1.

Introduction to Digital Marketing:

 Overview of digital marketing
 Evolution and importance of digital marketing
 Digital marketing channels and platforms
 Role of digital marketing in business growth
2. Website Planning and Development:
 Importance of a website in digital marketing
 Website planning and strategy
 User experience (UX) design principles
 Website development technologies and platforms
 Search engine optimization (SEO) for websites
3. Search Engine Optimization (SEO):
 Introduction to SEO
 Keyword research and analysis
 On-page SEO optimization
 Off-page SEO techniques and link building
 Technical SEO and website optimization
 SEO analytics and reporting
4. Pay-Per-Click (PPC) Advertising:
 Introduction to PPC advertising
 Google Ads and Bing Ads platforms
 Keyword research for PPC campaigns
 Creating and optimizing PPC ad campaigns
 Bid management and budgeting strategies
 PPC campaign monitoring and analysis
5. Social Media Marketing:
 Overview of social media marketing
 Developing a social media strategy
 Creating and managing social media profiles
 Content creation and curation for social media
 Social media advertising and targeting
 Social media analytics and performance tracking
6. Email Marketing:
 Introduction to email marketing
 Building an email list and lead generation
 Email campaign planning and segmentation
 Designing effective email templates
 Email automation and drip campaigns
 Email marketing metrics and analysis
7. Content Marketing:
 Understanding content marketing
 Developing a content strategy and calendar
 Content creation and optimization
  Content distribution and promotion
 Content marketing analytics and measurement
8. Mobile Marketing:
 Mobile marketing landscape and trends
 Mobile app marketing strategies
 Mobile advertising and targeting
 Mobile-responsive web design
 Mobile analytics and tracking
9. Analytics and Data-driven Marketing:
 Introduction to marketing analytics
 Key metrics and KPIs in digital marketing
 Google Analytics and other analytics tools
 Data analysis and reporting
 Conversion rate optimization (CRO)
 A/B testing and multivariate testing
10. Digital Marketing Strategy and Planning:
 Developing a digital marketing strategy
 Defining goals and objectives
 Target audience identification and segmentation
 Budgeting and resource allocation
 Measurement and evaluation of digital marketing campaigns
 Iterative planning and optimization