Project: Dried Fish / Dried Mussel / Dried Shrimp

CDP: Pugad & Tibaguin

Goal: To establish a sustainable income generating project for Pugad and Tibaguin residents where skills and competencies are enhanced.

STEP STEP 1 STEP 2 STEP 3

GNIP DIRECT MANAGEMENT OPERATIONS HANDOVER

Capacity Building & Training
Value Chain Creation
 Production, processing, packaging,
transportation, selling
 Source of fish (fisherfolks)
Logistical and Supply Support
 Venue rental (processing & selling)
 Equipment acquisition
 Transportation
Creation of Cooperative
Strengthening of the Cooperative
Community to manage entire IGP
IGP to handle cost of entire
production line

Organizing fishermen group Monthly Monitoring of Financial Expansion of Market to Region 3

Statement
Marketing of Product
Enhancement of Value Chain;
Legal Preparations Inclusion of Fisherfolks in the value
Activity  Application of permits and clearances chain

Expansion of Market to Bulacan

Province

Continuous Training and Capacity

Building

Leadership Training

Shared costing between GNIP and IGP

Workforce expansion

Expansion of dried fish/products sold

Baseline  Income and market share of competition
 Fish production capability of fisherfolks (kg of fish, mussel, & shrimp caught per day)
 Daily income of fisherfolks (as source of fish), and community (as workers of the dried fish)
  Existing knowledge and skills of community in dried fish/mussel/shrimp processing
 Completion of the system and logistical  Sustained and increasing income of the  Profitability of the IGP across the value
set-up for dried fish processing, IGP overtime chain
packing, transportation, and selling.  Smooth value chain  Increased market served
 Number of recruited workers  Increased number of market served 
Evaluation
 Diversity of recruited workers  Increased income of fisherfolks, and
(women, OSY, PWD) community
 100% of recruited workers trained
 Completion of permits and clearances
 Value chain guidelines  Financial report  Financial report
 Inventory of equipments and supplies  ARR  ARR
Indicator  Evaluation report of trainings and  Program Evaluation  Program Evaluation
workshops
 Approvals
Where does the community see itself Is the IGP profitable? Can we expand the Will the project continue on without
evolving? market? Is the IGP capable of financing GNIP?
the cost of the entire production line?
Can we expand other the types of dried
fish sold? Is there a sense of ownership among the
Post Plan
beneficiaries regarding the project?

What trainings does the community need

to increase their competency and ability
to manage the IGP on their own?
 Company
Production:
366kg/day or 366,000g/day

Fish: 100g/pack or 3,000 packs/day

=366,000g produced Shrimp: 66g/pack or 1,000packs/day

15g consumed/day Cost:

Fish: Php70/100g or Shrimp: Php45/66g

Cost of product is
NEED: comparable with
24,400 competition from
consumers/ Cebu.
day
But, Manila product
imported from Cebu
is usually expensive
Customer Competition
AVERAGE: 15g/day No information on
Yes or No?
All Income Group number of local
Urban consumption of 10.0g/day producers in Bulacan
Rural consumption of 14.4 g/day
Cost:
Bottom 30% Income Dried Fish in Cebu
No data on ranges from
Urban consumption of 21.0g/day
Market Share Php30-80/100g
Rural consumption of 15.3g/day
 INFORMATION NEEDED

Aspect Component Inquiry

What is the number of people interested to purchase this type of product?
What do people look for when buying dried fish?
Market Research How much are people willing to pay for this product?
How often do people purchase this product?
What can we do to increase the demand?
Economics & Business What is the market share of our competition?
Competition How accessible is the competition’s product from us?
How much is a similar product being sold by our competition?
Supply Chain Where do we plan to sell the dried fish?
Where is the “factory”? How is the accessibility? Access to water and electricity? And
Location
safety?
What are the resources already available in the area?
Community Based Natural How can we maximize these resources?
Resources Is the area capable of producing the amount of fish required to sustain the program?
Environment
How can we strengthen the resources?
How does the changing climate affect the available resources?
Climate Change
How can we manage this situation?
Stakeholders Why is the computation/wage different?
What are the existing skills of the target partners?
Capacity
How much does training costs?
Social How can we engage the community in designing and enhancing the product?
Participation
What is the interest of the community?
Diversity How can we make our workforce inclusive and gender sensitive?
Value Chain How can we involve the fisherfolks?