P 58, ex b

With the whole class, ask your Ss to suggest brands that they will work on in pairs. (If they are short of
ideas, suggest some for them.) Try to get a good range so that they do not all work on luxury products.

Go through the Mercedes example to give them the idea. It's probably easier to get Ss to think of typical
individual users, rather than groups of users.

age: 25+ sex: male job: executive income level: €70,OOO+ other products: Hugo Boss suits, Rolex
watches, diving holidays in the Seychelles

Start the pair work. Circulate, monitor and assist if necessary. Note down language points for praise and
correction afterwards.

Praise strong language points and work on half a dozen points that need improving, getting Ss to say the
correct forms.

With the whole class, ask for some of the products and typical users that the pairs came up with.

P 71, ex 8.1 (e)

Tell Ss they have to plan a particular type of event. Divide the class into pairs and allocate a particular
task to each pair.

Circulate, monitor and assist if necessary, for example with vocabulary relating to their event.

With the whole class, ask some of the pairs to give details of their plans. Try to persuade them to use
some of the word combinations from this section in describing their plans.

Unit 9

1. F
2. T
3. F
4. T

Report to – someone

Report on – both

Apogolise for - both

Apogolise to – someone

Talk to - someone

Talk about - both

Agree with - someone

Agree on – something

Argue about - something

Argue with – someone

Exercise D

1 with
 2 to

3 about

4 for

5 about

6 with

7 to

8 on

P 81, ex B

1. Building credibility with key people is a way for young managers of showing everyone that
they are capable of doing their job.
2. Young managers should first recognise their ' weaknesses, and then look for a mentor to get
support and advice.

p.81, ex c

1 favouritism

2 a clique

3 a coalition

4 to crack

5 arrogance

6 to over·deliver

7 rousing

Unit c , revision

1 product

2 market

3 advertising

4 consumer

5 sales

1 advertising budget

2 product range

3 sales targets

4 consumer goods
5 market segment

a) Has our market share increased?

b) What time does it start?

c) Have you finished your sales report?

d) Isn't that fantastic?

e) What about our new range of furniture?

f) What are they like?

g) Could you tell Marco?

h) How are things going?

i) Does Susan know the good news?

1H

2C

3F

4A

5D

6I

7B

8G

9E

Ex 8 planning

1 estimate

2 implement

3 collect

4 forecast

5 done

c, a, e, b, d

1I

2F

3H
4G

5A

6D

7E

8C

9B

9 managing people

1listen

2 communicate

3 respond

4 deal

5 believe

6 delegate

7 invest

1 told

2 said

3 told

4 said; Told

5 told; said

6 said; told

Rob told Sue (that) he had a problem at work.

Sue asked Rob if he had missed another deadline.

I Rob said (that) the problem was not his work, but the new manager.

Sue asked (Rob) what was wrong with her.

Rob said (that) she couldn't communicate clearly and (that) she didn't listen to people's concerns.

Sue asked (Rob) what he was concerned about.

Rob said (that) he was not worried about anything personally.

Sue asked (Rob) if he had tried talking to her.

Rob said he had not.

She was only starting work next / the following Monday.

Reading

1c

2e

3b

4d

5f

6a