish a firm connection with
over 600 global recruiting partners. It cooperates with both local and international businesses
to provide on-campus activities, regularly inviting experts and HR managers from diverse
industries to the school, organizing company visits as well as assisting corporate partners with
talent recruiting.

LOCATION FUNCTION

Beijing 54% Finance/Accounting 28.8%

General Management 19.5%
Other Locations in China 19.5%
Marketing/Sales 19.5%
Overseas 13.8% Consulting/Strategy 13.8%
Project Management 10.3%
Shanghai 9.2%
Manufacturing/Operation/Logistics 4.6%
Guangdong 3.5% Human Resource 3.5%

INDUSTRY

Finance Technology Consumer Education Government Consulting Manufacturing Energy/ Culture/ Real Estate
Goods/Retail Chemical/ Media
Environmental
26.4% Protection
21.8%

12.6%
9.2% 8.0% 6.9% 5.8% 4.6% 3.5%
1.2%

POSITION
31.0%
Manager
23.0%
Professional
23.0%
Director/Senior Manager
16.1%
C-level/Partner/General Manager/General Assistant/Deputy General Manager
6.9%
Management Trainee
28

29
CAREER EDUCATION FRAMEWORK
Career Development Strategies Courses
• Self Exploration & Career Planning
• Resume Clinic Workshop & Interview
Skills Training
• Industry Speech
• Alumni Sharing
Career Counselling & Coaching
• One-on-One Counselling by
CDC Consultants
• Headhunters Counselling
Program

Events & Programs

• Industry Week
• Career Treks
• CEO/Executives Forum
Enterprise Relationship • Career Corner
• Campus Talks/Company visits & • Career Express Online
Open days • Networking Events
• Job/Project Opportunities
• Job Fair
• Minibio & Resume Book
• Employers Alliance Annual
Gathering

“
Guanghua offers the best network in China, and the
prestige accompanying its name will open many doors.
Moreover, Guanghua has supported an initiative that
another classmate and I had called PitchClub. We have
received so much support from the MBA office, professors,
and classmates. Even classmates from the part-time cohort
have joined us in our meetings. Thanks to this support, we
Beverly Fung Mock
are now taking this initiate to a corporate step with our first Panama
Class of 2020 Global MBA

”
multinational company as our first client.
RECRUITING PARTNERS
+ +
2000 600
Exclusive Job Global Recruiting
Postings Partners

+ +
150 90
On-campus Recruiter
Presentations and Sessions
Info Sessions

(partial list)
 30

31
GLOBAL ALUMNI NETWORK
From the moment you become a Guanghua MBAer, you are part of our extensive and international alumni network
with over 30,000 alumni representing 40+ countries. You will also be a proud member of the Peking University
alumni group with over 100,000 members, who are embedded in the fabric of China’s development and progress.
Graduates from Peking University, including China’s incumbent premier, Li Keqiang, and the CEO of China’s tech
giant Baidu, Robin Li, are the cream of the top – they hold important roles in both public and private organizations
around the world, as well as are positioned to influence China’s business, academic and government sectors for
years to come.

100,000 30,000 200+

Peking University Guanghua Peking University
Alumni Alumni Alumni Associations

GUANGHUA ALUMNI ASSOCIATIONS

4 26 16 19
Program-specific Regional Alumni Industry-specific Alumni Social and
Alumni Associations Clubs in China Alumni Clubs Recreational Clubs

COVERING 7 REGIONS AND 50+ CITIES IN CHINA AS WELL AS

20+ COUNTRIES GLOBALLY INCLUDING:
Germany France United Kingdom Switzerland Japan Malaysia

Singapore South Korea United States Canada Australia New Zealand

PEKING UNIVERSITY GUANGHUA MBA PROGRAM

Canada

United Kingdom Germany

United States
France
Switzerland

You will find yourself in a collaborative and resourceful community of alumni and
peers who share the same passion as you and proudly support your success—as if it
EXPLORE. DISCOVER. CHINA

were their own. Through exclusive networking events, an alumni mentorship program
and full access to the Guanghua Alumni App, you are able to connect with past and
present students to gain and share information and advice about career opportunities,
business ideas, and work experiences. This lifelong alumni network is always here to
support you no matter where your career takes you.
 ARJUN BATRA
Xiaomi UAE and Jordan
Class of 2018 Global MBA Country Manager

I felt I needed to get closer to the language and the country, as I felt there was a gap
for me in being away from China. The MBA helped me a lot in my personal growth in
terms of thinking and decision-making capabilities. It broadened my way of managing
my team, which was lacking before.

EFFIE MA
Google
Class of 2019 Global MBA Agency Account Strategist

Being abroad, I’ve learned that China has quickly become the economic and
cultural center of the East from my own friends and family in China as well as my
experiences in the US over the past decade. It would always be a pity if I hadn’t
come to Beijing to find my root and trace the history of this great land, but it would
also be a greater missing-out if I hadn’t been here to witness, embrace, and be
part of the changes and flourishing age first-hand.

LANCHEN SONG
Mckinsey & Company
Class of 2020 Global MBA Associate

Guanghua School of Management is one of the top business schools in China,

and I have benefited greatly during my time here. Guanghua provides students
with unique dual degree opportunities to help them expand their international
perspectives and explore more career opportunities. With the dual degree program
between Guanghua and Kellogg School of Management, I was able to make the
transition from the automotive industry to the consulting industry.

Japan

South Korea

Singapore

Malaysia

Australia

New Zealand
 32

33
NEXT STEPS - HOW TO APPLY

ADMISSION • International Applicants and Permanent Residents of Chinese Hong Kong,

Macao, and Taiwan
REQUIREMENTS • Applicants must hold a bachelor degree from a recognized university
• Have at least 3 years of full-time working experience
• Competitive GMAT or GRE score, or competitive score from the Guanghua
MBA Entrance Exam
• Complete the online application system at https://apply.gsm.pku.edu.cn/mba/
with all the required supporting documents

ADMISSION APPLY

PROCESS • Complete the online application form https://apply.gsm.pku.edu.cn/mba/

• Pay Application Fee Online
• Send Official GMAT /GRE score

INTERVIEW
• Eligible candidates will be invited to interview (In-person or Online)
• Speak to one of our MBA Student Ambassadors about the Guanghua
experience (Optional)

DECISION
• Admission decisions are available 10 working days after the interview
• MBA Office sends offical offer letter
• Send official transcripts and degree certificates to the MBA Office
• Admission Package sent
PEKING UNIVERSITY GUANGHUA MBA PROGRAM

APPLICATION The Guanghua MBA admission cycle is on a rolling basis

starting each July and ending in May of next year. There
TIMELINE are 5 application rounds with application deadlines in
October, December, February, March and April. Please
visit the Guanghua MBA admissions website for the most Scan the QR code
to access Guanghua
updated admission dates. MBA admissions
website

ADMISSION INFORMATION SESSIONS AND WEBINARS

EVENTS ONE ON ONE CONSULTATIVE SESSIONS (Online)
We are offering One on One Consultative Sessions for
EXPLORE. DISCOVER. CHINA

applicants. Admission officers from Guanghua Global Scan the QR code

to join our events
MBA Team, are available for a detailed conversation
about your interests in China and queries during the
application process.
To join us, please send a copy of your CV to MBAintl@
gsm.pku.edu.cn. We will confirm the slot and contact
you upon receipt.
TUITION FEES GUANGHUA GLOBAL MBA FULL-TIME PROGRAM (IN ENGLISH)

(FOR TWO YEARS)- 188,000 RMB for the whole program (to be determined)

REFERENCE GUANGHUA PART-TIME MBA PROGRAM (IN CHINESE)

428,000 RMB for the whole program (to be determined)

PART-TIME CORNELL-PEKING MMH&MBA

351,000 RMB for Peking University, 49,500 USD for Cornell University

GUANGHUA DOUBLE DEGREE PROGRAM

Pay first year tuition at PKU and second year tuition at partner school

The above tuition fees are preliminary and subject to change.

Please refer to Guanghua MBA website for the latest information.

SCHOLARSHIPS AWARDS FOR 1st YEAR STUDENTS

GUANGHUA ENTRANCE SCHOLARSHIP

30%-100% tuition fee waiver

GUANGHUA MERIT-BASED SCHOLARSHIP

Full or half tuition fee waiver

GUANGHUA NEED-BASED SCHOLARSHIP

RMB50, 000 – RMB100, 000

GOVERNMENT SCHOLARSHIPS
• Beijing Municipal Government Scholarship
• Chinese Government Scholarship (up to 100% tuition fee waiver)

AWARDS FOR 2nd YEAR STUDENTS

CORPORATE SCHOLARSHIPS
OTHER GUANGHUA SCHOLARSHIPS AND AWARDS

For more information, please visit:

https://en.gsm.pku.edu.cn/mba
PEKING UNIVERSITY
GUANGHUA MBA

ADDRESS LINKEDIN
MBA Program Office, Room K02, Guanghua Building Peking University,
#2, Peking University, Beijing 100871 P.R.China Guanghua School of Management MBA

TELEPHONE FACEBOOK
86-10-6274 7265/7266/7255 @GuanghuaMBA

EMAIL INSTAGRAM
MBAintl@gsm.pku.edu.cn @pkuguanghua_mba

WEBSITE YOUTUBE
https://en.gsm.pku.edu.cn/mba PKUguanghua

ONLINE APPLICATION SYSTEM WECHAT

https://apply.gsm.pku.edu.cn/mba/ 北大光华 MBA